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Arbitron Infinite Dial 2009
The document summarizes key findings from a 2009 survey about digital radio platforms conducted by Arbitron and Edison Research. Some of the main findings include: 1) About 69 million Americans, or 49% of people 12 and older, listened to online radio in the past month. 2) Weekly online radio listening increased nearly 33% from 2008 to 2009, reaching an estimated 42 million people. 3) "Variety" and "control" over the music were the top reasons people gave for listening to online radio. 4) Most people said they first learned about their primary online radio station from AM/FM radio or friends/family.
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