The cost of creating video for the Web has plummeted, but it is still one of the most expensive elements of many Web site or Web 2.0 initiatives. Publishers want results—and it’s up to you to get them. In today’s world, your video needs to be in several places simultaneously, with great hooks bringing users back to your Web site. In this session you’ll learn how to become a hyper-syndicator, publishing your video to devices including cell phones, laptops, and televisions. Video publishing may start with an embed code, but so much more is possible—and this session will show you how to take advantage of the best opportunities available.
Electrolux Capital Markets Day 2012 - Presentation Alberto ZanataElectrolux Group
Electrolux Capital Markets Day. November 14, 2012, Stockholm, Sweden. Together with senior management, the President and CEO of Electrolux, Keith McLoughlin will present the Group’s strategy to create further sustainable economic value at today’s capital markets day.
There’s a lot to making a great video… one that connect with an audience and drives them to action. Of course video can be both expensive and time consuming. In this session, web video expert Rich Harrington shares practical advice that won’t break the bank. He’ll share techniques his used for big brands like Apple, the American Red Cross, the Family Online Safety Institute and more.
You’ll learn industry secrets like:
What’s the right length to keep someone watching?
How can you ensure your audio doesn’t suck?
When should you use graphics to inform the viewer?
How do the pros create messages that stick in the viewer’s brain?
What role does music play in a successful video?
Connecting and Engaging Customers Through Social Media - John FettoSFIMA
Connecting and Engaging Customers Through Social Media
John Fetto, Sr. Marketing Manager, Experian Simmons
Learn best practices in connecting, engaging and empowering customers through social media, e-mail and mobile. We’ll examine current industry trends, including case studies as well as plans for measuring and tracking behaviors of the digital consumer of the future.
Symantec’s 2010 Global SMB Information Protection Survey found that small and midsized businesses (SMBs with 10 to 499 employees) are now making protecting their information their highest IT priority, as opposed to 15 months ago when a high percentage had failed to enact even the most basic safeguards. This shift makes sense as SMBs are facing increased threats from cyber attacks, lost devices and loss of confidential or proprietary data.
Presentation to Google EU, Chaussee d'Etterbeek 180, 1040 Brussels, Belgium, 11 April 2011, based on research supported by the Oxford Internet Survey, eHarmony, and the EC’s Socio-Economic Services for European Research Projects (SESERV).
Electrolux Capital Markets Day 2012 - Presentation Alberto ZanataElectrolux Group
Electrolux Capital Markets Day. November 14, 2012, Stockholm, Sweden. Together with senior management, the President and CEO of Electrolux, Keith McLoughlin will present the Group’s strategy to create further sustainable economic value at today’s capital markets day.
There’s a lot to making a great video… one that connect with an audience and drives them to action. Of course video can be both expensive and time consuming. In this session, web video expert Rich Harrington shares practical advice that won’t break the bank. He’ll share techniques his used for big brands like Apple, the American Red Cross, the Family Online Safety Institute and more.
You’ll learn industry secrets like:
What’s the right length to keep someone watching?
How can you ensure your audio doesn’t suck?
When should you use graphics to inform the viewer?
How do the pros create messages that stick in the viewer’s brain?
What role does music play in a successful video?
Connecting and Engaging Customers Through Social Media - John FettoSFIMA
Connecting and Engaging Customers Through Social Media
John Fetto, Sr. Marketing Manager, Experian Simmons
Learn best practices in connecting, engaging and empowering customers through social media, e-mail and mobile. We’ll examine current industry trends, including case studies as well as plans for measuring and tracking behaviors of the digital consumer of the future.
Symantec’s 2010 Global SMB Information Protection Survey found that small and midsized businesses (SMBs with 10 to 499 employees) are now making protecting their information their highest IT priority, as opposed to 15 months ago when a high percentage had failed to enact even the most basic safeguards. This shift makes sense as SMBs are facing increased threats from cyber attacks, lost devices and loss of confidential or proprietary data.
Presentation to Google EU, Chaussee d'Etterbeek 180, 1040 Brussels, Belgium, 11 April 2011, based on research supported by the Oxford Internet Survey, eHarmony, and the EC’s Socio-Economic Services for European Research Projects (SESERV).
What Are Our Prospects Are Thinking Right Now Michael Starke, Vp Of Researchmichaelstarke
This presentation addresses the impact of the economy on the senior housing consumer and is based on telephone surveys completed in March of 2008 and 2009 and 42 focus groups completed in the 12 months between the two surveys. I\'d be interested in your thoughts and feedback.
The Social Habit 2011 is a new study from Edison Research and Arbitron that looks at America's usage of Facebook, Twitter, Foursquare and other social networking sites and services. New representative and projectable statistics on the familiarity, usage and consumer behaviors associated with these sites and services is revealed, along with new data on brand following behavior and social commerce. This study was first presented at Blogworld East in New York in May 2011
Are you a solid video editor ready to up-level your skills? Join Adobe Certified Trainer Rich Harrington to learn how to harness the power of Premiere Pro. This is more than “just the basics” — it’s the necessary training for more advanced editing techniques that takes your post-production skills to the next level.
Color work in Premiere Pro, including matching color from shot to shot
Understanding audio, including audio effects and going beyond the Essential Sound Panel
Graphics and titles, including creating captions and caption styles
Effects and transitions, including use of the Effect Controls panel for fine-tuning transitional effects
Adobe Max 2022 : Boosting Video Engagement & Accessibility with Premiere ProRichard Harrington
Join master trainer Rich Harrington to find out how to make video content accessible with Premiere Pro. The use of open and closed captions is increasingly important in video delivery because it makes your video more accessible and discoverable in online searches. Closed captions are useful not only to those who are deaf or hard of hearing but also to those who are new to a language or are listening in noisy environments. Open captions that are always in view are widely used in social media where videos initially are muted in the timeline. For these reasons, mastering the Speech to Text options in Premiere Pro is a must.
Automatically — and accurately — generate a transcript from a Premiere Pro sequence
Auto-generate captions from a transcript
Format closed captions for use on the web or broadcast
Create open captions that are always visible
Upload captions to many video-hosting sites
This field workshop helps you master the complete workflow for two incredibly relevant production topics that complement each other.
Learn how to embrace Remote Production collaboration to promote safer and more efficient remote production solutions during the pandemic and into the future.
Additionally, you will learn how to deliver live content with both multiple and single-camera productions.
Join top experts Gary Adcock, Doug Daulton and Rich Harrington as they guide you through the process of capturing quality audio and video under a variety of production scenarios.
You’ll learn how to work in the field for covering everything from complex events to single-camera interviews.
This is an on-location workshop where you’ll get to observe a working set and see the equipment in use, at an event venue in Las Vegas.
This workshop allows attendees to try out a variety of equipment and get real-world experience.
The class contains multiple hands-on periods, where attendees can test the equipment used during the workshop and get customized questions answered.
Representatives from top equipment manufacturers will also be in attendance to answer questions.
Learn how to build an essential kit for streaming video based around the Blackmagic Design ATEM Mini switchers and Web Presenter. The ATEM switcher lineup lets you set up an affordable studio with multiple camera angles and complete control. As your needs evolve, you’ll find additional offerings suitable even for broadcast and live remote production.
In this session, Richard Harrington will share practical strategies on how he uses Blackmagic equipment to power his multi-camera workflows at Media Factory in Washington, DC. You’ll learn how to configure the switcher, calibrate cameras, and save custom setups. This session is perfect for those who are running a studio or looking for more control in their productions. The Blackmagic Design studio cameras will also be covered.
To land your dream job in a creative role, there’s nothing more important than the interview. Job interviews showcase your talent and expertise—and your ability to think on your feet. So how do you make sure you’re prepared?
Networking for job interviews
Crafting an effective resume and creative portfolio
Researching the company and position
Dressing for a job interview
Bringing the right materials
Knowing your long-term goals
Asking about the next steps
Following up with the interviewer
Staying positive and confident
An Overview of YouTube Channels
Understanding Google IDs
Creating a New YouTube Channel
Creating Channel Artwork
Using Playlists, Sections, and Navigation
Building a YouTube Community
The YouTube Studio
Signing Up for the Partner Program
Hypersyndication: How To Connect Your Social Media Accounts Into A NetworkRichard Harrington
What is hypersyndication?
Using RSS Feeds
Creating a publishing plan
Preparing files
The importance of branding
Connecting multiple accounts
An introduction to scheduling social media
To land your dream job in a creative role, there’s nothing more important than the interview. Job interviews showcase your talent and expertise—and your ability to think on your feet. So how do you make sure you’re prepared?
Networking for job interviews
Crafting an effective resume and creative portfolio
Researching the company and position
Dressing for a job interview
Bringing the right materials
Knowing your long-term goals
Asking about next steps
Following up with the interviewer
Staying positive and confident
Are you in charge of running webinars or virtual meetings? Do you need to switch your in-person event to an online one? This class is perfect and filled with practical advice. Zoom has quickly become a popular tool for both businesses and consumers, but there’s more you can do to up your game.
How to choose between meetings and webinars
Using breakout rooms for interactivity
Extending the power of Zoom with essential apps
How to configure preferences for optimum video quality
How to connect professional audio and video devices
Engage your audience with Q&A, Chat, Polls, and Surveys
How to generate reports when the events are done
Practical Project Management for Creative Projects – 2021Richard Harrington
Project management is key to getting any idea from start to finish, but video projects face special challenges that set them apart from traditional business projects.
In this session, Rich Harrington introduces the core concepts of effective project management as it relates to work in video production.
Rich shares insights from his many years as a business owner and creative professional, bringing together full-time employees, contractors, and freelancers to plan and execute high-level creative projects that keep clients happy.
• The "What's" and "Why's" of project management
• Understanding services offered
• Project management core concepts
• Scoping a creative project
• Estimating time
• Client communication
• Project control cycle
• Managing employees and contractors
• Effective teams
• Keeping clients happy
• Closing out the project
Who should attend: Merit badge counselors, Sumer program counselors, STEM counselors, and any district or council leader administering online/hybrid programs.
Topics covered:
Online safety for Scouts
Registration for events with Black Pug and the council’s website
How to use video conferencing
Tracking advancement with Scoutbook
Setting up your Basecamp for scout and parent communication
How to comply with BSA guidelines on Group Instruction
Best practices for online activities and advancement
Sharing the content of your screen has become a standard for both prerecorded and live video. Whether you’re teaching software, giving a slide presentation, or hosting a business meeting this is a great technique. Rich Harrington has been producing screencasts for 20 years and clients including Apple, Adobe, Microsoft, Skylum, and many more.
In this course, he offers practical advice for organizing, producing, and running a screencast or webinar that works with most hosting platforms. He explores choosing the right software tools and web cameras. Learn how to get the best video and sound from a computer screen.
Choosing the right recording tools (software vs. hardware)
Organizing your content
Setting up your presentation computer
Selecting a microphone for recording
Using a pro camera via Thunderbolt or USBC
Optimizing slides
Bringing Photos to Life in 3D with Photoshop and After Effects Richard Harrington
Have you looked at a photo and wished you were there, or wondered what the scene looked like to the photographer? Now you can bring your photos to life by adding motion and depth. Author Rich Harrington reveals how you can transport your photos into a three-dimensional world using Adobe Photoshop and After Effects. The technique is useful for documentary filmmaking, web content, and TV commercials.
Choosing the best photos
Using Quick Selection, Quick Mask, and Refine Edge
Identifying planes
Timing the move
Organizing the composition
Adding a 3D camera to your scene
Animating with multiple views
Adding depth of field and blur
Re-lighting the scene
Mixing in footage
Creating 3D perspective with vanishing point
Join us on location as Rich Harrington walks through the necessary steps to ensure that you run a successful Facebook Live event and avoid technical hiccups. You’ll learn how to produce and direct live events on Facebook. You’ll know all the benefits of Facebook Live, as well as how to schedule and promote a Facebook Live event. You’ll see technical workflows from minimal gear to multi-camera setups.
The many different ways to go live
Scheduling your Facebook Live event
Boosting an event with sponsored posts
Using Facebook Live from a phone or tablet
Using Facebook Live with a web browser and computer
Using multiple cameras with Facebook Live
Strategies for after the event
Working with LOG Footage & Creating Your Own Lookup TablesRichard Harrington
Capturing video in log tells the camera to record more from a scene—meaning you’ll be able to recover more from your highlights and shadows and adjust more colors and tones in post-production. In this course, join Rich Harrington as he shows you how to record video in log, process the files, and complete a post-production workflow.
Budgets keep video productions in line and on time. But how do you estimate costs when you’re just starting out—or planning a shoot in a new location? Rich Harrington has almost 30 years of experience in video, many of them consulting for clients who needed detailed proposals and budgets to move forward. In this course, he explains the nuts and bolts of budgeting for video production. Learn how to develop professional budgets, quotes, and proposals, and then transform those estimates into invoices. Plus, learn how to split projects with contractors, set payment terms, and make sure the bill is delivered and you get paid.
Learning objectives:
Evaluating outsourcing and partnering options
Setting your rates
Incorporating material and overhead costs
Scoping the project
Estimating the production time
Collecting data with time tracking
Creating a quote or proposal
Setting payment terms
Creating an invoice
Dealing with billing and collections
Planning, Directing, and Editing Successful Video Projects (part 2)Richard Harrington
(This is part two)
Are you looking to add, or have already added video to your
client offerings? Video is a team sport and getting it wrong
can be really expensive. This course tackles everything you
need to create better-looking videos that please your clients
and are enjoyable to watch. Join Director Rich Harrington,
as he shares practical experiences.
Get part one here – https://www.slideshare.net/rhedpixel/planning-directing-and-editing-successful-video-projects-part-1
Planning, Directing, and Editing Successful Video Projects (part 1)Richard Harrington
(This is part one)
Are you looking to add, or have already added video to your
client offerings? Video is a team sport and getting it wrong
can be really expensive. This course tackles everything you
need to create better-looking videos that please your clients
and are enjoyable to watch. Join Director Rich Harrington,
as he shares practical experiences.
Get part two here – https://www.slideshare.net/rhedpixel/planning-directing-and-editing-successful-video-projects-part-2
This course will teach you the best way to use Facebook with your Scouting unit. Learn best practices for groups and pages as well as how to use ads to promote recruitment and events. Additionally we’ll discuss youth protection policies and how to be compliant in a socially connected world.
The district communication function includes publicizing Scouting and its activities within the district, as well as maintaining good communications between and among the District Committee, the Commissioner corps, and unit leaders. This course will survey these responsibilities, share resources, and discuss some best practices, especially regarding Facebook and social media outreach. Intended for Webmasters, Marketing Chairs, and their committee members, as well as other interested district committee members.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Mission to Decommission: Importance of Decommissioning Products to Increase E...
Distributing Video To The Masses
1.
2. Distributing Video to
the Masses
Richard Harrington - RHED Pixel
www.RHEDPixel.com
www.RHEDPixel.tv
www.VidPodcaster.com
www.RasterVector.com
3. Session Description
The cost of creating video for the Web has
plummeted, but it is still one of the most expensive
elements of many Web site or Web 2.0 initiatives.
Publishers want results—and it’s up to you to get
them. In today’s world, your video needs to be in
several places simultaneously, with great hooks
bringing users back to your Web site.
4. Session Description
In this session you’ll learn how to become a
hyper-syndicator, publishing your video to devices
including cell phones, laptops, and televisions.
Video publishing may start with an embed code,
but so much more is possible—and this session
will show you how to take advantage of the best
opportunities available.
5. Richard Harrington, PMP
RHED Pixel (www.rhedpixel.com)
Adobe Certified Expert & Trainer
Apple Certified Trainer
Avid Certified Instructor &
Master Editor
Project Management
Professional
Teach courses on digital media
production and web content
13. Web Video Experience
Understanding Adobe Photoshop
Creative Cow’s Final Cut Help
Creative Cow’s Photoshop for Video
Aperture 2 Quick Tip
Photoshop CS4 Sneak Peak
Producing Video Podcasts
14. Web Video Experience
Secrets of Style with Kim Foley
Peachpit Press Author Tips
The Moment it Clicks
Inside the Digital Media Classroom
Health Matters at Work
American Chemistry Society
16. Web Video Experience
Layers TV (guest & consult)
Inside Mac TV (guest & consult)
Photoshop User TV (guest & consult)
MacBreak Work (guest)
MommyCast (production)
Diet Coke – Red Dress Campaign (production)
23. People Who’ve Watched
Internet Video Last Week
69 30%
million 27% 25%
20%
18%
15%
15%
12% 10%
7% 8%
5%
3%
2003 2004 0%
2005 2006 2007 2008 2009
Arbitron/Edison Research Media
24. All Adults Who Have a
Social Networking Profile
2009
34%
66%
Arbitron/Edison Research Media Yes No
25. 12–24 Year Olds Who Have a
Social Networking Profile
2009
36%
64%
Arbitron/Edison Research Media Yes No
26. Teen Viewing/Listening?
92% of all teens own a
portable media player
86% own an iPod
100% new purchase plans iPod
97% purchases at iTunes Store
Piper Jaffray's 17th bi-annual teen survey
27. Have Heard of Podcasting
2006 2009
22%
43%
57%
78%
Arbitron/Edison Research Media Yes No
28. Have Tried Podcasting
2006 2007 2008 2009
30
20
10
11% 13% 18% 22% 0
Arbitron/Edison Research Media
29. Podcasting Demographics
8%
21%
17% 12-17
19-24
25-34
35-44
12% 45-54
55+
22%
20%
Arbitron/Edison Research Media
30. The Future is Downloads
“We can expect to see (podcast downloading)
become increasingly popular as portable
content media players proliferate.”
Michael Lanz
Nielsen/NetRatings
35. Budgeting
Guidelines
Treat more like ENG style shoot
Consider spending money to
save money
Multitalented Crew & Multi-Cam
Hard Disk Recorders
Look to pack day/schedule
Maximize locations
37. The
Simple Truth
It’s all about project
management
You must scale production
to meet the budget and
client needs
You need to think more like
local news than feature film
55. What is Podcasting?
Podcasting is distributing highly targeted, syndicated
programs (shows) over the Internet in an audio or video
format that interested audiences can subscribe to.
56. In Order to be
a Podcast...
Multiple Occurrences/
Serialized
Ability to Subscribe
Uses RSS Feed
Can be Joined/Left at
End User’s Discretion
57. Podcasting Benefits
Opt-in audience
Subscribers can watch or listen at their convenience
Emerging technology with little competition
Can target and track niche markets
Provides “walk away” brand extension
Viral communications medium... Good content is shared freely
65. iPhone
16,500,000+ iPhone owners in
50 countries
Apple second largest mobile phone
company in the world
80% of iPhone owners watch video daily
iPhone owners watch video 4x more
often than other smart phone owners
76. Relevant Visuals
Video based content should
add to the broadcast by
delivering information that
cannot be relayed in an audio
only format.
77. Develop for
Portability
Content must be kept brief,
engaging and to the point.
If content is not intended to be
viewed on a portable device,
larger frame sizes can be
used.
78. Develop for
Portability
Shooting, graphics, and editing
must be designed
appropriately for intended
purpose: superior audio for
small speakers, content
designed for smaller window
with lower frame rates.
79. Leveraging
Content
Existing content must be
evaluated for web delivery.
Can also be used as B-roll for
newly developed content.
Existing content can be
re-edited into an episodic
format for Podcast delivery.
86. Readability Test
More about style of graphics
Business of background to
foreground
Be sure to address type on pattern
issues
Use backgrounds or shadows/glows
87.
88. Read Time
Being able to read the
graphics before they animate
off the screen
Balancing speed and style with
viewer comfort
116. Podcasts Understanding
Adobe Photoshop
Digital Imaging Essentials
Photoshop for Video
Essentials for Digital Video
Photoshop CS4 Sneak Peek
A Close Look at the New Features of CS4
Final Cut Help
Training for Apple’s Final Cut Studio
Aperture 2 Quick Tip
Using Aperture for Professional Results
Producing Video Podcasts
The Podcast for Video Podcasters
117. Richard Harrington
RHED Pixel (www.rhedpixel.com)
Technical Questions via
Creative Cow
All Resources link from
www.RHEDPixel.tv
Available for consultation
Feel free to grab a business card
118. Contract# GS-07F-0053V
541–1
Advertising Services
541–4B
Video/Film Production
541–5
Integrated Marketing Services
Contract# GS-07F-0054V
541–4E
Commercial Photography
541–4B
Commercial Art and Graphic Design