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Producing Live Events on Zoom
The document provides essential production advice for running live events on Zoom, outlining key features and benefits of the platform for meetings and webinars. It includes practical tips on audience engagement, technical setup for optimal video and audio quality, and the differences between meetings and webinars. Additionally, it lists useful add-ons, apps, and a checklist for going live to ensure a successful virtual event experience.
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Producing Live Events on Zoom
- 1. Producing Live Events onZoom Essential production advice
- 2. Description Are you incharge of running webinars or virtual meetings? Do you need to switch your in-person event to an online one? This class is perfect and fi lled with practical advice. Zoom has quickly become a popular tool for both businesses and consumers, but there’s more you can do to up your game.
- 3. Agenda • How tochoose between meetings and webinars • Using breakout rooms for interactivity • Extending the power of Zoom with essential apps • How to con fi gure preferences for optimum video quality • How to connect professional audio and video devices • Engage your audience with Q&A, Chat, Polls, and Surveys • How to generate reports when the events are done
- 4. Two questions toanswer in chat 1. What is your role as it relates to events or webinars? 2. What is your goal in a tt ending this session?
- 5. Richard Harrington I'm a visualstoryteller exploring the fusion of photography and video. I empower creatives with AI. I'm also a husband & father.
- 9. Vital Statistics • Author40+ Books • Author 200+ Video Courses • Publisher of Photofocus & ThinkTAP Learn • Conference Speaker • Consultant • Photographer • Director
- 10. Past Projects • AmericaOnline • American Diabetes Association • American Israel Public A ff airs Commi tt ee • American Red Cross • Apple • Children's National Medical Center • Department of Veterans Administration • Drobo • Federal Communications Commission • Google • lynda.com • Microso ft • Skylum • Smithsonian Institute • Under Armour • US Air Force
- 11. Advisory and ConsultantProjects • Television Networks • ABC News • CNN • Discovery Channel • Major League Baseball Network • NASCAR • Turner Networks • Technology • Adobe Creative Cloud Advisory Board • Apple • Athentech • Pearson Education • Skylum So ft ware
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- 14. Why I chooseto use the Zoom platform A few key things to note
- 15. Why Zoom? • Relativelyeasy to use • Stable platform • Numerous safety controls • Reasonable record quality • Scalable pricing models
- 16. Key Features |Before the Meeting • Signup pages • Social promotion • Reminders & noti fi cations • Lead capture • End-user tech support
- 17. Key Features |During the Meeting • Slide-sharing • Screen-sharing • Polls & surveys • Video streaming • Ability to add panelists • Multiple platform support
- 18. Key Features |A ft er the Meeting • Recordings made available • Ability to repeat session • Option to contact registrants • Downloadable leads • Downloadable viewing and survey data
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- 21. Zoom Before the Meeting Signuppages Social promotion Reminders & noti fi cations Lead capture End-user tech support YouTube Before the Meeting Signup pages Social promotion Reminders & noti fi cations Lead capture End-user tech support Facebook Before the Meeting Signup pages Social promotion Reminders & noti fi cations Lead capture End-user tech support
- 22. Zoom During the Meeting Slide-&Screen sharing Polls & surveys Upload content in advance Video streaming Ability to add panelists Multiple platform support YouTube During the Meeting Slide-& Screen sharing Polls & surveys Upload content in advance Video streaming Ability to add panelists Multiple platform support Facebook During the Meeting Slide-& Screen sharing Polls & surveys Upload content in advance Video streaming Ability to add panelists Multiple platform support
- 23. Zoom A ft er the Meeting Recordingsmade available Ability to repeat session Option to contact registrants Downloadable leads Downloadable viewing and survey data YouTube A ft er the Meeting Recordings made available Ability to repeat session Option to contact registrants Downloadable leads Downloadable viewing and survey data Facebook A ft er the Meeting Recordings made available Ability to repeat session Option to contact registrants Downloadable leads Downloadable viewing and survey data
- 24. Choosing between meetings and webinars Prosand cons of each
- 25. Meeting Webinar Description Zoom meetingsare ideal for hosting more interactive sessions where you’ll want to have lots of audience participation or break your session into smaller groups. Think of webinars like a virtual lecture hall or auditorium. Ideal for large audiences or events that are open to the public. Typically, webinar a tt endees do not interact with one another. Best used for Small to large groups (2+ participants) for: • Customer-facing meetings • Sales meetings • Training sessions Large events and public broadcasts (50+ a tt endees) such as: • Town halls • Quarterly updates • Educational lectures
- 26. Meeting Webinar Typically usedby • General employees • Training groups • Small groups with interactivity or breakouts • Event hosts • SVPs and C-Suite • Larger groups where greater moderation needed • When you need to hide a tt endees or size of group Cost Free and Paid subscription options available. Paid Add-on, available to Pro or higher subscriptions.
- 27. Feature Meeting Webinar Participantroles Host and co-host Participant Host and co-host Panelist A tt endee Audio sharing All participants can mute/unmute their own audio Host can mute/request to unmute Only the host and panelists can mute/ unmute their own audio A tt endees join in listen-only mode* Video sharing All participants Hosts and panelists Screen sharing ✔ ✔ Capacity Up to 100 with free license, up to 1,000 depending on plan and large meeting add-on. Ranging between 500-50,000 participants, depending on the license.
- 28. Feature Meeting Webinar Participantslist Visible to all participants Visible to host and panelist Email reminders N/A If registration is enabled Chat In-meeting chat Webinar chat Meeting reactions ✔ Only raise hand Q&A N/A ✔
- 29. Feature Meeting Webinar Filetransfer ✔ ✔ Whiteboard ✔ ✔ Annotation ✔ ✔ Polling Polling for meetings Polling for webinars Surveys Surveys for meetings Surveys for webinars
- 30. Feature Meeting Webinar Livestream Facebook,YouTube, Workplace by Facebook, Custom Streaming Service Facebook, YouTube, Workplace by Facebook, Custom Streaming Service Registration Registration for meetings Registration for webinars Closed captioning ✔ ✔ Recording ✔ ✔ Breakout rooms ✔ N/A
- 31. Feature Meeting Webinar Practicesession N/A ✔ Waiting room ✔ N/A Paypal integration N/A ✔ Require password to join ✔ ✔ International dial-in numbers ✔ ✔
- 32. Bene fi ts of a webinar Whythis method o ft en works well
- 33. Educating an Audience •Webinars establish credibility quickly due to the ability for live interaction • It is possible to share nuanced experiences with an audience as the feedback loop increases e ffi cacy • The goal is to focus on education and not salesmanship… con fi dent audience members will further engage
- 34. Educating an Audience •Interactivity is key in learning • Ensure that the content is well-paced and avoid cramming the information • Identify the objective for the webinar and ensure that the content is in support of that goal • Remove distractions and excess content so that the message is streamlined
- 35. What Makes aGood Host? • Credible about subject • Relatable and approachable • Clear-speaking • Organized and detailed • Able to adjust style or presentation in real-time based upon the reaction of the audience • Concerned about the success of others
- 36. Creating Action orConversion • Give people time to interact • Reduce the duration of the webinar • Insert call-to-actions into presentation • O ff er take-aways • Capture leads • Send follow-up communication
- 37. Using breakout rooms Allow forsmall group interactivity
- 38. Create rooms inadvance
- 39. Create rooms inadvance
- 40. Ask a customquestion on registration page
- 41. Can move peoplebetween rooms
- 42. Be sure topromote cohosts ahead of time
- 43. Extending the power ofZoom with essential apps Useful add-ons
- 44. Live Streaming Tools •OBS Studio • Mac, PC & Linux, Free, Open Source • h tt ps://obsproject.com/ • Wirecast • Mac & PC, from $495 • h tt ps://www.telestream.net/wirecast/
- 45. Live Streaming Tools •Ecamm Live • Mac only, Standard: $16/mo or Pro: $32/mo • h tt p://www.ecamm.com/mac/ecammlive • ManyCam • Mac, Windows, from $20 • h tt ps://www.manycam.com
- 46. Controlling the Webcam •iGlasses • Mac, $19 • h tt p://www.ecamm.com/mac/ iglasses • Webcamoid • Mac & PC, open source • h tt ps://webcamoid.github.io • Logitech Capture • Logitech camera owners • h tt ps://support.logi.com/
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- 52. AI Notetaker byFathom
- 54. How to con fi gure preferencesfor optimum video quality Ge tt ing the best video
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- 57. Internet Connection Options •Ethernet • Generally the fastest connection • Less prone to interference • Wi-Fi • Ubiquitous, but has many potential issues • Cellular • Should be seen as a backup
- 59. Screen Resolution Choices •1920x1080 • SwitchResX for macOS • CRITICAL
- 60. Minimizing Data Transfer •Turn o ff syncing so ft ware • Cloud storage • Photo streams • Turn o ff data transfers • Network copies • Stop downloads/uploads
- 61. Minimizing Data Transfer •Check for activity on network • Is a dedicated line an option? • Reduce number of connected devices • Check Activity Monitor on a Mac • Check Resource Monitor and Task Manager on a PC
- 62. Reducing Audio Interference •Remove cellphone from area • Disable cell reception • Avoid microphones crossing power cables • Turn o ff connected drives and extra devices • Fans/AC/mechanical
- 63. How to connect professionalaudio and video devices Improve the quality
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- 67. Cameras with FocusPeaking
- 68. Cameras with FocusPeaking
- 69. Testing Picture andSound • Check all cables • Ensure adequate lighting • Do a test recording • Perform a test stream • Watch test on a second computer • Watch test on a mobile device
- 70. Monitoring on aSecond Computer • Never watch on same computer as presenting • Load a stream to see what audience sees • Be sure to mute the volume to avoid an echo loop • Have headphones plugged in so you can do a test listen
- 71. Engage your audience withQ&A, Chat, Polls, and Surveys Increase interactivity
- 72. Planning for AudienceParticipation • Social media pre-conversations • Live polls & surveys • Chat pod • Q&A
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- 78. Affiliate Briefing #2 RichardHarrington, Juliana Chyzhova, and Dmitry Sytnik with CEO Ivan Kutanin 17.09.2021
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- 85. How to generate reportswhen the events are done How to track your performance
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- 94. Choose a freeclass | Code = ppwfall21
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- 99. Choose a freeclass | Code = ppwfall21
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- 102. Removing Distractions and Embarrassment •Computer • Hide clock • Clear desktop • Minimize desktop pa tt ern • Hide dock/taskbar • Cleanup shortcuts • Dedicated user
- 103. Removing Distractions and Embarrassment •Web Browser • Clear history • Remove cache • Hide unused tabs • Hide favorites/bookmarks
- 104. Removing Distractions and Embarrassment •Physical location • Remove distractions on desk/walls • Consider privacy screen • Simplify wardrobe • Alert others to recording/broadcasting status
- 105. A Checklist BeforeGoing Live
- 106. A Checklist BeforeGoing Live • Make sure content is organized • Send out last-minute reminders and social media posts • Check your Internet connection • Verify a Plan B connection • Remove any distractions
- 107. A Checklist BeforeGoing Live • Check your cables • Clean lens of camera • Run through slides and demo assets • Setup a monitoring station • Create a document with all links needed • Have a backup computer standing by
- 108. A Checklist BeforeGoing Live • Have a glass of water nearby • Eat a small meal • Take any bio steps needed • Relax for 15 minutes before starting • Login 15-30 minutes early • Start a backup recording