The document summarizes internet usage trends in Azerbaijan from 2004-2011 based on data from the Caucasus Barometer surveys. Some key findings are: - Household PC and mobile phone ownership increased substantially over time, with mobile ownership reaching over 90% by 2011. - However, internet usage rates lagged behind, with only about a quarter of Azerbaijanis using the internet by 2011. Daily internet use was still only around 7%. - Major barriers to internet adoption and use included lack of awareness, age, education, poverty, rural residence, and lack of English skills. Rural areas, poorer populations, and those with less education were least likely to use the internet frequently.

1. Azerbaijan ICTs
Katy Pearce
Georgetown University
kep63@georgetown.edu
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2. OWNERSHIP
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3. Household PC ownership (%) (CB)
50%
45%
40%
40%
35%
33%
30% 28%
25%
20% 20%
15% 15% 15%
15% 16%
14% 12%
11% 11%
12% 15%
10% 11% 13%
10% 12%
9%
10%
9%
5% 8%
6%
0% 3%
2004 2005 2006 2007 2008 2009 2010 2011
Armenia Azerbaijan Georgia
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4. Household mobile ownership (%) (CB)
100%
92% 92%
90%
81%
77% 88% 89%
80% 85% 85% 80%
78%
70%
70% 76% 71%
65%
60% 61%
51% 47% 52%
50% 49%
48%
40% 46%
43%
30% 25%
22%
20%
10%
0%
2004 2005 2006 2007 2008 2009 2010 2011
Armenia Azerbaijan Georgia
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5. Household PC Internet ownership (%) (CB)
50%
45%
40%
35%
35%
30%
29%
25%
19%
20%
15% 15%
12%
10% 8%
7% 9% 12%
8% 5% 11%
10%
4% 4% 6% 4% 9% 7%
5% 5%
6%
5%
0% 2% 2%
2004 2005 2006 2007 2008 2009 2010 2011
Armenia Azerbaijan Georgia
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6. Ever use the Internet (%) (CB)
50%
45%
40% 38%
37%
35%
31%
30%
29%
25% 25%
26%
19%
20%
20%
19%
15%
10%
5%
0%
2009 2010 2011
Armenia Azerbaijan Georgia
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7. Daily Internet users (%) (CB) Frequent Internet users (%) (CB)
35% 35%
30%
30% 30%
28%
25% 25%
22% 22%
20% 20% 20%
18%
14%
15% 15% 14%
12% 10%
10% 10% 13%
9%
6% 9%
9%
5% 7% 5%
4% 4%
0% 0%
2009 2010 2011 2009 2010 2011
Armenia Azerbaijan Georgia Armenia Azerbaijan Georgia
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8. ACCESS
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9. Internet access device (CB, 2011)
none mobile only pc only both
84%
67%
55%
23% 24%
10% 11%
5% 6% 5% 5%
4%
Armenia Azerbaijan Georgia
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10. Most frequent Internet access location (%) (CB, 2011)
Armenia Azerbaijan Georgia
73%
64%
38%
23%
18% 17%
10% 8% 8% 10%
7% 6% 6%
3% 2%
At home from my computer / At work From my friends’ computer / From my cell phone In Internet cafes
laptop laptop
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11. FREQUENCY
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12. Internet frequency distribution (%) (CB, 2011)
79%
63% 63%
Never
Less than monthly
Monthly
Weekly
Daily
22%
20%
8% 7% 7% 7%
5% 6% 6%
3% 3% 2%
Armenia Azerbaijan Georgia
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13. Azerbaijan Internet frequency distribution (%) (CB)
Never Less than monthly Monthly Weekly Daily
2009 80% 8% 3% 4% 4%
2010 79% 8% 3% 5% 4%
2011 79% 6% 3% 6% 7%
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14. ACTIVITIES
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15. Internet users' activities (%) All Azerbaijanis' activities (%)
(CB, 2011) (CB, 2011)
58%
38%
35%
27%
24%
21%
19%
15%
10% 9%
7% 8% 7% 6%
5% 4% 3%
3% 2% 2% 2% 2% 2% 1% 1% 0%
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16. NON-USERS
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17. Reasons non-Internet users give for not going online (%) (CB 2011)
Armenia Azerbaijan Georgia
22%
19%
14%
12% 12%
11% 11%
10% 10%
9%
7% 7%
4% 4%
3% 3%
2% 2%
1% 1% 1% 1% 1% 1%
0% 0% 0%
Don’t need No phone line or Don’t know how Not interested No computer No time No access in Too expensive Immoral
modem to use settlement
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18. SUMMARY
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19. Barriers to Internet in Azerbaijan
• Barriers to awareness that Internet exists
– Poverty
– Age
• Barriers to trying the Internet
– Age
– Lack of English proficiency
– Low educational attainment
– Poverty
– Rural
• Barriers to using the Internet frequently
– Rural
– Poverty
– Low educational attainment
– Lack of English proficiency Pearce & Rice, forthcoming
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from 2010 CB

20. Variable Armenia Azerbaijan Georgia
Year 2009 2010 2011 2009 2010 2011 2009 2010 2011
N 1975 1922 2388 1795 2001 1500 1991 2089 2250
Aware of 90.0% 98.1% 97.7% 76.9% 75.7% 88.5% 90.2% 90.5% 91.6%
Internet
Of total, 19.3% 30.9% 37.6% 18.9% 20.2% 26.2% 24.7% 29.1% 37.3%
Adopted
Internet
Of total,
Use
Internet
Never 78.5% 68.5% 60% 76.4% 77.3% 62.2% 71.8% 68.6% 54.2%
Less than 6.4 6.7 4.6 7.7 8.0 6.3 7.7 8.9 6.8
monthly
Monthly 2.8 2.6 2.6 2.7 3.2 2.5 2.6 2.2 2.3
Weekly 4.3 7.2 8.1 4.4 5.2 5.9 5.2 6.2 7.4
Daily 5.8 14.4 21.9 4.1 3.8 6.7 9.2 11.8 20.1
M=.49 M=.92 M=1.25 M=.45 M=.46 M=.63 M=.68 M=.81 M=1.24
SD =1.13 SD=1.52 SD=1.71 SD =1.04 SD=1.05 SD=1.27 SD=1.32 SD=1.43 SD=1.69
R=0-4 R=0-4 R=0-4 R=0-4 R=0-4 R=0-4 R=0-4 R=0-4 R=0-4
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