This document contains information about digital marketing strategies and tactics in Vietnam, including statistics on internet and social media usage. It discusses search engine optimization, search engine marketing, social media marketing, viral marketing, and more. Key details include statistics on Vietnam's internet user growth and demographics, the most popular social networks and online activities, and case studies of digital campaigns for clients in various industries.
A glimpse of Investing India and a closer look at the user base of moneycontrol.com that comprises of financially astute and influential users. Along with a large community of users with high spending power, the site also helps out investors across income categories looking out for various investment options.
A glimpse of Investing India and a closer look at the user base of moneycontrol.com that comprises of financially astute and influential users. Along with a large community of users with high spending power, the site also helps out investors across income categories looking out for various investment options.
Participate or Dominate?
Email is a luxurious channel for marketers. You really can’t lose. Almost anything you do will make you some money, and following some basic principals will make you even more. That’s what we call participating.
Email can also be an extremely lucrative channel if you really focus your efforts and resources on maximizing its potential. It’s not as easy as just participating, but with the right tactics and relevant 3rd party data about your program as well as deep insight into your actual competitor’s behaviors, rather than generic industry information, you can build a winning strategy and stay on top of the most important tactics in the market. Now that’s what we call Dominating.
eDataSource will introduce their new Inbox Tracker and Delivery Tracker tools, as well as introduce critical consumer behavior and business attributes in email and ecommerce analytics for a few chosen retailers, showcasing winning strategies and tactical ways to utilize competitive analytics to outsmart your competition.
Presenters:
Carter Nicholas, CEO, eDataSource
G.B. Heidarsson, SVP Sales and Marketing, eDataSource
Connecting and Engaging Customers Through Social Media - John FettoSFIMA
Connecting and Engaging Customers Through Social Media
John Fetto, Sr. Marketing Manager, Experian Simmons
Learn best practices in connecting, engaging and empowering customers through social media, e-mail and mobile. We’ll examine current industry trends, including case studies as well as plans for measuring and tracking behaviors of the digital consumer of the future.
Symantec’s 2010 Global SMB Information Protection Survey found that small and midsized businesses (SMBs with 10 to 499 employees) are now making protecting their information their highest IT priority, as opposed to 15 months ago when a high percentage had failed to enact even the most basic safeguards. This shift makes sense as SMBs are facing increased threats from cyber attacks, lost devices and loss of confidential or proprietary data.
Delvinia Digital Diseases Presentation SmeiDelvinia
Adam Froman identified the six common missteps made by digital marketers that Delvinia calls “digital diseases” which can be found lurking online that wary customers avoid contact like the plague; they are as follows: Widget-it is, Obsessive Content Disorder or OCD, Data-pox, Ad-theria, Mono-typosis and Navigation Deficiency Virus (NDS).
Social media is everywhere and companies and consumers alike are constantly looking for effective ways to utilize online communities, blogs, wikis and the latest social media tools to engage audiences. With more than 300 million people engaged in social media, failing to leverage online mediums is often interpreted as taking a step backwards. It is the age of the consumer and social media has been the catalyst, effectively shifting control from management to the customer. Understanding your customer, giving them a voice and most importantly, listening to what they have to say is key to succeeding in the new digital world.
You will learn:
To effectively engage the audience. Digital marketing and social media in particular is a powerful platform that can create lasting customer relationships and generate millions of dollars for marketers, but you must make things interesting and meaningful.
How to listen to your audience(s). If someone that you do business with offers you advice on improving your business/customer relationship – listen. Maintaining an existing relationship is easier than spending time and money searching for a new one.
To be innovative. The biggest mistake a business can make is not experimenting or developing their digital marketing capabilities. If you’re not doing it, someone else will.
27. Ad Social
Network Network
Viral Content
Marketing
Email Search
Marketing Engine
& SMS
28. Vietnam Internet User
35 40%
35%
30 35%
31%
Keep
growing year 30%
25
26%
by year
24% 25%
20 21%
20%
15
15%
10 17.7 20.8 22.5 26.8 30.8
10%
5 5%
0 0%
2007 2008 2009 2010 2011
User (Million) Penetration
By Cimingo VN
29. Vietnam Internet User
Vietnam Internet User
91%
89%
84%
78%
74%
65%
61% 62%
58%
56% 56%
52% 51%
46%
36%
32%
24%
20%
TOTAL 15-19 20-24 25-29 30-34 35-39 40-50 MEN WOMEN
2011 2012
By Cimingo VN
30. Vietnam Internet User
TV
57%
of TV viewers
use the Web WEB
simultaneously
By Cimingo VN
31. Vietnam Internet User
80% of Vietnam
Internet Users
Use Search
Engines
By Cimingo VN
33. Vietnam Facebook/Zingme User
Age
30% 18-24
25-34
Facebook 15-17
50% 35-44
Users
45-54
55+
12%
7%
1%
With 3,8M+ users,
increased more than
Target Audience in 25,5% in the
age 18-34 is 82% of
total Vietnam facebook
last 6 months
users.
By Cimingo VN
36. Website Development
Sitemap
SEO
Concept Idea Design Code Data Management
SEM
Content
37.
38.
39.
40.
41.
42. Digital Campaign
Brief
Research
Social Media
Management ORM KPI
Creative
Planning
Process of Digital Campaign
43. Power Analytics
Consumer Insights
What do your customers like, love, hate?
When & Where are they talking?
We help you to answer all of these questions
Competitive Intelligence
You can compare and stay ahead of the competition.
Online Reputation Management
It helps you to detect early any potential online crisis by
monitoring your brand names, CEO, Board of Directors and other
VIPs.
Key Influencers
You can find online opinions that matter most.
Feedback System for Offline Marketing Performance
You can gauge the reaction of your latest TV ad or print Ad: how ads are perceived;
what clicks, what doesn't.
44. Social Media
The largest social network in the
world
Facebook
A pinboard-style
photo sharing social
network Pinterest Zingme The biggest
social network in
Social VietNam
Media
A Vietnamese Social
Network from VTC
Go Twitter
Tamtay An online social networking
One of Vietnamese earliest service and microblogging
social networks service
45. Social Media – Content
Content Strategy Storyline Development Content creating
& Management
Contest &
Article Application
& News Social
Content Video &
Music
Product
Information
46. Social Media - Facebook
Fanpage Event
Ads Application
Facebook
50. Viral Marketing
PR
Social
Contest & Networks
Application
Article &
News Social
Content Video
&
Music Forumseeding
Product
Information
Video
sharing sites
Plan & Production ORM Evaluation
57. Power’s Ad Network (Vietnam)
CPM CPM CPM
CPM CPM CPM
CPM CPM CPM
Available for CPC
58.
59. Search Engine
Takes a while to see return on investment
but it does prove its value to patient
SEO
business owner as once its done successfully,
it generates long term values
Search advertising PPC can be quickly
started and bring immediate result
with highly measurable ROI. However,
it follows “you pay, you go” model.
Focus on Keywords
with 2 kinds :
CPC and CPM
Google
Adwords SEM