Symantec’s 2010 Global SMB Information Protection Survey found that small and midsized businesses (SMBs with 10 to 499 employees) are now making protecting their information their highest IT priority, as opposed to 15 months ago when a high percentage had failed to enact even the most basic safeguards. This shift makes sense as SMBs are facing increased threats from cyber attacks, lost devices and loss of confidential or proprietary data.
Wisdom of crowds business intelligence market study findings overviewYellowfin
The latest edition – based on 859 responses from professionals with first-hand experience using vendor products and services – analyzes market place trends throughout 2011 and assess user perceptions towards BI for the coming year. The study also compares and ranks 17 of the world’s foremost BI vendors, their solution and associated services. Yellowfin achieved the equal highest overall ranking (4.57 out of five), as well as best outright score in the study’s “Emerging Business Intelligence Vendors” sub-group.
Yellowfin outscored traditional big name players, including Microsoft, IBM, SAP Business Objects, MicroStrategy, SAS Institute and Oracle. Yellowfin also outperformed other high profile vendors, including Information Builders, Actuate, Qliktech, Tibco Spotfire, Dimensional Insight, Arcplan, Pentaho and Jaspersoft.
Vendors are ranked on a five-point scale, across 33 different criteria, based on seven categories, including: Sales experience, value, quality and usefulness of product, quality of technical support, quality and value of consulting services, integrity and whether existing clients would recommend the vendor and its product to others.
Edelman Social Entertainment Survey ResultsEdelman_UK
Edelman’s annual study into Entertainment trends is now in its sixth year. The research tracks the impact of social media and new platforms on entertainment audiences in the UK and US, revealing the key issues that entertainment brands and communication professionals should consider when looking to engage audiences with content
Symantec’s 2010 Global SMB Information Protection Survey found that small and midsized businesses (SMBs with 10 to 499 employees) are now making protecting their information their highest IT priority, as opposed to 15 months ago when a high percentage had failed to enact even the most basic safeguards. This shift makes sense as SMBs are facing increased threats from cyber attacks, lost devices and loss of confidential or proprietary data.
Wisdom of crowds business intelligence market study findings overviewYellowfin
The latest edition – based on 859 responses from professionals with first-hand experience using vendor products and services – analyzes market place trends throughout 2011 and assess user perceptions towards BI for the coming year. The study also compares and ranks 17 of the world’s foremost BI vendors, their solution and associated services. Yellowfin achieved the equal highest overall ranking (4.57 out of five), as well as best outright score in the study’s “Emerging Business Intelligence Vendors” sub-group.
Yellowfin outscored traditional big name players, including Microsoft, IBM, SAP Business Objects, MicroStrategy, SAS Institute and Oracle. Yellowfin also outperformed other high profile vendors, including Information Builders, Actuate, Qliktech, Tibco Spotfire, Dimensional Insight, Arcplan, Pentaho and Jaspersoft.
Vendors are ranked on a five-point scale, across 33 different criteria, based on seven categories, including: Sales experience, value, quality and usefulness of product, quality of technical support, quality and value of consulting services, integrity and whether existing clients would recommend the vendor and its product to others.
Edelman Social Entertainment Survey ResultsEdelman_UK
Edelman’s annual study into Entertainment trends is now in its sixth year. The research tracks the impact of social media and new platforms on entertainment audiences in the UK and US, revealing the key issues that entertainment brands and communication professionals should consider when looking to engage audiences with content
Value and Engagement in the Era of Social Entertainment and Second ScreensEdelman
For the sixth year running, the Value & Engagement in the Era of Social Entertainment and Second Screens Survey explores consumer attitudes towards the entertainment industry in the UK and U.S. It examines consumer perceptions and behaviors as they relate to consumption habits, purchase recommendations, file downloading and sharing.
Edelman Social Entertainment - Slide DeckEdelman_UK
This year’s study “Value and Engagement in an Era of Social Entertainment and Second Screens” marks a three year high in how audiences perceive the value of content. The study reveals that the internet’s influence on how entertainment content is consumed and shared continues to grow. Alongside this growth, consumers are increasingly active in sharing their likes and dislikes, both via word of mouth and online. The study illustrates a ‘Conversation Curve’ with most audiences looking to share content they have liked and disliked after they have consumed it, not during the experience. Consumers are also keen to stay in control and not be replaced by notification and recommendation technologies.
Presentation (abridged) delivered by Kim Walker, CEO SILVER Group to the 2nd Southeast Asian iMedia Agency Summit held in Phuket, Thailand on October 5~7, 2009. Features information about the ageing consumer and their online habits.
The baby boomer (50 Plus) population in Asia Pacific will grow by over 33% in the coming 10 years. They're wealthy and they're wired.
This presentation features unique insights from Silver Group (www.silvergroup.asia) and internet usage data from ComScore.
2012 State of the Vending Industry Report - Automatic Merchandiser - June / J...Steven Duque
The road to recovery has been slow in the recession, for both automatic merchandising and the multiple industries it serves. Fiscal 2011 saw trends from the previous year continue, as the vending industry slowly recovers from the massive fallout of the Great Recession. In 2011, industry sales declined for the fourth consecutive year, although at a progressively slower rate. The 1.5 percentage point sales decline in 2011 was half the rate posted in 2010, indicating vending operators made progress in
stemming the downward trend.
Value and Engagement in the Era of Social Entertainment and Second ScreensEdelman
For the sixth year running, the Value & Engagement in the Era of Social Entertainment and Second Screens Survey explores consumer attitudes towards the entertainment industry in the UK and U.S. It examines consumer perceptions and behaviors as they relate to consumption habits, purchase recommendations, file downloading and sharing.
Edelman Social Entertainment - Slide DeckEdelman_UK
This year’s study “Value and Engagement in an Era of Social Entertainment and Second Screens” marks a three year high in how audiences perceive the value of content. The study reveals that the internet’s influence on how entertainment content is consumed and shared continues to grow. Alongside this growth, consumers are increasingly active in sharing their likes and dislikes, both via word of mouth and online. The study illustrates a ‘Conversation Curve’ with most audiences looking to share content they have liked and disliked after they have consumed it, not during the experience. Consumers are also keen to stay in control and not be replaced by notification and recommendation technologies.
Presentation (abridged) delivered by Kim Walker, CEO SILVER Group to the 2nd Southeast Asian iMedia Agency Summit held in Phuket, Thailand on October 5~7, 2009. Features information about the ageing consumer and their online habits.
The baby boomer (50 Plus) population in Asia Pacific will grow by over 33% in the coming 10 years. They're wealthy and they're wired.
This presentation features unique insights from Silver Group (www.silvergroup.asia) and internet usage data from ComScore.
2012 State of the Vending Industry Report - Automatic Merchandiser - June / J...Steven Duque
The road to recovery has been slow in the recession, for both automatic merchandising and the multiple industries it serves. Fiscal 2011 saw trends from the previous year continue, as the vending industry slowly recovers from the massive fallout of the Great Recession. In 2011, industry sales declined for the fourth consecutive year, although at a progressively slower rate. The 1.5 percentage point sales decline in 2011 was half the rate posted in 2010, indicating vending operators made progress in
stemming the downward trend.
AutoCon 2012 - The AutoConnections Conference and Exposition will be held at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more and register for this event at http://AutoCon2012.com
The Chamber knows how important it is to have the business community involved in the revision of the Town’s comprehensive plan.
The Chamber has worked to solicit member input by facilitating:
* Four focus groups including downtown businesses, small business, major enterprise and community leaders (60 participants
* Two meetings of the Chamber’s Public Policy and Economic Development Committee (40 participants)
* A real-time texting survey of Chamber annual meeting attendees after a presentation by Mrs. Waldorf (170 responses)
* A mailed and electronically distributed survey to the Chamber membership (115 participants)
* Chamber volunteer and staff participation in a host of Chapel Hill 2020 meetings and workshops
A majority of small businesses are experiencing revenue growth in 2012, according to new survey data from Constant Contact®, Inc. While the Constant Contact Small Business Pulse Survey reveals optimism about 2012, attracting new customers continues to keep small business owners up at night.
2012 mobile forecast doe higher educationIvonne Kinser
-Survey results from over 500 university administrators on their plans for mobile strategy
-How colleges are ranking the importance of mobile across the student lifecycle
-How mobile fits into colleges' long and short development plans
Angel Ron: Banco Popular Gs conference Crisis Junio 2010Banco Popular
Presentación elaborada por Banco Popular para dar a conocer las posibles estimaciones y previsiones con respecto al desarrollo futuro del negocio y los resultados financieros del Grupo Banco Popular, que se derivan de las expectativas del Grupo Banco Popular y que, por su propia naturaleza, están expuestas a factores, riesgos y las circunstancias que podrían afectar los resultados financieros de tal manera que podría no coincidir con dichas estimaciones y previsiones.
Librarians at three different types of academic libraries will provide perspectives on their patron-driven ebook acquisitions programs. The shared collection development of ebooks at the CTW Consortium (Connecticut College, Trinity College, Wesleyan University) will be discussed as well. In their remarks, panelists will discuss the virtues and shortcomings of patron-driven selection, the vendors/systems offering this acquisitions option, and key issues surrounding ebook acquisitions generally.
Connecting and Engaging Customers Through Social Media - John FettoSFIMA
Connecting and Engaging Customers Through Social Media
John Fetto, Sr. Marketing Manager, Experian Simmons
Learn best practices in connecting, engaging and empowering customers through social media, e-mail and mobile. We’ll examine current industry trends, including case studies as well as plans for measuring and tracking behaviors of the digital consumer of the future.
10 Social Media Thoughts for Integrated MarketingBryan McCarty
A presentation I gave at Wartburg College on November 22, 2011 at Wartburg College in Waverly, Iowa. The presentation was an open discussion about social media and integrated marketing.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
Yt for auto dealers 104 final
1. Selling Cars with Google 104:
US Online Automotive Dealer
Advertising Executive Survey
Jupiter Research
1
2. Internet Generating New Car Sales Leads
A dealer survey revealed that the portion of dealers generating over 10% of their new car sales from
online leads jumped from 36% in 2004 to 51% in 2006.
Internet-Generated New Car Sales 2004 - 2006
70%
% of Dealers by Internet-Generated Sales
59%
60%
55% 2004
51%
as a Share of Overall Sales
2005
50%
2006
40% 38%
36%
34%
30%
20%
15%
10% 7%
5%
0%
More than 10% 10% or less Not sure/don't measure
JupiterResearch/NADAguides.com Executive Survey (7/07), n = 106 (US); JupiterResearch/NADAguies.com 2
Executive Survey (9/06), n = 98 (US); JupiterResearch/NADAguies.com Executive Survey (5/05), n = 162 (US)
3. Internet Generating Used Car Sales Leads
A dealer survey revealed that the portion of dealers generating over 10% of their used car sales from
online leads jumped from 40% in 2004 to 56% in 2006.
• Used car sales tend to be more profitable, making this a critical aspect of a dealer’s business
Internet-Generated Used Car Sales 2004 - 2006
60%
56%
54% 54%
% of Dealers by Internet-Generated Sales
50% 2004
as a Share of Overall Sales
43% 2005
2006
40%
32%
30%
20%
12%
10%
10%
6% 6%
0%
More than 10% 10% or less Not sure/don't measure
JupiterResearch/NADAguides.com Executive Survey (7/07), n = 106 (US); JupiterResearch/NADAguies.com 3
Executive Survey (9/06), n = 98 (US); JupiterResearch/NADAguies.com Executive Survey (5/05), n = 162 (US)
4. Dealers Increasing Online Ad Spending
Survey data reveals that 47% of dealers in 2006 allocated over 10% of their overall marketing budget to the
Internet, up from 35% in 2005.
• 43 % of dealers spent more than $30,000 in online advertising in 2006, up from 14% in 2003
• 28% spent over $50,000 in 2006, up from an average of 12% between 2003 & 2005
Dealers’ Online Advertising Spending 2003 - 2006
50% 2003
2004
45% 43% 2005
2006
40%
Percentage of Dealers
35% 34%
31%
30%
27%
25% 24% 24%
23%
22% 22%
20%
20% 19%
15%
14% 14%
15% 13% 13% 13%
12%
11%
10% 8%
5%
0%
Less than $5,000 $5,000 to $10,000 $10,001 to $30,000 More than $30,000 None/not sure
JupiterResearch/NADAguides.com Executive Survey (7/07), n = 106 (US); JupiterResearch/NADAguies.com Executive Survey 4
(9/06), n = 98 (US); JupiterResearch/NADAguies.com Executive Survey (5/05), n = 162 (US); JupiterResearch Executive Survey
(7/04), n = 133 (US)
5. 2007 Dealer Internet Ad Spending Growth
Survey data reveals that 47% of dealers are increasing their online ad spending in 2007, while 44% said they were
maintaining current spending levels.
• Dealers who are able to successfully convert leads into sales are more likely to increase their online advertising
budgets (60%) vs. those who are not as successful (35%)
Expected Change in Dealers’ Online Advertising
60% Spending by Lead-to-Sale Conversion Rates
54%
Conversion rate of new car leads
to sales greater than 10%
50%
Conversion rate of new
44% car leads to sales equal
to 10% or less
40%
30%
30%
22%
20%
16%
13%
10%
7% 7%
4%
2%
0%
Increase by 25% or more Increase by 1 to 25% Stay the same Decreased by 1% to 25% Decreased by 25% or more
JupiterResearch/NADAguides.com Executive Survey (7/07), n = 43 (dealers w/conversion rate of new car leads to sales 5
greater than 10%, US), n = 46 (dealers w/conversion rate of new car leads to sales equal to 10% or less, US)
6. Dealer Online Ad Spending Breakout
Dealers spending <$30,000 in online marketing tend to spend more money on
third-party lead sources than any other online advertising tactic.
Dealers’ Online Advertising Budget Allocation
60%
Dealers with online ad
spending less than $30,000
50% 49%
Spending Allocation per Tactic
Average Online Advertising
Dealers with online ad
spending greater
than $30,000
40%
31%
30% 28% 28%
20%
17%
15%
11%
10%
7%
5% 4%
3% 2%
0%
Third-party Online Search engine Online Special lead Other
sources classifieds keywords sponsorships/ sources
banner type ads
JupiterResearch/NADAguides.com Executive Survey (7/07), n = 53 (dealers w/online advertising spending of 6
$30,000 or less, US), n = 45 (dealers w/online advertising spending greater than $30,000, US)
7. Dealers are Utilizing Paid Search & Display
Survey data shows that 74% of dealers are planning to use paid search & 66% are planning to use online
auctions in 2007.
• This is an expected increase of 85% in the use of paid search & an expected increase of 47% use of online
auctions in comparison to 2006
• 61% are planning to use display advertising in 2007, an increase of 47% from 2006
100% Dealers’ Use of Online Advertising Tactics in 2005 & 2006,
92% Planned Use in 2007
90%
82% Expected 2007
80% 79%
76% 76%
74% 2006
70%
66% 2005
62%
Percentage of Dealers
61%
60%
51%
50% 47%
45%
43%
40% 39%
40%
30%
20%
10%
0%
Third-party Online Search engine Online Online sponorships/
leads classifieds keywords auctions banner-ad types
JupiterResearch/NADAguides.com Executive Survey (7/07), n = 106 (US); 7
JupiterResearch/NADAguides.com Executive Survey (9/06), n = 98 (US)
8. Dealers Use Online Advertising for Branding
Survey data demonstrates 74% of successful dealers (those who convert more than 10% of
Internet leads into sales) use online advertising to increase the number of email leads.
Only 51% of less successful dealers invest in online advertising to increase e-mail leads.
Reasons for Dealers’ Online Advertising Usage
100%
by Share of New Car Sales Generated Online
Percentage of Dealers That Advertise Online,
91%
90% More than 10% of new
car sales generated online
80%
74% 10% of fewer new car
72% 71% sales generated online
70% 69%
63%
60%
54%
51%
50%
40%
30%
20%
10%
0%
Driving traffic to Increasing number of Increasing number of Display inventory
dealership website email leads phone leads online
JupiterResearch/NADAguides.com Executive Survey (7/07), n = 54 (dealers w/more than 10% of new 8
car sales generated online, US), n = 36 (dealers w/10% or fewer new car sales generated online, US)
9. Dealers Use Online Advertising for Branding
Survey data demonstrates that 82% of successful dealers (those who convert more
than 10% of Internet leads into sales) use online advertising to increase the number
of consumers who see the dealership name.
Only 69% of less successful dealers invest in online advertising for branding.
Reasons for Dealers’ Online Advertising Usage
90%
82%
by Share of New Car Sales Generated Online
Percentage of Dealers That Advertise Online,
80%
76% More than 10% of new
car sales generated online
70% 69%
10% of fewer new car
sales generated online
60% 57% 56%
50%
46%
40%
30%
20%
10%
0%
Increasing number of consumers Increasing dealer’s Building customer
who see dealer name brand awareness loyalty
JupiterResearch/NADAguides.com Executive Survey (7/07), n = 54 (dealers w/more than 10% of new 9
car sales generated online, US), n = 36 (dealers w/10% or fewer new car sales generated online, US)
10. Dealer Online Advertising Challenges
55% of dealers surveyed claim that determining which tactics will yield the
highest-quality leads is their biggest challenge. Almost all dealers find it difficult
to plan & implement online advertising.
Notice that only 19% cited competition with offline media budgets as a challenge.
Challenges Dealers Face in Planning & Implementing Marketing & Advertising
60%
55%
50%
Percentage of Dealers
40% 38%
31%
30%
26% 26% 26%
20% 19%
14%
10% 7%
0%
Determining Internet Lack of Performance Increasing Capturing Competition Management Don’t see any
which advertising & staff that tracking competition valid lead with offline commitment challenges
advertising & marketing is understands online information media budget w/implementing
marketing getting more how to use online
tactics bring complicated online marketing
the highest everyday marketing &
quality leads advertising
JupiterResearch/NADAguides.com Executive Survey (7/07), n = 106 (US). 10
Question: Please indicate top three challenges in planning online marketing & advertising. Select up to three.
11. Key Takeaways
Dealers are generating more new & used car sales leads from the
Internet. However, almost all dealers still find online marketing &
advertising challenging to plan & implement.
Dealers are utilizing online advertising for both lead generation
and branding purposes.
Planning & implementing online advertising is easier than it seems!
You can learn how easy it is to actually plan & implement online
advertising. More information is availabe at: www.adwords.google.com
11