The cost of creating video for the Web has plummeted, but it is still one of the most expensive elements of many Web site or Web 2.0 initiatives. Publishers want results—and it’s up to you to get them. In today’s world, your video needs to be in several places simultaneously, with great hooks bringing users back to your Web site. In this session you’ll learn how to become a hyper-syndicator, publishing your video to devices including cell phones, laptops, and televisions. Video publishing may start with an embed code, but so much more is possible—and this session will show you how to take advantage of the best opportunities available.
The document discusses trends in the mobile industry in 2011 and projections for 2012. Key points include:
- Smartphone penetration dramatically increased in 2011, reaching 48% and fueling growth in the mobile ecosystem.
- Consumers have led technological shifts to mobile, being around 18 months ahead of businesses. This will drive growth in mobile advertising and point-of-sale applications as businesses catch up.
- In 2012, over 60% of mobile phones will be smartphones as falling prices increase accessibility. Geo-local applications and changes to media and commerce will continue.
- The report focuses on opportunities in content, marketing/advertising, mobile commerce/services, and payments—areas that will drive consumer value
An excerpt of my Persuasive Communication and Influence workshop. For more information or to book a workshop, visit my website at http://lundbergmedia.com or e-mail me at abbie@lundbergmedia.com
The document discusses online communications strategies for colleges and universities. It provides additional resources on networking and social media best practices. It also outlines some of the major changes in communications over the past 20 years, including more voices, opinions, and channels to manage. Today, institutions have lost control of their message as individuals can communicate rapidly over electronic and social media channels. It emphasizes the importance of an integrated online communications strategy that considers how everything is now connected.
Description of the current state of the Interent in Chile.
Sergio Godoy, professor from the Catolic University of Chile.
Lecture given at the Oxford Internet Institute.
2012 mobile forecast doe higher educationIvonne Kinser
-Survey results from over 500 university administrators on their plans for mobile strategy
-How colleges are ranking the importance of mobile across the student lifecycle
-How mobile fits into colleges' long and short development plans
Case Study: Launching Your Brand's Game with OpenFeint
Presented by: David Chu, Senior Product Marketing Manager, OpenFeintOpenFeint is the largest mobile social gaming network with over 115 million players and 6,900 games. Keith will showcase how different brands—movies, TV shows, sports teams, musicians, and more—use OpenFeint’s platform and marketing promotions to distribute games and grow brand presence. He’ll share tips for how you can leverage games and partnerships to increase distribution and visibility for your company in the rapidly growing gaming world.
www.bdionline.com
The cost of creating video for the Web has plummeted, but it is still one of the most expensive elements of many Web site or Web 2.0 initiatives. Publishers want results—and it’s up to you to get them. In today’s world, your video needs to be in several places simultaneously, with great hooks bringing users back to your Web site. In this session you’ll learn how to become a hyper-syndicator, publishing your video to devices including cell phones, laptops, and televisions. Video publishing may start with an embed code, but so much more is possible—and this session will show you how to take advantage of the best opportunities available.
The document discusses trends in the mobile industry in 2011 and projections for 2012. Key points include:
- Smartphone penetration dramatically increased in 2011, reaching 48% and fueling growth in the mobile ecosystem.
- Consumers have led technological shifts to mobile, being around 18 months ahead of businesses. This will drive growth in mobile advertising and point-of-sale applications as businesses catch up.
- In 2012, over 60% of mobile phones will be smartphones as falling prices increase accessibility. Geo-local applications and changes to media and commerce will continue.
- The report focuses on opportunities in content, marketing/advertising, mobile commerce/services, and payments—areas that will drive consumer value
An excerpt of my Persuasive Communication and Influence workshop. For more information or to book a workshop, visit my website at http://lundbergmedia.com or e-mail me at abbie@lundbergmedia.com
The document discusses online communications strategies for colleges and universities. It provides additional resources on networking and social media best practices. It also outlines some of the major changes in communications over the past 20 years, including more voices, opinions, and channels to manage. Today, institutions have lost control of their message as individuals can communicate rapidly over electronic and social media channels. It emphasizes the importance of an integrated online communications strategy that considers how everything is now connected.
Description of the current state of the Interent in Chile.
Sergio Godoy, professor from the Catolic University of Chile.
Lecture given at the Oxford Internet Institute.
2012 mobile forecast doe higher educationIvonne Kinser
-Survey results from over 500 university administrators on their plans for mobile strategy
-How colleges are ranking the importance of mobile across the student lifecycle
-How mobile fits into colleges' long and short development plans
Case Study: Launching Your Brand's Game with OpenFeint
Presented by: David Chu, Senior Product Marketing Manager, OpenFeintOpenFeint is the largest mobile social gaming network with over 115 million players and 6,900 games. Keith will showcase how different brands—movies, TV shows, sports teams, musicians, and more—use OpenFeint’s platform and marketing promotions to distribute games and grow brand presence. He’ll share tips for how you can leverage games and partnerships to increase distribution and visibility for your company in the rapidly growing gaming world.
www.bdionline.com
Nielsen Online Wom Uk Presentation Key Trends For Riding The Wave Of Social...Victoria Alexis
The document summarizes key trends in social media usage in the UK based on Nielsen's research. Some of the key findings include:
- Social media now accounts for 18% of total time spent online in the UK, up from 16.7% the previous year.
- Facebook has the largest unique audience in the UK with 18.2 million users, up 79% from the previous year. The 35-49 age group is the fastest growing audience for social media sites.
- Nielsen's research on consumer sentiments and behaviors online can help companies understand brand perceptions, improve marketing strategies, and identify influential users.
The document compares technology ownership and purchasing behaviors between baby boomers aged 45-65 and members of Generation Y or "NGen" aged 18-30 in Canada. Some key findings include:
- Boomers prefer in-person research, while NGen prefers online, except for financially sensitive purchases which both prefer in-person
- Both groups prefer in-person purchases but male NGen are most likely to purchase online
- Boomers prefer in-person support while NGen is spread across channels, with a preference for phone support
- Boomers are more likely than NGen to own multiple financial products
- Technology ownership differs between the groups, with Boomers owning more desktops and cameras and NGen owning
This document provides an overview of an insurance trends agenda, including findings from a CEO survey. Some key points:
1) The CEO survey identified 5 core traits of the "enterprise of the future": hungry for change, innovative beyond customer imagination, globally integrated, disruptive by nature, and genuine rather than just generous.
2) CEOs see opportunities in engaging informed and collaborative customers, and most plan to significantly increase investments in this area.
3) Outperforming companies were more confident in their ability to implement change and had a more globally integrated approach.
Cloud adoption is growing rapidly and expected to increase 22% per year through 2020. Many organizations are piloting or adopting cloud technologies, with nearly half of CIOs evaluating cloud options first before other IT approaches. Close to half of organizations plan to harness cloud for business model innovation within three years by focusing on new business opportunities, customer experience/loyalty, and competitive advantage. IBM's SmartCloud portfolio includes private, hybrid, and public cloud offerings as well as managed services and business solutions to help organizations connect to cloud technologies and drive innovation.
Sven ruyinx sustainability empowering the consumer to make informed decisionECR Community
The document discusses sustainability and empowering consumers to make informed decisions about products. It notes that consumers care about sustainability but still do not feel they have enough information to make choices. Regulatory bodies have developed standards for labeling but consumers do not trust all sources of information. Manufacturers are evolving to provide the full life cycle impact of products from production to disposal to help consumers understand total environmental effects. The document argues that regulatory bodies, manufacturers, and consumers must work together through standardized reporting, innovative products, and clear labeling to drive more sustainable choices.
This document summarizes key findings from a survey about consumer brand loyalty across several global markets. Some of the main findings are:
1) Consumers in emerging markets like India have stronger brand affiliation compared to more price-sensitive Western markets.
2) Brands are falling short of consumer expectations around customization, personalization, and digital/mobile engagement.
3) There is a gap between what loyalty programs offer and what consumers want, such as value, trust, quality and convenience. Addressing this "loyalty chasm" presents opportunities for brands.
This document discusses e-commerce trends in Belgium based on data from 2012-2013. It finds that smartphone and tablet adoption increased significantly, with nearly 3 million mobile internet devices used in Belgium by 2012. Online sales of technical consumer goods grew substantially, representing 17% of total sales in Europe. In Belgium specifically, internet sales of these products increased 19% in 2012, with pure online retailers seeing an 18% rise and click-and-brick retailers a 21% increase. However, pure online players still only accounted for 3.7% of sales in Belgium, compared to 12.6% in the Netherlands.
Ways to Change - Insight on How to Succeed in the Digital Future of Magazine ...jackgriffinesa
This document discusses ways for magazines to succeed in the digital future. It notes that digital media is growing rapidly and will dominate the future. The mobile world is always connected and growing. Print circulation is declining as more transition to digital. Tablets are a major disruptor for print publishing. To transform, magazines must embrace perpetual change, have content on every platform, and develop new digital roles and skills. Success requires a commitment to ongoing adaptation and evolution.
This document contains summaries from multiple surveys conducted by Raddon Financial Group in Fall 2011 regarding consumers' satisfaction with their current savings levels, expectations for their personal financial situation in the next six months, current spending and savings habits compared to the previous year, economic expectations for the next six months, and opinions on the current state of the economy. The surveys found that 34% of consumers were very comfortable with their current savings levels, most consumers expected their personal financial situation to remain the same or get worse, most were spending and saving the same as the previous year, consumers were more optimistic about the economy compared to the previous survey, but most still saw no evidence that the recession is over.
Scotlandspomfeb13charts130213 130213031052-phpapp01Mike Small
Support for Scottish independence has increased to 34% according to a February 2013 poll. This is up 4 points since October 2012 and bucks the recent downward trend. Support is highest among men aged 18-24 and supporters of the Scottish National Party (SNP). The SNP also has an 8 point lead over Labour among those certain to vote in the next Scottish Parliament election, widening the gap between the two parties. Half of Scots are satisfied with the job Alex Salmond and Nicola Sturgeon are doing as First Minister and Deputy First Minister respectively.
The document discusses the power and opportunities of mobile commerce (m-commerce). It notes that mobile usage and e-commerce are growing rapidly, with customers expecting mobile shopping capabilities. However, conversion rates on mobile are still low due to challenges like websites not being optimized for mobile and long loading times. The document recommends that companies test their mobile presence, optimize sites for mobile, and consider mobile apps and features like location-based services to improve the customer experience and take advantage of opportunities in m-commerce.
The Webinar organized by Endeavour - The Mobility Company, held on July 28, 2010 explored the increasing use in healthcare and its future.
For more information on mHealth, visit: www.techendeavour.com
This document provides an introduction and overview of the Asia Power Quality Initiative (APQI). It summarizes that APQI was established in 2008 to expand power quality efforts in Asia, led by the International Copper Association and partners in various Asian countries. It describes APQI's structure and national alliances, and achievements to date including case studies, seminars, publications
Survey Results: The consumerization of it from the end user’s perspectiveSymantec
More than ever, end users rely on smartphones to keep them connected both personally and professionally. As a result, enterprises now must support a wide variety of both enterprise- and employee-liable devices. Symantec recently conducted a small survey to learn more about end users’ experiences with and perspectives on this rapidly growing trend.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
[Cimigo VN] Net citizens Việt Nam -2012Thuy-Vy Pham
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
ECR Europe Forum '05. Category Management in a limited data environment. Intr...ECR Community
Category Management in a limited data environment:
Category Management has been one of the most successful ECR tools over the past decade. At its core is what can be labour-intensive collation of accurate consumer information from many different data sources. But what if some data is missing? Learn how to maximize the benefits of Category Management in a limited data environment.
This document lists various countries including India, Dubai, Canada, and Australia with India mentioned the most. Consumer durables are also referenced but no other context is provided.
Nielsen Online Wom Uk Presentation Key Trends For Riding The Wave Of Social...Victoria Alexis
The document summarizes key trends in social media usage in the UK based on Nielsen's research. Some of the key findings include:
- Social media now accounts for 18% of total time spent online in the UK, up from 16.7% the previous year.
- Facebook has the largest unique audience in the UK with 18.2 million users, up 79% from the previous year. The 35-49 age group is the fastest growing audience for social media sites.
- Nielsen's research on consumer sentiments and behaviors online can help companies understand brand perceptions, improve marketing strategies, and identify influential users.
The document compares technology ownership and purchasing behaviors between baby boomers aged 45-65 and members of Generation Y or "NGen" aged 18-30 in Canada. Some key findings include:
- Boomers prefer in-person research, while NGen prefers online, except for financially sensitive purchases which both prefer in-person
- Both groups prefer in-person purchases but male NGen are most likely to purchase online
- Boomers prefer in-person support while NGen is spread across channels, with a preference for phone support
- Boomers are more likely than NGen to own multiple financial products
- Technology ownership differs between the groups, with Boomers owning more desktops and cameras and NGen owning
This document provides an overview of an insurance trends agenda, including findings from a CEO survey. Some key points:
1) The CEO survey identified 5 core traits of the "enterprise of the future": hungry for change, innovative beyond customer imagination, globally integrated, disruptive by nature, and genuine rather than just generous.
2) CEOs see opportunities in engaging informed and collaborative customers, and most plan to significantly increase investments in this area.
3) Outperforming companies were more confident in their ability to implement change and had a more globally integrated approach.
Cloud adoption is growing rapidly and expected to increase 22% per year through 2020. Many organizations are piloting or adopting cloud technologies, with nearly half of CIOs evaluating cloud options first before other IT approaches. Close to half of organizations plan to harness cloud for business model innovation within three years by focusing on new business opportunities, customer experience/loyalty, and competitive advantage. IBM's SmartCloud portfolio includes private, hybrid, and public cloud offerings as well as managed services and business solutions to help organizations connect to cloud technologies and drive innovation.
Sven ruyinx sustainability empowering the consumer to make informed decisionECR Community
The document discusses sustainability and empowering consumers to make informed decisions about products. It notes that consumers care about sustainability but still do not feel they have enough information to make choices. Regulatory bodies have developed standards for labeling but consumers do not trust all sources of information. Manufacturers are evolving to provide the full life cycle impact of products from production to disposal to help consumers understand total environmental effects. The document argues that regulatory bodies, manufacturers, and consumers must work together through standardized reporting, innovative products, and clear labeling to drive more sustainable choices.
This document summarizes key findings from a survey about consumer brand loyalty across several global markets. Some of the main findings are:
1) Consumers in emerging markets like India have stronger brand affiliation compared to more price-sensitive Western markets.
2) Brands are falling short of consumer expectations around customization, personalization, and digital/mobile engagement.
3) There is a gap between what loyalty programs offer and what consumers want, such as value, trust, quality and convenience. Addressing this "loyalty chasm" presents opportunities for brands.
This document discusses e-commerce trends in Belgium based on data from 2012-2013. It finds that smartphone and tablet adoption increased significantly, with nearly 3 million mobile internet devices used in Belgium by 2012. Online sales of technical consumer goods grew substantially, representing 17% of total sales in Europe. In Belgium specifically, internet sales of these products increased 19% in 2012, with pure online retailers seeing an 18% rise and click-and-brick retailers a 21% increase. However, pure online players still only accounted for 3.7% of sales in Belgium, compared to 12.6% in the Netherlands.
Ways to Change - Insight on How to Succeed in the Digital Future of Magazine ...jackgriffinesa
This document discusses ways for magazines to succeed in the digital future. It notes that digital media is growing rapidly and will dominate the future. The mobile world is always connected and growing. Print circulation is declining as more transition to digital. Tablets are a major disruptor for print publishing. To transform, magazines must embrace perpetual change, have content on every platform, and develop new digital roles and skills. Success requires a commitment to ongoing adaptation and evolution.
This document contains summaries from multiple surveys conducted by Raddon Financial Group in Fall 2011 regarding consumers' satisfaction with their current savings levels, expectations for their personal financial situation in the next six months, current spending and savings habits compared to the previous year, economic expectations for the next six months, and opinions on the current state of the economy. The surveys found that 34% of consumers were very comfortable with their current savings levels, most consumers expected their personal financial situation to remain the same or get worse, most were spending and saving the same as the previous year, consumers were more optimistic about the economy compared to the previous survey, but most still saw no evidence that the recession is over.
Scotlandspomfeb13charts130213 130213031052-phpapp01Mike Small
Support for Scottish independence has increased to 34% according to a February 2013 poll. This is up 4 points since October 2012 and bucks the recent downward trend. Support is highest among men aged 18-24 and supporters of the Scottish National Party (SNP). The SNP also has an 8 point lead over Labour among those certain to vote in the next Scottish Parliament election, widening the gap between the two parties. Half of Scots are satisfied with the job Alex Salmond and Nicola Sturgeon are doing as First Minister and Deputy First Minister respectively.
The document discusses the power and opportunities of mobile commerce (m-commerce). It notes that mobile usage and e-commerce are growing rapidly, with customers expecting mobile shopping capabilities. However, conversion rates on mobile are still low due to challenges like websites not being optimized for mobile and long loading times. The document recommends that companies test their mobile presence, optimize sites for mobile, and consider mobile apps and features like location-based services to improve the customer experience and take advantage of opportunities in m-commerce.
The Webinar organized by Endeavour - The Mobility Company, held on July 28, 2010 explored the increasing use in healthcare and its future.
For more information on mHealth, visit: www.techendeavour.com
This document provides an introduction and overview of the Asia Power Quality Initiative (APQI). It summarizes that APQI was established in 2008 to expand power quality efforts in Asia, led by the International Copper Association and partners in various Asian countries. It describes APQI's structure and national alliances, and achievements to date including case studies, seminars, publications
Survey Results: The consumerization of it from the end user’s perspectiveSymantec
More than ever, end users rely on smartphones to keep them connected both personally and professionally. As a result, enterprises now must support a wide variety of both enterprise- and employee-liable devices. Symantec recently conducted a small survey to learn more about end users’ experiences with and perspectives on this rapidly growing trend.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
[Cimigo VN] Net citizens Việt Nam -2012Thuy-Vy Pham
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
ECR Europe Forum '05. Category Management in a limited data environment. Intr...ECR Community
Category Management in a limited data environment:
Category Management has been one of the most successful ECR tools over the past decade. At its core is what can be labour-intensive collation of accurate consumer information from many different data sources. But what if some data is missing? Learn how to maximize the benefits of Category Management in a limited data environment.
This document lists various countries including India, Dubai, Canada, and Australia with India mentioned the most. Consumer durables are also referenced but no other context is provided.
CES 2016 Preview - Consumer Electronics Show TrendsDavid Berkowitz
What are the biggest trends brewing at the Consumer Electronics Show in 2016? No one knows because it hasn't happened yet. This leaked deck shows all the made-up info you'll ever need on wearables, internet of things, self-driving cars, drones, and more - plus a bonus edition of CES Bingo.
This document provides an overview of the consumer electronics industry in India. It defines consumer electronics as brown goods, which include traditional audio/video equipment, computers, mobile phones, and related devices. The document notes that the Indian consumer electronics market was worth $22 billion in 2008 and is predicted to reach $46 billion by 2013, representing a compound annual growth rate of 16%. It provides market share information for different segments and discusses trends in computers, audio/video devices, mobile phones, and key drivers of growth in the Indian consumer electronics industry.
Pulse of Media: Navigating the Complexity of an Evolving Digital Worldaccenture
Since its launch in 2012, Accenture’s Pulse of Media has provided a forward-looking perspective on the trends changing the media landscape. As consumer trends have become more pronounced, delivery infrastructure has improved and business models have taken hold, Accenture’s vision of the industry has been confirmed to be accurate.
The document summarizes the findings of a GfK study on consumer perspectives on smart homes globally. It finds that while awareness and appeal of smart home technology is high, adoption remains low due to barriers like cost and privacy/security concerns. Additionally, the market lacks interoperability between different vendors' devices. The study suggests the smart home market will grow more slowly than expected until these challenges are addressed by creating easy to use and integrated solutions.
The survey found the following:
1) Over 750 digital media professionals were surveyed across industries like brand/advertiser, agency, video publisher, and more.
2) Half of respondents were from video content publishers/SSPs, while 23% were from agencies/trading desks.
3) 78% of buyers purchased video advertising in 2013, up from 74% in 2012, and video content producers' revenue from advertising increased 89% from 2012 to 2013.
4) Most saw online video as complementing rather than replacing TV, and control over pricing and targeting were driving factors for shifts to digital video budgets.
This document discusses how to publish videos to multiple platforms to reach a wider audience. It covers submitting videos to video sharing websites like YouTube and Blip.tv, creating podcasts to syndicate audio or video content through RSS feeds to portable media players and aggregators, and distributing content to televisions through devices like Apple TV, TiVo, and Windows Media Center. The document stresses the importance of branding content consistently across all platforms to grow an audience through hypersyndication.
The document reports on the results of an advertising campaign by Wickes in two regions of the UK.
1) The Central region saw the highest uplift in spontaneous brand awareness and advertising recall compared to the other region.
2) Residents in the Central region also reported more positive shifts in their perceptions of characteristics describing the Wickes brand after the campaign, such as trustworthy and valuable, compared to the other region.
Connecting and Engaging Customers Through Social Media - John FettoSFIMA
Connecting and Engaging Customers Through Social Media
John Fetto, Sr. Marketing Manager, Experian Simmons
Learn best practices in connecting, engaging and empowering customers through social media, e-mail and mobile. We’ll examine current industry trends, including case studies as well as plans for measuring and tracking behaviors of the digital consumer of the future.
This document contains information about digital marketing strategies and tactics in Vietnam, including statistics on internet and social media usage. It discusses search engine optimization, search engine marketing, social media marketing, viral marketing, and more. Key details include statistics on Vietnam's internet user growth and demographics, the most popular social networks and online activities, and case studies of digital campaigns for clients in various industries.
Symantec’s 2010 Global SMB Information Protection Survey found that small and midsized businesses (SMBs with 10 to 499 employees) are now making protecting their information their highest IT priority, as opposed to 15 months ago when a high percentage had failed to enact even the most basic safeguards. This shift makes sense as SMBs are facing increased threats from cyber attacks, lost devices and loss of confidential or proprietary data.
Want to learn how to create partnerships with local schools to help shape healthier and more safe communities? This presentation takes you step-by-step through the process of implementing a Shared Use campaign in your community to help keep schools open as centers of activity for families from all walks of life.
The document discusses the growth of internet users in Vietnam from 2007 to 2011. Some key points:
- The number of internet users in Vietnam grew from 17.7 million in 2007 to 30.8 million in 2011, with penetration rates increasing from 21% to 35% over that period.
- By 2011, the largest percentages of internet users were in the 15-19, 20-24, and 25-29 age groups, comprising over 50% of total users.
- 57% of TV viewers in Vietnam use the internet simultaneously while watching TV. 80% of internet users search online using search engines.
- Facebook has over 3.8 million users in Vietnam, a 25.5% increase in the
The document discusses digital marketing trends in Vietnam. Internet and social media usage in Vietnam has grown significantly in recent years, with over 30 million internet users in 2011 representing a penetration rate of 35%. Facebook is the most popular social network in Vietnam, with over 3.8 million users concentrated in the 18-34 age range. Search engine usage is also high, with 80% of internet users in Vietnam utilizing search engines. The document then outlines various digital marketing strategies used in Vietnam such as social media, online advertising networks, search engine marketing, and viral marketing techniques.
This document summarizes the typical annual growth rates achieved by clients of Wilkin Guge using ROI-based integrated brand strategy models. It provides examples of results achieved across various industries, including a 27% growth in membership for a financial institution, a 14% revenue increase and 33% growth in specific product lines for a B2B automotive company, and a 23% increase in leads and 36% increase in conversions for a healthcare company. Each example includes the client's initial goal and the results that were realized, demonstrating growth rates and ROI ranging from 4:1 to 8:1.
A majority of small businesses are experiencing revenue growth in 2012, according to new survey data from Constant Contact®, Inc. While the Constant Contact Small Business Pulse Survey reveals optimism about 2012, attracting new customers continues to keep small business owners up at night.
The document summarizes key findings from Borrell Associates' Q4 2012 SMB survey of over 1,750 small and medium businesses. Some highlights include:
1) Most SMBs (54%) plan to spend the same amount on advertising in 2013 as in 2012, while 20% plan to spend more and 16% plan to spend less.
2) SMBs expect to increase spending on online advertising and stabilize spending on newspapers and radio in 2013 compared to 2012.
3) Newspapers and online media are the most popular types of advertising purchased by SMBs, chosen by 64% and 62% of respondents respectively.
4) Facebook is the top choice for SMB online advertising spending in 2013, chosen by
The document discusses mobile trends over time, including:
1) More than a third of mobile owners now have smartphones, with ownership increasing across all age groups.
2) People are using their mobile devices more for internet and apps than just calls, with over half accessing social networks, search engines, news, and commerce via their mobile internet and apps.
3) Mobile usage is occurring both on the go and at home, with around half of activities like social networking, search, and photos/videos happening at home.
The National Association of REALTORS' Research Division is located in Washington D.C. and has 17 staff members including many economists. The Research Division produces daily information on housing and the economy and reports monthly on existing and pending home sales. All of the Research Division's work can be found on their website at www.realtor.org/research.
Consumers take three main steps to manage their online reputation:
1. Most consumers restrict who has access to their personal and professional online profiles and sites to separate their identities.
2. Doing regular self-searches and using privacy settings to limit access to profiles are common steps taken by consumers to manage their reputation.
3. While consumers employ both proactive and reactive reputation management strategies, they are divided on how much control they have over their online reputation and who is responsible for issues that arise.
This research examines the expanding role of online reputation in both professional and
personal lives. It studies how recruiters and HR professionals use online reputational
information in their candidate review processes, and how consumers feel about this use of their information. It investigates the steps consumers take to monitor and protect their online reputation.
Study commissioned by Microsoft and made available for Data Privacy Day, January 28, 2010.
Igtm pre event golf survey by sports marketing survey - part IMS-Co
The survey found:
1) Spain was the most popular recent international golf destination at 17%, followed by Portugal at 13% and the United States at 7%.
2) 37% of respondents had not taken an international golf trip in the past 5 years.
3) When considering future destinations, recommendations from friends were most important to respondents, followed by golf magazines and online reviews/golf networks. Price, variety of courses, and golf being included in packages were also very important factors.
4) Economic factors like currency exchange rates and fuel costs have at least a little impact on most respondents' decisions to take an international golf trip.
FrameMaker 11: What’s new in FM11 & FM11 Publishing Server (Lavacon2012)Maxwell Hoffmann
Lavacon 2012: see what's new in FrameMaker 11 and FrameMaker 11 Publishing Server. This presentation by Adobe Sr. Product Manager, Kapil Verma (@kapilAdobe) covers the many areas of feature and product improvement in FrameMaker 11. DITA and XML authoring has been made even simpler and more transparent than before. Major improvements like XPath, XQuery, XML Code view and "intelliprompt" for elements and attributes are most welcomed. Even is you are still doing "unstructured" authoring, the ability to generate a hyperlinked parts table from 3D diagrams, in place insertion of styles, improved FIND/CHANGE and more control over customizing your user interface are a huge help. Also find out how tooutput to multiview HTML5 to publish to tablets and mobile devices.
Similar to Accenture Consumer Electronics Products And Services Usage 09 (20)
This is a provocative presentation I gave in London at the Innovation Social event to stir the crowd up a bit. It is the research I have been doing for my masters in Innovation Management as well as identified in consulting roles.
This document discusses how giving is a behavior that can be influenced, and offers some ideas and questions about applying behavioral economics concepts to encourage more giving to charities. It suggests considering people's existing biases, the power of social proof, exploiting loss aversion, and optimism bias to potentially change how people approach saving and giving to charities. Specific ideas mentioned include changing interfaces for saving and giving, implementing a "charity snooze button", and featuring who the greatest givers are on a site like JustGiving. The document is presented by Michael Johnston, an innovation consultant and recovering adman.
This is just a short little presentation on how to create an insight. Its a bit of a black box the whole insight thing. But I think you can train yourself to deliver them
A lot of people need processes to do even the most creative of things. So I have taken the content from Wallas's book 'The Art of Thought' given it a little bit of context and made it look pretty
- Cutting marketing budgets in an economic downturn provides only short-term profit gains but weakens the brand long-term as market share declines. Maintaining or increasing a brand's share of voice relative to its share of market during a downturn leads to better long-term profitability.
- Presentations from consultants including Millward Brown, Data2Decisions, Malik PIMS, and IPA dataMINE provided data showing that brands which cut marketing budgets relative to competitors see declines in brand health metrics like usage and image, lose market share, and have weaker financial performance even after the downturn ends. In contrast, brands that maintain or increase marketing spending tend to gain market share and perform better financially.
To effectively deliver emotional resonance for a brand, companies need to focus on identifying ways to serve people rather than just promoting products. They should see customers as individuals with emotional needs like security, adventure, freedom, and community rather than just sources of revenue. Brands can better connect with people by championing causes that improve lives and allowing customers to participate in co-creating the brand experience.
The document discusses the 'peak-end rule' which is that people's memory of experiences is judged almost entirely based on how intense the peak of the experience was and how it ended, rather than the overall net pleasantness, unpleasantness, or length of the full experience.
This 3 sentence quote from Confucius emphasizes different learning styles. Simply telling someone information is quickly forgotten, while teaching and involving the learner helps them remember and truly learn. Interactive and engaged learning leads to the deepest understanding compared to passive reception of information.
Universal Mccann International Social Media Research Wave 3Michael Johnston
Social media continues to grow globally with more users producing and sharing content. This is the third wave of a longitudinal study by Universal McCann tracking social media usage. Blogging, social networking, content sharing, and content consumption are all growing areas according to the report. The impacts of social media's growth have been huge with most users now participating by producing content.
This is from the book the Experience Economy. I was playing with my new macbook pro and thought i could do a nice visual to post. Considering we all talk about the brand experience at the moment. Its an interesting way to model how your create and continue to build your brand experiences
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen