Hypersyndication: How To Connect Your Social Media Accounts Into A Network
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What is hypersyndication? Using RSS Feeds Creating a publishing plan Preparing files The importance of branding Connecting multiple accounts An introduction to scheduling social media
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Hypersyndication: How To Connect Your Social Media Accounts Into A Network
- 1. IN ASSOCIATION WITH MADE POSSIBLE BY PRODUCED BY
- 2. ● Please allow up to two hours for session replays to be available ● Once uploaded session recordings will be available until 11:59 pm Monday, March 14th ● VIP Pass access to recordings for 180 days starting on March 22nd ● VIP+ Pass access to recordings for 365 days starting on March 22nd Session Recordings
- 3. Upgrade to VIP ● Streaming access to all VSC 2022 session recordings for 180 days post-event ● Exclusive VIP raffle opportunities ● Choice of 1 Product: ○ Beauty Box (value $199) ○ ON1 Effects 2022 (value $69) ○ Mylio Premium 1-year subscription (value $99) ○ AfterShoot 1-year subscription (value $120) ○ Boris FX Suite (includes Sapphire, Continuum, Mocha Pro, Silhouette and Optics) 3-month subscription (value $500) VIP PASS - $129
- 4. Upgrade to VIP+ ● Streaming access to all VSC 2022 + 2021 session recordings for 365 days post-event ● Exclusive VIP raffle opportunities ● Includes access to ALL 5 items listed below: ○ Beauty Box (value $199) ○ ON1 Effects 2022 (value $69) ○ Mylio Premium 1-year subscription (value $99) ○ AfterShoot 1-year subscription (value $120) ○ Boris FX Suite (includes Sapphire, Continuum, Mocha Pro, Silhouette and Optics) 3-month subscription (value $500) VIP+ PASS - $249
- 5. Hypersyndication: How To Connect Your Social Media Accounts Into A Network Richard Harrington, PMP
- 6. Agenda • What is hypersyndication? • Using RSS Feeds • Creating a publishing plan • Preparing fi les • The importance of branding • Connecting multiple accounts • An introduction to scheduling social media
- 7. Richard Harrington I'm a visual storyteller exploring the fusion of photography and video. I empower creatives with AI. I'm also a husband & father.
- 8. Vital Statistics • Author 40+ Books • Author 200+ Video Courses • Publisher of Photofocus & ThinkTAP Learn • Conference Speaker • Consultant • Photographer • Director
- 9. Past Projects • America Online • American Diabetes Association • American Israel Public A ff airs Commi tt ee • American Red Cross • Apple • Children's National Health System • Department of Veterans Administration • Drobo • Federal Communications Commission • Google • lynda.com • Microso ft • Skylum • Smithsonian Institute • Under Armour • US Air Force
- 10. Advisory and Consultant Projects • Television Networks • ABC News • CNN • Discovery Channel • Major League Baseball Network • NASCAR • Turner Networks • Technology • Adobe • Apple • Athentech • Loio • Mylio • Pearson Education • Skylum So ft ware
- 13. How online behaviors are changing
- 16. Smartphone Growth 0% 20% 40% 60% 80% 100% 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 88% 85% 84% 83% 81% 76% 71% 61% 53% 44% 31% 14% 10% 250 Million THE INFINITE DIAL 2021
- 17. Tablet Growth 0% 20% 40% 60% 80% 100% 2013 2014 2015 2016 2017 2018 2019 2020 2021 51% 53% 56% 50% 53% 51% 49% 39% 29% 145 Million THE INFINITE DIAL 2021
- 19. Digital Advertising Revenue on Desktop and Mobile PEW RESEARCH CENTER $ B0 $ B20 $ B40 $ B60 $ B80 $ B100 $ B120 $ B140 $ B160 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 $143 Billion
- 20. Social Media Usage PEW RESEARCH CENTER 0% 20% 40% 60% 80% 100% 2005 2006 2008 2009 2010 2011 2012 2013 2014 2015 2016 2018 2019 2021 72% 72% 69% 69% 65% 62% 61% 53% 50% 43% 36% 26% 11% 5%
- 21. Social Media Usage THE INFINITE DIAL 2021 0% 20% 40% 60% 80% 100% 2005 2006 2008 2009 2010 2011 2012 2013 2014 2015 2016 2018 2019 2021 82% 79% 80% 77% 70% 66% 63% 57% 53% 44% 21% 10%
- 22. Social Media Brand Awareness Facebook Instagram Twitter Snapchat TikTok Pinterest LinkedIn WhatsApp Parler 0% 25% 50% 75% 100% 40% 62% 65% 72% 86% 86% 88% 89% 93% THE INFINITE DIAL 2021
- 23. Social Media Brand Usage Facebook Instagram Twitter Snapchat TikTok Pinterest LinkedIn WhatsApp Parler 0% 25% 50% 75% 100% 5% 21% 22% 23% 23% 28% 31% 43% 61% THE INFINITE DIAL 2021
- 24. Home Broadband Access (2000–2021) 0% 20% 40% 60% 80% 100% 77% 65% 73% 67% 70% 65% 65% 60% 60% 59% 62% 55% 58% 51% 44% 42% 36% 29% 26% 25% 19% 16% 12% 15% 9% 8% 6% 7% 6% 1% PEW RESEARCH CENTER
- 25. Total Perceived Time Spent with Media in the Past 24 Hours 0 60 120 180 240 300 360 420 480 540 600 660 720 780 840 2001 2016 2019 2021 7:22 8:47 12:23 13:12 BUSINESS INSIDER
- 26. Why do you need to hypersyndicate?
- 31. Why Do You Need to Hypersyndicate? • Traditional publishing was designed to pull people into your publication or website • Now, it’s important to be found in many places • In order to succeed, your content needs to be seen by as many eyeballs as possible • Consider going to where the audience already gathers • You can’t beat the stickiness of social media
- 32. I Want, What I Want, When I Want It!
- 34. I Want, What I Want, When I Want It, WHERE I WANT IT!
- 35. Using RSS Feeds
- 36. RSS • RSS – Real Simple Syndication • A document wri tt en in XML • Usually called a “feed” • Is used to publish frequently updated content • Works for blog entries, news headlines, and podcasts • Feeds can be subscribed to using an aggregator or just viewed
- 37. XML • XML – Extensible Markup Language • The programming language that creates RSS feeds through use of enclosure tags • ID3 tags are also present in RSS, thus wrapping the media with metadata
- 42. RSS Readers
- 43. Power a Blog
- 44. Power a Blog
- 46. Finding a RSS feed
- 51. Find a Wordpress Feed • h tt p://domain.tld/feed/ (RSS 2.0 format) • h tt p://domain.tld/feed/rss2/ (RSS 2.0 format) • h tt p://domain.tld/feed/rss/ (RSS 0.92 format) • h tt p://domain.tld/feed/rdf/ (RDF/RSS 1.0 format) • h tt p://domain.tld/feed/atom/ (Atom format)
- 53. Enable Email Subscriptions • #1 mistake made by bloggers: No email subscription box • Most email hosts provide this option • People don’t use RSS Feed readers • Allow for email subscriptions for each post • Can be additional source of revenue
- 54. Top RSS Readers • Feedly – h tt ps://feedly.com/ • NewsBlur – h tt ps://newsblur.com • Inoreader – h tt ps://inoreader.com • The Old Reader – h tt ps://theoldreader.com • Feeder – h tt ps://feeder.co • Alltop – h tt ps://alltop.com • Flipboard – h tt p:// fl ipboard.com
- 55. Optimizing video for multiplatform delivery
- 56. Compression Tools • Apple Final Cut Pro • Apple Compressor • Adobe Premiere Pro • Adobe Media Encoder • MPEG Streamclip • Handbrake • Movavi Video Converter
- 57. Variable Bit Rate (VBR) Compression • One of the most e ff ective ways to create smaller fi les • Computer analyzes the fi le before compressing the data • Encoding this way is far slower • If you can, choose this method for superior results
- 58. Supported Formats • .MOV • .MPEG4 • .AVI • .WMV • .MPEGPS • .FLV • 3GPP • WebM
- 59. Supported Formats • .MOV • .MPEG4 • .AVI • .WMV • .MPEGPS • .FLV • 3GPP • WebM
- 60. Optimizing photos for multiplatform delivery
- 61. Best Formats • JPEG • PNG • GIF
- 62. The Importance of Branding
- 63. Make Your Message Stick • Clearly identify the publisher/creator • Build trust • Limit the number of points made • Three or less is a good target • One primary message is the ideal • Think about what you want the audience to remember • Always have a call to action
- 68. Choosing a color palette
- 76. An introduction to scheduling social media
- 87. photofocus.com
- 89. IN ASSOCIATION WITH MADE POSSIBLE BY PRODUCED BY
- 90. ● Please allow up to two hours for session replays to be available ● Once uploaded session recordings will be available until 11:59 pm Monday, March 14th ● VIP Pass access to recordings for 180 days starting on March 22nd ● VIP+ Pass access to recordings for 365 days starting on March 22nd Session Recordings
- 91. Upgrade to VIP ● Streaming access to all VSC 2022 session recordings for 180 days post-event ● Exclusive VIP raffle opportunities ● Choice of 1 Product: ○ Beauty Box (value $199) ○ ON1 Effects 2022 (value $69) ○ Mylio Premium 1-year subscription (value $99) ○ AfterShoot 1-year subscription (value $120) ○ Boris FX Suite (includes Sapphire, Continuum, Mocha Pro, Silhouette and Optics) 3-month subscription (value $500) VIP PASS - $129
- 92. Upgrade to VIP+ ● Streaming access to all VSC 2022 + 2021 session recordings for 365 days post-event ● Exclusive VIP raffle opportunities ● Includes access to ALL 5 items listed below: ○ Beauty Box (value $199) ○ ON1 Effects 2022 (value $69) ○ Mylio Premium 1-year subscription (value $99) ○ AfterShoot 1-year subscription (value $120) ○ Boris FX Suite (includes Sapphire, Continuum, Mocha Pro, Silhouette and Optics) 3-month subscription (value $500) VIP+ PASS - $249
- 93. IN ASSOCIATION WITH MADE POSSIBLE BY PRODUCED BY