The document discusses digital marketing trends in Vietnam. Internet and social media usage in Vietnam has grown significantly in recent years, with over 30 million internet users in 2011 representing a penetration rate of 35%. Facebook is the most popular social network in Vietnam, with over 3.8 million users concentrated in the 18-34 age range. Search engine usage is also high, with 80% of internet users in Vietnam utilizing search engines. The document then outlines various digital marketing strategies used in Vietnam such as social media, online advertising networks, search engine marketing, and viral marketing techniques.
USA classified ads posting – best classified sites in usa.pdf
Power Communications - Digital
1.
2.
3.
4. Ad Social
Network Network
Viral Content
Marketing
Email Search
Marketing Engine
& SMS
WHY DIGITAL
5. Vietnam Internet User
35 40%
35%
30 35%
31%
Keep
30%
25 growing year
26%
by year
24% 25%
20 21%
20%
15
15%
10 17.7 20.8 22.5 26.8 30.8
10%
5 5%
0 0%
2007 2008 2009 2010 2011
User (Million) Penetration
By Cimingo VN
6. Vietnam Internet User
Vietnam Internet User
91%
89%
84%
78%
74%
65%
61% 62%
58%
56% 56%
52% 51%
46%
36%
32%
24%
20%
TOTAL 15-19 20-24 25-29 30-34 35-39 40-50 MEN WOMEN
2011 2012
By Cimingo VN
7. Vietnam Internet User
TV
57%
of TV viewers
use the Web WEB
simultaneously
By Cimingo VN
10. Vietnam Facebook/Zingme User
Age
30% 18-24
25-34
50%
Facebook 15-17
35-44
Users
45-54
12% 55+
7%
1%
With 3,8M+
users, increased more
than 25,5% in the
Target Audience in
age 18-34 is 82% of
total Vietnam facebook
last 6 months
users.
By Cimingo VN
13. Website Development
Sitemap
SEO
Concept Idea Design Code Data Management
SEM
Content
14.
15.
16.
17.
18.
19. Digital Campaign
Brief
Research
Social Media
Management ORM KPI
Creative
Planning
Process of Digital Campaign
20. Power Analytics
Consumer Insights
What do your customers like, love, hate?
When & Where are they talking?
We help you to answer all of these questions
Competitive Intelligence
You can compare and stay ahead of the competition.
Online Reputation Management
It helps you to detect early any potential online crisis by
monitoring your brand names, CEO, Board of Directors and other
VIPs.
Key Influencers
You can find online opinions that matter most.
Feedback System for Offline Marketing
You can gauge the reaction of your latest TV ad or print Ad: how ads are perceived;
Performance
what clicks, what doesn't.
21. Social Media
The largest social network in the
world
Facebook
A pinboard-style
photo sharing social
network Pinterest Zingme The biggest
social network in
Social VietNam
Media
A Vietnamese Social
Network from VTC
Go Twitter
Tamtay An online social networking
One of Vietnamese earliest service and microblogging
social networks service
22. Social Media – Content
Content Strategy Storyline Development Content creating
& Management
Contest &
Article Application
& News Social
Content Video &
Music
Product
Information
23. Social Media - Facebook
Fanpage Event
Ads Application
Facebook
29. Viral Marketing
PR
Social
Contest & Networks
Application
Article &
News Social
Content Video
&
Music Forumseeding
Product
Information
Video
sharing sites
Plan & Production ORM Evaluation
30.
31. Ad Network
1,000+ Your Multiple
websites ad countries
One stop Ad Network Platform
Right Audience - Right Environment
32. Power’s Ad Network (Vietnam)
100+ high quality sites
*Content Channels
8 Local Content Channels* Youth
554 million page views Business
Lifestyle & Enter
19.5 million unique users Sports
Technology
News & info
Media and creative optimization available throughout campaign
Gaming
Free ad serving and weekly reporting
Premium (customized) Channels, Demographic Optimization, and
Performance (Pay Per Click) available upon request.
33. Power’s Ad Network (Vietnam)
CPM CPM CPM
CPM CPM CPM
CPM CPM CPM
Available for CPC
34.
35. Search Engine
Takes a while to see return on investment
but it does prove its value to patient
business owner as once its done
successfully, it generates long term values
SEO
Search advertising PPC can be quickly
started and bring immediate result
with highly measurable ROI.
However, it follows “you pay, you go”
Focus on Keywords model.
with 2 kinds :
CPC and CPM
Google
Adwords SEM