The document summarizes key findings from Borrell Associates' Q4 2012 SMB survey of over 1,750 small and medium businesses. Some highlights include:
1) Most SMBs (54%) plan to spend the same amount on advertising in 2013 as in 2012, while 20% plan to spend more and 16% plan to spend less.
2) SMBs expect to increase spending on online advertising and stabilize spending on newspapers and radio in 2013 compared to 2012.
3) Newspapers and online media are the most popular types of advertising purchased by SMBs, chosen by 64% and 62% of respondents respectively.
4) Facebook is the top choice for SMB online advertising spending in 2013, chosen by
A majority of small businesses are experiencing revenue growth in 2012, according to new survey data from Constant Contact®, Inc. While the Constant Contact Small Business Pulse Survey reveals optimism about 2012, attracting new customers continues to keep small business owners up at night.
An excerpt of my Persuasive Communication and Influence workshop. For more information or to book a workshop, visit my website at http://lundbergmedia.com or e-mail me at abbie@lundbergmedia.com
What has, during 2012, changed for B2B copywriters? Check out this presentation to find out. Find our kinetic typography video - as mentioned in this SlideCast - here http://www.youtube.com/watch?v=5LnbXy3OrnU
A majority of small businesses are experiencing revenue growth in 2012, according to new survey data from Constant Contact®, Inc. While the Constant Contact Small Business Pulse Survey reveals optimism about 2012, attracting new customers continues to keep small business owners up at night.
An excerpt of my Persuasive Communication and Influence workshop. For more information or to book a workshop, visit my website at http://lundbergmedia.com or e-mail me at abbie@lundbergmedia.com
What has, during 2012, changed for B2B copywriters? Check out this presentation to find out. Find our kinetic typography video - as mentioned in this SlideCast - here http://www.youtube.com/watch?v=5LnbXy3OrnU
Wisdom of crowds business intelligence market study findings overviewYellowfin
The latest edition – based on 859 responses from professionals with first-hand experience using vendor products and services – analyzes market place trends throughout 2011 and assess user perceptions towards BI for the coming year. The study also compares and ranks 17 of the world’s foremost BI vendors, their solution and associated services. Yellowfin achieved the equal highest overall ranking (4.57 out of five), as well as best outright score in the study’s “Emerging Business Intelligence Vendors” sub-group.
Yellowfin outscored traditional big name players, including Microsoft, IBM, SAP Business Objects, MicroStrategy, SAS Institute and Oracle. Yellowfin also outperformed other high profile vendors, including Information Builders, Actuate, Qliktech, Tibco Spotfire, Dimensional Insight, Arcplan, Pentaho and Jaspersoft.
Vendors are ranked on a five-point scale, across 33 different criteria, based on seven categories, including: Sales experience, value, quality and usefulness of product, quality of technical support, quality and value of consulting services, integrity and whether existing clients would recommend the vendor and its product to others.
This is a stub deck of a larger internal presentation on two things:
1) ad formats and mediums and how we do a poor job matching the message to the medium
2) the downfall of the current obsession with targeting. Why creative triumphs over data every time but media agencies and clients are focused on where they can see small gains instead of GIANT GAINS in their ROI
The solutions had to be removed for now but I think a smart person could figure it out.
Legal professionals worldwide are being invited to participate in this 2009 Networks for Counsel study during the Spring. The purpose of this study is to examine the penetration and use of social media by lawyers and track the adoption and use of social media by legal practitioners. Do lawyer use social media professionally? What value or benefits do they experience, if any, from integrating social media into their practice? What are the main activities lawyers engage in when using social media and professional networks? And, what impact do they anticipate social media will have upon the business and practice of law? These are the key questions this research effort is analyzing.
This study was conducted by Leader Networks and commissioned by LexisNexis Martindale-Hubbell. http://www.leadernetworks.com
Wisdom of crowds business intelligence market study findings overviewYellowfin
The latest edition – based on 859 responses from professionals with first-hand experience using vendor products and services – analyzes market place trends throughout 2011 and assess user perceptions towards BI for the coming year. The study also compares and ranks 17 of the world’s foremost BI vendors, their solution and associated services. Yellowfin achieved the equal highest overall ranking (4.57 out of five), as well as best outright score in the study’s “Emerging Business Intelligence Vendors” sub-group.
Yellowfin outscored traditional big name players, including Microsoft, IBM, SAP Business Objects, MicroStrategy, SAS Institute and Oracle. Yellowfin also outperformed other high profile vendors, including Information Builders, Actuate, Qliktech, Tibco Spotfire, Dimensional Insight, Arcplan, Pentaho and Jaspersoft.
Vendors are ranked on a five-point scale, across 33 different criteria, based on seven categories, including: Sales experience, value, quality and usefulness of product, quality of technical support, quality and value of consulting services, integrity and whether existing clients would recommend the vendor and its product to others.
This is a stub deck of a larger internal presentation on two things:
1) ad formats and mediums and how we do a poor job matching the message to the medium
2) the downfall of the current obsession with targeting. Why creative triumphs over data every time but media agencies and clients are focused on where they can see small gains instead of GIANT GAINS in their ROI
The solutions had to be removed for now but I think a smart person could figure it out.
Legal professionals worldwide are being invited to participate in this 2009 Networks for Counsel study during the Spring. The purpose of this study is to examine the penetration and use of social media by lawyers and track the adoption and use of social media by legal practitioners. Do lawyer use social media professionally? What value or benefits do they experience, if any, from integrating social media into their practice? What are the main activities lawyers engage in when using social media and professional networks? And, what impact do they anticipate social media will have upon the business and practice of law? These are the key questions this research effort is analyzing.
This study was conducted by Leader Networks and commissioned by LexisNexis Martindale-Hubbell. http://www.leadernetworks.com
Google Automotive provides this data and presentation to automotive marketing professionals.
The ADM Professional Community is a living example of the compelling value proposition for online communities that serve the automotive industry. ADM serves as proof that the impact of Social Media on the automotive vertical is more significant than widely understood. Be sure to visit the ADM Professional Community at http://www.AutomotiveDigitalMarketing.com or the acronym URL at http://www.ADMPC.com or the Twitter URL at http://ADM.fm today, and don't just be a Lurker... Join!
Research commissioned by Microsoft in December 2009 found that 79 percent of United States hiring managers and job recruiters surveyed reviewed online information about job applicants.
This research examines the expanding role of online reputation in both professional and
personal lives. It studies how recruiters and HR professionals use online reputational
information in their candidate review processes, and how consumers feel about this use of their information. It investigates the steps consumers take to monitor and protect their online reputation.
Study commissioned by Microsoft and made available for Data Privacy Day, January 28, 2010.
The 2012 research What Works Where in B2B Digital Marketing brings together the views of nearly 100 senior B2B marketers and compares what they think works with the view of the people they are targeting –224 buyers in business and professional services, financial services, engineering and manufacturing and technology and telecoms.
Whilst overall there are many indications that marketers are getting it right, some surprising results have emerged in terms of what really makes the difference between success and failure. In particular the divide between buyer and marketer on social and mobile is wider than we might have thought.
Aquent/AMA Webcast: Planning for Mobile Marketing Success Through Smart StaffingAquent
Companies are still in the early stages of mobile marketing development — and they face an uphill climb to evolve beyond basic strategies. Aquent recently commissioned Forrester Consulting to evaluate how companies are adjusting their staffing to support mobile program growth.
In conducting in-depth surveys with marketing and IT professionals who are responsible for influencing hiring decisions for mobile marketing, Forrester found that there is a mismatch between current hiring practices and organizational needs.
During this webcast, Melissa Parrish will discuss the key findings from the study and provide some recommendations on how to plan for mobile marketing success through smarter staffing.
About one-fourth of all newspapers now have paywalls on their websites, with more to come. But 95% of all "local news" sites probably won't go that route. (Think TV sites, Patch, Examiner.com.) Is it a good idea, or will newspapers get eaten alive on the web? This presentation points to a bigger issue: Newspapers are getting beaten in the race to deliver content that holds the greatest value of all online: Advertising content.
This is a sample of the data from Borrell's 2012 Real Estate Advertising Outlook. It shows underlying trends in the real estate market and details on how real estate advertising is playing out this year.
These slides were presented at the beginning of a NetNewsCheck webinar Thursday, Oct. 4, 2012, by Borrell Associates CEO Gordon Borrell. For the narrative, download the deck and look in the notes for each slide.
These slides are excerpts from Borrell's September memo advising clients on their 2013 budget planning. It shows the top 20 companies growing local digital advertising fastest, as well as the bottom 10 seeing declines.
Gordon Borrell's Address to Texas Assoc. of Broadcasters Aug. 8, 2012Borrell Associates Inc.
This was presented to a packed room at the TAB annual convention. The hourlong presentation not only showed how much broadcasters are making in digital sale but also challenged them to think of themselves as digital-only entities in competition with all media, not just TV or radio stations.
This is the "shock & awe" presentation given by Gordon Borrell at the Convergence 12 conference in Santa Clara. For the Twitter buzz during this presentation, check out hashtag #RICV.
This presentation was made by Gordon Borrell on May 31, 2012 during a webinar sponsored by Arbitron. It describes the findings of Borrell Associates' research into nearly 3,000 radio stations' digital sales efforts.
This presentation represents Borrell Associates' analysis of Canadian advertising and marketing expenditures in 2011 with forecasts to 2012. It highlights the results of surveys and research conducted from November 2011 to April 2012 to assess the size, trending and forecasts in each Canadian market.
Borrell Radio & Internet Newsletter (RAIN) Summit West, April 15 2012Borrell Associates Inc.
This presentation was given by Gordon Borrell at the RAIN Summit West, a pre-NAB Show conference, on April 15, 2012, at the Las Vegas Hilton. The presentation theme was around the radio industry's big advantage when it comes to the Internet, yet its general inability thus far to capitalize on it. For the audience's reaction, see the tweets referencing @goborrell on April 15.
These slides display the results from a survey encompassing 670 local websites run by Internet pureplay companies, newspapers, TV and radio sales managers. The main questions focused on CPMs, but the survey also queried them on sell-out rates and adherence to rate cards.
This is Gordon Borrell's keynote presentation to Media Post's Mobile Insider Summit in Key Largo on Jan. 27, 2012. It includes research showing marketplace pressure to buy digital advertising, combined with high interest among SMBs in mobile, causing high likelihood that mobile ad sales will flourish in 2012 and beyond.
This is an abbreviated version of the full set of charts and tables in Borrell's Jan. 2012 publication, "Main Street Goes Social." The research covers more than 4,000 local businesses and looks at their preferences, habits, and spending levels on Social Media.