This document summarizes a presentation about using social media for lead generation. The presentation discusses how HubSpot uses inbound marketing approaches like blogging and social media to drive traffic and convert visitors into leads and customers. It provides tips on how to build social media networks, distribute content, and engage in conversations to generate interest and drive people to landing pages. The presentation also discusses how to measure social media marketing efforts by tracking referrals and conversions along the entire marketing funnel.
The Ecommerce Trends Every D2C Brand Needs to KnowTinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
Amplifying Influencer Marketing: How to Use Instagram & Facebook Ads to Maxim...Tinuiti
89% of marketers say ROI from influencer marketing is comparable to or better than other marketing channels, according to MediaKix. Influencer marketing is typically considered and approached as a top funnel marketing tactic. We believe influencer marketing is a full funnel tactic, designed to drive brand and product awareness, fill your content folder with social advertising-friendly creative, and drive traffic and revenue through advertising amplification. Join our webinar as we dive into how we helped our clients leverage the authenticity of influencer’s organic content through Paid Advertisements on Instagram and Facebook to maximize return on their influencer marketing efforts.
How to create a Digital Marketing PlanEder Holguin
Step by step process to creating your digital marketing plan. Research, create, distribute, analyze and optimize. For more info or help with your digital marketing projects visit www.ederholguin.com
2021 Social Media Monthly Report TemplateSocial Status
We've updated our social media report template for 2021.
It now covers 3 sections:
Profile Analytics: containing the pages and profiles you own or have admin access to including Facebook, Instagram, Twitter, YouTube and LinkedIn
Ads Analytics: containing your Facebook Ad Account and all your paid campaign metrics on Facebook, Instagram, Messenger and the Audience Network.
Competitor Analytics: containing competitor benchmarking for any public Facebook Pages, Instagram Business Profiles, Twitter Profiles and YouTube Channels.
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Automate this report every week, fortnight, month, quarter or year with Social Status: https://www.socialstatus.io/
For a full explanation of the metrics and calculations used in this social media reporting template, visit our channel-specific guides:
Facebook: https://www.socialstatus.io/facebook-metrics/
Instagram: https://www.socialstatus.io/instagram-metrics/
Twitter: https://www.socialstatus.io/twitter-metrics/
YouTube: https://www.socialstatus.io/youtube-metrics/
LinkedIn: https://www.socialstatus.io/linkedin-metrics/
Export boardroom-ready reports to PDF, PowerPoint PPTX or Google Slides.
Agencies: white-label our reports, add your logo, fonts and colors.
The Five Biggest Mistakes in Content Creation (1).pdfTechSoup
In this webinar, Stephen Jackson, Director of Content and Communication at TechSoup shared some common mistakes that can become BIG mistakes when creating content for marketing to your constituents.
The Ecommerce Trends Every D2C Brand Needs to KnowTinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
Amplifying Influencer Marketing: How to Use Instagram & Facebook Ads to Maxim...Tinuiti
89% of marketers say ROI from influencer marketing is comparable to or better than other marketing channels, according to MediaKix. Influencer marketing is typically considered and approached as a top funnel marketing tactic. We believe influencer marketing is a full funnel tactic, designed to drive brand and product awareness, fill your content folder with social advertising-friendly creative, and drive traffic and revenue through advertising amplification. Join our webinar as we dive into how we helped our clients leverage the authenticity of influencer’s organic content through Paid Advertisements on Instagram and Facebook to maximize return on their influencer marketing efforts.
How to create a Digital Marketing PlanEder Holguin
Step by step process to creating your digital marketing plan. Research, create, distribute, analyze and optimize. For more info or help with your digital marketing projects visit www.ederholguin.com
2021 Social Media Monthly Report TemplateSocial Status
We've updated our social media report template for 2021.
It now covers 3 sections:
Profile Analytics: containing the pages and profiles you own or have admin access to including Facebook, Instagram, Twitter, YouTube and LinkedIn
Ads Analytics: containing your Facebook Ad Account and all your paid campaign metrics on Facebook, Instagram, Messenger and the Audience Network.
Competitor Analytics: containing competitor benchmarking for any public Facebook Pages, Instagram Business Profiles, Twitter Profiles and YouTube Channels.
-------
Automate this report every week, fortnight, month, quarter or year with Social Status: https://www.socialstatus.io/
For a full explanation of the metrics and calculations used in this social media reporting template, visit our channel-specific guides:
Facebook: https://www.socialstatus.io/facebook-metrics/
Instagram: https://www.socialstatus.io/instagram-metrics/
Twitter: https://www.socialstatus.io/twitter-metrics/
YouTube: https://www.socialstatus.io/youtube-metrics/
LinkedIn: https://www.socialstatus.io/linkedin-metrics/
Export boardroom-ready reports to PDF, PowerPoint PPTX or Google Slides.
Agencies: white-label our reports, add your logo, fonts and colors.
The Five Biggest Mistakes in Content Creation (1).pdfTechSoup
In this webinar, Stephen Jackson, Director of Content and Communication at TechSoup shared some common mistakes that can become BIG mistakes when creating content for marketing to your constituents.
In the presentation we cover how it's important to track the
key metrics within a SaaS sales funnel and how to optimize them at each stage.
Many SaaS tools look at just number of sales and there are many stages both before and after the sale in which saas tools can work more efficiently and produce better results.
We also cover communication strategies and the important of using the behaviour of your consumers to model your sales strategy.
Our Social Media Marketing Plan Playbook is a methodology that highlights our tool-kit of tools & templates. Use this methodology to develop a comprehensive social media marketing plan.
At our company, it has been our legacy to raise the bar of excellence several notches higher with every new creation.
Our vision is to create residential and work spaces with modern amenities at affordable prices.
Do You Want More Traffic for More Sales for Your Start Up Business? Checkout Complete Digital Marketing Plan & Strategies for Start Ups.
We Can Take Care of Your StartUp Business Marketing Campaign. Our services include Search Engine Optimization, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, SEO, Email Marketing & Reputation Building & Management.
Tags: adwords, content marketing, digital marketing, digital media, digital strategy, google adwords, internet marketing, lean startup, ppc, seo, seo services, social media marketing, startup, startup marketing, startups
Discover in this presentation, the digital marketing trends for 2022, a quick review over 2021 trends as well as some of our resources to help you prepare for the next year.
2018 was undoubtedly the year of influencer marketing. Brands from Microsoft to Mercedes Benz implemented influencers by the dozens to spread brand awareness and drive sales.
This trend won't slow down in 2019 —quite the opposite. Influencer marketing is set to be a $10 billion dollar industry in just five years.
So, how does influencer marketing work? How can your brand implement influencer marketing? What are the best practices, and what to avoid? We answer in this status report.
Digital Content Marketing Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Digital Content Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/31MrmPx
Social media marketing has become a strong tool to generate leads for several businesses across the globe and across industries. Check out few ways to generate lead by leveraging social media channels.
Lead Generation is one of a very important step of Sales Process. It involves cold calling, social media marketing, email campaign, webinars, events, conferences and so on. There are many things to be considered before beginning any of the lead generation strategies. Many factors needed to be into consideration for an effective lead generation.
In the presentation we cover how it's important to track the
key metrics within a SaaS sales funnel and how to optimize them at each stage.
Many SaaS tools look at just number of sales and there are many stages both before and after the sale in which saas tools can work more efficiently and produce better results.
We also cover communication strategies and the important of using the behaviour of your consumers to model your sales strategy.
Our Social Media Marketing Plan Playbook is a methodology that highlights our tool-kit of tools & templates. Use this methodology to develop a comprehensive social media marketing plan.
At our company, it has been our legacy to raise the bar of excellence several notches higher with every new creation.
Our vision is to create residential and work spaces with modern amenities at affordable prices.
Do You Want More Traffic for More Sales for Your Start Up Business? Checkout Complete Digital Marketing Plan & Strategies for Start Ups.
We Can Take Care of Your StartUp Business Marketing Campaign. Our services include Search Engine Optimization, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, SEO, Email Marketing & Reputation Building & Management.
Tags: adwords, content marketing, digital marketing, digital media, digital strategy, google adwords, internet marketing, lean startup, ppc, seo, seo services, social media marketing, startup, startup marketing, startups
Discover in this presentation, the digital marketing trends for 2022, a quick review over 2021 trends as well as some of our resources to help you prepare for the next year.
2018 was undoubtedly the year of influencer marketing. Brands from Microsoft to Mercedes Benz implemented influencers by the dozens to spread brand awareness and drive sales.
This trend won't slow down in 2019 —quite the opposite. Influencer marketing is set to be a $10 billion dollar industry in just five years.
So, how does influencer marketing work? How can your brand implement influencer marketing? What are the best practices, and what to avoid? We answer in this status report.
Digital Content Marketing Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Digital Content Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/31MrmPx
Social media marketing has become a strong tool to generate leads for several businesses across the globe and across industries. Check out few ways to generate lead by leveraging social media channels.
Lead Generation is one of a very important step of Sales Process. It involves cold calling, social media marketing, email campaign, webinars, events, conferences and so on. There are many things to be considered before beginning any of the lead generation strategies. Many factors needed to be into consideration for an effective lead generation.
How to Use Twitter to Generate Leads & SalesHubSpot
A presentation to the Albany, NY chapter of the American Marketing Association on using Twitter to generation leads and sales for you business. Presented in Albany on 1/14/10.
See3 CEO Michael Hoffman gave this talk to the 2013 International Fundraising Conference in the Netherlands. Watch to find out why what you thought you knew about social media fundraising should go right out the window.
An Integrated Approach to B2B Lead Generation and Social MediaSanjeev Nambudiri
Insights into how digital marketing and social media strategies can play a vital role in making all the B2B lead generation efforts pull in the same direction.
Today, 50-60% of the B2B buying process is over even before organizations engage with vendors. In this session for the Pune Digital Marketers Radha Giri (CEO of Midas Touch Consultants) & I covered:
• How B2B companies can differentiate themselves in the online world?
• What role does ‘content marketing’ play?
• Which social media channels are more effective for B2B companies and why?
• How to calculate the ROI of the digital marketing initiatives?
• What role does Influencer marketing play?
(All images belong to their respective owners as clearly credited and they retain all rights to them. They have been used here in a purely illustrative capacity to educate.)
Lead Generation from Social Media by Brent Csutoras - SFIMA 2014Brent Csutoras
As social media continues to become an integral part of our day to day lives, the opportunities to generate leads from social media continues to improve. This presentation talks about the growth of social media, the opportunities to be a part of the buying process, and some tactics you can use to improve your success.
Social Media Lead Generation - How To Get Started With Social SellingRevenue Love, LLC.
Social Media Lead Generation - Learn how to get started with social media sales and avoid the pitfalls most new marketers face when dealing with social selling. From products and process to workflow, this course covers everything you need to know in order to get started today.
Created by Jonathan Hinshaw, co-founder of EBWAY Creative Solutions (www.ebwaycreative.com).
Sweet Emotion: What makes content go viral and how marketers can design conte...Peter Abbott
Find out what cake, blending I-Pads, subway sandwich baby, and Willy Wonka have in common. Discover what makes content go viral and how marketers can design content to influence sharing.
Inbound Marketing using Hubspot software is a new concept for many Franchisors and Franchisees. The inbound methodology of Attracting, Converting, Closing and Delighting your prospects can be used in almost any type f vertical but it works especially well in the Franchise industry helping Franchisors generate new leads for their franchise opportunity. Currently, franchisors and brokers are stuck paying for leads that come from Franchise Lead Generation portals. Not to say those leads don't work but wouldn't you prefer to generate your own leads, decrease your cost per customer and become the thought leader in your specific vertical? If the answer is yes to any of those, inbound marketing may be the right fit for you. Visit us at Market Loyal.com for more info.
A presentation given by Rick Burnes on Feb. 8, 2010 at the Social Fresh Conference in Tampa, FL. The presentation covers the inbound marketing ecosystem: blogging, search engine optimization (SEO), blogging and social media.
A presentation on Inbound Marketing, SEO, social media, and content, and how it all works together. A presentation by Rick Burnes at the Social Business Boot Camp in Dallas, TX on March 4, 2010: http://www.socialbusinessbootcamp.com/
A presentation by Rick Burnes on Sept 26, 2009, at Holy Cross University. The talk was an introduction to inbound marketing, covering seo, blogging, social media and ways all three can be used to help small businesses reach customers.
A presentation I gave on July 10, 2009 for members of the Cape Cod Technology Council in Hyannis, MA. I gave an overview of inbound marketing, then got into the details of SEO, blogging, social media and measurement of the marketing and sales funnel.
A presentation I gave at the #btvsmb social media breakfast in Burlington, VT, on December 15, 2008. It introduces the concept of inbound marketing, and dives into the details of search engine optimization, content production and social media.
Slides for a talk by Rick Burnes on Sept. 18, 2009 for the New England Direct Marketing Association. The Talk covered ways to use content and social media to generate traffic and leads for your business.
If your company is not using social media, you are simply ignoring the conversation already happening online. Customers, prospects, and thought leaders are talking about your company and industry using tools like Facebook, Twitter, and other social media sites. It is critical that you monitor and engage in these conversations to manage your brand online.
Slides that explain how to use Twitter for marketing. The presentation covers inbound marketing, the reasons business should use Twitter and the keys to success with Twitter: building a network, sharing content with your network, and measuring the Twitter's impact on your business.
Social Media Monitoring in 10 Minutes a DayHubSpot
How marketers and business owners new to social media can start monitoring their company's social media presence in 10-minutes/day. Also explains how to measure and analyze your social media presence.
How to Attract More Customers With Content Using HubspotHubSpot
If you're a small business owner or a professional marketer getting started with inbound marketing, you're probably worried about creating content. Writing useful, popular content doesn't require that you come up with spellbinding new ideas every day but you need tools and strategies that make it easy to create your content online and share it to increase traffic and attract new business. Learn how the HubSpot software and methodology allows thousands of customers to easily create content, optimize it for search, share it in social media and track their results.
Marketing Transformation and The Future of MarketingHubSpot
A presentation by Ellie Mirman on January 16, 2010, at Holy Cross University. The talk was an overview of how marketing has changed and what is the future of marketing: inbound marketing.
Similar to How to Use Social Media for Lead Generation (20)
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
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Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
According to a recent report from Ernst & Young GmbH, both the number of funding rounds for startups in Germany and the overall value of those rounds hit record levels in the first six months of 2017. That tracks with what we’ve found in HubSpot research as well. We recently commissioned a survey of consumers living and/or working in the Berlin metro area, and found that the tech scene there is evolving quickly – 95 percent of Berliners see the number of technology jobs in the city growing, and 90 percent say Berlin also offers access to the technology and digital talent needed to grow a tech company. With Berlin offering the highest post-grad monthly salary for the European tech sector (3,112 euros per month, on average), it’s no surprise that the city has become a hub for fast-growing tech companies. And as of today, HubSpot is the latest to call the city home.
15 Stats Every Marketing Leader Needs to KnowHubSpot
Benchmark your company's performance against stats from hundreds of other marketers around email performance, cost per lead, popular marketing tactics, revenue attainment, and more. All stats are taken from our 2017 Demand Generation Benchmarks Report: http://hubs.ly/H08nwvl0
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
What's a Growth Stack? And why you should build one. HubSpot
It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem and un-officially started building out your tech stack. Without a strategic approach, adding tool after tool can lead you down a dangerous path. Get more strategic about your software and don't just build any old stack, build a Growth Stack.
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
How to Use Social Media for Lead Generation
1. Using Social Media
For Lead Generation
Rick Burnes
Marketing Manager @HubSpot
Twitter: @RickBurnes
2. Agenda
I. About HubSpot & Inbound
Marketing
II. Why y need social media
y you
III. How to build social media traffic
IV.
IV How to convert it
V. How to measure it
2
3. Who’s HubSpot?
• Founded in July 2006 from research at MIT
y
• Cambridge, MA
• 1400+ customers 85+ employees
1400 customers, 85
3
5. HubSpot Customers’ Proven ROI
Cilk Arts Increases Leads 500%
Makana Solutions 3x Leads, 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360%
Bridge Group Doubles Online Leads
g p
www.HubSpot.com/ROI
5
8. How Do the Best New Companies Market?
1950 - 2000 2000 - 2050
8
9. What Is Inbound Marketing?
Process Website Visitors Tools
Get Found Get F
G t Found d
• Publish • Content Mgmt
• Promote • Blogging
• Optimize • S i l M di
Social Media
• SEO
Get Found • Analytics
Convert Convert
• Test • Offers / CTAs
• Landing Pages
• Target Convert
C t • Email
• Nurture • Lead Intelligence
• Lead Mgmt
g
• Analytics
Customers
9
13. One Way to Feed the Funnel
Blogging SEO Social Media Email Pay-Per-Click
Website Visitors
Get Found
Convert
C t
Customers
13
14. Agenda
I. About HubSpot & Inbound
Marketing
II. Why y need social media
y you
III. How to build social media traffic
IV.
IV How to convert it
V. How to measure it
14
16. Social Media Is Now a Staple
Flickr: anitacanita Flickr: sierravalleygirl
• Unmeasured • Highly measurable
• Small scale • Massive scale
• No business impact • Major driver of leads, sales
• But lots of fun • Still fun
16
19. Social Media Drives Real Traffic
HubSpot Blog Referrals (Q1 & Q2 2009)
>15% Social Media; 22.9% Google
; g
19
20. How Do You Get Referrals? Links!
Link to HubSpot blog;
No Link, No Referrals, No Leads
leads generated on blog
20
21. Agenda
I. About HubSpot & Inbound
Marketing
II. Why y need social media
y you
III. How to build social media traffic
IV.
IV How to convert it
V. How to measure it
21
23. You Already Have the Skills
You Just Do It Offline
• Meeting people
• Building
relationships
• Asking
A ki questions
ti
• Answering questions
• Building trust
• Building a reputation
23
24. How to Get Started
Listen
Share Your Content
Listen More
Li t M
Build Relationships
24
25. What Are They Saying About You?
Places to listen
• Search.Twitter.com
• google.com/blogsearch
• Technorati.com
T h ti
• Existing blogs
• Industry Twitterers
25
32. What Gets Shared?
Rarely Frequently
Shared Shared
• Product info • New data
• Free trials • Funny videos
• Software documentation • Top-notch blog posts
32
33. What to Publish?
• Blog
g
• Podcast
• Videos
• Photos
• Presentations
• eBooks
• News Releases
33
34. A Word of Caution
• Writing for your
personas DOES NOT
mean writing about the
products and services
y
you sell them
• Write about the things
they want to learn about
34
35. Agenda
I. About HubSpot & Inbound
Marketing
II. Why y need social media
y you
III. How to build social media traffic
IV.
IV How to convert it
V. How to measure it
35
36. Convert with Landing Pages
Target Market
T M k
Conversion is where we take
what we have spent time and Website Visitors
money to get (visitors) and
change it into something
valuable to marketing (leads). Leads
A cost becomes a benefit.
Opportunities
Customers
36
37. Put Calls to Action in All Your Content
Add a link or an offer that drives visitors to a landing page.
37
38. Landing Page Tips
• Limited navigation
• Clear and simple
• Form above fold
38
39. How Do You Get Quality Leads?
Kadient Photo by David Meerman Scott
Create content that your target personas gravitate to
to.
39
40. Agenda
I. About HubSpot & Inbound
Marketing
II. Why y need social media
y you
III. How to build social media traffic
IV.
IV How to convert it
V. How to measure it
40