Social media marketing has become a strong tool to generate leads for several businesses across the globe and across industries. Check out few ways to generate lead by leveraging social media channels.
This document provides an overview of a performance marketing strategy. It defines performance marketing and outlines how it can be used to identify and respond to customer moments to drive business outcomes. It presents a framework for performance marketing, including understanding customer intent, identifying where it fits, isolating desired actions, selecting channels, and tying results to business KPIs. The framework shows how different channels like paid search, social media, and display can be leveraged at different stages from awareness to conversion.
Digital Marketing Proposal - Understanding Digital MarketingInfidirect
This document outlines a digital marketing plan with the goals of visibility, awareness, engagement, branding and leads generation. It discusses key stages and tactics, including establishing a website and social media presence, blogging, search engine optimization, and other channels. The implementation plan starts with an engaging website and promotes it using various online and social media tactics. Progress will be measured through metrics like traffic, engagements and customers. Measurement reports will be provided at different phases of the project.
If you are a content marketer, or you are responsible for your content marketing, then you need to know how to create compelling content that can generate leads. Here, our in-house content strategist, explores the different approaches you can take that will generate you leads.
Content strategy best practices we’ll explore:
- How to use content as a lead generation tool
- What you need to do with your content to ensure it generates leads
- Elements to avoid in your content strategy
Seo basicsfrom-digital marketing paathshalaSimplilearn
SEO Basics provides an overview of search engine optimization (SEO) fundamentals. SEO involves optimizing websites to increase their visibility in organic search engine results. The key components of SEO are technical elements, links, and content. Technical elements involve how search engines read and understand websites. Links connect websites and help search engines evaluate relevance and importance. High-quality, keyword-rich content is essential for search engines to understand what a website is about and determine its ranking. Monitoring website analytics provides insights into user behavior that can help improve SEO performance over time.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
Official pics: https://www.facebook.com/296595453714747/photos/?tab=album&album_id=1533647946676152
Lead Generation is one of a very important step of Sales Process. It involves cold calling, social media marketing, email campaign, webinars, events, conferences and so on. There are many things to be considered before beginning any of the lead generation strategies. Many factors needed to be into consideration for an effective lead generation.
This document provides an overview of a performance marketing strategy. It defines performance marketing and outlines how it can be used to identify and respond to customer moments to drive business outcomes. It presents a framework for performance marketing, including understanding customer intent, identifying where it fits, isolating desired actions, selecting channels, and tying results to business KPIs. The framework shows how different channels like paid search, social media, and display can be leveraged at different stages from awareness to conversion.
Digital Marketing Proposal - Understanding Digital MarketingInfidirect
This document outlines a digital marketing plan with the goals of visibility, awareness, engagement, branding and leads generation. It discusses key stages and tactics, including establishing a website and social media presence, blogging, search engine optimization, and other channels. The implementation plan starts with an engaging website and promotes it using various online and social media tactics. Progress will be measured through metrics like traffic, engagements and customers. Measurement reports will be provided at different phases of the project.
If you are a content marketer, or you are responsible for your content marketing, then you need to know how to create compelling content that can generate leads. Here, our in-house content strategist, explores the different approaches you can take that will generate you leads.
Content strategy best practices we’ll explore:
- How to use content as a lead generation tool
- What you need to do with your content to ensure it generates leads
- Elements to avoid in your content strategy
Seo basicsfrom-digital marketing paathshalaSimplilearn
SEO Basics provides an overview of search engine optimization (SEO) fundamentals. SEO involves optimizing websites to increase their visibility in organic search engine results. The key components of SEO are technical elements, links, and content. Technical elements involve how search engines read and understand websites. Links connect websites and help search engines evaluate relevance and importance. High-quality, keyword-rich content is essential for search engines to understand what a website is about and determine its ranking. Monitoring website analytics provides insights into user behavior that can help improve SEO performance over time.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
Official pics: https://www.facebook.com/296595453714747/photos/?tab=album&album_id=1533647946676152
Lead Generation is one of a very important step of Sales Process. It involves cold calling, social media marketing, email campaign, webinars, events, conferences and so on. There are many things to be considered before beginning any of the lead generation strategies. Many factors needed to be into consideration for an effective lead generation.
Digital Marketing Proposal - Understanding Digital Marketing Infidirect
The digital marketing proposal outlines a strategy to achieve social search marketing goals through various online activities. It discusses generating awareness, engagement, and leads through responsive websites, search engine optimization, social media optimization, and display ad campaigns. The proposal details a two-phase implementation scope that includes SEO, SMO, ORM and later expands to email, SMS, display ads, SEM, SMM and mobile. The contact information for Madhumita Mishra is provided to discuss the proposal further.
At our company, it has been our legacy to raise the bar of excellence several notches higher with every new creation.
Our vision is to create residential and work spaces with modern amenities at affordable prices.
This document provides a digital marketing strategy proposal for Thing-It. It analyzes Thing-It's current digital efforts and competitors, identifies key problems around awareness, online presence, interest/desire, and lead generation. Solutions proposed include LinkedIn ads, search engine advertising, blogging, social media, and webinars. Metrics, costs, and estimated returns are provided for each solution. An optimization approach is recommended to continually test, analyze, and improve performance. The proposed strategy aims to generate 296 leads with a budget of €38,000.
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
The document provides a guide to developing a successful digital marketing strategy. It outlines 5 key stages: 1) Research the battlefield by understanding your target audience and competitors, 2) Set goals by defining objectives and key performance indicators, 3) Plan the attack by differentiating your brand and deciding how to communicate to customers, 4) Gather your weapons by integrating your brand across marketing channels and platforms, 5) Review gains and losses by analyzing performance against objectives. The guide stresses the importance of an adaptive digital strategy to stay ahead in a shifting landscape.
Google Masterclass Part 1: Google My BusinessSurefire Local
The Google Masterclass Series is a free online workshop with 4 sessions to help you market your home services business on Google and get found by homeowners in your local area who are searching for your services.
Part 1: Google My Business
Local Leads with Google Maps - Find out how to improve your business's online presence on Google Maps through the exciting new capabilities of Google My Business, your free and easy-to-use homepage profile on Google.
The document provides an overview of digital marketing strategies and tactics. It discusses search engine optimization, content marketing, paid advertising, social media marketing, email marketing, landing pages, and customer retention strategies. The presentation encourages attendees to develop a comprehensive digital marketing plan that incorporates various online and social media channels to generate leads, raise brand awareness, and retain customers. It emphasizes the importance of testing strategies and keeping up with emerging trends to improve marketing efforts over time.
What is content marketing? It's the conversation that moves people from stranger to lead to customer to promoter. In this presentation, you'll learn two halves of content marketing, how to start building your content vault, a writer's block hack, and the secrets to promotion that we use at Autopilot.
The document provides an overview of Facebook advertising strategies and best practices. It discusses developing a content strategy, targeting the right audiences, optimizing ad campaigns, tracking conversions, and analyzing performance metrics. Case studies are presented showing how companies like Banana Republic, iTrueMart, Vichy, and Salesforce used custom audiences, retargeting, and audience insights to increase sales, boost brand awareness, and improve return on ad spend. Resources for continuing education on Facebook marketing are also listed.
This document provides guidance on developing a digital marketing strategy in 3 sentences or less:
The document discusses the importance of having a clear digital marketing strategy and assessing your capabilities before developing your strategy. It also emphasizes that a digital strategy can improve any business by lowering costs and increasing profits. The document provides a checklist to help businesses evaluate their current digital marketing approach across key areas like strategic planning, data integration, and customer experience.
The document outlines Emlaktown.com's digital marketing strategy, which includes analyzing competitors' social media strategies, defining their target audiences as real estate agencies, property owners, and home buyers, and establishing a marketing funnel and roadmap to first reach these audiences through SEO, social media, and content marketing, then actively engage and convert them into leads and customers over time through various online and offline tactics between June 2016 and December 2016. Key metrics of success include increased traffic, engagement, leads, and followers.
Social Media Marketing Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Social Media Marketing Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/31IdQfX
Does your marketing strategy satisfy you? We offer content marketing manual, that shows all the necessary tips to implement to make your strategy the most efficient. Enjoy our comic strip!
Marketo: The definitive-guide-to-lead-generation Jan 2014Brian Crotty
Here are the key points about defining a lead from the document:
- A lead is a qualified prospect that is starting to exhibit buying behavior.
- When defining a lead, companies should consider both demographic factors (e.g. title, company) and psychographic factors (e.g. needs, pain points).
- Sales and marketing must agree on a universal lead definition through open discussion. They should define what makes a "good" lead versus a "bad" lead.
- In addition to demographics, B2B companies also consider firmographics like company size, industry, and existing products when defining leads.
- Qualifying leads based on their BANT (budget, authority, need, timeline
The document outlines Steve Madden's digital marketing strategy for its style blog, which targets young women aged 18-34. The blog focuses on inspiration, trends, celebrities, design, creativity, and originality. The strategy's goals are to expand the email list through landing pages encouraging subscribers, encourage online purchases with instant savings offers, and expand the blog's reach through celebrity inspiration content. The overall strategy aims to promote the brand and drive sales through the style blog.
Digital Marketing for Lead Generation & SalesDigital Vidya
Interested in leveraging Digital Marketing to multiply your organizational revenue? You will find this deck on Digital Marketing for Lead Generation & Sales relevant and interesting. You can find about upcoming hands-on Digital Marketing trainings by Digital Vidya at http://www.digitalvidya.com
This digital marketing plan aims to sell 500 units of an Edukart digital marketing course over 3 months. It analyzes the target customer demographics, competitors, and growing market size/demand for digital marketing skills in India. A SWOT analysis identifies strengths, weaknesses, opportunities, and threats. SMART goals are set to increase sales and leads through various digital marketing channels like PPC, SEO, content marketing, social media ads, and more. Keywords and campaign structures are outlined for PPC. The plan allocates a $5k total budget across channels and provides steps for implementing mobile marketing.
This proposal outlines how General Data P. Ltd. can help RPG Cables improve search engine visibility and website traffic through search engine optimization. They recommend on-page SEO such as optimizing titles, meta tags, and content as well as off-page SEO like social media marketing, blogging, and link building. If hired, General Data P. Ltd. would provide content marketing, social media management, and monthly performance reports to help RPG Cables achieve their digital marketing goals of increasing website visits and conversions.
This document outlines strategies for online marketing through social media. It discusses creating profiles and pages on platforms like Facebook, LinkedIn, Twitter and Google+ and posting daily to engage customers and promote products. It also discusses using blogs, email marketing, video promotion on YouTube, search engine optimization, and pay-per-click advertising. The goal is to generate leads and traffic through an integrated online marketing approach across multiple channels. Regular reports will measure progress and customer feedback.
How to Use Social Media for Lead GenerationHubSpot
This document summarizes a presentation about using social media for lead generation. The presentation discusses how HubSpot uses inbound marketing approaches like blogging and social media to drive traffic and convert visitors into leads and customers. It provides tips on how to build social media networks, distribute content, and engage in conversations to generate interest and drive people to landing pages. The presentation also discusses how to measure social media marketing efforts by tracking referrals and conversions along the entire marketing funnel.
Kipp Bodnar discusses social media lead generation in a presentation containing several slides. He outlines a 5-step framework for social media lead generation that includes getting the basics right, maximizing content discovery, creating conversion ubiquity, testing and failing fast, and optimizing for maximum leads. Throughout the presentation, Kipp emphasizes regularly sharing content, monitoring social media, placing calls-to-action, testing different strategies, and using data to continually improve the process.
Digital Marketing Proposal - Understanding Digital Marketing Infidirect
The digital marketing proposal outlines a strategy to achieve social search marketing goals through various online activities. It discusses generating awareness, engagement, and leads through responsive websites, search engine optimization, social media optimization, and display ad campaigns. The proposal details a two-phase implementation scope that includes SEO, SMO, ORM and later expands to email, SMS, display ads, SEM, SMM and mobile. The contact information for Madhumita Mishra is provided to discuss the proposal further.
At our company, it has been our legacy to raise the bar of excellence several notches higher with every new creation.
Our vision is to create residential and work spaces with modern amenities at affordable prices.
This document provides a digital marketing strategy proposal for Thing-It. It analyzes Thing-It's current digital efforts and competitors, identifies key problems around awareness, online presence, interest/desire, and lead generation. Solutions proposed include LinkedIn ads, search engine advertising, blogging, social media, and webinars. Metrics, costs, and estimated returns are provided for each solution. An optimization approach is recommended to continually test, analyze, and improve performance. The proposed strategy aims to generate 296 leads with a budget of €38,000.
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
The document provides a guide to developing a successful digital marketing strategy. It outlines 5 key stages: 1) Research the battlefield by understanding your target audience and competitors, 2) Set goals by defining objectives and key performance indicators, 3) Plan the attack by differentiating your brand and deciding how to communicate to customers, 4) Gather your weapons by integrating your brand across marketing channels and platforms, 5) Review gains and losses by analyzing performance against objectives. The guide stresses the importance of an adaptive digital strategy to stay ahead in a shifting landscape.
Google Masterclass Part 1: Google My BusinessSurefire Local
The Google Masterclass Series is a free online workshop with 4 sessions to help you market your home services business on Google and get found by homeowners in your local area who are searching for your services.
Part 1: Google My Business
Local Leads with Google Maps - Find out how to improve your business's online presence on Google Maps through the exciting new capabilities of Google My Business, your free and easy-to-use homepage profile on Google.
The document provides an overview of digital marketing strategies and tactics. It discusses search engine optimization, content marketing, paid advertising, social media marketing, email marketing, landing pages, and customer retention strategies. The presentation encourages attendees to develop a comprehensive digital marketing plan that incorporates various online and social media channels to generate leads, raise brand awareness, and retain customers. It emphasizes the importance of testing strategies and keeping up with emerging trends to improve marketing efforts over time.
What is content marketing? It's the conversation that moves people from stranger to lead to customer to promoter. In this presentation, you'll learn two halves of content marketing, how to start building your content vault, a writer's block hack, and the secrets to promotion that we use at Autopilot.
The document provides an overview of Facebook advertising strategies and best practices. It discusses developing a content strategy, targeting the right audiences, optimizing ad campaigns, tracking conversions, and analyzing performance metrics. Case studies are presented showing how companies like Banana Republic, iTrueMart, Vichy, and Salesforce used custom audiences, retargeting, and audience insights to increase sales, boost brand awareness, and improve return on ad spend. Resources for continuing education on Facebook marketing are also listed.
This document provides guidance on developing a digital marketing strategy in 3 sentences or less:
The document discusses the importance of having a clear digital marketing strategy and assessing your capabilities before developing your strategy. It also emphasizes that a digital strategy can improve any business by lowering costs and increasing profits. The document provides a checklist to help businesses evaluate their current digital marketing approach across key areas like strategic planning, data integration, and customer experience.
The document outlines Emlaktown.com's digital marketing strategy, which includes analyzing competitors' social media strategies, defining their target audiences as real estate agencies, property owners, and home buyers, and establishing a marketing funnel and roadmap to first reach these audiences through SEO, social media, and content marketing, then actively engage and convert them into leads and customers over time through various online and offline tactics between June 2016 and December 2016. Key metrics of success include increased traffic, engagement, leads, and followers.
Social Media Marketing Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Social Media Marketing Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/31IdQfX
Does your marketing strategy satisfy you? We offer content marketing manual, that shows all the necessary tips to implement to make your strategy the most efficient. Enjoy our comic strip!
Marketo: The definitive-guide-to-lead-generation Jan 2014Brian Crotty
Here are the key points about defining a lead from the document:
- A lead is a qualified prospect that is starting to exhibit buying behavior.
- When defining a lead, companies should consider both demographic factors (e.g. title, company) and psychographic factors (e.g. needs, pain points).
- Sales and marketing must agree on a universal lead definition through open discussion. They should define what makes a "good" lead versus a "bad" lead.
- In addition to demographics, B2B companies also consider firmographics like company size, industry, and existing products when defining leads.
- Qualifying leads based on their BANT (budget, authority, need, timeline
The document outlines Steve Madden's digital marketing strategy for its style blog, which targets young women aged 18-34. The blog focuses on inspiration, trends, celebrities, design, creativity, and originality. The strategy's goals are to expand the email list through landing pages encouraging subscribers, encourage online purchases with instant savings offers, and expand the blog's reach through celebrity inspiration content. The overall strategy aims to promote the brand and drive sales through the style blog.
Digital Marketing for Lead Generation & SalesDigital Vidya
Interested in leveraging Digital Marketing to multiply your organizational revenue? You will find this deck on Digital Marketing for Lead Generation & Sales relevant and interesting. You can find about upcoming hands-on Digital Marketing trainings by Digital Vidya at http://www.digitalvidya.com
This digital marketing plan aims to sell 500 units of an Edukart digital marketing course over 3 months. It analyzes the target customer demographics, competitors, and growing market size/demand for digital marketing skills in India. A SWOT analysis identifies strengths, weaknesses, opportunities, and threats. SMART goals are set to increase sales and leads through various digital marketing channels like PPC, SEO, content marketing, social media ads, and more. Keywords and campaign structures are outlined for PPC. The plan allocates a $5k total budget across channels and provides steps for implementing mobile marketing.
This proposal outlines how General Data P. Ltd. can help RPG Cables improve search engine visibility and website traffic through search engine optimization. They recommend on-page SEO such as optimizing titles, meta tags, and content as well as off-page SEO like social media marketing, blogging, and link building. If hired, General Data P. Ltd. would provide content marketing, social media management, and monthly performance reports to help RPG Cables achieve their digital marketing goals of increasing website visits and conversions.
This document outlines strategies for online marketing through social media. It discusses creating profiles and pages on platforms like Facebook, LinkedIn, Twitter and Google+ and posting daily to engage customers and promote products. It also discusses using blogs, email marketing, video promotion on YouTube, search engine optimization, and pay-per-click advertising. The goal is to generate leads and traffic through an integrated online marketing approach across multiple channels. Regular reports will measure progress and customer feedback.
How to Use Social Media for Lead GenerationHubSpot
This document summarizes a presentation about using social media for lead generation. The presentation discusses how HubSpot uses inbound marketing approaches like blogging and social media to drive traffic and convert visitors into leads and customers. It provides tips on how to build social media networks, distribute content, and engage in conversations to generate interest and drive people to landing pages. The presentation also discusses how to measure social media marketing efforts by tracking referrals and conversions along the entire marketing funnel.
Kipp Bodnar discusses social media lead generation in a presentation containing several slides. He outlines a 5-step framework for social media lead generation that includes getting the basics right, maximizing content discovery, creating conversion ubiquity, testing and failing fast, and optimizing for maximum leads. Throughout the presentation, Kipp emphasizes regularly sharing content, monitoring social media, placing calls-to-action, testing different strategies, and using data to continually improve the process.
Advertising & lead generation opportunity at 4500+ White Labeled India1 ATMs ...Ashish Chopra
Dear Sir/Ma'am,
Greetings from OM Entertainment Meediaa,
Please find below an introduction to India1ATM and a brief presentation on the opportunities for lead capture and advertisements that can be offered to your organization.
We are ready for any innovation.Would request please suggest.
Introduction to India1 ATM
As you are aware, we are providers of white labeled ATM services, a concept which has been approved for faster roll out of ATMs in India by the Reserve Bank of India. White labeled ATMs are independently branded ATMs (not of any bank) and can be used for transactions of any bank card. BTI Payments Pvt. Limited, a company promoted by Bank Tech group, Australia, received approval from the Reserve Bank of India to deploy White Label ATMs over the next few years.
At BTI, we are currently rolling out around 250+ ATMs per month. A large no of these ATMs are currently deployed in the South and we are expanding to Maharashtra, UP and Bihar. We are very keen to expand the services we offer on our ATMs beyond the conventional banking transactions. We believe there is a potential opportunity for collaboration between your company and BTI.
Given below is a brief topline description of some of the areas which might be of interest to Akzo Nobel.
India1 ATM, the white label ATM brand of BTI Payments which aims to partner in the ‘journey’ of financial inclusion by providing small town and rural consumers easy and safe access to their cash. Today we have approx. +2800 ATM covering the states of TN, KK, AP, Kerala, UP, MAH & BIH.
Our ATMs/ ATM locations can carry advertisements thru multiple media available.
They are
ATM idle screens (screen savers) which can carry your advertisement. This is visible the moment a customer steps into the ATM.
Lead generation from potential customers : This is a unique feature that we have which can be used for Mobile Number based lead generation. We currently have this live on all our ATM machines.
Advertisement/Kiosk space with the ATM bunker.
Co- branding/Space for Advertisements in ATM transaction slips
Co-branding on Glow Sign Board.
The presentation attached will explain the options available. Please let know how we can take this forward.
Look forward to hearing from you.
--
Best Regards
Ashishh Choprra
OM Entertainment Meediaa
08767702666,
Axis bank strengthens brand with progressive campaign on linkedInhari krishnan.n
Axis Bank Campaign-Brand awareness-#Myideaofprogress campaign-LinkedIn-Facebook-Twitter-Engagement rate-Brand ambassador-Service companies-Deepika padukone celebrity-collect lead-strategic business model-LinkedIn marketing-Digital media marketing-Social media marketing-Bench mark
Social media and lead generation - a paradox? Chris Sietsema explores how popular social media venues like Facebook, Twitter and LinkedIn can be used to not only manage customer relationships, but to build them as well.
Boost your lead generation with social mediafeed140
The document provides tips for using social media for lead generation. It recommends that social media should support other marketing efforts and not be the only focus. It also advises treating social media as a conversation rather than just sales pitches. Companies should select the social networks that make most sense for their target audience and monitor results beyond just likes to see engagement.
eMarketer Webinar: B2B Lead Generation—Best Practices in Social, Content Mark...eMarketer
Join eMarketer for a discussion about the opportunities for B2B marketers to hone their messaging, uncover more leads and turn more of those prospects into customers.
Social Media for Customer Acquisition For Banking SectorDigital Vidya
Care about leveraging Social Media for Lead Generation & Sales for Banking Sector? You will this case study based deck relevant and useful. Presented live at The Bank Branch of the Future Conference in Malaysia on Oct 14, 2014 by Pradeep Chopra, CEO of Digital Vidya. Find more about Digital Vidya at http://www.digitalvidya.com
This document outlines a lead generation campaign for an email archiving solution for Microsoft Exchange. The campaign objectives are to generate 600-1000 marketing qualified leads over 120 days with a budget of $75,000. The campaign will utilize multiple tactics including a content-rich website, email marketing, direct marketing, webinars and a trade show event. Prospects will be nurtured through a marketing funnel with gated content like whitepapers, case studies, and product demos. The key message is how the email archiving solution helps with business continuity and disaster recovery, addressing a top pain point of IT managers.
Lead generation tools are popular software used to generate business leads. These tools automate lead capture from websites and social media to help companies find potential customers. Effective lead generation requires identifying target audiences and using tools that integrate with CRM systems to qualify leads.
This document discusses the impact of social media on tourism. It introduces social media as a powerful tool for marketers due to internet, mobile technology, and smartphones. The objective is to understand social media's influence on tourism and how marketing activities impact the tourism industry. Some key platforms are identified as blogging, social networking, chat rooms, and video/photo sharing. Survey results and examples from India are provided on social media's role in tourism. Advantages include real-time communication and alternative advertising, while disadvantages include lack of control and potential damage from bad publicity. The conclusion states social media must be considered for promotional activities in the demanding tourism market.
This document provides an overview of digital marketing. It discusses key definitions, such as what constitutes digital assets and digital marketing. It outlines the typical phases of a digital marketing campaign: strategize, implement, benchmark, and optimize. It also examines some important processes in digital marketing campaigns, such as creative design, search engine optimization, analytics and reporting, and use of databases. The document provides examples and discusses best practices for each area.
This document discusses strategies for effective B2B lead generation. It notes that lead generation involves proactively creating and nurturing prospective buyers so sales teams can engage them. It also highlights common challenges like low ROI and wasting time on unqualified leads. The document recommends developing leads rather than just generating them by capturing data, qualifying leads, routing them appropriately, and nurturing relationships over time. It emphasizes using automation to score, route, nurture and measure leads in order to focus on converting long-term leads into new business opportunities.
Online marketing involves promoting products and services over the Internet. It includes various digital marketing channels like email, search engine marketing, display ads, social media, and more. Effective online marketing requires building an email list, writing great content, using social media to drive people to the website, and optimizing paid search ads. Measurement of online marketing efforts is also important.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
The document discusses the growth of digital marketing and social media over time. It notes that while traditional advertising used to require just a few days per year of effort, modern digital marketing requires constant, around-the-clock management. Google AdWords is presented as an effective alternative to traditional advertising methods, allowing granular targeting, testing, and analysis to optimize campaigns. The document also describes an agency that provides digital marketing and software development services to clients.
Here are some examples of poll questions:
- What is the most important factor when choosing a training provider? (Options: Reputation, Cost, Location, etc.)
- How did you hear about us? (Options: Referral, Google search, Facebook, LinkedIn, etc.)
- What topic would you most like us to cover in an upcoming webinar? (List several topic options)
- How likely are you to recommend our training to a colleague? (Scale of 1-10)
Polls engage users and provide useful feedback. Keep questions concise and limited to 4-5 options maximum.
Contests/Quizzes:
Run contests/quizzes related to
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
The document summarizes a presentation on social media for business. It introduces the presenters and their strengths with different social media platforms. It then covers the key topics of what social media is, why companies should use it, how companies are already using platforms like Facebook, Twitter, LinkedIn and blogging. Specific guidance and examples are provided on setting up and managing profiles on these different channels.
LinkedIn Groups are a great way to connect and interact with others who have similar interests and promote yourself to a targeted market. Murtaza Vahanvaty from our social media team tells you how you can utilize the power of LinkedIn Groups
This document provides instructions for advanced strategies for using LinkedIn, including promoting your profile, monitoring conversations, optimizing your profile and settings, engaging with groups, and using third-party applications. It outlines steps for adding a LinkedIn button to your email signature to promote your profile. It also discusses ways to get involved in conversations, ask for and provide recommendations, and market yourself to groups on LinkedIn.
This document provides an overview of social media and Twitter. It discusses how social media has transformed from traditional media where content was king to a new model where users generate content and online relationships are important. It then focuses on Twitter, explaining what Twitter is, how to sign up, find people, and engage on the platform. It provides tips on using hashtags, mentions, retweets, and direct messages. The document also outlines best practices for using Twitter and potential ways people and businesses utilize the platform.
The document provides an overview of using social media for business purposes. It discusses strategies for using various social media platforms like Twitter, Facebook, and LinkedIn to engage customers, build brands, and promote businesses. Specific tips are provided for using each platform effectively and measuring the success of social media efforts.
The document summarizes an agenda for a social media conference covering topics like blogs, LinkedIn, Twitter and Facebook for business use. It provides tips on using these platforms and measuring their effectiveness. The conference aims to educate attendees on generating business leads through social media and leveraging it as a marketing tool.
The document discusses how top CEOs are increasingly joining LinkedIn's Influencer program and provides tips for amplifying your personal and company brand on LinkedIn. It recommends building your personal profile, establishing your company page, connecting colleagues, finding and engaging with influencers and groups, and leveraging your existing networks to build your following over time. The goal is to showcase thought leadership and provide value to others in your industry or area of expertise.
Social media has made it easier for small businesses to transform the community engagement that happens offline. With tools like Pinterest, Facebook, Twitter, Google+, YouTube, WordPress and more we are able to move the offline relationship building online.
While many of us are aware of social tools and use them in our personal lives, we are unsure how to leverage these tools to grow our businesses. While social media is just another channel, not a looming mysterious force, it still requires its own methods for small business owners.
Every small business today can look at itself not just as a “business” but as a publisher of content. Today your small business’ content and engagement methods are key–are you full taking advantage of the community building tools online? Did I mention they are all free?
In this session I will help Bay Area small businesses better understand new tactics using Twitter, Facebook, Quora, Pinterest, YouTube, blogs, forums–that you can’t afford to ignore. In this session we’ll provide guidance on creating a results-oriented system that works for you.
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This document provides an overview of using LinkedIn for professional development and networking. It discusses completing your profile, making 1st and 2nd degree connections on LinkedIn, using LinkedIn for job searching and business promotion, competitive intelligence, determining return on investment from LinkedIn, and useful LinkedIn apps. The goal is to help professionals leverage LinkedIn to expand their professional network and advance their careers.
The document provides an overview of a social media course for NGOs, covering topics such as blogging, microblogging, social networking sites, wikis, and multimedia sites. It includes introductions and examples for each topic, as well as exercises for participants to practice using different social media platforms like blogs, Twitter, Facebook, wikis and Flickr.
The document discusses using social media for financial advisors. It outlines the benefits of social media including being transparent, timely, proactive and personal. It then discusses popular social media sites like Facebook, Twitter, LinkedIn and blogs. It suggests financial advisors can use social media to build and retain their clientele by connecting with them online through sharing information and updates.
American Independent Writers Going Freelance Workshop Nov 7 2009Shashi Bellamkonda
This was a presentation for folks attending the Going Freelance Seminar of AIW at the Johns Hopkins University in DC on Nov 7th
AIW is a national organization for writers. Our mission is to:
Create an open and inclusive community of authors, journalists, and other writers;
Inform, educate, and support our members in the business and craft of writing and help them succeed in a rapidly changing environment; and
Advocate for writers on key local and national issues.
AIW membership is only $100/year now through December 31, 2009. Join before the cost increases to $125/year on January 1, 2010. http://www.amerindywriters.org/home/
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Enterprises have moved beyond Sharepoints and intranets; this Webcast takes a closer look at the social-networking tools that enterprises are using (Facebook, Twitter, and wikis, to name a few) to empower employees, disseminate information, and keep tabs on customer requirements and feedback. We look at how these new tools foster collaboration and create new ways to share enterprise data, allowing end users to unlock value and insights that were previously inaccessible.
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Social Selling uses social media to boost marketing and sales. Social sellers search for, select, listen to and interact potential prospects via social media. Social selling enables you to identify, speed up and/or grow your business.
Here are 11 easy daily steps to boost your business.
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5. Lead Generation via LinkedIn
Group Discussion Participation Group Inmail Marketing
2
TYPES
6. LinkedIn Lead Generation Process
Join relevant LinkedIn groups based on
the target people.
Look for relevant Discussions
Participate in the discussion
Connect with the target audience
Build relationship and pitch your
offerings
7. 1. Search for LinkedIn Groups
Make a list of Keywords
(Industry level)
Search for relevant groups
based on the keywords.
Make a list of relevant groups
8. 2. How to filter Relevant Groups ?
Look for the Group status, i.e.
Join the groups which has the
status “Active” or “Very Active”
Click on every group information
“i” and see group information.
Check the Group statistics and
check demographics of the
group.
Join the Relevant listed Groups
Search for relevant discussions
10. 3.type 2: Inmail marketing
Look for Target audience in the
discussion. ( Required
Company and Designation )
You can reply to the comment
publicly as a thought leader and
build transaction.
You can also reply to the
particular target by replying him
privately as an Inmail via
Group.
11. Inmails samples
A compelling subject line.
Introduce who you are.
Mention how you are connected.
Give the purpose of connection.
Give the recipient the reason of act.
Create Interest to connect
- Download whitepaper
- Participate in a webinar
- New offerings etc …
12. Types of Inmails
1. Regular Inmails
2. Group Inmails
3. Event Invite Inmails
4. Post event Inmails
Types of inmails are categorised based
on the purpose and occasion for
connection.
All the inmails mainly leads to connect.
Every Inmail has 1,000 character limit
4. Talent acquisition Inmails
17. Twitter Direct Message
DMs can be sent only to the tweeps who
follow us.
Give the purpose of connection.
Give the recipient the reason of act.
Every DM has 140 character limit
19. QUORA
Quora is a Bookmarking site.
Follow Topics which is your target.
Monitor for discussions.
Follow & connect with the person by
sending him a message.
Connect the person on social media
20. FORUMS
Join relevant forums with gmail ids.
Monitor for discussions.
Participate in the discussions.
Connect with the prospects
21. WEBINARS & HANGOUTS
Participate in webinars organized by competitors or any general.
Make a list of participants on webinar.
Use webinar #Hashtags and connect with the prospect during the event.
Give a brief of the offerings and benefits from the products or service.