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influencer strategy.
Pump up the brand’s speakers
Why is Influencer
Marketing
important in our
brand’s strategy?
How can we
communicate a brand’s
message
to our core target in a
massive but subtle way?
The importante of
Influencer Marketing:
mobile
channels
endorsed
product placement
meaningful
engagement
naturality
First, background:
First, background:
First, background:
This is not new...
why the interest now?
proven more
effective
BTS as a trend for
some years
everything is
digital
smart budget
Wait a sec...
1 2
4
3
Influencer Marketing:
Effectiveness
Influencer Marketing:
Digital Consumption
Influencer Marketing:
Behind the Scenes
Influencer Marketing:
Smart Budget
Why Brands use
Influencer Marketing?
brand
advocacy
specific targeted
audiences
brand
awareness
conversions
1 2
4
3
Brands using Influencer
Marketing: Advocacy
Brands using Influencer
Marketing: Awareness
Brands using Influencer
Marketing: Targeting
macro vs micro
targeted locations
interests, hobbies,
activities
Macro vs Micro
Influencers
Macro vs Micro
Influencers
Macro vs Micro
Influencers
Better engagement rates:
Influencers with less than 10k followers
have 10% engagement, compared to a 3.6%
to influencers with more than that
Micro are more affordable:
Some celebrities can command up to 75,000$ for
one post, a micro influencer will have a far reduced
rate, or even free
More targeted followers:
Those following micro influencers are more
likely to share the interests of the micro
influencer
They are more authentic:
With Social Media algorithms looking
for real and unsponsored posts, it’s all
about authenticity
Micro Wins
Influencers vs Celebrities
Influencers vs Celebrities
The many faces of
influence
Brands using Influencer
Marketing: Conversions
Why Brands use
Influencer Marketing?
92% of the world trusts
peers above all other
advertising
83% of buyers prefer 3rd party
opinions when evaluating vendors
419 million people actively
block web adverts
65% of brands now run
influencer marketing
campaigns
Need more?
What is the ideal network for
Influencer Marketing?
It all depends on the sector
of your client.
Components of a successful
influencer campaign.
Connect: Who are the
key influencers
Finding the right influencer for your
brand will be the key to your success.
It’s about finding an individual that
shares your passion and vision and
has an engaged and active communi-
ty.
Amplify: Utilize the
relevant mediums to
boost exposure
You’ll need to look at all the rele-
vant channels to amplify the content
shared by your influencer. You can
use your own offline and online chan-
nels to advise your influencer to do
the same for maximum impact.
Create: It’s vital to
develop authentic
content
You’ll need to create content that not
only resonates with your influencer,
but also with their community. You
can create blogs, social posts or pre-
sentations that they can give on your
behalf. Provide the content for them
to share.
Finding your brand’s tribe,
and who connects with it.
Challenge Two: Influencer
Marketing for a Startup
Influence
Marketing
Identify Attract Selection Criteria
Influencer strategy presentation

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