Slides that explain how to use Twitter for marketing. The presentation covers inbound marketing, the reasons business should use Twitter and the keys to success with Twitter: building a network, sharing content with your network, and measuring the Twitter's impact on your business.
Slides for a talk by Rick Burnes on Sept. 18, 2009 for the New England Direct Marketing Association. The Talk covered ways to use content and social media to generate traffic and leads for your business.
How to Use Social Media for Lead GenerationHubSpot
Learn how to harness the power of social media - Facebook, Twitter, LinkedIn, and other networking sites - to get found by more prospects and generate sales leads for your business. Social media can be a powerful channel to attract website visitors and leads while building thought leadership for your company.
Slides that explain how to use Twitter for marketing. The presentation covers inbound marketing, the reasons business should use Twitter and the keys to success with Twitter: building a network, sharing content with your network, and measuring the Twitter's impact on your business.
Slides for a talk by Rick Burnes on Sept. 18, 2009 for the New England Direct Marketing Association. The Talk covered ways to use content and social media to generate traffic and leads for your business.
How to Use Social Media for Lead GenerationHubSpot
Learn how to harness the power of social media - Facebook, Twitter, LinkedIn, and other networking sites - to get found by more prospects and generate sales leads for your business. Social media can be a powerful channel to attract website visitors and leads while building thought leadership for your company.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn’t it time to learn how your business can leverage this powerful platform?
In this interactive Lunch+Learn Webinar [https://www1.gotomeeting.com/register/414619784], you’ll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Attend this one-hour Webinar to learn:
* 5 ways to a rapid-start Facebook strategy
* How to build and engage your Facebook community
* Real-life examples of how businesses of all sizes use Facebook to build their brands
* And more...
Slide deck from the April 7th webinar on Social Media for Small Businesses. We covered the fundamentals of social media and briefly over-viewed some of the different platforms available.
If you’re new to Twitter – or if Twitter makes no sense to you – then this quick overview provides the information you need to get up to speed. Developed for the specific needs of B2B professionals, it covers all the basics of getting started with Twitter, building a following and maximizing your visibility and influence with colleagues and business prospects. It also profiles three successful B2B Twitter practitioners and describes the tactics they’ve used to thrive.
This presentation covers:
The fundamentals of micro blogs and how they deliver value;
Filling out your Twitter profile for maximum impact;
How to use Twitter readers on desktop and mobile platforms;
Finding Twitter members to follow;
Best practices for participating in the community;
How to build and use Twitter lists;
Building trust and visibility in the community;
How hash tags work;
Twitter events;
How successful B2B companies are leveraging Twitter.
The PowerPoint presentation includes detailed speaker notes.
These are the slides from a presentation on Social Media by Betsy Kent of Be Visible Associates & Elizabeth Beskin of Fifth Avenue Digital (www.fifthavenuedigital.com). The Oak Room, Plaza Hotel
These slides accompany my speaking presentation on the basics of Facebook for Businesses, including: what's the difference between a Facebook Profile and Facebook Page, why you should use a Page for your business, how to set up a Facebook Page, basic posting tips for text, links, and photos, and how to make use of Facebook Insights (statistics).
Francis Clark is delighted to present our 9th annual Finance in Cornwall event, which has become an integral part of ‘Cornwall Business Week’.
The event looks to bring together people representing the funding and support streams potentially available to SMEs. Therefore, the event is of great relevance to Business Owners and Managers looking to find the best finance options available for their business and the support on offer to help them achieve their aims.
This year's event includes presentations from the big banks as well as the "alternative" finance providers. There will also be a number of organisations contracted to provide business support; including the providers of the Growth Hub and an update on 'European Funding'.
The Country Living Guide to Rural England – Cornwall published by Travel Publishing in conjunction with Country Living Magazine, is one of a series of county-based digital travel guides covering England which will be made available to readers free of charge through the All About Youwebsite and through Travel Publishing’s own websites.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn’t it time to learn how your business can leverage this powerful platform?
In this interactive Lunch+Learn Webinar [https://www1.gotomeeting.com/register/414619784], you’ll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Attend this one-hour Webinar to learn:
* 5 ways to a rapid-start Facebook strategy
* How to build and engage your Facebook community
* Real-life examples of how businesses of all sizes use Facebook to build their brands
* And more...
Slide deck from the April 7th webinar on Social Media for Small Businesses. We covered the fundamentals of social media and briefly over-viewed some of the different platforms available.
If you’re new to Twitter – or if Twitter makes no sense to you – then this quick overview provides the information you need to get up to speed. Developed for the specific needs of B2B professionals, it covers all the basics of getting started with Twitter, building a following and maximizing your visibility and influence with colleagues and business prospects. It also profiles three successful B2B Twitter practitioners and describes the tactics they’ve used to thrive.
This presentation covers:
The fundamentals of micro blogs and how they deliver value;
Filling out your Twitter profile for maximum impact;
How to use Twitter readers on desktop and mobile platforms;
Finding Twitter members to follow;
Best practices for participating in the community;
How to build and use Twitter lists;
Building trust and visibility in the community;
How hash tags work;
Twitter events;
How successful B2B companies are leveraging Twitter.
The PowerPoint presentation includes detailed speaker notes.
These are the slides from a presentation on Social Media by Betsy Kent of Be Visible Associates & Elizabeth Beskin of Fifth Avenue Digital (www.fifthavenuedigital.com). The Oak Room, Plaza Hotel
These slides accompany my speaking presentation on the basics of Facebook for Businesses, including: what's the difference between a Facebook Profile and Facebook Page, why you should use a Page for your business, how to set up a Facebook Page, basic posting tips for text, links, and photos, and how to make use of Facebook Insights (statistics).
Francis Clark is delighted to present our 9th annual Finance in Cornwall event, which has become an integral part of ‘Cornwall Business Week’.
The event looks to bring together people representing the funding and support streams potentially available to SMEs. Therefore, the event is of great relevance to Business Owners and Managers looking to find the best finance options available for their business and the support on offer to help them achieve their aims.
This year's event includes presentations from the big banks as well as the "alternative" finance providers. There will also be a number of organisations contracted to provide business support; including the providers of the Growth Hub and an update on 'European Funding'.
The Country Living Guide to Rural England – Cornwall published by Travel Publishing in conjunction with Country Living Magazine, is one of a series of county-based digital travel guides covering England which will be made available to readers free of charge through the All About Youwebsite and through Travel Publishing’s own websites.
Cornwall 365 - Cultural Ambassadors Celebration 2017Imogen Weatherly
Charlie Gray and Fiona Wotton kicked off the day to take us through what Cornwall 365 has been up to in the first two years of the programme, and how the work will develop over the next 18 months.
INCREASE THE REACH OF YOUR POSTS + GROW YOUR BUSINESS
As businesses compete for limited space on Facebook, it’s become harder and harder to reach customers without paying for them — a huge frustration if you’ve spent a lot of time building up your followers.
The good news is that there are ways that you can increase the reach of your posts, you just need to understand a few things about Facebook so your posts comply.
This SlideShare presentation will:
-- Deconstruct Facebook’s News Feed algorithm
-- What and when to post to maximize your reach
-- Mobile marketing on Facebook
-- Creating effective ads that convert
If you’ve seen your Facebook engagement drop, download our Facebook for Business deck and learn how to get back in the News Feed.
Are you using Facebook Ads to promote your brand or get users to visit your website? Here are key principles to follow when setting up your next campaign.
Social Media Monitoring in 10 Minutes a DayHubSpot
How marketers and business owners new to social media can start monitoring their company's social media presence in 10-minutes/day. Also explains how to measure and analyze your social media presence.
How to Use Twitter to Generate Leads & SalesHubSpot
A presentation to the Albany, NY chapter of the American Marketing Association on using Twitter to generation leads and sales for you business. Presented in Albany on 1/14/10.
A presentation given by Rick Burnes on Feb. 8, 2010 at the Social Fresh Conference in Tampa, FL. The presentation covers the inbound marketing ecosystem: blogging, search engine optimization (SEO), blogging and social media.
A presentation on Inbound Marketing, SEO, social media, and content, and how it all works together. A presentation by Rick Burnes at the Social Business Boot Camp in Dallas, TX on March 4, 2010: http://www.socialbusinessbootcamp.com/
A presentation by Rick Burnes on Sept 26, 2009, at Holy Cross University. The talk was an introduction to inbound marketing, covering seo, blogging, social media and ways all three can be used to help small businesses reach customers.
Social Media Strategies and Tactics for BusinessSweb Development
In order to be successful with your social media efforts, it's important to have a sound strategy in place. Before you tackle the tactics (posting pictures, updating messages, sharing photos) you'll want to focus on why you're entering the social space and the goals you want to achieve.
This presentation will tackle strategy development, various tactics that can work for your business, identifying target markets and engaging with them, along with content creation and developing a process to distribute and and provide value.
A presentation I gave on July 10, 2009 for members of the Cape Cod Technology Council in Hyannis, MA. I gave an overview of inbound marketing, then got into the details of SEO, blogging, social media and measurement of the marketing and sales funnel.
A presentation I gave at the #btvsmb social media breakfast in Burlington, VT, on December 15, 2008. It introduces the concept of inbound marketing, and dives into the details of search engine optimization, content production and social media.
Marketing Transformation and The Future of MarketingHubSpot
A presentation by Ellie Mirman on January 16, 2010, at Holy Cross University. The talk was an overview of how marketing has changed and what is the future of marketing: inbound marketing.
A webinar on highlighting data from HubSpot's State of the Twittersphere report, released in January 2009. The report covers the new data and introduces three case studies of businesses using Twitter.
Similar to How Businesses Are Marketing with Facebook & Twitter (20)
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
---
Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
According to a recent report from Ernst & Young GmbH, both the number of funding rounds for startups in Germany and the overall value of those rounds hit record levels in the first six months of 2017. That tracks with what we’ve found in HubSpot research as well. We recently commissioned a survey of consumers living and/or working in the Berlin metro area, and found that the tech scene there is evolving quickly – 95 percent of Berliners see the number of technology jobs in the city growing, and 90 percent say Berlin also offers access to the technology and digital talent needed to grow a tech company. With Berlin offering the highest post-grad monthly salary for the European tech sector (3,112 euros per month, on average), it’s no surprise that the city has become a hub for fast-growing tech companies. And as of today, HubSpot is the latest to call the city home.
15 Stats Every Marketing Leader Needs to KnowHubSpot
Benchmark your company's performance against stats from hundreds of other marketers around email performance, cost per lead, popular marketing tactics, revenue attainment, and more. All stats are taken from our 2017 Demand Generation Benchmarks Report: http://hubs.ly/H08nwvl0
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
What's a Growth Stack? And why you should build one. HubSpot
It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem and un-officially started building out your tech stack. Without a strategic approach, adding tool after tool can lead you down a dangerous path. Get more strategic about your software and don't just build any old stack, build a Growth Stack.
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
"Impact of front-end architecture on development cost", Viktor Turskyi
How Businesses Are Marketing with Facebook & Twitter
1. How Businesses Are Marketing With Facebook
& Twitter
Six New Social Media Case Studies
Rick Burnes
HubSpot Marketing Manager
Twitter: @rickburnes
2. Agenda
I. About HubSpot & Inbound
Marketing
II. How Businesses Are Using
Facebook
III. How Businesses Are Using Twitter
IV. How to Measure Social Media
2
3. What’s HubSpot?
• Founded in July 2006; grew out of research at MIT
• Sells inbound marketing software
• 2,000+ customers; 100+ employees
3
6. What Is Inbound Marketing?
Process Website Visitors Tools
Get Found Get Found
• Publish • Content Mgmt
• Promote • Blogging
• Optimize • Social Media
• SEO
Leads • Analytics
Convert Convert
• Test • Offers / CTAs
• Landing Pages
• Target
• Email
• Nurture • Lead Intelligence
• Lead Mgmt
• Analytics
Customers
6
7. Social Media Feeds the Funnel
Blogging SEO Social Media Email Pay-Per-Click
Website Visitors
Leads
Customers
7
9. Is Social Media Like Cotton Candy?
Flickr: anitacanita
• Colorful
• Sticky
• No nutritional or business value
9
10. No! It’s Like Whole Wheat Bread.
Flickr: sierravalleygirl
• Healthy
• Used widely
• A basic part of any diet or marketing mix
10
11. It Drives Leads!
HubSpot Social Media Leads
Twitter & Facebook are largest categories, at >60% of HubSpot’s total social media leads.
11
12. How to Succeed With Social Media
Measure & Build a
Analyze Network
Share
Content
13. Not Sold on Facebook or Twitter?
Same recipe for success on every social network.
13
14. Agenda
I. About HubSpot & Inbound
Marketing
II. How Businesses Are Using
Facebook
III. How Businesses Are Using Twitter
IV. How to Measure Social Media
14
17. What Makes Great Facebook Pages?*
Product Passion
Content
Community
Fun
Practical Information
Je Ne Sais Quoi
* In my opinion.
17
18. What Are Your Neighbors Up To?
The best way to learn how to use Facebook for your business?
Study the things that work for other businesses.
18
19. Don’t Focus Too Much on Your Industry
The best marketers take off the
blinders and look outside their
world for inspiration.
“But we’re a B2B company” is a
BAD excuse not to dive into
Facebook.
beketchai on flickr
19
25. Case Study #3: Nicholas Kristof
• NYT Columnist
• >146,543 fans
25
26. Context Provided for Each Link
B2B Tips: Be
passionate; share
content, but share it
with a personal voice.
26
27. Agenda
I. About HubSpot & Inbound
Marketing
II. How Businesses Are Using
Facebook
III. How Businesses Are Using Twitter
IV. How to Measure Social Media
27
39. Links to Blog = Links to Landing Pages
Potential for No Potential
Lead Gen for Lead Gen
39
40. What to Publish?
• Blog
• Podcast
• Videos
• Photos
• Presentations
• eBooks
• News Releases
40
41. A Word of Caution
• Don’t Tweet too much
about your product.
NOBODY CARES.
• Create content that’s
useful and interesting to
your target personas.
42. What Gets Shared?
Rarely Frequently
Shared Shared
• Product info • New data
• Free trials • Funny videos
• Software documentation • Top-notch blog posts
42
43. Agenda
I. About HubSpot & Inbound
Marketing
II. How Businesses Are Using
Facebook
III. How Businesses Are Using Twitter
IV. How to Measure Social Media
43
44. Follower Count
• A measure of your raw distribution power
45. @replies
• A measure of community engagement & branding
• On your profile or via search.twitter.com
46. Twitter Grader
• Inputs include followers, influence, follower influence
and patterns of use
58. Thank You!
Sign up for a free trial of HubSpot:
www.hubspot.com/trial/
Connect with us:
LinkedIn: www.linkedin.com/in/rickburnes
Twitter: www.twitter.com/rickburnes
More questions? Post them here: http://inbound.org