Real Estate ( Digital Marketing and Lead Generation)

Real Estate ( Digital Marketing and Lead Generation)

• 1.
  Digital Strategy for RealEstate
• 2.
  Brief It takes ameritorious history to translate into a tradition that endures. At our company, it has been our legacy to raise the bar of excellence several notches higher with every new creation. Our vision is to create residential and work spaces with modern amenities at affordable prices.
• 3.
  Campaign Objective Awareness Consideration & intent EngagementConvert Publicize Brand Awareness through search, mailers, sms & social channels Participation & engaging TA through Mails & Social Channels Getting leads for business projector Publicize contests & client testimonials across social channels, henceforth increasing trust in Brand Whenever there is a need to invest , build , etc. in a property
• 4.
  Creating a LeadsPersona ( Who are we talking to..) Leads Persona Peers Communities Stakeholders UsersPartners Customers Suppliers
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  Digital Marketing Strategy Reach •Build awareness on other sites & in offline media & drive to web presence Act/Convert • Achieve conversions to marketing goals such as fans, leads or sales on web presence & offline Engage •Build customer & fans relationships to encourage repeat visits & sales Situation Analysis Objective Setting Strategy
• 6.
  Digital Marketing Tactics REACH SearchEngine Optimization(SEO) Pay Per Click (PPC) Affiliate Marketing Display Marketing Social Media Marketing ACT/CONVERT Micro site Development Home page design effectiveness Search & browse page efficiencies Social Media Marketing ENGAGE Content marketing Email Marketing Website Personalization Social Media Marketing
• 7.
  Microsite PPC(Google Search, Display) Social Campaigns(FB, Twitter, YouTube, G+, LinkedIn)for relevant TG Mail /SMS Campaigns to right TG Affiliate Campaigns on People who are interested in Apartments/Flats Getting new customers Our Solution-Overall Process
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  Spy on yourCompetitors • Running Contest for User Engagement • Update about Latest Info • Project Updates • Proposing Offers & Discounts
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  Social Audit(some examples) •No User engagement • Sharing not done on TA communities • No general engagement post • No Campaign running • No campaign is going on twitter. • Hash tags are not related to ongoing Trends
• 10.
  Website Audit
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  Quick Wins ‘pick ‘n’mix approach | test effectiveness |monitor results Helps in : • Raising brand awareness & improve customer services • Generating sales & web traffic 1. Email Marketing 2. Pay-Per-Click Advertising (PPC) 3. Online Public Relations 4. Affiliate Marketing 5. Social Media Marketing 6. Conversion Rate Optimization (CRO) 7. Blogging 8. Video marketing 9. Online communities/forums
• 12.
  Simplified Microsite +CRM structure Vibes can help in overall process from Lead Generation to Sales Conversion & eventually service. Marketing • Run Campaigns • Generate Leads • Form a Database Sales • Assign Leads • Qualify Leads • Convert Leads • Track opportunities Orders • Deliver services • Product invoices Support • Manage customer retentions • CRM Management • Provide service • Develop Knowledge Base
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  Content development Post updateswith links to the desired landing page Joining groups and pages Starting discussions Sharing links Run contests, promotional campaigns, polls… Document sharing ( pdf, ppt, whitepapers, brochures, notes..) Customized contact form/ registration form Promote blogs/feed FACEBOOK
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  FACEBOOK Engaging posts describingwork done, constructed, services we provide etc. Random posts connected to day to day life Contests such as describe your architecture , your dream place etc.
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  Post tweets withsite link (content from the site) Following key influencers Use hash tags for keywords Re-tweet influential tweets Increase followers base constantly Network and engage the followers Tweet about Business Opportunities Contests on Twitter with a Giveaway TWITTER
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  TWITTER Tweeting related totrends, services etc. with relevant hashtags #instadecor #bath #design #inspiration #instadesign #decor #interiors #interiordesign #construction #architecture
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  Add connections Targeting andnetworking with the influencers Starting Discussions in groups Active participations in relevant Q&A’s Share presentation Paid Campaign On LinkedIn LINKEDIN
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  LINKEDIN “With good chemistrygreat things happen” • Establishing connection with relevant TG • Taking part in group discussions • Enlightening them about Brand • Increasing Business relations Are you in control of your company brand?
• 19.
  PPC Plan • Focuson Search & Display Ads • Search to focus on relevant keywords • Display Ads to focus on Realtors, Construction, etc. PPC Setup and optimization PPC Optimization & Leads Campaign gets optimization and lead generation
• 20.
  Keywords Your keyword listshould include: 1. The Keywords you are ranking for 2. The Keywords you expect to rank for 3. The Keywords you would link to rank for Noida Keywords flats in Noida Buy Property in Noida flats in Noida Expressway Residential property in Noida luxury flats in property in Noida flats for sale in Noida buy flats in Noida to move flats in Noida Delhi/NCR Keywords flats in Delhi/NCR Buy Property in Delhi/NCR flats in Delhi/NCR Residential property in Delhi/NCR luxury property in Delhi/NCR Luxury flats in Delhi/NCR buy flats in Delhi/NCR to move flats in Delhi/NCR
• 21.
  Email Marketing • Mailerswill be created for following functions: • Offers Update Corporate • Tie-Ups • Greeting • New deals Updates and many more… A great source for reaching into your potential customer’s pocket. Promotional Mails helps to create big sales if mail’s have good promotional message which directly impacts your targeted audience and hits into its Mind. Email Marketing Deliverability Marketing Goals Branding + Look & Feel Analysis & Reporting List creation & management Segmentatio n
• 22.
  Vibes Communications http://www.vibescom.in/