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@NYUEntrepreneur
When & How to
Raise Venture Capital
Frank Rimalovski
Executive Director, Entrepreneurial Institute
Managing Director, Innovation Venture Fund
March 5, 2016
@NYUEntrepreneur
Topics
u Types of venture investors
u How does VC works?
u VC math
u When to look for VC?
u Fundraising tips
u Startup Funding Resources at NYU
u Q&A
2
@NYUEntrepreneur
Types of Venture Investors
@NYUEntrepreneur
investor|in-ˈvestər|
noun
one who expends money with
the expectation of achieving a
profit or material result by
putting it into financial
schemes, shares, or property…
@NYUEntrepreneur
Myth:
Venture Capital funds are
the primary source
of startup funding
@NYUEntrepreneur
Venture Funding Lifecycle
6
①
Discovery
②
Validation
③
Customer
Creation
④
Company
Building
Test
assumptions
about
customer
needs/problem
& develop MVP
Seek
Validationthat
people are
interested in
your solution
Begins to build
demand &
improve
efficiency of
customer
acquisition
Drive growth
aggressively
& execute
business model
Invention
& ideation
Grants,
Competitions
Founders +
Credit cards
Grants
Crowdfounding
Customers
SBIR/STTR +
Accelerators
Friends & family
Angels
Seed funds
Venture
capital
funds
Leasing
Factoring
Vendor finance
Private equity
Public markets
Valuation*
@NYUEntrepreneur
Types of Venture Investors
Stage Pre-Seed Seed/Startup Early Late
Type Founder(s),
friends &
family
Individual
angels/groups
& seed funds
Venture Capital Funds
Financial Investors
Strategic/Corporate
Typical
Amount $5,000
to
$250,000
$25,000
to
$1,000,000
$2,000,000
and up
Source of
Funds Individuals Individuals
Institutional Investors,
Family Offices &
Corporations
Number of
rounds
Single Single Multi
@NYUEntrepreneur
How VC works
@NYUEntrepreneur
The Basics
u VCs manage “OPM”
o Pension funds, foundations, endowments,
financial institutions, family offices, etc.
u 10-year fund life
u “2-and-20”
Fund
returns
5 10 15
Fund I
Fund II
Fund III
Fund
investments
@NYUEntrepreneur
How do VCs Make Money?
u Investing at low valuation (through
multiple rounds at increasing valuations)
and then…
@NYUEntrepreneur
How do VCs Make Money?
u Investing at low valuation (through
multiple rounds at increasing valuations)
and then…
u Exit (a/k/a liquidity event) at a higher value
o Initial Public Offering (IPO)
o Merger into a Public Company
o Merger into another private company
o Return of capital from cash flow
o Asset sale
@NYUEntrepreneur
Myth:
VCs make money on
every deal
@NYUEntrepreneur
75%
of startups
fail to return
investors capital
Shikhar Ghosh
Harvard Business School
#nyuef
@NYUEntrepreneur
VC Math
NB: Figures and sequencing are intended
to be illustrative. Your mileage will vary.
@NYUEntrepreneur
From idea to incorporation
Inspiration & ideation
Customer discovery
Customer validation
Problem-Solution Fit!
Develop prototype
Test prototype
Retain McCarter & English
Form SLE
Split founders equity
Open account at Silicon Valley
Bank
Founders
100%
Fully Diluted Ownership
@NYUEntrepreneur
In search of Product-Market-Fit
Continue to test prototype
Customer discovery
Customer validation
Secure early adopters
Product market fit!
In TechCrunch!
Begin to craft seed pitch
Commence fund raise!
Founders
100%
Fully Diluted Ownership
@NYUEntrepreneur
Raise seed round
3 months & 30
pitches later
Greycroft Leads
Series Seed
Pre-$ $3.00m
Raise 1.00
Post-$ $4.00m
NYU Innovation Venture
Fund & 3 angels complete
round
Founders
100%
Fully Diluted Ownership
@NYUEntrepreneur
Raise seed round
3 months & 30
pitches later
Greycroft Leads
Series Seed
Pre-$ $3.00m
Raise 1.00
Post-$ $4.00m
Deposit $1.0m with SVB
Pay McCarter & English
Back to work
Founders
75%
Seed
Investors
25%
Fully Diluted Ownership
@NYUEntrepreneur
Hire first employees
Add 10% Option Pool
Founders
75%
Seed
Investors
25%
Fully Diluted Ownership
@NYUEntrepreneur
What are Options & Why?
u Definition: Right to buy common stock at a
specified price within a pre-determined time
u Aligns incentives
u Why use options instead of shares?
o Simplifies governance
o Saves money for the company & investors
o Tax & capital efficient for employees
u 10-20% pool is customary
20
@NYUEntrepreneur
Hire first employees
Add 10% Option Pool
Hire first employees
Founders
67%
Seed
Investors
23%
Options
10%
Fully Diluted Ownership
@NYUEntrepreneur
Hire first employees
Add 10% Option Pool
Hire first employees
Identify repeatable &
scalable business model
Founders
67%
Seed
Investors
23%
Options
10%
Fully Diluted Ownership
@NYUEntrepreneur
Hire first employees
Add 10% Option Pool
Hire first employees
Identify repeatable &
scalable business model
In NY Times! Founders
67%
Seed
Investors
23%
Options
10%
Fully Diluted Ownership
@NYUEntrepreneur
Hire first employees
Add 10% Option Pool
Hire first employees
Identify repeatable &
scalable business model
In NY Times!
Draft VC pitch
Commence VC raise
Founders
67%
Seed
Investors
23%
Options
10%
Fully Diluted Ownership
@NYUEntrepreneur
5 months & 40 pitches later
Flybridge Capital Offers
Pre-$ $7.50m
Raise $2.50m
Options 15% *
Founders
67%
Seed
Investors
23%
Options
10%
Fully Diluted Ownership
@NYUEntrepreneur
Make room for more options!
Flybridge Capital Offers
Pre-$ $7.50m
Raise $2.50m
Options 15% *
Founders
60%
Seed
Investors
20%
Options
20%
Fully Diluted Ownership
@NYUEntrepreneur
Smaller piece of a bigger pie!
Post Money Value
Founders $4.50m
Seed 1.50
Options 1.50
Flybridge 2.50
Post-$ $10.00m
u 50% step-up from Seed!
u $2.5m in the bank
u John Elton & David Aronoff
on your board
u Growing a team
u Scaling a business
u Life is good!
Founders
45%
Seed
Investors
15%
Options
15%
Flybridge
25%
$7.50m
Pre-$
Fully Diluted Ownership
@NYUEntrepreneur
VC Math Lessons Learned
u If you raise $, you will be diluted
u Options come out of your hide, not theirs
u Timing of your raise will be key
u Valuation nor your % ownership is
everything
u Focus on things that drive enterprise value,
not just what maximizes your ownership
@NYUEntrepreneur
A Complex Process
29
@NYUEntrepreneur
On Lawyers…
u Important to pick a very experienced one
o Not the top Wall Street lawyer you can find
o Not your cousin Murray
o Not your patent attorney
o Not the guy who did you will/mortgage refi
o …someone who does venture financings daily
u Doesn’t have to be local, but it helps
u We are happy to recommend several
30
@NYUEntrepreneur
When to Look for VC?
31
@NYUEntrepreneur
When to Look for VC?
32
①
Discovery
②
Validation
③
Customer
Creation
④
Company
Building
Test
assumptions
about
customer
needs/problem
& develop MVP
Seek
Validationthat
people are
interested in
your solution
Begins to build
demand &
improve
efficiency of
customer
acquisition
Drive growth
aggressively
& execute
business model
Invention
& ideation
Grants
Competitions
Founders +
Credit cards
Angels
Seed funds
Venture
capital
funds
Leasing
Factoring
Vendor finance
Private equity
Public markets
Valuation*
You are here
Grants
Crowdfounding
Customers
SBIR/STTR +
Accelerators
Friends & family
@NYUEntrepreneur
Why defer raising money?
u A time consuming, distracting process
u Minimize dilution (when your valuation’s low)
u Hard to stop spending once you start
u You will spend it on the wrong things
u 1st round raised on the promise…
2nd on the progress
u If you’re wrong (and don’t hit your milestones),
you’re dead
u Many other non-dilutive sources of $$$
33
@NYUEntrepreneur
Getting Funded Tips
@NYUEntrepreneur
What do VCs look for?
35
@NYUEntrepreneur
Myth:
VCs Invest in
Technology
@NYUEntrepreneur
VCs invest in
businesses.
Not ideas.
Not technologies.
Your technology/IP is only one
of the many critical pieces necessary
to build a business.
37
@NYUEntrepreneur
What do VCs look for?
u Serve unmet need in large & growing market
u Differentiated solution(s) + supporting data
u Customer validation of pain & gain
u Scalable & repeatable business model that
generates high ROI
u Focused teams with proven ability to execute
38
@NYUEntrepreneur
VC Dealflow Funnel
1,000 150 25 5-10
Inbox
Desk
Meet
Due Dili Deal
Credenza
Reject
@NYUEntrepreneur
Your initial goal is to
get a meeting!
40
@NYUEntrepreneur
Myth:
Raise money when you
need it!
@NYUEntrepreneur
Raise money when you
can raise it!
42
@NYUEntrepreneur
Running out of money
is not a milestone!
43
@NYUEntrepreneur
Myth:
VCs are hard to
meet!
@NYUEntrepreneur
VCs are easy to meet!
NYU
Entrepreneurial
Institute
Respected
VC or angel
Present/
former
portco exec
Well-
respected
entrepreneur
/exec
Service
providers
Friend of VC
partner
@NYUEntrepreneur
Myth:
Don’t approach VCs
until you are ready to
raise money
46
@NYUEntrepreneur
Lines not Dots
47
@NYUEntrepreneur
Lines not Dots
48
@NYUEntrepreneur
Myth:
VCs Invest in Teams
with Strong Data
@NYUEntrepreneur
VCs invest in the trend!
50
@NYUEntrepreneur
Final Thoughts on Fundraising
u Diligence investors like they diligence you
u Be prepared, but less is more
u You do not need a prospectus/biz plan
u You want professional investors
51
@NYUEntrepreneur
Final Thoughts on Fundraising
u Diligence investors like they diligence you
u Be prepared, but less is more
u You do not need a prospectus/biz plan
u You want professional investors
52
@NYUEntrepreneur
Final Thoughts on Fundraising
u Diligence investors like they diligence you
u Be prepared, but less is more
u You do not need a prospectus/biz plan
u You want professional investors
53
@NYUEntrepreneur
Final Thoughts on Fundraising
u Diligence investors like they diligence you
u Be prepared, but less is more
u You do not need a prospectus/biz plan
u You want professional investors
u Never hire an agent/banker
54
@NYUEntrepreneur
Final Thoughts on the Pitch
u Investor pitch is a proxy…
@NYUEntrepreneur
Final Thoughts on the Pitch
u Investor pitch is a proxy…for your ability to:
o Recruit talent & lead a team
o Sell to customers
o Attract partners
u Tell a story & engage your audience
u Cover the bases…not just your product/tech
u But, remember it doesn’t stop with your
pitch deck
@NYUEntrepreneur
Lessons Learned
u Many sources of capital…VC comes later
u VCs are professional money managers
u Focus on things that drive enterprise value
u Investors fund businesses, not tech/ideas
u Get to know investors early in the process
u It’s a complicated process…arm yourself
u You want professional investors
u We are here to help!
57
@NYUEntrepreneur
Questions?
entrepreneur@nyu.edu
@nyuentrepreneur
entrepreneur.nyu.edu
16 Washington Place
58

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