See3 CEO Michael Hoffman gave this talk to the 2013 International Fundraising Conference in the Netherlands. Watch to find out why what you thought you knew about social media fundraising should go right out the window.
Social Media for Social Change: The Community Summit 2014, Keenan WellarLiveWorkPlay
The Community Summit
June 18, Wenatchee, Washington
Keenan Wellar
LiveWorkPlay.ca (Ottawa, Canada)
Social Media for Social Change
Can agencies supporting inclusion for people with intellectual disabilities magnify their message and impact by contributing to and learning from engagement in social media networks?
As people with intellectual disabilities continue on their journey toward full inclusion in their communities, agencies must adapt their communications strategies to appeal and engage a wider audience.
LiveWorkPlay, one of the smallest (by budget) agencies in an urban community of 1,000,000 has utilized social media as a critical component in a broader communications strategy.
Enterprise Online Fundraising Plan and ResearchRebecca Higman
Enterprise Community Partners (a nonprofit national leader in investment capital and development services for affordable housing and community revitalization) spent some time wondering how to up their online fundraising results, and a whole lot more time acting.
The deck includes research topics, creating donor profiles and personas and six strategies to online outreach.
This presentation was first shared at the Network for Good and Maryland Nonprofits "ePhilanthropy 101: Effective & Inexpensive Fundraising in a Downturn" program on March 27, 2009.
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
Social Media for Social Change: The Community Summit 2014, Keenan WellarLiveWorkPlay
The Community Summit
June 18, Wenatchee, Washington
Keenan Wellar
LiveWorkPlay.ca (Ottawa, Canada)
Social Media for Social Change
Can agencies supporting inclusion for people with intellectual disabilities magnify their message and impact by contributing to and learning from engagement in social media networks?
As people with intellectual disabilities continue on their journey toward full inclusion in their communities, agencies must adapt their communications strategies to appeal and engage a wider audience.
LiveWorkPlay, one of the smallest (by budget) agencies in an urban community of 1,000,000 has utilized social media as a critical component in a broader communications strategy.
Enterprise Online Fundraising Plan and ResearchRebecca Higman
Enterprise Community Partners (a nonprofit national leader in investment capital and development services for affordable housing and community revitalization) spent some time wondering how to up their online fundraising results, and a whole lot more time acting.
The deck includes research topics, creating donor profiles and personas and six strategies to online outreach.
This presentation was first shared at the Network for Good and Maryland Nonprofits "ePhilanthropy 101: Effective & Inexpensive Fundraising in a Downturn" program on March 27, 2009.
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
Learn the ins and outs of smart social media strategies on shoestring budgets. Discover ways to repurpose content across multiple platforms; integrate your PR, social, and marketing strategies; see examples of best practices; and learn tips and tricks to streamline your online efforts.
Best Practices in Financial Services Social Media: What's Trending Now and Wh...Mark Zmarzly
This presentation was a 3.5 hour class delivered in two parts as the 2014 ABA Stonier Graduate School of Banking. It's grown and expanded over the last two years since I first gave it for J.D. Power & Associates Social Media Division. Below are more details:
Best Practices in Financial Services Social Media: What's Trending Now and What WIll the Future Bring?
Banks and Credit Unions large and small are still struggling with how best to use social media to move from awareness to engagement to sales. Through an in-depth analysis of our industry’s attempts to engage consumers, we’ll analyze today’s best trends and how your institution can leverage social media in the future to drive engagement and sales.
Specifically, we’ll look at:
· Great examples of large, multifaceted social media campaigns from institutions around the world.
· What’s working in the US and abroad to drive social engagement in brand, mission, and product sales.
· Why storytelling, voice, and brand all need to come together in a consistent fashion for social media to excel.
· Specific case studies of brands inside and outside of Financial Services that have excelled at using social media to engage and sell.
How nonprofit organizations can effectively use search engines (SEO/PPC), Facebook and other social networks to attract more volunteers, donors and publicity for their causes.
Presented to grantees of the Governor's office (Spring 2013), this three-hour training helped attendees navigate the intersection of marketing, social media and fundraising.
Community Development Network recently released the 2014 industry snapshot. To help support groups to make the case for community development, a variety of communication strategies will be outlined related to crafting, controlling, and connecting messages. This offers tips for collaboration and connecting the dots within an organization's own communication strategy. #StrongerCommunitiesMD
Social Media Integrated Campaign Case Study SlamBeth Kanter
A panel at the Stanford Innovation Review hosted "Social Media on Purpose Conference"
Storify: https://storify.com/kanter/social-media-on-purpose/preview
The full title is "Understanding the new breed of digital donors and how to maximise your fundraising through their networks" and this presentation was given by Bryan Miller and Jonathan Waddingham at the 29th International Fundraising Congress in Holland on the 22nd and 23rd October 2009
Amanda Eyer of atLarge and Susie Bowie of the Community Foundation of Sarasota County's Nonprofit Resource Center host a basic session on social media for Sarasota & Manatee County nonprofits.
Learn the ins and outs of smart social media strategies on shoestring budgets. Discover ways to repurpose content across multiple platforms; integrate your PR, social, and marketing strategies; see examples of best practices; and learn tips and tricks to streamline your online efforts.
Best Practices in Financial Services Social Media: What's Trending Now and Wh...Mark Zmarzly
This presentation was a 3.5 hour class delivered in two parts as the 2014 ABA Stonier Graduate School of Banking. It's grown and expanded over the last two years since I first gave it for J.D. Power & Associates Social Media Division. Below are more details:
Best Practices in Financial Services Social Media: What's Trending Now and What WIll the Future Bring?
Banks and Credit Unions large and small are still struggling with how best to use social media to move from awareness to engagement to sales. Through an in-depth analysis of our industry’s attempts to engage consumers, we’ll analyze today’s best trends and how your institution can leverage social media in the future to drive engagement and sales.
Specifically, we’ll look at:
· Great examples of large, multifaceted social media campaigns from institutions around the world.
· What’s working in the US and abroad to drive social engagement in brand, mission, and product sales.
· Why storytelling, voice, and brand all need to come together in a consistent fashion for social media to excel.
· Specific case studies of brands inside and outside of Financial Services that have excelled at using social media to engage and sell.
How nonprofit organizations can effectively use search engines (SEO/PPC), Facebook and other social networks to attract more volunteers, donors and publicity for their causes.
Presented to grantees of the Governor's office (Spring 2013), this three-hour training helped attendees navigate the intersection of marketing, social media and fundraising.
Community Development Network recently released the 2014 industry snapshot. To help support groups to make the case for community development, a variety of communication strategies will be outlined related to crafting, controlling, and connecting messages. This offers tips for collaboration and connecting the dots within an organization's own communication strategy. #StrongerCommunitiesMD
Social Media Integrated Campaign Case Study SlamBeth Kanter
A panel at the Stanford Innovation Review hosted "Social Media on Purpose Conference"
Storify: https://storify.com/kanter/social-media-on-purpose/preview
The full title is "Understanding the new breed of digital donors and how to maximise your fundraising through their networks" and this presentation was given by Bryan Miller and Jonathan Waddingham at the 29th International Fundraising Congress in Holland on the 22nd and 23rd October 2009
Amanda Eyer of atLarge and Susie Bowie of the Community Foundation of Sarasota County's Nonprofit Resource Center host a basic session on social media for Sarasota & Manatee County nonprofits.
Navigating the Social Network: The Air Force Guide to Effective Social Media UseARTILLERY LLC
"The Air Force Guide to Effective Social Media Use,” step-by-step guidance to help all Airmen safely and wisely use social media to help share the Air Force story.
Social Media Strategies and Tactics for Fundraisingfrank barry
Learn the key to raising money online using social media, the tools and techniques you need to successfully execute social fundraising campaigns, and how to focus on long term donor cultivation - Social CRM.
How to Use Social Media for Lead GenerationHubSpot
Learn how to harness the power of social media - Facebook, Twitter, LinkedIn, and other networking sites - to get found by more prospects and generate sales leads for your business. Social media can be a powerful channel to attract website visitors and leads while building thought leadership for your company.
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
Craft the Perfect Posts for the "Big 3" Social NetworksHubSpot
Learn how to dominate social media marketing with optimized posts for Facebook, LinkedIn, and Twitter. You can find it all here from @anum, adapted from her presentation at HubSpot's #INBOUND13 conference.
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
A workshop designed to help nonprofits explore strategic approaches to social media - both via exposure to different techniques and by using the ARM best practices and the FIG strategy stages.
Nonprofits and Technology: Fundraising in the Digital AgeRoss Kasper
This presentation, done by Robert Evans of Evans Consulting Group, reviews the finer points of fundraising in the digital age that we currently live in. Learning how to stay current and cutting edge will help take a nonprofit's fundraising to the next level!
How to Build Relationship and Achieve Fundraising Success in a Web 2.0 WorldCAMT
Establishing your organization’s brand and presence on the Web, with opportunities for potential donors to learn, blog, question and connect, leads to community-building and, ultimately, long-term giving. Join Jono Smith, director of marketing at Network for Good, to learn how to build affinity for your organization and use your Web presence to turn Web visitors into Web donors.
Social Butterflies: The Strong Wings of Social FundraisingJessica Earl
Would you like to convert online followers into donors? Do you wish your Facebook fans would do more than just "like" your posts? Online giving is on the rise as donors begin to trust the digital space, so it’s time to learn what content will make your audience step up and contribute. This presentation offers tools and tips to convert social media followers into donors, including embracing the crowdfunding and peer-to-peer fundraising scene.
This presentation is designed to share tips and techniques on online engagement. Specifically it shares tips on video, websites, social platforms, and direct marketing. Enjoy!!!
Social media & strategy for nonprofits: Spirit & PlaceBohlsenPR
Social media training slideshow for partner organizations participating in Spirit & Place Festival, 2011 "The Body"
Strategy and best practices for nonprofits
Looking for a proven way to boost your organization's fundraising, donor retention, email signups, and more? With Personalized Video, one compelling video becomes thousands of personalized ones - leading to greater viewer engagement.
Join See3 and the Alzheimer’s Association to learn the science behind why personalization markedly increases donations and engagement through individual viewer connection. We also take a look at how the Alzheimer's Association successfully uses Personalized Video for two annual events, the Walk to End Alzheimer’s and The Longest Day, leading to substantial increases in fundraising success.
Featuring:
- See3 CEO Michael Hoffman
- Alzheimer's Association Director of Digital Fundraising and Constituent Events Noel Beebe
Stories Matter: Equity in Storytelling for the Digital AgeSee3 Communications
Video and other digital storytelling are critical tools for nonprofits as they seek to communicate, educate, and fundraise. But storytelling also represent a minefield for organizations seeking to promote racial equity and diversity. Organizational stories can reinforce existing biases or become critical tools in the fight for inclusion.
How do we manage these challenges? How does our storytelling relate to our overall work in promoting equity and diversity?
In this session, we’ll look at some principles of equity in storytelling and hear from practitioners about how they navigate the competing priorities, access issues, and work against their own personal and organizational biases. We’ll also look at tools and technology that can help us create more inclusive and participatory storytelling structures.
In this session from the University of Chicago's 2017 OnBoard conference, you will learn how to move beyond a typical mission statement to crafting a powerful mission that drives your organization's brand. With your mission and brand in place, you can leverage the power of content strategy to create a communications-centric culture. You'll leave this session equipped with content strategy tools and insights you can start implementing at your next board meeting.
Presented by:
Bridgett Colling, Digital Project Marketing Manager, See3
Nancy Goldstein, Chief Strategist, Compass(X)
Self-driving cars, cancer-fighting nanobots, social media changing the course of political history...for better or worse, we’re living in the future and facing new digital innovations at a breakneck pace. Is your organization keeping up, or is it going to get run over? In this webinar, See3 offers a glimpse into the digital future, and an introduction to a self-assessment tool to help ensure nonprofits and social causes face it fearlessly.
Featuring: See3 Communications CEO Michael Hoffman and Director of Engagement Miriam Brosseau
The first webinar in See3's diversity series discusses how to create inclusion strategies within your organization. Joined by Desiree Adaway of The Adaway Group.
Put Your Audience First: How to Build an Effective PersonaSee3 Communications
Does your nonprofit understand its target audience? Whether you're looking to connect with potential donors, rally supporters behind your cause, or persuade lawmakers on Capitol Hill, your organization needs to deliver messages and content that prompt the recipient to take action. Yet, all too often, we produce content that sounds like it's produced for ourselves, rather than the people we're looking to reach.
Join See3 and former Chronicle of Philanthropy managing editor Peter Panepento for a lively webinar that will help your organization identify, profile, and reach its target audience. We will walk you through the process of creating effective audience personas that will guide your messaging and inspire action.
At See3, we know making your constituents feel like their voices are heard is crucial to moving your mission forward. Ten years into the social media revolution, people are using social media to speak, but organizations aren’t listening.
In this webinar, Allison Fine will discuss her new book, Matterness: What Fearless Leaders Know About the Power and Promise of Social Media, which focuses on how to make people on the inside and outside matter more to your efforts. Those organizations that continue to work and talk at, rather than with, their constituents will find themselves increasingly irrelevant. Organizational leaders need all of the great energy, know-how, creativity, and networks of their people in their ecosystems to be successful.
Key Takeaways:
- Clear and easy steps for increasing the Matterness in your organization
- A demystification of common and outsized fears that organizations have about the world
- An understanding and need to switch the organizational lens from fear to abundance and from the inside-out to the outside-in
Brandraising: How to Create Relationship-Building CommunicationsSee3 Communications
At See3, we believe a clear and consistent brand is essential for communications success. So we collaborated with the branding experts at Big Duck on a webinar that will help you develop smart messaging for your organization or cause that will help you raise more money in 2015.
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications", (Jossey-Bass, 2010) this webinar, introduces nonprofits to the concepts of Brandraising that can help you improve your fundraising, outreach and relationship-building communications.
Takeaways:
1. Understand how online communications connect to other channels (on air, in print, in person, mobile)
2. Learn how to use positioning and personality to help keep all your work on track
3. Learn how to speak with a unified organizational voice across all channels, in all tools
For more than a decade, Brent Royer led video marketing strategy and media production for ALSAC/St. Jude Children’s Research Hospital, the nation’s second-largest healthcare charity.
In this webinar, he'll tell you how to create and distribute video that will help your organization increase donors, spread awareness and make an impact.
Content Marketing for Social Good will help you create a strategy for your nonprofit or social cause that uses great content to drive your supporters to action. We'll help you identify your mission, audience, content themes and give you tips for assembling a content creation framework within your organization.
Picking someone to collaborate with your organization on important projects shouldn't boil down to single proposal. In this webinar, See3 gives you a strategy to help define your organization's needs, develop relationships with potential partners, and pick the best vendor to assist with your next project.
Storymakers 2014: Creating a Breakout Story (Hosted by TechSoup)See3 Communications
Learn how your nonprofit, library, or foundation can create better digital stories with advice from some of the most well-seasoned storytellers and creators in social good storymaking.
From Michael Hoffman of See3 and the DoGooder Nonprofit Video Awards, to Joe Lambert of the Center for Digital Storytelling, we'll discuss the ingredients of a break out story and where to turn for inspiration in a cluttered landscape.
Adding text to your video content - like transcriptions and translations - might just be the key to upping your video views and impact. Find out how to use tools like Dot Sub (http://see3.com/video-translation-services-expand-your-reach-online) to cheaply and easily increase the searchability and reach of your videos.
Too often nonprofits are scrambling to post on Twitter and Facebook, without thinking through how digital tools should be part of your organization's strategic goals.
In this presentation for the 2014 Peace and Security Funders conference, See3 CEO Michael Hoffman and digital strategist Laura Wilson walk through creating a strategic communications plan, theories of change, and how to use the tools at our fingertips - like Twitter, Facebook, and YouTube - to achieve the change your organization seeks to make.
1. 3
Smart
Ways
to
use
Social
Media
for
Fundraising
Presented
at
the
Interna:onal
Fundraising
Congress
–2013
2. WHO AM I?!
• Former senior nonprofit fundraiser and
political consultant"
• Online marketing and communications
specialist"
• Founded See3 Communications to
merge video and the web for richer
donor engagement experiences "
Email me – michael@see3.com "
"
3. This
presenta,on
is
only
made
possible
because
of
the
contribu,ons
of
those
that
think
a
lot
about
this
subject.
In
par,cular,
let’s
thank:
Beth
Kanter
Look
them
up
on
Slideshare
and
Google
and
see
their
awesomeness
Darian
Rodriguez
Heyman
Carie
Lewis
Carlson
Lesley
Mansford
4. You don’t have to look
far to find people in
fundraising who think
social media is a waste
of time. Is it a
coincidence that most of
those people are in the
direct mail business? "
"
5. Direct
Mail
lands
a
punch
to
Social
Media’s
head
Well, they do have a
point: Digital fundraisers
have been talking about
the decline and death of
direct mail for a decade
or more, but that’s not
what’s happening. "
"
Direct mail produces
dollars. "
"
8. Why
do
organiza,ons
use
social
media?
Unlike
direct
mail,
which
has
the
singular
focus
of
fundraising
and
is
a
closed
system
that
can
be
measured
to
the
nth
degree,
social
media
is
used
for
many
reasons
by
organiza9ons:
• Awareness
In
social
media,
lots
of
• Customer
Service
teams
involved
(press,
marke,ng,
• Advocacy
programming)
&
lots
• Counter
nega,ve
stories
of
goals
>>
a
lack
of
clarity,
and
a
wide
• Stewardship
of
exis,ng
supporters
variety
of
ac,ons
to
• Fundraising
take.
• Understand
consumer
interest
and
behavior
10. This
number
represents
the
12
month
value
of
a
donor
that
came
in
from
Facebook
across
all
dona,on
sources.
So
donors
who
like
are
worth
this
much
over
12
months.
Of
course
only
a
frac,on
of
the
likers
on
a
page
are
actually
donors.
And,
this
is
an
average
of
averages
across
a
select
group
of
organiza,ons.
So
what
does
this
really
mean
for
you?
2012
Nonprofit
Social
Media
Benchmark
Report
This
number
doesn’t
mean
what
you
think.
11. Source:
M&R/NTEN
e-‐benchmark
study
It’s
useful
to
just
look
at
the
overall
scale
right
now
of
social
compared
to
other
methods
of
reaching
donors.
12. Clearly,
there
is
a
connec,on
between
social
media
and
people’s
awareness
of
and
connec,on
to
causes
–
even
if
the
fundraising
results
are
lagging.
Source:
Stanford
Social
Innova,on
Review
13. Source:
Waggener
Edstrom
Digital
Persuasion
Report
And
just
as
clearly,
there
is
poten,al
when
someone
learns
about
causes
to
get
them
more
engaged,
even
if
we
don’t
believe
all
these
numbers
we
see
from
self-‐
reported
surveys.
15. The
lack
of
clarity
in
terms
of
what
is
possible
should
not
become
a
lack
of
clarity
inside
the
organiza,on
about
the
amount
of
,me
we
spend
on
social
media.
If
learning
is
a
goal,
fine,
but
let’s
set
clear
investment
boundaries
and
have
expecta,ons
about
what
should
happen
–
even
if
the
goals
lean
toward
experimenta,on.
16. 3
Places
Social
Media
Works
for
Fundraising
Crowdsourcing
Peer-‐to-‐Peer
Mul:channel
Fundraising
Cura:on
–
Lead
Acquisi:on
17. Mul,channel
Fundraising
“I
just
got
a
keychain
and
address
labels
in
the
mail
from
you
guys.
Now
that
I
see
you
pos,ng
on
Facebook
and
know
you're
legit,
I'll
be
sending
a
dona,on.
Thanks
for
the
work
you
do.”
–
Posted
to
Humane
Society
of
the
United
States
(HSUS)
Facebook
Page
wall,
January
2010
How
many
more
people
are
giving
offline
because
of
what
they
found
online?
(next
few
slides
courtesy
of
the
HSUS)
18. Humane
Society
of
US
The
Human
Society
is
one
of
the
top
NGO
players
on
Facebook.
So
lets
look
at
where
the
bar
is
set
right
now:
•
•
•
•
•
•
•
1.7
million
Facebook
fans
200,000
Twifer
followers
103%
growth
rate
on
Facebook
from
2012
to
2013
93%
growth
rate
on
Twifer
from
2012
to
2013
$1
million
raised
on
Facebook
(life,me
at
the
middle
of
2013)
$200,000
raised
per
year
on
Facebook
300,000
ac,ons
per
year
taken
on
Facebook
19. A
donor
is
a
donor
• Start
considering
social
media
follows
like
they
are
supporters
–
social
CRM
/
moves
management
• Consider
match/append
and
other
efforts
to
combine
social
media
and
email
data
to
get
a
befer
picture
of
who
they
are
• Build
your
efforts
reasonably,
don’t
over-‐
invest
and
expect
high
direct
returns
• Ideal
situa,on:
Move
online
donors
to
offline
–
they
will
give
more,
higher
life,me
value
Use
your
fundraising
skills
and
remember
that
new
methods
and
mediums
do
not
mean
the
core
of
what
we
know
to
be
true
is
no
longer
true.
It
is!
25. Indiegogo
is
a
much
befer
plamorm
for
nonprofit
projects.
Here’s
one,
a
museum
dedicated
to
the
life
and
work
of
Nikola
Tesla.
26. This
funding
project
got
its
real
excitement
and
reach
from
a
cartoonist.
So
this
is
an
example
of
tapping
into
exis,ng
online
networks
to
fund
projects.
27. Crowdfunding
is
not
totally
new.
Donors
Choose
in
the
USA
lets
people
contribute
to
specific
US
classrooms.
28. JustGiving
has
much
of
the
peer-‐to-‐peer
fundraising
market
in
the
UK
and
elsewhere,
and
is
geong
on
this
bandwagon
of
crowdfunding.
29. Razoo
is
a
terrific
plamorm
in
the
U.S.
for
peer-‐to-‐
peer
fundraising.
30. How
to
Launch
Just
Do
It
Fail
Fast,
Fail
Forward
Advice
from
Darian
Rodriguez-‐Heyman
31. How
to
Launch
Pick
a
Well-‐Defined
Goal
&
Deadline
• Fundraiser
to
honor
her
father
who
passed
away,
suppor,ng
Surf
Rider
Founda,on
• $5000
Goal
• 2
Weeks
to
raise
the
money
• Promoted
through
social
media
• Very
specific.
Time
limited
Beth
Kanter
32. How
to
Launch
Fundraiser
=
Campaign
Your
fundraiser
should
look
like
this
promote
Start
promote
Great
advice
from
Razoo
about
trying
to
have
a
more
even
growth
of
your
campaign.
promote
End
Not
like
this
Start
promote
Deadline
panic.
Promote!
End
33. How
to
Launch
Tell
Your
Story
and
Be
Crea:ve
Beth
Kanter
used
old
photos
and
a
virtual
event
to
make
her
story
s,ck
and
be
crea,ve.
34. How
to
Launch
An
example
from
Razoo
Pick
a
PlaYorm
Upload
Content
Larger
orgs
say,
we
already
have
dona,on
func,onality
and
are
loathe
to
use
yet
another
plamorm
with
yet
another
source
of
data
…
But
are
you
able
to
op,mize
the
important
things?
Befer
to
deal
with
moving
the
data
over
than
deal
with
a
bad
process
for
the
donor.
36. How
to
Launch
…Videos
Even
More
So
Fundraisers
with
videos
typically
earn
4X
more!
37. How
to
Launch
Promote
Your
Fundraiser
Widget
Social
Media
Website
Press
Releases
You
need
to
be
all
in
on
your
campaign
and
use
your
reach
on
the
website,
social,
press,
etc
…
38. How
to
Launch
Start
With
Your
Inner
Circle
Build
momentum,
then
branch
out
• Staff
• Board
of
Directors
• Key
Influencers
• Volunteers
• Friends
• Donors
• Your
Social
Network
Don’t
let
your
campaign
be
a
surprise
to
your
closest
cons,tuents.
Bring
them
in
early,
give
them
tasks
and
goals
to
make
it
go
into
their
networks.
39. How
to
Launch
Don’t
Be
Afraid
to
Ask
Ask
Clearly
“
Tie
to
Direct
Impact
“$10
provides
500
liters
of
clean
drinking
water
to
refugees
in
Somalia.”
”
41. Using
Social
Media
Plan
for
Success
•
Editorial
Calendar
•
Facebook
<
3
/
Day
•
Twiier
1++
/
Day
•
P2P
Asks
Are
Key
•
Seed
the
Tip
Jar
On
Facebook,
frequency
mafers,
don’t
go
over
3
posts
per
day
or
you
will
lose
people.
On
Twifer
it
is
more
like
a
moving
river
and
you
need
to
post
more
ouen.
42. Using
Social
Media
Ac:ve
Social
Media
Times
•
Mornings:
8
–
9AM
•
Lunch:
12
–
1PM
•
End
of
Day:
4:30
–
6PM
•
Nights:
9:30
–
11PM
• Weekends
vs.
Wednesdays!
43. Using
Social
Media
ROI
=
Realiza:on
of
Influence
•
?
Vs.
.
•
Media:
Photos,
Vids
•
Tag
Everyone!
•
Emo:cons
Rock!
:)
• Respond,
Recognize
&
Retweet
Make
sure
you
recognize
people’s
contribu,ons
publicly.
That
creates
“social
proof”
that
this
is
something
the
prospec,ve
donors
want
to
be
a
part
of.
44. Using
Social
Media
Share
&
Ask
for
Shares
$10-‐
=
$18
In
peer-‐to-‐peer
fundraising
shares
are
valuable
in
increasing
the
campaign
size
45. Using
Social
Media
Form
a
Social
Media
Marke:ng
Commiiee
The
Ask:
5
Minutes/Week
A
great
volunteer
opportunity
is
to
get
people
on
the
Campaign
Commifee.
You
can
send
them
a
t-‐shirt,
give
them
a
,tle
and
they
will
do
amazing
things
for
you
47. Thank
Your
Donors
Stay
In
Touch
• Announce
when
milestones
are
met
• Send
“thank
you”
notes
• Show
donors
their
impact
48. Beth
Kanter’s
Campaign
–
Results
• $5563
–
10%
over
goal
in
2
weeks
• 128
donors
with
45%
at
suggested
giving
level
of
$25
• 43%
gave
more
than
suggested
level,
12%
less
• 92%
of
people
had
STRONG
,es
to
Beth,
almost
none
knew
her
father
• 85%
of
dona,ons
converted
through
Facebook
• Thanking
donors
individually
triggered
new
dona,ons
• 95%
of
dona,ons
through
Razoo
site,
5%
mobile
49. Beth’s
Lessons
Learned
Set
a
realis,c
goal
Don’t
set
minimum
giu
levels
too
low!
Use
“Social
Proofing”
to
get
more
donors
Offer
many
ways
to
par,cipate
–
this
is
a
non-‐
linear
supporter
journey.
Sharing
story,
dona,ng,
par,cipa,ng
in
event.
Not
a
simple
funnel
in
the
age
of
control
and
info
overload
• Find
the
influencers
• Use
promoted
posts
strategically
• Honor
your
network’s
crea,vity
•
•
•
•
50. CONTENT
CURATION
is
the
process
of
sor,ng
through
the
vast
amounts
of
content
on
the
web
and
presen,ng
it
in
a
meaningful
and
organized
way
around
a
specific
theme.
51. The
magic
is
in
the
framing
of
the
story
as
much
as
the
story
itself.
Just
by
changing
,tles
Upworthy
gets
much
more
trac,on.
52.
53.
54.
55.
56. Can
you
do
this?
hfp://www.groundswell-‐movement.org/
See3
client
Groundswell,
part
of
Auburn
Seminary
in
New
York
is
doing
this.
And
we
just
broke
the
internet
with
one
story.
Views
and
lists
are
growing.
57. You
have
to
start
doing
some
things
differently
if
you
want
to
succeed
on
social
media.
58. Take
that
Direct
Mail!
So
we
didn’t
quite
knock
out
the
Direct
Mail
folks,
but
it’s
a
work
in
progress.
59. THANK
YOU!!!
S E E 3 . C O M
E M A I L :
M I C H A E L @ S E E 3 . C O M
@ M I C H A E L _ H O F F M A N