Digital Marketing Strategy: Paid Search
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The document outlines the process and strategy for paid search marketing. It discusses the five step optimization cycle: 1) research keywords and competitors, 2) plan account structure and targeting, 3) produce ads and landing pages, 4) implement the campaign, and 5) measure results through conversion tracking. The goal is to attract and convert users into leads and customers through targeted, cost-effective paid search ads.
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Digital Marketing Strategy: Paid Search
- 1. PAID SEARCH digital marketing strategy Presented By MEVANSDESIGNS.COM
- 2. CUSTOMER digital marketing funnel LEADUSERCONSUMER Presented By MEVANSDESIGNS.COM
- 3. integrated (digital) marketing Presented By MEVANSDESIGNS.COM
- 4. digital marketing channels REFERRALS PUBLIC RELATIONS DIRECT MARKETING SOCIAL MEDIA ORGANIC SEARCH 1 2 3 4 5 6 PAID SEARCH Presented By MEVANSDESIGNS.COM
- 5. why paid search? ...because it’s awesome. 1) SPECIFIC TARGETING 2) INEXPENSIVE 3) HUGE REACH Presented By MEVANSDESIGNS.COM
- 6. paid search strategy Presented By MEVANSDESIGNS.COM
- 7. optimization cycle Process for manifestation and optimization of a digital marketing strategy.
- 8. step 1: research 1) GOOGLE KEYWORD PLANNER 2) WORDSTREAM 3) SPYFU The number one key mistake new marketers make is not spending enough time on keyword research. research tools 1) LOW COMPETITION 2) HIGH SEARCH VOLUME 3) LOW PRICE 4) RELEVANCE things to look for Presented By MEVANSDESIGNS.COM
- 9. step 2: plan 1) ACCOUNT STRUCTURE 2) TARGETING 3) BUDGETING 4) TRACKING 5) MESSAGINGThe quickest way to lose money in paid search advertising is poor planning. Presented By MEVANSDESIGNS.COM
- 10. step 3: produce 1) KEYWORD RELEVANCE 2) ONE KEY SELLING POINT 3) CALL TO ACTION Production is not implementation. Create your account in a paused environment and test everything before launching. ad copy 1) KEYWORD RELEVANCE 2) MATCHING CALL TO ACTION 3) RESPONSIVE/USER FRIENDLY landing pages Presented By MEVANSDESIGNS.COM
- 11. PRESS PLAY. step 4: implement Presented By MEVANSDESIGNS.COM
- 12. step 5: measure 1) HOW MANY USERS CONVERTED INTO LEADS? 2) HOW MANY LEADS CONVERTED INTO CUSTOMERS? 3) WHAT CAMPAIGNS, ADGROUPS, AND KEYWORDS PRODUCED THE CONVERSIONS? It takes time to collect sufficient data to accurately measure your results. Be patient. conversion tracking Presented By MEVANSDESIGNS.COM
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- 15. thank you! mary@mevansdesigns.com 240 308 1921 Presented By MEVANSDESIGNS.COM