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The SaaS Sales Funnel
The document discusses the SaaS sales funnel and key metrics for tracking user conversion and engagement throughout various stages, including website users, trials, and paid users. It highlights the importance of partnerships in driving traffic and sales, demonstrating with examples of successful collaborations. Additionally, it emphasizes the significance of a communication strategy, timing for automation, and leveraging customer satisfaction for referrals.
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The SaaS Sales Funnel
- 1. The SaaS SalesFunnel Mick Griffin Brand24
- 2. The Perception ofthe Sales Person
- 7. Every Action inyour Business should attribute to one of these metrics Key SaaS Stages Website Users Intent User Trial Free Account Demo Request Paid Users Retained Users www @ $ ☺
- 8. Every Action inyour Business should attribute to one of these metrics Key SaaS Metrics Website Users Intent User Trial Free Account Demo Request Paid Users Retained Users Conversion x% Conversion x% Conversion x%www @ $ ☺
- 9. Every Action inyour Business should attribute to one of these metrics Key SaaS Metrics Website Users Intent User Trial Free Account Demo Request Paid Users Retained Users Conversion 7.5% Conversion 10% Conversion -5%www @ $ ☺
- 10. Reverse Engineering 6600 PLNPer Month x 3 $1680 LCV 4 Clients $140 AMR 12 Month LCV
- 11. Website Users Intent User PaidUsers Retained Users Conversion 7.5% Conversion 10% Conversion -5%www @ $ ☺ 440533
- 12. Website Users Intent User PaidUsers Retained Users Conversion 5.0% Conversion 7.5% Conversion -5%www @ $ ☺ 4531,060
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- 15. How Partnerships CanHelp To Increase Website Traffic www
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- 20. Create Partnerships withBrands who have similar goals Saas Holiday Hamper 17 Partners Featured Cost 0 PLN Generated 6,400 Visitors Over 10,000 PLN in sales generated for partners
- 22. Cyber Monday Time ToSetup - 2 Days Cost 8.3% LCV Over 150 New Trials Over 7,000PLN in sales revenue 50% Off Your First 3 Months
- 26. Your website isa funnel www
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- 31. Average Home PageBounce Rate 40-60%
- 32. Average Time OnHome Page 60-90 Seconds
- 38. Your Testers AreGiving You All The Info You Need @
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- 44. Communication Strategy Day 0Day 14 Active Correctly Successfully Consistantly Created Value
- 45. Communication Strategy Day 0Day 14 Active Correctly Successfully Consistently Created Value
- 46. Communication Strategy Day 0Day 14 Active Correctly Successfully Consistently Created Value
- 47. Communication Strategy Day 0Day 14 Active Correctly Successfully Consistently Created Value
- 48. When To Automate? Whenyou can’t possibly complete the task manually When the sacrifice in conversion is more cost effective than the time spent completing manually
- 49. Day 0 Day14 Active Correctly Successfully Consistently Created Value Communication Strategy
- 50. Day 0 Day14 Active Correctly Successfully Consistently Created Value Communication Strategy
- 51. Day 0 Day14 Active Correctly Successfully Consistently Created Value Communication Strategy
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- 57. Number 1 SaaSCustomer Acquisition 2012 SaaS Small Business Report Referrals - 17.2%
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- 63. Thank You Chief RevenueOfficer Mick Griffin @MickGriffin pl.linkedin.com/in/mickgriffin