The document provides tips for using social media for lead generation. It recommends that social media should support other marketing efforts and not be the only focus. It also advises treating social media as a conversation rather than just sales pitches. Companies should select the social networks that make most sense for their target audience and monitor results beyond just likes to see engagement.

1. BOOSTYOUR LEAD
GENERATION WITH
SOCIAL MEDIA
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2. •Social media key component in a lead generation
campaign. it needs to support your other marketing
efforts (blogs, special offers, newsletters, dedicated
landing pages, and the like). But even with its many
platforms and versatility for inbound marketing, it
remains just one piece of the puzzle, so don’t commit
all of your resources to it.
•If you cultivate a loyal following, use it to boost brand
awareness and nurture other elements of your
campaign.

3. Social Media is a Conversation, Not a
Bullhorn
• If your business has a social presence, it’s
implicitly clear that you’re there to
promote your products and your brand.
It’s tempting to use the space to talk
about new products and special offers to
generate leads. But brands perform better
on social media when they treat it as a
conversation, not a one-sided sales pitch.

4. SelectYour Social Networks Judiciously
• You don’t need to be present on every platform
available or deal with the burden of adding a new
one every month. Rather than spreading time and
resources across a number of social networks, use
the ones that make sense for your business or
product.
• If you’re a photographer or your product
photographs well, Instagram is a no-brainer. If your
business centers on B2B sales, your efforts should
be focused on LinkedIn. Increase your presence on
the networks where your target audience spends
the most time.Whatever you do, make a plan first.

5. Monitor Results (Not Just “Likes”)
• No matter how much strategic planning
goes in to your social campaigns, you
never know exactly how they’ll perform.
Trial and error is an inevitable part of the
process. But the metrics will tell you how
they perform in real life. Learn to use the
tracking tools provided by each platform
to check the reach of your post and see
who clicked through to your page.

6. ThankYou!
Original Source:
http://www.bizjournals.com/bizjournals/how-to/growth-
strategies/2015/12/how-to-generate-leads-using-social-
media.html?page=all
Original Blog Post:
http://feed140.com/boost-your-lead-generation-with-social-media/
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