The document summarizes the key aspects of inbound marketing. It discusses using SEO, blogs, and social media to attract website visitors and convert them into leads and customers. It emphasizes the importance of creating high-quality content to attract the right people and drive inbound links. It also stresses measuring marketing efforts across different channels to understand what is working best.
12. What Is Inbound Marketing?
Process Website Visitors Tools
Get Found Get Found
• Publish • Content Mgmt
• Promote • Blogging
• Optimize • Social Media
• SEO
Leads • Analytics
Convert Convert
• Test • Offers / CTAs
• Target • Landing Pages
• Email
• Nurture
• Lead Intelligence
Customers • Lead Mgmt
• Analytics
23. Agenda
I. About Inbound Marketing
II. SEO
III. Content
IV. Social Media
V. How to Measure It
24.
25.
26. The Difference?
Website Google Monthly Unique
Grade Indexed Visitors
Pages
www.craigieonmain.com 56 99 6,000
www.greenstreetgrill.com 25 8 2,200
Data from website.grader.com and compete.com
27.
28. What Should You Write About?
(Holly Allison, VP, Marketing, Vico Software) (Larry Berezin, COO, NYC Parking Ticket, LLC)
33. Get Into the Content Mindset
• Make emails into blog
posts
• Turn forum posts into
blog posts
• Shoot videos at events
• Interview customers for
your blog
• Repurpose company
data for public reports
• Share lessons you learn
Flick Photo: Cindiann
34. Agenda
I. About Inbound Marketing
II. SEO
III. Content
IV. Social Media
V. How to Measure It
35. Social Media Is Now a Staple
Flickr: anitacanita Flickr: sierravalleygirl
• Unmeasured • Highly measurable
• Small scale • Massive scale
• No business impact • Major driver of leads, sales
• But lots of fun • Still fun
36. PR, Social-Media Style
Need to urgently speak with a business that is very
actively leveraging social media strategies; for ZDNet
I spoke about our use of social media for biz on 2 panels -
http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9
408 555-1234?
I will call you right now
65. Thank You!
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