Step by step process to creating your digital marketing plan. Research, create, distribute, analyze and optimize. For more info or help with your digital marketing projects visit www.ederholguin.com
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Digital Marketing Strategy: A Plan of action to achieve our defined marketing goals for business. Every company must follow a digital marketing strategy to promote their business.
Digital Marketing Strategy Framework
To create a good digital strategy we must understand the client business and goals of business.
Prepare plan for at least for 3 months to 1 year, so digital marketing team can have a proper framework to implement various digital strategies.
A comprehensive plan is required for following strategies
> SEO
> Google Ads
> Social Media Marketing
> Email Marketing
> Inbound Marketing
Call us on 9052425444 for learning digital marketing course.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.
This is slide that will give you idea about my social media marketing related facebook proposal. Advantages of social media marketing in facebook and how it will benefit you is described in this slide show.
Complete Digital Marketing Plan sample by Web Marketing Academy Bangalore. In this sample plan, we cover how do you come up with a digital marketing plan for any business
This Social Media proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Digital Marketing proposal for Health-N-Life magazine in Qatar. It includes campaign and marketing ideas for day to day marketing use. Social Media and other Digital Media channels
An overview on how should any B2B manufacturing company can initiate planning for Digital Marketing activities. This presentation highlights some key elements which form the crux of any digital marketing campaign. From introducing strangers, converting them into visitors, then to customers and finally advocates.
In case you wait for some case study in your industry it will be too late.
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
How to Build an End-to-End Digital Marketing PlanAuthentia
Are you looking to increase sales? Do you want to implement the lowest-cost, highest-ROI strategies to do so? Then you need an end-to-end digital marketing plan.
In this webinar, you'll learn:
You'll see how we build roadmaps to get you from point A to point B.
You'll also understand the technologies that are required for implementation.
You'll learn how to launch and sustain ongoing digital marketing campaigns.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Digital Marketing Strategy: A Plan of action to achieve our defined marketing goals for business. Every company must follow a digital marketing strategy to promote their business.
Digital Marketing Strategy Framework
To create a good digital strategy we must understand the client business and goals of business.
Prepare plan for at least for 3 months to 1 year, so digital marketing team can have a proper framework to implement various digital strategies.
A comprehensive plan is required for following strategies
> SEO
> Google Ads
> Social Media Marketing
> Email Marketing
> Inbound Marketing
Call us on 9052425444 for learning digital marketing course.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.
This is slide that will give you idea about my social media marketing related facebook proposal. Advantages of social media marketing in facebook and how it will benefit you is described in this slide show.
Complete Digital Marketing Plan sample by Web Marketing Academy Bangalore. In this sample plan, we cover how do you come up with a digital marketing plan for any business
This Social Media proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Digital Marketing proposal for Health-N-Life magazine in Qatar. It includes campaign and marketing ideas for day to day marketing use. Social Media and other Digital Media channels
An overview on how should any B2B manufacturing company can initiate planning for Digital Marketing activities. This presentation highlights some key elements which form the crux of any digital marketing campaign. From introducing strangers, converting them into visitors, then to customers and finally advocates.
In case you wait for some case study in your industry it will be too late.
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
How to Build an End-to-End Digital Marketing PlanAuthentia
Are you looking to increase sales? Do you want to implement the lowest-cost, highest-ROI strategies to do so? Then you need an end-to-end digital marketing plan.
In this webinar, you'll learn:
You'll see how we build roadmaps to get you from point A to point B.
You'll also understand the technologies that are required for implementation.
You'll learn how to launch and sustain ongoing digital marketing campaigns.
Material from the Digital Marketing Seminar conducted by Catherine Quiambao, Marketing Strategist.
Crafting a Digital Marketing Plan is a short intensive class that will walk you through the elements of an online marketing strategy. Our end goal is to equip you with practical knowledge to be able to plan, implement and measure effective campaigns.
You can take a blog, an email list, a few social sites and a bit of content marketing and make a simple digital marketing plan that is designed to bring you leads and sales from people who WANT to buy from you.
Building Your Digital Marketing Plan – The Prodigy Case Studymidem
By Tom Allen, Digital Manager, Essential Music & Marketing (UK)
Learn out to build your artist’s digital marketing plan thanks to discovering all steps of the roadmap to success of Prodigy’s 2009 album Invaders must die!
Digital Marketing for B2B: Introduction and Steps to Get Started.Thomas Webster
An introduction to digital marketing for B2B - exploring key trends, frameworks for digital marketing strategy and tips to help you get started with digital marketing, social media, SEO and content marketing.
Marshmallow Peeps Digital Marketing PlanJackie Smith
Digital Marketing Plan Presentation for Peeps Marshmallow Brand delivered in MKT 494: Digital Marketing in Practice, Fall 2010 at W. P. Carey School of Business, Arizona State University.
This presentation was given by Leonardo Tosi of INDIRE at the CERI Conference on Innovation, Governance and Reform in Education on 4 November 2014 during session 5.a: Innovation Strategy for Education and Training (IS) – Fostering an Innovation Eco-system.
Digital Marketing Plan for American Birding AssociationDaniel Forster
This presentation is a finished project from my Graduate Level Interactive & Digital Marketing Course. Myself along with 4 other graduate and MBA students analyzed the digital footprint of aba.org, a multinational non-profit organization, and identified specific areas which needed improvement. After identifying these problem areas, we created a comprehensive digital marketing plan which implemented specific solutions to these issues.
A sample digital marketing plan for Panasonic's brand of digital cameras. The presentation includes research about competitors and key targets, and details strategies to best reach them online.
This comprehensive digital marketing plan outlines several social media strategies based on Glen Eden's current digital marketing trends. The plan includes several implementation samples of social media posts based on the overall strategy and digital goals outlined in the initial phase.
Creating a Business-Driven Content Marketing StrategyCarla Johnson
Many brands have an interest in content marketing but flounder with successful planning and execution. In most cases it’s due to a lack of strategy. Marketers struggle to create content relevant to audiences and prioritize activities in order to consistently publish, yet only 35% of marketers take the time to create a content strategy.
This workshop takes attendees through the process of creating a content strategy that will be immediately actionable. By discovering what matters to your audience and how they make decisions, you’ll create a content strategy that enables you to create highly relevant content that builds awareness, engagement, conversion and loyalty.
Content Marketing: Digital's Eureka MomentPaul North
How content marketing can be seen as a "Eureka Moment" for digital marketing - the point at which many goals become much more attainable via its practice.
The presentation looks at what it is, how it works and how it can bring all digital marketing disciplines together.
Verify Digital - Verified Lead GenerationMatthew King
Lead generation and verified leads from Verify Digital. Complete methodology from Understanding Brand & Target Audience through to Verified Leads. Visit www.verifydigital.me
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Laying the Groundwork: The Who, What, and Why of Your Content Marketing StrategyTrafficPRM
Get an easy walkthrough on creating your own content marketing strategy using our 'Content Sketching' worksheet: http://traffic-prm.com/content-sketching.
Digital Media Stream Introduction to Content Marketing April 2017Dave Watson
Introduction to content marketing, content strategy, buyer persona definition and aligning your content plan with your sales process and pipeline strategy.
Pragmatic content strategy approach by EVG. Step by Step content strategy questioning process that can help any business to start taking control and advantage of its existing content assets, build on processes to support its commercial and customer support objective!
21st Century marketing for startups (...and grown-up cos too)Lora Kratchounova
Startip Institite Marketing Boston track Scartch delievered in October of 2014: New marketing defined, mission/ vision/ positioning; customer segmentation; go-to-market plan components, marketing KPIs
The Key to Success on Social Media - Samantha Singer - Marketing Success - Au...Marketing Success
The topics will include:
- principles of social media marketing
- how to generate revenue through social media
- social media ads – are they worth it?
- using social media in an authentic manner
- Facebook, Twitter, Periscope, Snapchat – how to determine the relevant social media channels available
SocialQube is a powerful software platform that allows you to build, manage and database custom social media audiences in real-time. These social databases can be analyzed, measured and ranked by influence; allowing you to list, build, manage and market to your audience in segmented databases.
ContentQube leverages machine learning to curate and publish automated, custom content feeds that are highly indexed on search engines. It is ideal for brands, publishers and E-commerce platforms who have a web presence but struggle with creating and curating relevant content at scale, while doing it efficiently and inexpensively. ContentQube Automated content aggregation and publishing system is designed to attract, engage and retain your audience with daily fresh relevant content.
Live Vote is a global sentiment and analytics platform that gathers consumer sentiment in an agile environment and delivers actionable data to publishers and advertisers, while allowing consumers to “Live Vote” and voice their opinions about topics they are passionate about.
Simple audit document to review your current digital marketing visibility, outline goals and build a plan. Want a FREE audit? contact me via www.ederholguin.com
Ideal Media is a content recommendation
platform that uses a proprietary engine to
promote the most relevant content from
around the web.
Ideal Media helps you to:
• Increase Your Audience
• Acquire New Users
• Increase Traffic & Engagement
• Expose Content to a New Audience
• Increase Ad Revenue
The Colombian Education Fund’s mission is to promote and support the higher education needs of young people and their families by providing scholarships and assistance.
Ideal Media is a content discovery platform that attracts responsive audiences, engages them with unique content and amplifies messages through our interactive channels; allowing advertisers to speak directly to their target market, reaching all audiences.
The VFN provides brands the association with athletes in a non-traditional endorsement deal. Just as an advertiser would purchase ad placement within a sports site the advertiser can purchase placement within the athlete's Virtual Fan Card. The Fan Card is a rich, interactive unit that has engaging athlete and brand content for consumer consumption. The Fan Cards are placed within relevant sites as ads to deliver the desired audience that said advertiser is looking to reach. The difference from placing a standard ad and a Fan Card on sites is that the athlete content catches the users eye and delivers higher levels of brand engagement.
Amplify Social is a digital marketing company that has perfected the model of leveraging social, mobile and online display for the purposes of amplifying your brand's presence and reaching a target audience. Our first product is the Virtual Fan Network; a distributed content, lifestyle platform where athletes are the publishers. We provide a single, turnkey solution for managing a digital persona that allows brands to tap into the intimate relationship between an athlete and their loyal, active, passionate fan base.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. WHAT ARE YOU BIGGEST MARKETING CHALLENGES?
WHAT IS YOUR DIGITAL FOOTPRINT?
ARE YOU VISIBLE ONLINE?
CAN YOUR CUSTOMERS FIND YOU? IF SO, WHAT WOULD THEY SEE
OR READ ABOUT YOU, YOUR COMPANY OR YOUR PRODUCT?
3. GENERAL DIGITAL OVERVIEW
▪ Branding and Positioning
▪ Online Visibility
▪ Search results
▪ Awareness (impressions on different channels)
▪ Site traffic (Sources, channels, Direct vs. referral, paid)
▪ Social Footprint (Number of fans/followers)
▪ Engagement (Number of mentions)
▪ Frequency (Number of posts)
▪ Content Strategy (Unique/Curated/Repurposed)
7. Branding Strategy - Concept development and storytelling
Brand storytelling is:
● The reason why your company came to be
● What motivates your team to wake up and come to work everyday
● How your product came to be
● What types of customers find value in working with your brand and why
● A transparent view into the people behind the company
● A relationship-building tool
● More subtle than you realize
● A concept that underscores your entire web presence
● Something that your entire team, at organizational levels, embraces
● A look into who you are as a company
● Direct
8. VISION – MISSION - STRATEGY
1. What is your vision for 3 years hence?
I want to be the leading....
2. What is your mission?
To achieve a turnover of X with X% profitability by 2017.
3. How are you going to get there?
New marketing campaigns, partner with complementary
organisations, local radio and pr activity, educational events /
seminars, blog, social media etc.
9. CURRENT PERFORMANCE AND SITUATION
1. How well are you performing
Financial analysis, competitor analysis, what’s contributing to
success or failure.
2. What needs to change?
What are your main obstacles?
10. STRENGHTS (INTERNAL)
• Great reputation and good image among
clients
• High percentage of market share
• Reputation for quality
• Excellent Service levels
• Effectiveness of communications
WEAKNESS (INTERNAL)
• Change of leadership
• Not enough skilled workforce
• Motivation of employees
• Niche offering
• Cash flow
OPPORTUNITIES (EXTERNAL)
• Globally connected
• Geographical coverage
• Niche offering
• Technological development
THREATS (EXTERNAL)
• Global competition
• Currency
11. MARKET ANALYSIS
What is the state of your market?
Vision: To be ...
• The xyz sector in the US is valued at $X.
• This sector is growing at a rate of X % per annum
• There are xx .... in New York
• Breakdown of services they typically offer
.
12. COMPETITOR ANALYSIS
What does the competition look like?
• Who are your main competitors
• Who are the customers of your competitors?
• What do their customers think of them?
• What do they charge?
• How do they position themselves in the market?
• What’s their USP?
Practical activities:
• Website research
• Social media research
• Set up channels to listen to competitors on a regular basis
13. Build ‘Personas’ – Customer Story Boards
Are there patterns with your customers?
Personas – or Customer Story Boards help you to create
a targeted approach and relevant and purposeful content.
John. Male Executive Age 37 Married.
Loves the outdoors. Foodie. Good
wine. Reads WSJ and Inc. Magazine
Well connected.
CUSTOMER ANALYSIS
14. CUSTOMER INSIGHTS
What problems can you solve for your customers?
• What problems / pain do they have?
• What solution can you offer them?
• How can you compel them to want to choose you over your
competitors?
• How can you make their life easier?
• How can you make that solution unique?
• What’s your USP?
Build your marketing proposition – around customer needs.
The better you understand your market the more targeted your marketing
can be.
15. Now you’ve done your analysis – what are you going to
achieve?
Specific
Measurable
Attainable
Relevant
Time sensitive
MARKETING OBJECTIVES
16. SMART GOALS
• Increase the number of leads to 25 per week within 6 months.
• Convert 20% of leads to new customers
• Increase the average spend from X to X or by X %
• Increase the number of transactions per customer from 2 per month to
3 per month within 12 months.
18. CONTENT MARKETING STRATEGY
▪ Identify type of content to share with target audience (do research
on different channels to identify trending content by keyword or
category)
▪ Monitor and optimize frequency and type of content
▪ Strategy and schedule
▪ Influencer content
▪ Curated content vs. Original
▪ Editorial schedule
19. REPURPOSED AND INFLUENCER CONTENT
Step #1: Find Proven Linkable Assets
(Topsy, Buzzsumo, FB trending, Twitter trending, Google trends, etc…)
Step #2: Make Something Even Better
Improve by adding updates, analysis, commentary or link to similar content
Step #3: Reach Out to The Right People
Find influencers or people who can help you increase visibility for your content
20. CONTENT MARKETING IDEAS
Thought leadership: Take a stand on a controversial issue, Industry analysis, trends
or predictions, side by side comparison about companies in your industry.
Solving customer problems: How to, case studies, Mythbusting, X ways to solve Z.
Social proof: Inspirational success story.
Culture and values: What we are NOT, Feature the team, Corporate/personal hero,
Our stand on X as a company
Competitors: Analyze a competitor's product or campaign, Comparison chart.
UGC: Involved your followers by leveraging engaging content, community building, top
20 list, ideas/contribution, action oriented.
Trending topics/news: Create content around trending news/topics relevant to your
product or service.
21. CONTENT DISTRIBUTION STRATEGY
• Find the right digital channels
• Content production and voice (repurposed content)
• Strategy
• Content syndication and curation
• Authority marketing and trending news hijacking
22. PR STRATEGIES AND DISTRIBUTION
Build the concept and original content (Culture, nostalgia, sports,
maps, regional interests, surveys, animated GIFs, trends through
time)
Use pictures or custom graphics (Razors example) Top 10 vs.
Shaves in history
Write a post about it with images (do not share on social media)
Distribute through your press contacts with a simple, relevant note
Ask to have a link back to your site, product and or bio
Avg cost for sponsor post on Huffington post $25,000. get 2 or 3
mentiones and that is worth $75,000 of PR.
23. SOCIAL MEDIA
Primary Objectives:
Grow your audience and footprint
Increase interactions with prospects, customers and fans
Increase conversions (leads, sales, reviews)
Promote upcoming events
Improve customer engagement and customer service
24. FACEBOOK
Primary Objectives:
Brand awareness and engagement
Lead generation or customer acquisition
Share a mix of relevant links, blog posts, and engaging content
Promote upcoming events
Engage with influencers
25. KEY METRICS
X number of posts per day
Page follows
Likes
Engagement and comments
Referring traffic
Shares
Lead generation/new customers
26. LINKEDIN
Primary Objectives
Brand awareness and engagement
Lead generation or customer acquisition
Share a mix of relevant links, blog posts, and engaging content
Promote upcoming events
Engage with influencers
27. KEY METRICS
X number of posts per day
Page follows
Comments, likes, and shares
Group participation
Referring traffic
Lead generation/new customers
28. TWITTER
Primary Objectives
Brand awareness and engagement
Lead generation or customer acquisition
Share a mix of relevant links, blog posts, and engaging content
Segment influencers and create lists
Communicate issues from social media to support team and
ensure follow-up
Listen and respond to relevant conversations
Build reputation
29. KEY METRICS
X number of posts
Followers
Mentions
Retweets
Number of lists
Hashtag usage
Influence of Twitter followers
Lead generation or customer acquisition
Referring traffic
Favorited tweets
30. GOOGLE +
Primary Objectives
Brand awareness and engagement
Search authority and visibility
Lead generation or customer acquisition
Share a mix of relevant links, blog posts, and engaging content
31. KEY METRICS
X number of posts
Google+ circle adds/follows
Google+ mentions
Google +1
Referring traffic
32. PHOTO SHARING PLATFORMS
Primary Objectives:
Brand awareness
Engagement with visual assets
Showcase products
Showcase company culture
Showcase marketing events
Link back to website, blog, and other content assets
33. KEY METRICS
Referral traffic
Shares and comments
View of photos
Page rankings on key terms from photo sharing sites
Product purchasing and lead generation
34. ONLINE VIDEO PLATFORMS
Primary Objectives
• Brand awareness and engagement
• Viral sharing
• Showcase company culture
• Post product videos and demos
• Create a video series to share
35. KEY METRICS
Views
Shares
Referral traffic
Pages ranking on key terms from YouTube
36. INFLUENCER PROGRAM
Identify Influencers that will serve as ambassadors (research phase)
▪ Establish a dialogue
▪ Create content that will speak to their audience
▪ Find a value proposition that works for influencers
▪ Share goals and objectives
37. MEASURE AND OPTIMIZE
Compare original goals and measure:
▪ Influence
▪ Reach
▪ Traffic
▪ Engagement
▪ Social media footprint