Find out what cake, blending I-Pads, subway sandwich baby, and Willy Wonka have in common. Discover what makes content go viral and how marketers can design content to influence sharing.
¿Por qué la gente comparte contenido online?grmadryn
This study analyzed the motivations behind why people share content online through ethnographic interviews and a large-scale survey. It identified five key motivations for sharing, including to bring valuable content to others, define oneself, grow relationships, fulfill oneself, and support causes. The study also segmented sharers into six distinct personas and provided guidelines for marketers to effectively get their content shared.
This study analyzed the motivations behind why people share content online through ethnographic interviews and a large-scale survey. It identified five key motivations for sharing, including bringing value to others, defining oneself, growing relationships, self-fulfillment, and supporting causes. The study also segmented sharers into six distinct personas and provided guidelines for marketers to effectively get their content shared.
The document discusses using social media for marketing purposes and outlines strategies for various platforms like Facebook, Twitter, LinkedIn and blogs. It provides statistics on usage of these networks by non-profit organizations and discusses how social networks can be used to engage supporters, share content and help create online communities. The document also presents examples of how social media data can provide insights into consumer behavior and trends.
The document summarizes key discussions and presentations from Social Media Week London from February 13-17, 2012. Some of the main topics discussed include:
1) How London generated the most social media conversation during the event and how Valentine's Day diverted some of the discussion.
2) Discussions around whether Twitter can change the world and if a Google+ hangout is effective for promoting the platform.
3) Presentations on how to build successful branded games for social media, the future of brand communication, and using LinkedIn to drive community and sales.
4) Case studies were also discussed, including how Yorkshire Tea used social media for storytelling and how Jay-Z and Bing integrated a
Tim Leberecht@NEXT09: The Seven Rules of the Chief Meaning Officerfrog
"The job of leadership today is not just to make money. It's to make meaning," writes management consultant John Hagel.
This talk argues that the fundamental crisis of capitalism presents a historic opportunity for brands to transform themselves into arbiters of meaning. Becoming Chief Meaning Officers, CMOs and other marketing leaders must move beyond simply connecting products and customers with the goal to facilitate transactions – they must now create "meaning" through actions and interactions. A "meaning surplus" will become imperative: Only brands that give more than they take will be able to create sustained brand loyalty.
Hyper-connectivity is disrupting industry boundaries and forcing brands to give up control. Smart brands of the future will focus less on strategy and consistency, and more on co-creating value through open and social interactions. Rather than pursuing excellence, brands will strive to connect through shared purpose and meaningful conversations. Control will be replaced with influence gained by activating valuable connections across networks.
Workshop: Community Hacking (Johor, January 2018)Laís de Oliveira
How to bring people together around a product, place or idea.
Learn concepts from customer development, lean branding, and content design to build a raving community of users and build a strong team.
Communities have the power to move people. What if you could identify and gather all the people who genuinely care about what you’re doing?
It is relevant if you are in business, looking to grow a loyal customers base, build better teams or become an industry leader.
It also matters if you are an astrophysicist looking for validation to your equations or a real estate developer trying to move people into your new township, it doesn’t matter. It doesn't matter if you’re a lonely activist, a poet craving for readers or a single mother looking for homeschooling advice.
If you’re doing anything that adds value to the world, you need people around it. You need a community.
What if you could own the process of design, engineering, and creation of your community?
NICE Initiative Whitepaper 2 -Reflections on Storytelling by Penina Rybak Penina Rybak
Storytelling is an age old educational and newly re-purposed digital marketing technique that’s been “rediscovered” by social media and communications management gurus and thought leaders. Everyone loves a good story. Stories are important because they provide patterns
of a life lived and patterns to embrace or reject, depending on the outcome. Stories give us concrete examples of a sequence of events, a way of problem solving, and a blueprint of a script for you to follow or deviate from when embarking on your own script. Whether on a quest for truth, justice, or The American Dream, chances are there’s a story for that embedded in a book, movie, TV show, or video game app.Harnessing the power of storytelling, of identifying archetypes, and implementing that knowledge, together with your resiliency, will help you transition from me to we, especially when it comes to entrepreneurship and marketing yourself in terms of your service or product. It enables you to learn from others, empathize with them, and become more flexible and adaptive when your own story changes and/or intersects with another’s.
¿Por qué la gente comparte contenido online?grmadryn
This study analyzed the motivations behind why people share content online through ethnographic interviews and a large-scale survey. It identified five key motivations for sharing, including to bring valuable content to others, define oneself, grow relationships, fulfill oneself, and support causes. The study also segmented sharers into six distinct personas and provided guidelines for marketers to effectively get their content shared.
This study analyzed the motivations behind why people share content online through ethnographic interviews and a large-scale survey. It identified five key motivations for sharing, including bringing value to others, defining oneself, growing relationships, self-fulfillment, and supporting causes. The study also segmented sharers into six distinct personas and provided guidelines for marketers to effectively get their content shared.
The document discusses using social media for marketing purposes and outlines strategies for various platforms like Facebook, Twitter, LinkedIn and blogs. It provides statistics on usage of these networks by non-profit organizations and discusses how social networks can be used to engage supporters, share content and help create online communities. The document also presents examples of how social media data can provide insights into consumer behavior and trends.
The document summarizes key discussions and presentations from Social Media Week London from February 13-17, 2012. Some of the main topics discussed include:
1) How London generated the most social media conversation during the event and how Valentine's Day diverted some of the discussion.
2) Discussions around whether Twitter can change the world and if a Google+ hangout is effective for promoting the platform.
3) Presentations on how to build successful branded games for social media, the future of brand communication, and using LinkedIn to drive community and sales.
4) Case studies were also discussed, including how Yorkshire Tea used social media for storytelling and how Jay-Z and Bing integrated a
Tim Leberecht@NEXT09: The Seven Rules of the Chief Meaning Officerfrog
"The job of leadership today is not just to make money. It's to make meaning," writes management consultant John Hagel.
This talk argues that the fundamental crisis of capitalism presents a historic opportunity for brands to transform themselves into arbiters of meaning. Becoming Chief Meaning Officers, CMOs and other marketing leaders must move beyond simply connecting products and customers with the goal to facilitate transactions – they must now create "meaning" through actions and interactions. A "meaning surplus" will become imperative: Only brands that give more than they take will be able to create sustained brand loyalty.
Hyper-connectivity is disrupting industry boundaries and forcing brands to give up control. Smart brands of the future will focus less on strategy and consistency, and more on co-creating value through open and social interactions. Rather than pursuing excellence, brands will strive to connect through shared purpose and meaningful conversations. Control will be replaced with influence gained by activating valuable connections across networks.
Workshop: Community Hacking (Johor, January 2018)Laís de Oliveira
How to bring people together around a product, place or idea.
Learn concepts from customer development, lean branding, and content design to build a raving community of users and build a strong team.
Communities have the power to move people. What if you could identify and gather all the people who genuinely care about what you’re doing?
It is relevant if you are in business, looking to grow a loyal customers base, build better teams or become an industry leader.
It also matters if you are an astrophysicist looking for validation to your equations or a real estate developer trying to move people into your new township, it doesn’t matter. It doesn't matter if you’re a lonely activist, a poet craving for readers or a single mother looking for homeschooling advice.
If you’re doing anything that adds value to the world, you need people around it. You need a community.
What if you could own the process of design, engineering, and creation of your community?
NICE Initiative Whitepaper 2 -Reflections on Storytelling by Penina Rybak Penina Rybak
Storytelling is an age old educational and newly re-purposed digital marketing technique that’s been “rediscovered” by social media and communications management gurus and thought leaders. Everyone loves a good story. Stories are important because they provide patterns
of a life lived and patterns to embrace or reject, depending on the outcome. Stories give us concrete examples of a sequence of events, a way of problem solving, and a blueprint of a script for you to follow or deviate from when embarking on your own script. Whether on a quest for truth, justice, or The American Dream, chances are there’s a story for that embedded in a book, movie, TV show, or video game app.Harnessing the power of storytelling, of identifying archetypes, and implementing that knowledge, together with your resiliency, will help you transition from me to we, especially when it comes to entrepreneurship and marketing yourself in terms of your service or product. It enables you to learn from others, empathize with them, and become more flexible and adaptive when your own story changes and/or intersects with another’s.
Pedro Talaia - Inbound marketing by HubspotPedro Talaia
The document discusses inbound marketing strategies compared to outbound marketing. It emphasizes creating remarkable content to attract an audience rather than pushing services through emails. It also covers optimizing content for search engines through white hat SEO techniques like quality content rather than black hat tricks. The document provides tips for converting website visitors into leads, prospects into leads, and leads into customers through nurturing and scoring. It stresses measuring performance at each stage of the marketing funnel.
HubSpot is an inbound marketing software company with over 700 customers. Mike Volpe, VP of Marketing at HubSpot, gave a presentation on inbound vs outbound marketing. He explained that inbound marketing focuses on attracting and engaging customers through content like blogging, social media, and SEO rather than interruptive tactics like cold calling. Volpe then provided three tips for marketing and discussed how HubSpot helps over 450,000 companies with their inbound reports.
CRAZE Conference: Digital Marketing in an Inbound WorldSteve Haase
1. The document discusses inbound marketing versus traditional outbound marketing. Inbound marketing focuses on providing valuable content to attract and engage customers, rather than interruptive ads.
2. It recommends seven activities for inbound marketing: spend less on marketing, be relevant to customers, move fast, mine customer data, add value for customers, personalize experiences, and be human.
3. It provides a self-assessment quiz for marketers to rate their inbound marketing efforts on a scale of 30-35 points, suggesting areas for improvement below 22 points.
Inbound Marketing using Hubspot software is a new concept for many Franchisors and Franchisees. The inbound methodology of Attracting, Converting, Closing and Delighting your prospects can be used in almost any type f vertical but it works especially well in the Franchise industry helping Franchisors generate new leads for their franchise opportunity. Currently, franchisors and brokers are stuck paying for leads that come from Franchise Lead Generation portals. Not to say those leads don't work but wouldn't you prefer to generate your own leads, decrease your cost per customer and become the thought leader in your specific vertical? If the answer is yes to any of those, inbound marketing may be the right fit for you. Visit us at Market Loyal.com for more info.
This document provides tips for distinguishing your brand from competitors using inbound marketing in 2016. It recommends developing an executive keyword strategy by choosing short-tail keywords to describe your business and building long-tail keyword phrases based on questions from prospects. It also suggests optimizing your blog for your target audience by formatting content in digestible chunks using headers, images and lists, and promoting content across social media and to colleagues.
In a recession, marketing budgets are often the first to get slashed. For many that means cutting programs, cutting spending and cutting staff in order to make it through the economic downturn. But marketing in a recession isn't about marketing less, it's about marketing better and smarter. This webinar will share techniques for marketing more efficiently and effectively, particularly on a tight budget.
What makes content go viral? The answer might surprise you. There are 7 things that make content go viral. Use just one and you'll find that you can start getting more traffic - the right traffic - to your website.
Want more content like this? I suggest you sign up to the email list and get a free ebook on how to get your first 5,000 subscribers.
Sign up here: http://socialtriggers.com
How to Use Social Media for Lead GenerationHubSpot
This document summarizes a presentation about using social media for lead generation. The presentation discusses how HubSpot uses inbound marketing approaches like blogging and social media to drive traffic and convert visitors into leads and customers. It provides tips on how to build social media networks, distribute content, and engage in conversations to generate interest and drive people to landing pages. The presentation also discusses how to measure social media marketing efforts by tracking referrals and conversions along the entire marketing funnel.
Grow with HubSpot Melbourne - 19 May 2016 - Inbound Marketing MasterclassRyan Bonnici
There’s no doubt that you have ambitious growth plans for your business this year, but is your digital marketing strategy set up to propel you towards meeting (and hopefully exceeding) those goals?
Join us and learn how to use inbound marketing to grow your business online. In half a day, you’ll learn how to create a robust inbound strategy to attract, convert, close and delight your prospective customers.
http://offers.hubspot.com/grow-with-hubspot-melbourne
At the core of inbound marketing is content creation - publishing remarkable content that attracts inbound links and potential buyers to your website. How do you get started with YouTube, video podcasting, live streaming, or viral videos? Join this free webinar to learn how to use different forms of online video to grow your business with inbound marketing.
PERSONALIZING YOUR MARKETING WITH SMART CONTENT, PERSONAS, AND HUBSPOT [INBOU...HubSpot
Personalization across marketing channels and the website is a burgeoning strategy in inbound marketing. And for good reason, a 2013 Monetate/eConsultancy Study found that marketers who are personalizing their web experiences see on average increase of 19% in sales. But many marketers don’t know where to begin with personalization. This session will walk through how to develop a personalization strategy using HubSpot, focusing particularly on website personalization as a way to reduce friction and increase conversions in the sales process.
Top 5 Digital Marketing Hacks to Grow Your Business - UBT Sales & Marketing C...Ryan Bonnici
How do some businesses manage to grow and scale their content and marketing like rocket ships and other companies can barely get someone to share it? This presentation will go through the key components of a content marketing growth strategy that are leveraged by some of the most successful brands online. It will explore how to leverage content to grow your web visitors, leads and customers - that businesses of all sizes can learn from and implement immediately to help them grow their business fast.
The document discusses how inbound marketing has become a revolution in customer acquisition due to changes in human behavior and the online landscape. It outlines how people research options extensively online today before making purchases. This represents a shift away from interruptive, outbound marketing tactics towards content-driven inbound strategies. The document provides numerous examples of effective inbound tactics like search engine optimization, social media, blogs, videos and more. It emphasizes that inbound channels now drive the vast majority of web traffic but receive a small fraction of marketing investments compared to outbound paid channels.
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15Matthew Barby
- how you can align SEO to your content strategy
- processes you can use for optimising existing content that you've produced
- a model for running keyword research
- a process for creating successful content marketing campaigns that solve for the customer
This document provides an agenda and overview for an inbound marketing webinar. The agenda includes an inbound marketing roadmap, a demonstration of HubSpot tools, and requirements for success. It summarizes HubSpot's all-in-one marketing software platform and shows how customers using HubSpot have achieved significant increases in website traffic and leads over time. It concludes with contact information for follow up questions.
The document provides guidance on how to generate positive word of mouth for a brand. It discusses how consumers are more discriminating with their time and seek out opinions from others. The key is to create experiences that are meaningful and salient for consumers so that they are inclined to talk about the brand. The document recommends utilizing the eight engines of conversational capital, which include rituals, myths, icons, and tribalism, to amplify consumers' experiences with a brand. This helps make the brand part of consumers' conversations and increases its value through positive word of mouth recommendations.
The document discusses how employer branding and social networking are interrelated. It emphasizes that an employer's brand is formed through individual and collective opinions shared on social media, which can create good or bad experiences that people will talk or yell about. It stresses that an employer's messaging across social media should be consistent, involve conversation not proclamation, and that every interaction potentially meets, misses, or exceeds expectations.
There are many courses about “how’ to do Social Media.
This is facilitated 'show and tell' for adults is all about "why".
This excerpt from Paperclip Ideas' Show, Tell, Share learning experience explores two of the four topic areas:
1. How hard-wired human behaviour interacts in the new environment of Social Media
2. Choice, democracy and socially-curated content
The presentation features links to thought-provoking videos and ideas from Adam Ferrier, Sherry Turkle and Derek Sivers.
Get a group together and enjoy adding your own wisdom and perspective with the conversation topics and games.
Play with ideas, have fun, and learn!
Pedro Talaia - Inbound marketing by HubspotPedro Talaia
The document discusses inbound marketing strategies compared to outbound marketing. It emphasizes creating remarkable content to attract an audience rather than pushing services through emails. It also covers optimizing content for search engines through white hat SEO techniques like quality content rather than black hat tricks. The document provides tips for converting website visitors into leads, prospects into leads, and leads into customers through nurturing and scoring. It stresses measuring performance at each stage of the marketing funnel.
HubSpot is an inbound marketing software company with over 700 customers. Mike Volpe, VP of Marketing at HubSpot, gave a presentation on inbound vs outbound marketing. He explained that inbound marketing focuses on attracting and engaging customers through content like blogging, social media, and SEO rather than interruptive tactics like cold calling. Volpe then provided three tips for marketing and discussed how HubSpot helps over 450,000 companies with their inbound reports.
CRAZE Conference: Digital Marketing in an Inbound WorldSteve Haase
1. The document discusses inbound marketing versus traditional outbound marketing. Inbound marketing focuses on providing valuable content to attract and engage customers, rather than interruptive ads.
2. It recommends seven activities for inbound marketing: spend less on marketing, be relevant to customers, move fast, mine customer data, add value for customers, personalize experiences, and be human.
3. It provides a self-assessment quiz for marketers to rate their inbound marketing efforts on a scale of 30-35 points, suggesting areas for improvement below 22 points.
Inbound Marketing using Hubspot software is a new concept for many Franchisors and Franchisees. The inbound methodology of Attracting, Converting, Closing and Delighting your prospects can be used in almost any type f vertical but it works especially well in the Franchise industry helping Franchisors generate new leads for their franchise opportunity. Currently, franchisors and brokers are stuck paying for leads that come from Franchise Lead Generation portals. Not to say those leads don't work but wouldn't you prefer to generate your own leads, decrease your cost per customer and become the thought leader in your specific vertical? If the answer is yes to any of those, inbound marketing may be the right fit for you. Visit us at Market Loyal.com for more info.
This document provides tips for distinguishing your brand from competitors using inbound marketing in 2016. It recommends developing an executive keyword strategy by choosing short-tail keywords to describe your business and building long-tail keyword phrases based on questions from prospects. It also suggests optimizing your blog for your target audience by formatting content in digestible chunks using headers, images and lists, and promoting content across social media and to colleagues.
In a recession, marketing budgets are often the first to get slashed. For many that means cutting programs, cutting spending and cutting staff in order to make it through the economic downturn. But marketing in a recession isn't about marketing less, it's about marketing better and smarter. This webinar will share techniques for marketing more efficiently and effectively, particularly on a tight budget.
What makes content go viral? The answer might surprise you. There are 7 things that make content go viral. Use just one and you'll find that you can start getting more traffic - the right traffic - to your website.
Want more content like this? I suggest you sign up to the email list and get a free ebook on how to get your first 5,000 subscribers.
Sign up here: http://socialtriggers.com
How to Use Social Media for Lead GenerationHubSpot
This document summarizes a presentation about using social media for lead generation. The presentation discusses how HubSpot uses inbound marketing approaches like blogging and social media to drive traffic and convert visitors into leads and customers. It provides tips on how to build social media networks, distribute content, and engage in conversations to generate interest and drive people to landing pages. The presentation also discusses how to measure social media marketing efforts by tracking referrals and conversions along the entire marketing funnel.
Grow with HubSpot Melbourne - 19 May 2016 - Inbound Marketing MasterclassRyan Bonnici
There’s no doubt that you have ambitious growth plans for your business this year, but is your digital marketing strategy set up to propel you towards meeting (and hopefully exceeding) those goals?
Join us and learn how to use inbound marketing to grow your business online. In half a day, you’ll learn how to create a robust inbound strategy to attract, convert, close and delight your prospective customers.
http://offers.hubspot.com/grow-with-hubspot-melbourne
At the core of inbound marketing is content creation - publishing remarkable content that attracts inbound links and potential buyers to your website. How do you get started with YouTube, video podcasting, live streaming, or viral videos? Join this free webinar to learn how to use different forms of online video to grow your business with inbound marketing.
PERSONALIZING YOUR MARKETING WITH SMART CONTENT, PERSONAS, AND HUBSPOT [INBOU...HubSpot
Personalization across marketing channels and the website is a burgeoning strategy in inbound marketing. And for good reason, a 2013 Monetate/eConsultancy Study found that marketers who are personalizing their web experiences see on average increase of 19% in sales. But many marketers don’t know where to begin with personalization. This session will walk through how to develop a personalization strategy using HubSpot, focusing particularly on website personalization as a way to reduce friction and increase conversions in the sales process.
Top 5 Digital Marketing Hacks to Grow Your Business - UBT Sales & Marketing C...Ryan Bonnici
How do some businesses manage to grow and scale their content and marketing like rocket ships and other companies can barely get someone to share it? This presentation will go through the key components of a content marketing growth strategy that are leveraged by some of the most successful brands online. It will explore how to leverage content to grow your web visitors, leads and customers - that businesses of all sizes can learn from and implement immediately to help them grow their business fast.
The document discusses how inbound marketing has become a revolution in customer acquisition due to changes in human behavior and the online landscape. It outlines how people research options extensively online today before making purchases. This represents a shift away from interruptive, outbound marketing tactics towards content-driven inbound strategies. The document provides numerous examples of effective inbound tactics like search engine optimization, social media, blogs, videos and more. It emphasizes that inbound channels now drive the vast majority of web traffic but receive a small fraction of marketing investments compared to outbound paid channels.
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15Matthew Barby
- how you can align SEO to your content strategy
- processes you can use for optimising existing content that you've produced
- a model for running keyword research
- a process for creating successful content marketing campaigns that solve for the customer
This document provides an agenda and overview for an inbound marketing webinar. The agenda includes an inbound marketing roadmap, a demonstration of HubSpot tools, and requirements for success. It summarizes HubSpot's all-in-one marketing software platform and shows how customers using HubSpot have achieved significant increases in website traffic and leads over time. It concludes with contact information for follow up questions.
The document provides guidance on how to generate positive word of mouth for a brand. It discusses how consumers are more discriminating with their time and seek out opinions from others. The key is to create experiences that are meaningful and salient for consumers so that they are inclined to talk about the brand. The document recommends utilizing the eight engines of conversational capital, which include rituals, myths, icons, and tribalism, to amplify consumers' experiences with a brand. This helps make the brand part of consumers' conversations and increases its value through positive word of mouth recommendations.
The document discusses how employer branding and social networking are interrelated. It emphasizes that an employer's brand is formed through individual and collective opinions shared on social media, which can create good or bad experiences that people will talk or yell about. It stresses that an employer's messaging across social media should be consistent, involve conversation not proclamation, and that every interaction potentially meets, misses, or exceeds expectations.
There are many courses about “how’ to do Social Media.
This is facilitated 'show and tell' for adults is all about "why".
This excerpt from Paperclip Ideas' Show, Tell, Share learning experience explores two of the four topic areas:
1. How hard-wired human behaviour interacts in the new environment of Social Media
2. Choice, democracy and socially-curated content
The presentation features links to thought-provoking videos and ideas from Adam Ferrier, Sherry Turkle and Derek Sivers.
Get a group together and enjoy adding your own wisdom and perspective with the conversation topics and games.
Play with ideas, have fun, and learn!
Guest lecture at IBA Karachi: Social fool or social coolMichael Leander
Social media can either be "cool" or a "fool" depending on how it is used. The document discusses several key points about using social media effectively for marketing purposes. It emphasizes the importance of (1) having a clear strategy and content plan, (2) understanding your target audience and their motivations, and (3) listening to customers and engaging in conversations on social media. The overall message is that social media marketing requires focusing on quality engagement and conversations rather than just tactics.
The Digital Marketer's Guide to Effective imageryFilipp Paster
This document provides 12 tips for using imagery more effectively in digital marketing. It discusses finding stories that provoke emotion and want to be shared, using meaningful images that connect with audiences' emotions, matching brand values in visual content, letting images "breathe" with white space, featuring real people with raw emotions, and using different social media like Instagram and Snapchat with custom visual content to differentiate a brand and reach various audience segments. The overall message is that imagery is key to great content and that understanding how visuals affect emotions can help create content audiences want to share.
The document discusses developing a "single story" for a brand, which is a guiding principle that builds an emotional connection with audiences. It emphasizes focusing on the "why" - the beliefs and reasons an organization exists. Telling a story from the inside-out about why you do what you do engages the emotional parts of the brain and inspires sharing. Planning media channels to share the single story helps brands have conversations and engage audiences. Examples are given of brand stories that created engagement and measurable results.
This document discusses engaging with social media through participation and engagement. It emphasizes that true engagement requires effort, honesty and being ready for real engagement with customers. Companies are encouraged to use social media to inspire and power conversations, and to make their websites more social by integrating social media elements and providing ways for users to share and discuss content. Engagement requires deciding what's important and giving social media users a platform to participate through sharing, conversations and spotlight.
The document debunks 5 common myths about social media. It argues that (1) going viral cannot be planned and requires compelling content, (2) social media marketing requires significant time and resources though platforms are free to use, and (3) focusing on a single platform like Facebook is not an effective overall social media strategy. It also explains that (4) some risk of loss of control exists on social media but it is manageable, and (5) social media can be very effective for B2B marketing because business decision makers are highly engaged social media users.
Building Influence on Social Media is possible, and can be highly rewarding. This guide discusses the fundamentals of social media for influence. click this link to download the guide http://bit.ly/2o9RLoT
#Eventprofs, here are definitive ways to #engage your #audience and delight them during the #pre-event phase.
When you act upon these ideas, you get to know them better, communicate with them in their language and develop products and services based on their needs and not on your 'market study'.
#PRE-EVENT PLANNING
Create a calendar for #event marketing.
Work with your designer to conceptualize any# infographics, Twitter cards, Pinterest Pins, social #display #ads or other visuals for your campaign.
Here are few things to stimulate your creative mind. The idea is you want to be perceived to be 'MORE' than who you are....
1. Talk about your industry
2. Talk about contextual relevance of your brand related to your industry
3. Highlight the pressing issues that your customers are facing
NO JOKE: If you cannot think of anything worthy, take refuge in poetry and the power of words. Using the right words could create mystique, evoke passion or fuel trust.
Read more for AT-SHOW and POST-SHOW #socialmedia marketing ideas:
https://exhibits.skybay.com/promotions-and-social-media/quick-social-media-check-list-for-your-events-and-trade-shows
THE PROMISE AND DEFINITION OF ENGAGEMENT
According to Brian Solis, author of ENGAGE,
#Engagement is defined by how a #brand and customer connect within their #network and channels of relevance.
Engagement creates an #experience that is internalized, weighted and then shared. It is measured by the #takeaway, #sentiment and the resulting action following the exchange. The combination of these elements reveals the potential for generating customer impressions and customer value.
Your base metrics for engagement.
1. DEFINE if your engagement is a conversation, a comment, @reply or RT
2. DEFINE if your engagement is filling up a form, phone call to offer resolution or direction to your customer in need.
3. DEFINE if your engagement is a conversion from a state of consideration to one of action.
4. DEFINE if your engagement occurs before, during or after the sale.
5. DEFINE if your engagement takes human touch or does the touch come alive in the form of content.
6. DEFINE if your engagement is triggered by coupons, gifts or the likes of such.
7. DEFINE if your engagement helps your customer/prospect to walk away with a tangible or intangible form of recognized value.
8. DEFINE if your engagement is an act of acknowledgement in ways to improve products and services.
If any of the answer to the above is yes, this is YOUR OPPORTUNITY TO EXPAND YOUR BRAND FOOTPRINT through Journey Based Advertising.
https://www.sarmisthatarafder.com/paid-social-media-advertising-for-your-virtual-events.html
Big Fuel delivers guaranteed and measurable consumer engagement for major brands. The presentation discusses how brands can use content marketing to engage consumers by focusing on people stories rather than just product stories. It recommends using content across an engagement spectrum from helpful to entertaining, with an engagement point that bridges people stories and product stories. The presentation provides tips on knowing the audience, creating relevant content, and being useful to drive engagement and explores whether to build content internally or acquire existing content.
How story telling drives corporate cultureSelin Ruby
This document discusses using corporate storytelling to manage diversity of ideas and beliefs within a company. It notes that while complete uniformity would stifle creativity, pure diversity could be catastrophic. The document recommends using stories that teach through examples to connect with employees rationally and emotionally, as stories about a company are already being shared. It provides a 4-step process for corporate storytelling: 1) stimulate potential stories, 2) search for exemplars of values, 3) recognize the best stories, and 4) inspire others through spreading the stories. Examples from Carlton-Ritz and Zappos are given that reward employees for sharing best practice stories.
How story telling drives corporate cultureSelin Ruby
This document discusses using corporate storytelling to manage diversity of ideas and beliefs within a company. It notes that while complete uniformity would stifle creativity, pure diversity could be catastrophic. The document recommends using stories that teach through examples to connect with employees rationally and emotionally, as stories about a company are already being shared. It provides a 4-step process for corporate storytelling: 1) stimulate potential actions aligned with values, 2) search for exemplary stories, 3) recognize the best stories, and 4) inspire others through spreading the stories. Examples are given of companies like Carlton-Ritz and Zappos that successfully use storytelling.
YouTube Marketing and Social Video SEO 101 – Relationships That Convert!Grant Crowell
This document provides guidance on social video marketing on YouTube. It discusses why YouTube is an important platform, common mistakes to avoid, and how to develop an effective strategy. The key aspects of a strategy are to define goals, identity, and value proposition. Videos should aim to inspire, educate, and entertain audiences. Proper use of features like titles, descriptions, playlists, and analytics are also covered. The overall message is that social video marketing requires nurturing communities over time, rather than only seeking viral hits.
This document provides an overview of story strategy and branded storytelling. It discusses why humans are naturally inclined to understand and share stories, and how stories can provide context and meaning. The document also outlines some key elements of branded storytelling, including message, characters, plot, conflict, and references frameworks like Joseph Campbell's hero's journey. It emphasizes that brands must live out the stories they tell and discusses the role of marketer as an innovation agent using storytelling to lead responsible behavior.
10 Ways to Create and Enable Compelling B2B ContentTim Keelan
We all need more effective and compelling content to connect with our customers and prospects in a world where there there is a lot of noise. This is a 17 Page Visual Whitepaper detailing effective and useful tips in both the creative and enablement side of compelling content creation.
First we cover creating great content, and then enabling that content into awesome, simple and beautiful user experiences. Because poor content is, well, lame. But good content poorly enabled or delivered is a waste too. In the linked whitepaper we look at 5 keys to creating compelling content, and 5 keys to enabling that content. For each point we share our perspective while linking to outside resources and ideas. So please have a look, and feel free to share your ideas, examples, and feedback with us. Thank you!
Similar to Sweet Emotion: What makes content go viral and how marketers can design content to influence sharing. (20)
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2. PART TWO
THE PSYCHOLOGY OF SHARING
In PART ONE we learned what motivates people to
share content online
1. . To bring valuable and entertaining
content to others
2. . To grow and nourish our
relationships
3. To define ourselves to others
4. Self-fulfillment
5. To get the word out about causes or
brands
3. AS MARKETERS WE LEARNED
Sharing on social media networks fills an innate
human need to be SOCIAL
It is CRITICAL for any serious business to share
content with users that satisfies there NEED to be
SOCIAL and encourages them to SHARE.
Create your content with the intention of satisfying
your customer‟s SOCIAL NEEDS.
Design your content specifically to be SHARED and
turn customers into advocates of YOUR BRAND.
4. WHAT WE ARE GOING
That‟s
TO LEARN Hot!
What are the How marketers can
characteristics of influence sharing
viral content? when creating
What role does
content?
emotion play in How can marketers
determining create content that
whether or not is more likely to get
something gets shared?
shared?
5. SOCIAL MEDIA MARKETING IS
USELESS IF…
In some cases
Content marketing content can even
and social media harm your brand if
marketing are a users see your
waste of time if no content in a
one shares your negative light
content
Your brand’s success
is based on
influencing the
digital word of
mouth in a
positive way
6. LET’S WORK TOWARDS THE
BERMUDA TRIANGULATION
What
MOTIVATES
people to
SHARE?✓
Content
that gets
shared
What are the
What role does characteristics
EMOTION play? of VIRAL
content?
7. THE PSYCHOLOGICAL APPROACH
TO VIRALITY
Here‟s a question to challenge you.
Do people tend to share positive or negative
content?
I am
Wicked
SMAHT!
Positive Content = Content
that has more “positive”
words compared to
“negative” words.
8. AND THE ANSWER IS…
Contrary to public wisdom, POSITIVE content is
much more likely to be highly shared than negative
content.
In Part One of The Psychology of Sharing we
learned that one of the reasons people are
motivated to share things is to define themselves to
others.
If people are transmitting content
digitally that is a reflection of some
part of their IDENTITY, it is likely
that the content they share is going
to be POSITIVE.
Just hanging out
9. SEEMS SIMPLE RIGHT…WRONG
The likelihood that a piece of content becomes viral
is much more complex than whether it is positive or
negative alone.
IT’S ALL ABOUT THE SWEEEET EMOTION!!
Online content that evokes a
STRONG EMOTIONAL RESPONSE
is more likely to go VIRAL, regardless
of whether those emotions are of
positive (awe) or negative (anger, anxiety)
nature. Yummy: food is
associated with high
levels of emotional
activation
10. TRIGGER HIGH LEVELS
OF EMOTIONAL ACTIVATION
When marketing content triggers strong
emotional responses both positive and negative,
it is significantly more likely to get shared
TREAD LIGHTLY – remember why people are
motivated to share.
Don’t be another Celeb Boutique Celeb Boutique
disaster tweeted this after
the Aurora
Massacre and may
never recover
11. NEGATIVE EMOTIONAL
CONTENT IS OK IF IT MAKES SENSE
BMW created a series of suspenseful short films
that elicit anxiety in viewers.
The film series has accumulated over 1 million
YouTube views.
They also
have a lot
of money,
which
helps
12. NOT QUITE BUT…
STILL ON THE PODIUM
SURPRISING INTERESTING USEFUL
Consistent with the notion that people are
motivated to provide valuable and entertaining
content to others, SURPRISING and
INTERESTING content is also highly VIRAL.
Also, consistent with the idea that people are
motivated to share content to contribute and define
themselves, practically USEFUL content is VIRAL
too.
13. MEAT AND POTATOES
HOW TO INFLUENCE SHARING
1. Evoke a strong positive emotional response (be careful with
negative)
2. Appeal to consumers motivation to connect with each other
3. Build your reputation as a trusted source
4. Keep it simple
5. Be human, appeal to consumers sense of humor
14. EVOKE A STRONG POSITIVE Don’t be
another
EMOTIONAL RESPONSE bobble-head
in the world!
Think this when
creating content: Would
I share this with the
Dalai Lama? If not,
don‟t worry just try to
be PASSIONATE with
what you share.
People appreciate
PASSION because it‟s
REAL and UNIQUE.
15. DON’T JUST PROMOTE – EVOKE
EMOTION AND ENDORSE A LIFESTYLE
A picture of a Celtics Jacket Valuable content that
triggers a strong emotional
response
OR
Cake is tasty, it
is also
associated with
strong positive
emotions.
From Celtics Pinterest Page
WINNER!!
16. APPEAL TO CONSUMERS MOTIVATION TO
CONNECT WITH EACH OTHER
Another motivation
people have for sharing
is to GROW and
nourish relationships.
Make it easy for them.
Provide short post titles
for Tweets, proper
context, make sharing
buttons visible (above
and below your posts),
encourage them to
share.
17. BUILD YOUR REPUTATION AS A TRUSTED
SOURCE
Everything you create
doesn‟t have to WOW your
audience, but it must show
your CHARACTER.
People are motivated to
share things that define
themselves – empower
your customer with do-it-
yourself articles, tips and
tricks to do things easier,
and ideas to impress their
Look at these sharing
numbers, pretty friends.
sweet!
18. KEEP IT SIMPLE – LESS IS MORE
There‟s way too much
information out there,
make your content
concise if you can
Blog posts in list format
are gaining VIRAL
status every day.
I have
trouble with
this one,
really.
19. YOU DON’T HAVE TO BE A COMEDIAN
JUST DON’T BE A ROBOT
Humor is real
Humor builds trust
Humor is memorable,
you want people to
remember you, right?
Is that a
Chicken,
Bacon, and
Baby?
20. HOW TO TRIGGER AN EMOTIONAL
RESPONSE AND GET SHARED
Get Visual
Kinda Like this
presentation
90% of the information transmitted to the brain is
visual, visuals are processed 60,000 times faster
than plain text. (source: 3m Corporation)
According to Facebook, posts that include an
image are 120% more likely to be shared.
Include at least one emotionally engaging
photo in EVERY POST, if not more.
21. HAVE FUN WITH YOUR CONTENT
MARKETING
This I-Pad
blended up
like a
margarita!
Be creative and have fun, I know it‟s hard.
Make sure to follow through with your content and
interact with customer comments.
Blendtec got silly with their blender and created a
YouTube video series called “Will it Blend?” –
whattya know it went VIRAL.
22. TRY MEMES – THEY’RE ALREADY VIRAL
They are SHAREABLE
Their funny I don‟t always
include images
They humanize your brand in posts…but
when I do it
They evoke strong emotion works.
They cut through the clutter
23. WHAT I HOPE WE LEARNED
Viral content is likely POSITIVE and it almost always
evokes a strong EMOTIONAL RESPONSE.
To influence Sharing and create VIRAL content
your content MUST:
Evoke a strong emotional
response
Appeal to users
motivation to connect Build trust
with each other
Be funny Be simple
24. HOW TO TRIGGER AN EMOTIONAL RESPONSE
Get Visual
When in
Rome…SHARE
this
presentation
Thanks for listening…stay classy
25. SOURCES
„What Makes Content Go Viral?‟, Journal of
Marketing Research
„The Psychology of Sharing‟, The New York Times
Consumer Insight Group
Stock Exchange Photographs
All other images are linked to original sources
26. ABOUT US
We‟re a blogging and social media company that love to help our
clients grow their site traffic
Visit us at magic.indivly.comPhone: 617-334-5702
@indivlymagic Join our +1 Community
facebook.com/indivlymagic
Peter Abbott
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