Digital Marketing Trends for 2022
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Discover in this presentation, the digital marketing trends for 2022, a quick review over 2021 trends as well as some of our resources to help you prepare for the next year.
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Digital Marketing Trends for 2022
- 2. THE VBOUT COMMUNITY 20K MEMBERS 7 YEARS
- 3. •5.00 - 5.15: General intro •5.15 - 5.50: Digital MarketingTrends for 2022 •5.50 - 5.55: VBOUT’s resources to get ready •5.55 - 6.00: Q&A Agenda
- 4. Marketing Automation Stack Simple Interface Great Price Premium Support The VBOUT Stack
- 5. 10+Core Tools Working Together Integrates well 1. Landing pages 2. Forms 3. Popups and site messages 4. Lead tracking 5. Automation sequences 6. Email campaigns 7. Social media listening 8. Social publishing 9. Retargeting 10. Analytics 11.Pipeline management 12.Calendar booking The VBOUT Stack
- 6. Visual Automation Builder Full Product Video Tour
- 7. Lead Data Platform Full Product Video Tour Owning First Party Cookie
- 10. THE 2021 YEAR IN REVIEW
- 11. • User Generate Content has increased dramatically in 2021 due to quarantine and social distancing. • Content promoted by followers on social receives 28% more engagement than standard company posts. 1. User Generated Content
- 12. • Social commerce has proven to optimize the shopping experience. A new breed of tools has made it easier for shops to take their catalog online and sell on social media, in just a few hours. 2. Enhanced Ecommerce Source: Facebook
- 13. • Zero-click search results show all critical information without having to click on the page to discover what value or insights they can retain. • SEO practitioners should optimize all their pages and video content to reach this position and over rank competitors. 3. Featured Snippets
- 14. • COVID has been a major stimulant for the increased usage of live videos across different channels, thus a variety of industries in the B2B or B2C space have started leveraging this feature. 4. Live Events
- 15. •Automated bidding has replaced manual bidding to drive qualified leads and maximize conversions. Examples of bid strategies in 2021, were Maximize Conversions, Enhanced CPC, and Target CPA. 5. Smarter Bidding
- 17. Industries Impacted by the Pandemic
- 18. 1. More Emphasis on Customer Experience
- 19. 2. Rise of First-Party Cookie
- 20. Ways to Collect Information through First-Party Cookie
- 21. Unifying Customers Touch Points into a Single View
- 22. 3. More Branding Trends Credits: Envato
- 23. 4. Building Engaged Communities
- 24. 5. More AI and Predictive Models
- 25. 6. Product Lead Marketing: Integrations and Partnerships
- 26. 7. CTR to Take over Open Rates
- 27. 8. Live Event Monetization
- 28. 9. More Anonymity Across The board https://www.sullcrom.com/files/upload/SC-Publication-Virginia-Second-State-Enact-Privacy-Legislation.pdf https://www.nysenate.gov/legislation/bills/2019/s5642 https://www.security.org/resources/digital-privacy-legislation-by-state/ https://www.gibsondunn.com/the-colorado-privacy-act-enactment-of-comprehensive-u-s-state- consumer-privacy-laws-continues/
- 29. 1. More Emphasis on Customer Experience 2. Rise of first party cookie 3. More branding trends 4. Building engaged communities 5. More AI and predictive modeling 6. Product lead marketing: Partnerships and Integrations 7. CTR to take over open rates in Email Marketing 8. Live event monetization 9. More anonymity across the board Summary
- 30. VBOUT’S RESOURCES TO PREPARE FOR 2022
- 31. VBOUT’s Resources to Prepare for 2022 How to Create a Successful Customer Experience How to Optimize your Marketing Campaigns with First-Party Cookies AMP for Email Latest Releases Apple’s Mail Privacy Protection Digital Marketing Trends for 2021 General Data Protection Regulation California Consumer Privacy Act
- 32. THANK YOU!
Editor's Notes
- Before delving into what’s coming up for 2022, let’s show industries which have been impacted by the pandemic according to Gartner CMO Spend Survey. What can be concluded in this chart is that healthcare, consumer goods and financial services have been impacted the least.
- Providing a successful customer experience CX has undoubtedly become one of the most important factors in differentiating your brand from your rivals. Creating a personalized experience should start from the moment your prospects hear about your brand, convert into customers, all the way through the post-purchase stage. Deliver Personalized Messaging Across all Channels
- First-party cookies are an alternative way to gather data from their customers where these cookies are created and stored directly on the website that the viewer visits. Safari and Apple have already started blocking third-party cookies, and it’s expected that in 2022, Google Chrome will follow them. https://www.google.com/url?q=https://www.theverge.com/2020/1/14/21064698/google-third-party-cookies-chrome-two-years-privacy-safari-firefox&sa=D&source=editors&ust=1636372376109000&usg=AOvVaw0y2Kg9w7lgAEZtYEsEmpUC
- Unlike third-party cookies where data is gathered from external domains like Facebook lead ad or Google retargeting ad, first-party cookies data are obtained from web push notifications, email engagement, landing pages, forms, chat, app engagement, ecommerce activity and more. 1st party cookies create a proper identity resolution that stitches all customer’s activities on various devices and channels into one single view.
- Minimalist designs Quirky designs Flat illustrations Bauhaus Retro and Gradiant designs Typography Immersive brand experience and story telling Mobile first designs: A page loading in 2 seconds has an average bounce rate of 9% compared to 38% for a page loading in 5 seconds.
- Aside from business pages that you have on Facebook and/or LinkedIn, creating specific groups on these channels is an additional benefit to boost your brand awareness and engagement. With the rise of online events especially after COVID, one of the additional and creative tactics you might use to grab your audience's attention around a webinar is to create an event within your community and choose to invite specific people following your group. To drive more engagement, regularly post new updates and polling questions to open a room for replies. This can be done either on FB or LinkedIn.
- According to a survey conducted by PwC, out of 1000+ companies located in the United States, 52% have accelerated their adoption plans in artificial intelligence. Below are the top five outcomes : Ecommerce companies have already started using predictive models to determine what customers are likely to buy based on previous purchases and browsing history. Marketing automation companies rely on AI and machine learning to detect the best days and times to post on social media or send email campaigns and report on website analytics. The massive adoption of AI in influencer marketing consists of influencer identification (AI can observe and assess millions of influencer videos that human capabilities are not capable of doing) to perform influencer marketing. Its advantage is that you only pay for conversions and sales made by your influencers without being charged for any fees outside of this scope and this, in turn, has a positive impact on your ROI.
- The more functionalities are available to customers the less likely they are going to switch to another vendor which would help boost your retention rate. Integrations and partnerships provide numerous advantages since each product promotes the other which leads to create brand awareness, boost traffic and sales as well as increase market exposure. Customers want their life to be much easier. With that in mind, different marketing automation platforms have a built-in CRM that facilitates their customers to better manage and organize their relationships with their clients. Other tools provide out-of-the-box integrations where customers are able to benefit from thousands of third-party apps.
- While you can still track open rates for Android and PC, it’s generally more advisable to take conversions, and CTRs more seriously being more actionable metrics than open rates and they are stronger meas With Apple's Mail Privacy Protection that will block invisible pixels used to let email marketers determine their recipients’ open rate, this metric is going to become less reliable. Focus on other email marketing KPIs that are more realistic such as click-through rate, conversions, and list growth rate. ures which determine the success of your email marketing.
- Ads in webinar events In-Webinar commerce and checkout
- Ads in webinar events In-Webinar commerce and checkout