This document provides tips on how to market yourself for career success. It advises the reader to know their skills and who needs them, and how to connect with potential opportunities through networking both online and offline. It also provides guidance on self-marketing techniques like optimizing your resume, cover letter, and interview skills. The document stresses the importance of being resilient when faced with challenges or setbacks in your job search or career.

1. How to Market
Yourself For Success
JENNI PROCTOR
CAREER STRATEGIST
HTTP://REDESIGNRETIREMENT.COM.AU
HTTP://JENNIPROCTOR.COM/
HTTP://CLARITYCAREERMANAGEMENT.COM.AU/

2. Marketing Product YOU
 Know what you have to offer
 Who needs those skills
 How you can you link with them
 Your networks
 Self-marketing – Resume
 Self-marketing – Networking
 Self-marketing – Presentation
 Being resilient

3. Your Networks
Offline
 Family, Friends, Friends of Friends
 Work colleagues
Online
 www.BeNext.com
 www.LinkedIn.com
 www.Facebook.com

4. Self-marketing: Your Résumé
 Achievement focus rather than responsibilities –
Strong verbs eg Managed, Created, Organised
 Prime real estate on first page
 Clear Career Summary at the beginning
 Sometimes statement of skills
 How long should it be?
 How far back should you go?

5. Self-marketing: Your cover letter
 Grab their interest
 Can create the bridge
 Opportunity to reiterate key points
Any self-marketing or correspondence
 No typos, no spelling mistakes, no grammatical
errors

6. Interviews
 Ageless
 You are being interviewed by an individual not a generation!
 Dress to impress
 Your age is obvious so don’t try to look 35!
 Smart, contemporary, appropriate for the work
 Language
 Don’t date yourself through things you say
 Technology
 Ensure that you have the required understanding and
language

7. Resilience
 Dealing with the inevitable
 Setbacks
 Barriers
 Personal doubts
 Fear
 How will you maintain
 your motivation?
 your positive mind set?
 your focus?
 There is no shame in seeking some help.

8. Jenni Proctor
Career Strategist
HTTP://REDESIGNRETIREMENT.COM.AU
HTTP://JENNIPROCTOR.COM/
HTTP://CLARITYCAREERMANAGEMENT.COM.AU/