How to develop and leverage soft skills to land your ideal job.

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SOFT SKILLS IN THE
JOB SEARCH

2. HELLO,
NICE TO MEET YOU!
Duma Works is a digital job matching
platform that connects employers with
qualified job candidates.

3. WHAT ARE SOFT SKILLS?

4. CAN I WORK WITH YOU?

5. CAN I WORK WITH YOU?
PERSONAL ATTRIBUTES needed for
success on the job.

6. CAN I WORK WITH YOU?
PERSONAL ATTRIBUTES needed for
success on the job.
LESS QUANTIFIABLE than hard skills,
which are specific knowledge and
abilities, usually acquired from school or
previous work experiences.

7. SOFT SKILLS = PEOPLE SKILLS

8. SOFT SKILLS = PEOPLE SKILLS
ATTITUDE

9. SOFT SKILLS = PEOPLE SKILLS
ATTITUDE NETWORKING

10. SOFT SKILLS = PEOPLE SKILLS
ATTITUDE NETWORKING
COMMUNICATION

11. SOFT SKILLS = PEOPLE SKILLS
ATTITUDE
TEAMWORK
NETWORKING
COMMUNICATION

12. SOFT SKILLS = THINKING SKILLS

13. SOFT SKILLS = THINKING SKILLS
CREATIVITY

14. SOFT SKILLS = THINKING SKILLS
CREATIVITY PROBLEM SOLVING

15. SOFT SKILLS = THINKING SKILLS
CREATIVITY PROBLEM SOLVING
WORK ETHIC

16. SOFT SKILLS = THINKING SKILLS
CREATIVITY PROBLEM SOLVING
WORK ETHIC CRITICAL THINKING

17. EVEN IF YOU’RE BRILLIANT, YOU WON’T
GET HIRED IF YOU LACK PEOPLE SKILLS

18. YOU WON’T GET HIRED IF YOU CAN’T
WORK HARD AND THINK ON YOUR OWN

19. HOW TO SHOW SOFT SKILLS

20. LEADERSHIP

21. LEADERSHIP
Why?
A person with leadership skills shows responsibility,
independence & critical thinking.

22. LEADERSHIP
Why?
A person with leadership skills shows responsibility,
independence & critical thinking.
On your CV
Emphasize leadership roles in courses, volunteer
activities, community service, and make sure you
include the positive outcome of your leadership.

23. LEADERSHIP
Why?
A person with leadership skills shows responsibility,
independence & critical thinking.
On your CV
Emphasize leadership roles in courses, volunteer
activities, community service, and make sure you
include the positive outcome of your leadership.
In the interview
Use anecdotes and past experiences that clearly
demonstrate your leadership experience. Briefly
describe the situation, tell what you did specifically,
and report on the positive outcome.

24. PROJECT MANAGEMENT

25. PROJECT MANAGEMENT
Why?
A person with project management skills means
that they understand how to delegate, keep an eye
on the big picture, and manage a team.

26. PROJECT MANAGEMENT
Why?
A person with project management skills means
that they understand how to delegate, keep an eye
on the big picture, and manage a team.
On your CV
Emphasize your experience managing a project (even
on campus!) and the positive outcomes. If you don’t
have experience, show courses you have taken that
taught project management.

27. PROJECT MANAGEMENT
Why?
A person with project management skills means
that they understand how to delegate, keep an eye
on the big picture, and manage a team.
On your CV
Emphasize your experience managing a project (even
on campus!) and the positive outcomes. If you don’t
have experience, show courses you have taken that
taught project management.
In the interview
Describe a time that you managed a project from start to
finish. Mention numbers, e.g. I managed 50 colleagues in
3 different cities for a 1 year project.

28. PEOPLE SKILLS

29. PEOPLE SKILLS
Why?
People like working with people they like! People
lacking people skills have trouble communicating
with others, networking, and generally being liked.

30. PEOPLE SKILLS
Why?
People like working with people they like! People
lacking people skills have trouble communicating
with others, networking, and generally being liked.
On your CV
Emphasize how you relate to people through various
activities, conferences and relevant events that you
have been part of. Show how you have pulled teams
together, managed customers, & managed vendors.

31. PEOPLE SKILLS
Why?
People like working with people they like! People
lacking people skills have trouble communicating
with others, networking, and generally being liked.
On your CV
Emphasize how you relate to people through various
activities, conferences and relevant events that you
have been part of. Show how you have pulled teams
together, managed customers, & managed vendors.
In the interview
Show, don’t tell. This is your chance to show that
you’re someone likeable and easy to work with. Be
positive, upbeat, and friendly. Smile! J

32. COMMUNICATION

33. COMMUNICATION
Why?
Writing and public speaking are critical skills
whether one is representing a company, talking to
an authority, or managing conflicts.

34. COMMUNICATION
Why?
Writing and public speaking are critical skills
whether one is representing a company, talking to
an authority, or managing conflicts.
On your CV
Understand that your communication skills are
reflected by how you write & format your CV, and by
how you write the email in which you send your CV.

35. COMMUNICATION
Why?
Writing and public speaking are critical skills
whether one is representing a company, talking to
an authority, or managing conflicts.
On your CV
Understand that your communication skills are
reflected by how you write & format your CV, and by
how you write the email in which you send your CV.
In the interview
Make sure to speak articulately and listen carefully.
Prepare and practice responses to common interview
questions before your interview.

36. SALES SKILLS

37. SALES SKILLS
Why?
People with sales skills bring business to the company.
These days, many employers expect basic sales skills
from all employees.

38. SALES SKILLS
Why?
People with sales skills bring business to the company.
These days, many employers expect basic sales skills
from all employees.
On your CV
Demonstrate an interest and expertise in sales, and
mention your past sales accomplishments ie.
“Overperformed sales targets by 20% in 3 consecutive
quarters at Company X.”

39. SALES SKILLS
Why?
People with sales skills bring business to the company.
These days, many employers expect basic sales skills
from all employees.
On your CV
Demonstrate an interest and expertise in sales, and
mention your past sales accomplishments ie.
“Overachieved sales targets by 20% in 3 consecutive
quarters at Company X.”
In the interview
Do your homework. Before the interview, you should
know what the company sells, their value
proposition, and business model. Come with ideas
on how you can improve their sales.

40. WHERE TO LEARN SOFT SKILLS

41. TRAINING PROGRAMS

42. TRAINING PROGRAMS
In-person classes
Dolphins Group
Kenya Institute of Management

43. TRAINING PROGRAMS
In-person classes
Dolphins Group
Kenya Institute of Management
Online classes
African Management Initiative (www.africanmanagers.org)
Power Play (www.africanmanagers.org)
Skillsoft (www.skillsoft.com)
YouTube courses
Online business magazines (FastCompany, Inc, Forbes)

44. TRAINING PROGRAMS
In-person classes
Dolphins Group
Kenya Institute of Management
Online classes
African Management Initiative (www.africanmanagers.org)
Power Play (www.africanmanagers.org)
Skillsoft (www.skillsoft.com)
YouTube courses
Online business magazines (FastCompany, Inc, Forbes)
Degree and Diploma Programs
Many universities offer courses in public speaking,
communication, project management, and leadership

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