This document discusses how to position yourself for success in the new entrepreneurial economy. It notes that full-time job creation is slow to recover, companies value flexibility over loyalty, and workers want flexibility. This has led to a rise in freelancing and 1099 contract work. The growth of technology, globalization, and support networks make now a good time for entrepreneurship. Networking, developing expertise, and online branding are keys to building an entrepreneurial personal brand. Success requires finding your niche and becoming an expert in order to showcase yourself through speaking, networking, and digital platforms like LinkedIn and SlideShare.

1. The Entrepreneurial Revolution How to Position Yourself in the New Economy Felena Hanson Principal, Perspective Marketing Executive Director, Ladies Who Launch

2. My Story Marketing Career First job – high tech recruiting firm company purchased = laid off Second job – marketing agency company folded = laid off Third job – high tech Company sold = laid off See a pattern here? ;-)

3. Reinvention… Sales rep Marketing Co-preneur MBA Mafia Director of Marketing Consultant Professor Networking Queen

5. Pair & Share – 2 minutes each Find someone close to you that you don’t know & introduce yourself How have you reinvented yourself?

7. Cost cutting strategies

9. Why Now is a Good Time… Technology It’s cheap Globalization The world is your customer (weak dollar) Tremendous support networks Collaboration Life is short! Follow your passion!!!

11. Want to build wealth? Self-employed people make up less than 20 percent of the workers in America but account for two-thirds of the millionaires. “The Millionaire Next Door”

13. strong drive to achieve

14. high energy level

15. independent

16. self-confident

17. calculated risk taker

18. creative

19. innovative

20. visionary

21. highly reliable

22. competitive

23. change agent

24. tolerance for failure

25. desire to work hard

27. Seeking a Sense of Community???

28. The Importance of Networking It’s all about balance… Face to face Backed up by online connections Research Find-ability Showcase Soft way to stay in touch

30. LinkedIn: Groups Strategically join groups that fit your target market Search by profession, geographic area, associations and interests

31. LinkedIn: Slideshare

32. LinkedIn: Tripit

33. LinkedIn: Discussions Post a question Answer a question

34. LinkedIn: Events

35. LinkedIn: Outlook Toolbar

36. LinkedIn: Blog Feed

37. You are THE Brand

38. Your Online Brand

44. Am I a narcissist?  Or are these just the new rules of branding?

47. Building Your Online Presence Explore, Be, Do… Create your story

48. You’re in the drivers seat!

49. Introductions Name In less than 10 words, what is your personal brand? If you had a million dollars what business would you start? Engage your partner for 2 minutes if you need help…

50. FELENA HANSON PERSPECTIVE MARKETING www.PerspectiveMktg.com 619.889.7852 Thank you!