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Music Genre Research.
Nick Crawley ,[object Object],[object Object],[object Object]
Genre fashion research Below I’ve found some pictures that show stereotypical Rock fashion, more recent alternative rock fashion, and full motorbike gear. I want my styling for the video to be based on stereotypical rock style i.e leathers over more recent alternative style i.e shirts and blazers. Nicks own personal style is a cross between the two. Nick has asked for video footage involving Bikes, I believe full biker gear is similar to the Classic Rock Style and would like to incorporate it into my video. However I will take some alternative rock styling influences to make my video up to date and also clearly not Punk styling.
Music consumption research survey I wanted to do some research into how people find their music and how much they buy or are willing to spend on music. This should give me an understanding of which forms of advertising are most effective, but also an insight as to how the target audience for the music video I am going to make find new music and how far they are willing to go to listen to it, and what dictates this and why. This should serve to give me a good overall profile for my average Target audience member, I intend to base this survey on around 20 people as it will be much easier to use a small sample and I think it will give me enough information to notice any strong common ground within responses.
1. Where do you mostly hear about new Bands or Musicians?        Music Magazines   0.0%  Music Channels on Television  7.7%  Internet (Mostly Myspace)   0.0%  Internet (Mostly LastFM)   0.0%  Internet (Mostly YouTube)  7.7%  Internet (Mix of/Other websites)  23.1%  Friends   53.8%  Gigs   0.0%  In Shops   0.0% 7.7%  General radio .2 Where do you get most your music from?      CDs (High Street Shops)  7.7%  CDs (Online Shops)  15.4%  Download (i.e. Itunes or other pay site)  23.1%  Download (i.e. Limewire/from Friends or other free download)   46.2%  Only Stream Music (I.e. Youtube/Spotify)  7.7%  3. Roughly how much do you spend on new music a month?    £0-£10   53.8% £10-£20  23.1%  £20-£30  23.1%  £30-£40   0.0% 0 Over £40 (please estimate)
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7. How much do you know about a band before buying their music ?  I do not ever buy music  15.4%  I only buy music by my most favourite bands  15.4%  I only buy the songs I know i like  15.4%  I only buy music I've heard enough of to know i like   38.5%  I sometimes buy music without knowing the band very well if recommended  15.4%  I sometime buy music on impulse if it looks good   0.0%  I often buy music on impulse if it looks good   0.0%  8. Does Advertising or Cover artwork influence your decision to buy at all?   No I know what I'm going to buy based on content only   53.8% 7 Yes if i see something that looks good I research the band  38.5%  Yes good advertising alone can convince me to buy a CD  7.7% From this I’ve learnt most people like to download music for free and don’t go out of their way to find new music letting friends recommendations guide them and only going to a few gigs although some people do research music online more still rely on Music television to keep them up to date not researching independently. People buy CDs in very varying amounts, however It is rare to find people who will buy on impulse without researching a bands not many people are willing to spend large amounts of money on music. Design is important to some people however most people only care about getting the music of their favourite bands, however eye-grabbing design can be enough to get the interest of someone who will check out the band and come back and buy the album later.

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Music Genre Research

  • 2.
  • 3. Genre fashion research Below I’ve found some pictures that show stereotypical Rock fashion, more recent alternative rock fashion, and full motorbike gear. I want my styling for the video to be based on stereotypical rock style i.e leathers over more recent alternative style i.e shirts and blazers. Nicks own personal style is a cross between the two. Nick has asked for video footage involving Bikes, I believe full biker gear is similar to the Classic Rock Style and would like to incorporate it into my video. However I will take some alternative rock styling influences to make my video up to date and also clearly not Punk styling.
  • 4. Music consumption research survey I wanted to do some research into how people find their music and how much they buy or are willing to spend on music. This should give me an understanding of which forms of advertising are most effective, but also an insight as to how the target audience for the music video I am going to make find new music and how far they are willing to go to listen to it, and what dictates this and why. This should serve to give me a good overall profile for my average Target audience member, I intend to base this survey on around 20 people as it will be much easier to use a small sample and I think it will give me enough information to notice any strong common ground within responses.
  • 5. 1. Where do you mostly hear about new Bands or Musicians?     Music Magazines   0.0% Music Channels on Television 7.7% Internet (Mostly Myspace)   0.0% Internet (Mostly LastFM)   0.0% Internet (Mostly YouTube) 7.7% Internet (Mix of/Other websites) 23.1% Friends 53.8% Gigs   0.0% In Shops   0.0% 7.7% General radio .2 Where do you get most your music from?     CDs (High Street Shops) 7.7% CDs (Online Shops) 15.4% Download (i.e. Itunes or other pay site) 23.1% Download (i.e. Limewire/from Friends or other free download) 46.2% Only Stream Music (I.e. Youtube/Spotify) 7.7% 3. Roughly how much do you spend on new music a month?   £0-£10 53.8% £10-£20 23.1% £20-£30 23.1% £30-£40   0.0% 0 Over £40 (please estimate)
  • 6.
  • 7. 7. How much do you know about a band before buying their music ?  I do not ever buy music 15.4% I only buy music by my most favourite bands 15.4% I only buy the songs I know i like 15.4% I only buy music I've heard enough of to know i like 38.5% I sometimes buy music without knowing the band very well if recommended 15.4% I sometime buy music on impulse if it looks good   0.0% I often buy music on impulse if it looks good   0.0% 8. Does Advertising or Cover artwork influence your decision to buy at all?   No I know what I'm going to buy based on content only 53.8% 7 Yes if i see something that looks good I research the band 38.5% Yes good advertising alone can convince me to buy a CD 7.7% From this I’ve learnt most people like to download music for free and don’t go out of their way to find new music letting friends recommendations guide them and only going to a few gigs although some people do research music online more still rely on Music television to keep them up to date not researching independently. People buy CDs in very varying amounts, however It is rare to find people who will buy on impulse without researching a bands not many people are willing to spend large amounts of money on music. Design is important to some people however most people only care about getting the music of their favourite bands, however eye-grabbing design can be enough to get the interest of someone who will check out the band and come back and buy the album later.