The document outlines three phases for launching a new product: market research, pre-launch, and launch. Market research involves understanding customer needs, positioning the product against competitors, determining an appropriate price based on quality, and analyzing competitors' strengths and weaknesses. The pre-launch phase includes advertising the upcoming product, online marketing, choosing an optimal launch time, and selecting a suitable product name. Finally, during the launch phase companies should contact distributors, consider the level of risk, and obtain feedback on social media to evaluate the product's reception.

1. Na uma n Vi c t o r
Roll No :36
HOW TO LAUNCH A
PRODUCT.

2. There are three phases of launching a product:-
1.Market Research
2.Prelaunch
3.Launch

3. 1. Market Research
• Market needs
It is always better to
make a research on what
is a customer’s choice
and what is the type of
product that will satisfy
a customers needs.

4. • Position
In the market research,
position plays a very
important role. There is a
competition between
your product and other’s
product. Only best
product makes it to the
first position.

5. • Price and Quality
A customer decides purchasing
after observing price and
quality of product. The
research should be made very
smartly before setting price.

6. • Know strong points of
competition
Every business has
competitors.
Understanding the
strengths and
weaknesses of your
competitors will help in
success and survival of
product.

7. 2.Pre Launch
• Creating coming soon
advertisement
Let customers know what is coming
soon by news papers, public service
announcements, internet
advertisements , radio advertising;
etc

8. • Online marketing
Making a business
website can help in
attracting so many
customers . This will also
help in advertising
internationally.

9. • Choosing the right time
Starting too late, and your
product will flop. Starting too
early will also make your
product to fail in attracting
customers. For best results,
launch your product at peak
of demand.

10. • Selecting a suitable name
Make no mistakes while
selecting the name of your
product. Suitable name will
give a good impression on
public. Easy name is easy to
remember.

11. Launch
• Contact your distributers
Give your distributers plenty of
forward notice of your new
product. More distributers
means more sale.

12. • Level of risk
Risk involves in every type
of business. There is always
a chance of getting your
product flop. Be careful
about the disadvantages of
your product.

13. • Feedback
Social websites is the
most helpful way of
getting feedback on your
product. On social
websites, it is easy to
calculate the ranking and
value of your product.