Digital marketing involves promoting products or services online through electronic media. It includes digital internet marketing, which uses online internet services for promotional campaigns. Some key forms of traditional marketing include word of mouth, print ads, and direct marketing. Digital marketing differs in that it utilizes electronic media and the internet. The document then outlines and provides examples for 20 important digital marketing strategies such as viral marketing, email marketing, social media marketing, and search engine optimization.
Complete Digital Marketing Plan sample by Web Marketing Academy Bangalore. In this sample plan, we cover how do you come up with a digital marketing plan for any business
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Complete Digital Marketing Plan sample by Web Marketing Academy Bangalore. In this sample plan, we cover how do you come up with a digital marketing plan for any business
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
If your company needs to submit a Facebook Marketing Proposal Template PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2SuPvpP
Digital Marketing proposal for Health-N-Life magazine in Qatar. It includes campaign and marketing ideas for day to day marketing use. Social Media and other Digital Media channels
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
Official pics: https://www.facebook.com/296595453714747/photos/?tab=album&album_id=1533647946676152
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
Social media marketing (SMM) refers to the process of gaining traffic or attention through social media sites.SMM refers to techniques that target social networks and applications to spread brand awareness or promote particular products. We provide the best social media marketing services for your business. For more details visit us at http://bit.ly/1DDySgM or contact 8888988882
Team Samrat multiventure starting proving there Digital Marketing proposal to all small and big industries so don't missed this chance join with us and grow your business now.
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
If your company needs to submit a Facebook Marketing Proposal Template PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2SuPvpP
Digital Marketing proposal for Health-N-Life magazine in Qatar. It includes campaign and marketing ideas for day to day marketing use. Social Media and other Digital Media channels
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
Official pics: https://www.facebook.com/296595453714747/photos/?tab=album&album_id=1533647946676152
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
Social media marketing (SMM) refers to the process of gaining traffic or attention through social media sites.SMM refers to techniques that target social networks and applications to spread brand awareness or promote particular products. We provide the best social media marketing services for your business. For more details visit us at http://bit.ly/1DDySgM or contact 8888988882
Team Samrat multiventure starting proving there Digital Marketing proposal to all small and big industries so don't missed this chance join with us and grow your business now.
Chapter 1 DEFINING MARKETING FOR THE 21st CENTURYNishant Agrawal
DEFINING MARKETING FOR THE 21st CENTURY
WHAT IS MARKETED?
DEMAND STATES
Core MARKETING CONCEPTS
MARKETING CONCEPTS
Company orientation
Towards marketplace
COMPANY ORIENTATION
Holistic Marketing Concept
Understand four Ps (Marketing Mix)
MARKETING TASKS
what is marketing mix, 4 p's of marketing mix, product mix, place mix, price mix, promotion mix,distribution channels, marketing 7p's , 4 c's of marketing, application of marketing mix and example of amazon's marketing mix.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
5. Various forms of Traditional Marketing
• Word of mouth
• Newspaper advertisements
• Door to door marketing
• Banner Advertisements
• Magazines
• Newsletters
• Brochures
• Pamphlet distribution and
• All other forms of printed material for the
awareness distribution.
6. • Digital marketing is used for the
marketing of products or providing
digital services via an electronic media
whereas the Digital internet Marketing
is used for running promotional
campaigns via an electronic media using
online Internet services.
7.
8. • Digital marketing is used for the marketing of
products or providing digital services via an
electronic media whereas the Digital internet
Marketing is used for running promotional
campaigns via electronic media using online
Internet services.
• In both types of marketing, advertisements
play the most vital role. Advertising is a
broader term and it goes along till you are in
business. Advertising of a product could be
done well in advance before its actual
production
9. • Toolkit:-
• 1. Rumours are a type of advertising and mainly
used for the branding purposes.
• 2. Promotion is done for a short time period.
Whenever you want to strongly attract any
customer. In a promotion of a product, one
offers:-
• Discounts
• Freebies
• Exchange offers
• And it starts when the product is actually
available.
12. • It is a target oriented marketing in which the products are
accessible to few customers. at first the demand of the product is
created among the audience and when they get desperate to buy it,
then the product is finally released in a a limited quantity. This is
just a brand value stunt.
• Objective of Scarcity Marketing:
• To provide very high in-demand quality product to the target
audience.
• Example:
• Rolls Royce “Phantom” (limited edition) when launched, was priced
much more than other luxury cars. But it was sold very quickly
because here the scarcity of the product drives the desire and the
price.
• Toolkit:
• works on basis of creating aggressive demand and short-supply, in
order to establish the Brand more and more.
14. • It refers to the marketing/promotional technique,
carried out via a very wide social networking or a well
established network platform used for the promotion
of a product or creating its brand awareness.
• Objective of Viral Marketing:
• Is to create the Brand awareness and further establish
an aggressive demand of the product.
• Example:
• Promotion of a new released song on a very well
established YouTube channel.
• Toolkit:
• Rumours is another kind of brand awareness stunt.
16. • It focuses mostly on long term customer engagement rather that a
short term customer acquisition and individual sales. The customer,
who is happy with a brand and satisfied with its services, will
definitely buy again from the same source. The rate of buying stuff
online through mobile, laptops and other digital internet media is
almost six times higher than the customer buying offline from a
shopping store. In short, the Relationship Marketing emphasises on
Customer Retention and selling stuff to the same customer again
and again rather than focussing on one time individual sales.
• Objective of Relationship Marketing:
• Is to provide services for the customer retention.
• Example:
• Dell online store and special customer care was established for high
value corporate customers i.e. rather than focusing on a specific ad
or single campaign, they catered to every need of their potential
customers.
• Toolkit:
• CTA’s (Call to action) tabs are most popular for the customer
engagements.
18. • It is used to instruct the user to perform an immediate
action on a webpage by the use of very catchy hyperlinked
verbs such as “call now” “Quick respond” etc i.e. clicking a
button and entering a different page, being redirected to a
target location.
• CTA Marketing uses a very clever marketing strategy.
• Objective of a CTA Marketing:
• is to drive potential traffic to a final Landing Page.
• Example:
• While buying a shoe from Amazon, the customer is asked to
input the desired colour, size etc and the 3D view of the
shoe give its complete outlook and its awesome
presentation compels the customer to buy the product.
• Toolkit:
• CTA marketing is the main ingredient of a funnel system of
sale.
20. • Is a type of marketing in which the companies run different
promotional offers in order to get interested customers into
their stores and buy products from them.
• Transactional Marketing focuses on two things, namely:-
• Boosting the individual sales and
• Maximizing the efficiency of total sales.
• Objective of Transactional Marketing:
• Is to lay emphasis on selling of the product and not
developing any kind of relationship with the consumer.
• Example:
• A phone call made to the doctor in order to get
recommendations .
• Toolkit:
• Promotions and offers attract customers almost six times
from normal sale.
22. • Focuses on the sale of products during a particular season
or a particular festive time. Here the marketing strategy is
regular and very much predictable. Here seasonal refers to
the stage which repeats itself after a period of one year.
• Objective of seasonal marketing:
• Is focusing on the product or the service which becomes
very much popular over a particular period or season of
the year and after that the demand decreases gradually.
• Example:
• Valentines day candy, gift cards, teddys etc.
• Summer clothing
• Halloween costumes etc.
• Toolkit:
• Seasonal Marketing repeats itself after a period of one year.
24. • Is one of the most important marketing strategy which focuses on
Steps:-
• 1. Spreading information among the individual and the
organization.
• 2. Creating awareness about the product.
• 3. Cause engagement.
• 4. Which may cause lead generation.
• 5. Finally result into sales conversion.
• Objective of PRM:
• Is to creating a strong relationship with the clients and creating
coverage for the clients for free.
• Example:
• when a business enterprise reach out to its potential customers in
order to solve any issues raised by them.
• Toolkit:
• Public Relation marketing uses the concept of sales funnel.
26. • It is an evergreen method of Traditional marketing. It
focuses on the promotion of a product of the services
to each and every individual via the word of mouth
conversation. Its success totally depends on the
marketing individual as how effectively he converts his
conversation into cover-sensation and successfully sells
his product.
• Objective of Word of mouth Marketing:
• Is to reach out to every individual with a goal to
establish a brand awareness and sell a product.
• Example:
• Door to door marketing.
• Toolkit:
• It will always be an important method of marketing
28. • Is done to perform successful marketing among various
religious groups or individuals belonging to different sects.
It is also known as in-culture type of Marketing technique
in which different strategies are developed to connect with
a very large and Diverse customer base.
• Objectives of Diversity Marketing:
• To create Brand awareness.
• To create exposure for the company.
• To understand the values, beliefs and life choices of people.
• Example:
• Different services provided to people with diverse needs
and choices.
• Toolkit:
• Caters to the variety of groups in a unique manner.
30. • Is a digital internet marketing technique in which the
marketing is done totally via the e-mails. Every email done
to a customer could be considered as email marketing. It is
a modern marketing technique and it focuses on the target
audience.
• Objectives of Email marketing:
• Building relationship with the potential customers
• Remarketing and
• Establishing a sense of royalty among them.
• Example:
• The promotional email everyone of us receive in our inbox.
• Toolkit:
• Email marketing is the everlasting backbone of the Digital
Internet Marketing.
32. • It focuses on establishing a supreme brand value
in order to increase their fan following and
establishing many Brand Advocates. These Brand
Advocates further represent the product as a part
of their own identity.
• Objective of Evangelism Marketing:
• Establishing Brand Advocates.
• Example:
• A very famous one is Amazon’s Kindle e-reader.
• Toolkit:
• Establishing Brand advocates is a very popular
and smart way of Marketing
34. • Also known as event marketing is a localized marketing
technique and it uses wireless technology for the
marketing of products in the localized area. The
customers on which the proximity marketing is done
have the necessary equipment or mobile devices for
receiving ads.
• Objective of Proximity Marketing:
• Distribution of media or advertisements that is timely,
relevant and personal, at various concerts, events,
Games etc.
• Example:
• A person receiving notifications of various offers, once
he enters into his favourite shopping store.
• Toolkit:
• It has emerged from the PR Marketing technique.
36. • Is focused on satisfying the needs of a particular market
group. It caters for a group searching for well defined
specific keywords in the SERP (Search Engine Result Page).
Here the services are provided on demand and supply
basis. It is like being a big fish in a small pond.
• Objectives of Niche Marketing:
• Is to focus on providing specialized services to the target
audience.
• Example:
• Searching in-demand keyword and then using it to do
Marketing.
• Toolkit:
• Keyword research plays a very significant and important
role in it.
38. • Commonly known as SMM is the very trending and popular
Marketing technique in the world. Social networks are very
easy to create and needs easy and consistent effort for its
growth and establishment. Here marketing of a product is
done through very vast and well established social
networks. It is a very easy and a cost effective method of
marketing.
• Objective if SMM:
• To create and establish a brand value through social media
networks.
• Example:
• Marketing done on Facebook’s wide and very vast network.
• Toolkit:
• Social Media Marketing is extremely cost effective.
40. • Is a type of marketing done by publishing content of
interest to the consumer. It involves promotion of a
product through blogs, podcasts, e-books, newsletters
etc. in which the target audience by itself goes to the
business owners for availing the service.
• Objective of Inbound Marketing:
• To compel and attract the consumer to avail the
service.
• Example:
• When an employee calls his bank to check for the
balance in his account, he is more likely to purchase
another service from then to secure his interests.
• Toolkit:
• Inbound marketing is more effective in sales
conversion.
42. • Is a type of Traditional marketing in which the
consumer finds you through various promotional and
brand awareness campaigns regarding the existence of
the product. Here, the business owner goes to the
consumer for availing the service.
• Objective of Outbound Marketing:
• To reach out to wide consumer base so that the
interested can avail the service.
• Example:
• getting a call from the bank, informing about the new
schemes to avail.
• Toolkit:
• Less cost effective and probability of conversion is less.
44. • It is a type of marketing in which the businesses
approach directly to the public through various
media i.e. email, telephone, newsletters, text
message, online advertisements, catalogue
distribution, pamphlet distribution etc.
• Objective of Direct Marketing:
• Selling product directly to the public.
• Example:
• Getting a cell from the business enterprise
regarding a new product launch.
• Toolkit:
• It gets more effective if used with an efficient
sales funnel.
46. • It is a type of marketing in which there no direct
communication between the business owners
and the consumer. Focus is mainly laid on the
brand awareness of the product.
• Objective of indirect Marketing:
• Retention of the potential customers.
• Example:
• Seeing a banner of a product on the thank you
page of any website.
• Toolkit:
• Effective and successful method of marketing.
48. • Is a marketing technique which is used to drive
more and more traffic in your websites or blogs
by purchasing ads on Search engines.
• Objective of SEM:
• To drive more and more traffic and increase
credibility of our website/blogs.
• Example:
• Purchasing ads on the Google SERP(Search
engine result page).
• Toolkit:
• It is used to increase rankings on SERP (Search
engine result page).
50. • Is very similar to the joint venture marketing where
two or more business organizations, having a mutual
goal, join together to share their marketing and
promotional strategies. This type of marketing is
successful when the business organizations have a
same goal/target to achieve. This type of marketing is
also used where group of companies, trying to sell a
new technology, come together for funding purposes.
• Objective of Alliance Marketing:
• Ease of promotional efforts.
• Example:
• Re-tweets of twitter and facebook shares.
• Toolkit:
• Alliance marketing is powerful example of combined
effort.