Product demonstration is a promotional strategy aimed at introducing potential customers to a product, thereby facilitating faster purchases. Various types of product demonstrations include in-store, in-home, trade shows, fairs, and advertisements, each with its unique advantages and disadvantages. While they can enhance brand image and customer trust, they may also lead to increased costs and time spent on unproductive prospects.

1. Presentation on Product
Demonstration
Presented by:
Kamaleswar Prasad
5th semester

2. Definition
• Product demonstration is a promotion where
a product is demonstrated to potential
customers.
• The primary goal of product demonstration is
to introduce customers to the product and
make the purchase faster.
• The demos may be of upcoming products,
recently launched products or even existing
products.

3. Types of Product Demonstrations
Following are a few types of product Demonstrations
• In-store Product Demos
• In-home Product Demonstration
• Trade Shows
• Fairs
• Advertisments

4. In-Store Product demos
• This type of demonstrations are carried out in
the official store or the outlet of the company.
• Usually, FMCG products, household products,
personal care, food fall under in-store
demonstrations.
• The customer can experience the products
physically.

5. In-home Product demonstrations
• These product demonstrations are given for
home care products and pharmaceutical
products by door-to-door salespeople.
• This is much laborious compared to the others
demonstrations.
• In-home demonstrations are costlier for the
companies.

6. Trade Shows
• Trade shows are common place for all kinds of
similar products where they are put on display
for the audience.
• A common hall or ground is booked and every
company is invited to set up their stalls or
store.
• The advantage for customers is that they can
do comparison immediately

7. Fairs
• Fairs are similar to trade shows.
• they are carried out on a smaller scale.
• not every company participates in it.

8. Advertisements
• Demonstration in this category is virtual.
• The customer cannot feel the product
physically.
• Examples: Print ads, Newspaper ads, video
ads, television ads, social media ads.

9. Advantages of Product Demonstration
• Faster Conversion.
• Improves Brand image.
• Build customer Trust in Your Product & Brand
• Encourage customer to ask Questions
• Educate customers through Product
Experience
• Increased Sales.

10. Disadvantages of Product demonstration
• Increase in Cost
• Investment of time in wrong prospects