SlideShare a Scribd company logo
Window
display
GUIDED BY,
Pr . KIRAN SURAYAVANSHI
Window display:-
It is an on sight method of advertising. Goods can
be excibited in artistically laid out windows at the
shop fronts.
Large showrooms are organised by big
manufacturers and wholesalers in the main market
to advertise their products and attend to the queries
of customers.
Window display are very popular with the retailers
since it helps in informing the customers about the
type of goods available.
 Window display is the most effective and direct
method of attracting the immediate attention of
customers.
 The products are arranged in a systematic and a
decorative manner to raise curiosity amongst the
customers.
 Window display attracts the customer into the
shop where he can be shown more variety of
goods, therefore, high quality and eye catching
goods should be displayed in the show window.
Some of the visual factors in getting attention
for window displays are:-
1.
• Display is arranged within the normal range of vision of passer
by.
• The other part of display should be used as decorative portion
such that it attracts the sight of customers.
2.
• The window or unit must be arranged to convey one dominant
idea.
3.
• Devices such as colour, motion,arrangement etc should be used
to gain attention.
4.
• The arrangement of window background n lines play an important
role in gaining attention of customers.
Principles of Window Display:-
The fundamental purpose of the window display is to
attract the passers by and develop interest in the
merchendise displayed.
The time required for the average person to walk
past the average show window has been estimated
to be 3 to 11 seconds.
The customer’s attention must be arrested quickly. N
so the window is deliberately designed to attract the
customers. People get impressions through the eye
than any other way, so window display plays an
important role in grabing the attention as well as
making a good impression.
Some of the dominant ideas adopted to
drug store window display are:-
a. The merchendise may be used as a primary focus of
interest. The selling idea must be concentrated in a
display card placed at focal point of display.
b. The dominant theme should be related to an
associated idea such as an item in the news, a
research achievement etc, which is currently engaging
the interest of public, such as urge for romance, desire
for beauty, health, etc.
The pharmacist should know the character,
age,apparent income, status, sex, etc of the store
customers and of passers by in order that the
themes may be adopted to their personal interst.
Eg- in certain location of a city, there may be more
women customers. In such a case the stores theme
should be oriented towards women’s interst.
Moreover, the arrangement of units in window
display must be intersting. In arranging drug store
display, related units are grouped together.
Eg- shaving items like razor, cream, brushes etc
must be kept together. This is better than a window
where perfumes, laxatives, creams, talcs etc are
placed together.
An interesting rhytmic pattern is obtained by
arranging the elements in group of contasting
heights and width across the width of the
window. Smaller objests should be placed at
the front of taller and larger objects so both are
equally visible.
Colours play an important role in gaining the
attention of customers and passers by. Bright
colours like Red, Blue, Yellow, Orange and
Green must be used in display cards in the
window.
Advantages of window display:-
1. It acts as a silent salesman for promoting
sales.
2. It is good method of advertisement.
3. It makes the shop more attractive.
4. It attracts the customers and passers by.
5. the customers come to know what kind of
products are available in the shop.
6. It helps the hesitant customers to make up their
minds to buy certain goods by letting them know both
the quality and price of the product.
7. It saves time of the shopkeeper.
8. It promotes sales.
THANK YOU ,
AKASH SHAH
MAYANK PANDEY

More Related Content

What's hot

Pharmacy layout ppt
Pharmacy layout pptPharmacy layout ppt
Pharmacy layout ppt
Maham Shafiq
 
Dpco
DpcoDpco
Dpco
Rohan Pal
 
Community pharmacy management
Community pharmacy managementCommunity pharmacy management
Community pharmacy management
Arun Kumar Sanapala
 
Chapter 7_Health Screening Services in Community Pharmacy.pptx
Chapter 7_Health Screening Services in Community Pharmacy.pptxChapter 7_Health Screening Services in Community Pharmacy.pptx
Chapter 7_Health Screening Services in Community Pharmacy.pptx
VinayGaikwad14
 
Drug distribution in hospital pharmacy
Drug distribution in hospital pharmacyDrug distribution in hospital pharmacy
Drug distribution in hospital pharmacy
Raju Sanghvi
 
Community Pharmacy
Community PharmacyCommunity Pharmacy
Community Pharmacy
Kiran Sharma
 
Patient counselling clinical pharmacy
Patient counselling clinical pharmacyPatient counselling clinical pharmacy
Patient counselling clinical pharmacy
Dr Asish Kumar Saha
 
labelling of dispensed medications.pptx
labelling of dispensed medications.pptxlabelling of dispensed medications.pptx
labelling of dispensed medications.pptx
Sumit Tiwari
 
Scope of community pharmacy
Scope of community pharmacyScope of community pharmacy
Scope of community pharmacy
Ramesh Ganpisetti
 
drug distribution system in hospital.pdf
drug distribution system in hospital.pdfdrug distribution system in hospital.pdf
drug distribution system in hospital.pdf
Priyayannawar4
 
Medicinal and toilet preparation act 1955
Medicinal and toilet preparation act 1955Medicinal and toilet preparation act 1955
Medicinal and toilet preparation act 1955
CHALAPATHI INSTITUTE OF PHARMACEUTICAL SCIENCES
 
Legal requirements
Legal requirementsLegal requirements
Legal requirements
Ramesh Ganpisetti
 
DRUG INFORMATION SERVICE AND DRUG INFORMATION BULLETIN
DRUG INFORMATION SERVICE AND DRUG INFORMATION BULLETINDRUG INFORMATION SERVICE AND DRUG INFORMATION BULLETIN
DRUG INFORMATION SERVICE AND DRUG INFORMATION BULLETIN
SHIVANEE VYAS
 
Community pharmacy
Community pharmacyCommunity pharmacy
Community pharmacy
KARTHIKA K.J
 
Community pharmacy
Community pharmacyCommunity pharmacy
Community pharmacy
MD Jahidul Islam
 
State pharmacy council and joint state pharmacy council
State pharmacy council and joint state pharmacy councilState pharmacy council and joint state pharmacy council
State pharmacy council and joint state pharmacy council
Devsthali Vidyapeeth College of Pharmacy
 
Role of the pharmacist in medication safety.
Role of the pharmacist in medication safety.Role of the pharmacist in medication safety.
Role of the pharmacist in medication safety.
Subash321
 
lab manual of Community Pharmacy and management.pdf
lab manual of Community Pharmacy and management.pdflab manual of Community Pharmacy and management.pdf
lab manual of Community Pharmacy and management.pdf
Sumit Tiwari
 
Chapter 2_Professional responsibilities of community pharmacists.pptx
Chapter 2_Professional responsibilities of community pharmacists.pptxChapter 2_Professional responsibilities of community pharmacists.pptx
Chapter 2_Professional responsibilities of community pharmacists.pptx
VinayGaikwad14
 
Pharmaceutical legislation in India
Pharmaceutical legislation in IndiaPharmaceutical legislation in India
Pharmaceutical legislation in India
Ganesh Shevalkar
 

What's hot (20)

Pharmacy layout ppt
Pharmacy layout pptPharmacy layout ppt
Pharmacy layout ppt
 
Dpco
DpcoDpco
Dpco
 
Community pharmacy management
Community pharmacy managementCommunity pharmacy management
Community pharmacy management
 
Chapter 7_Health Screening Services in Community Pharmacy.pptx
Chapter 7_Health Screening Services in Community Pharmacy.pptxChapter 7_Health Screening Services in Community Pharmacy.pptx
Chapter 7_Health Screening Services in Community Pharmacy.pptx
 
Drug distribution in hospital pharmacy
Drug distribution in hospital pharmacyDrug distribution in hospital pharmacy
Drug distribution in hospital pharmacy
 
Community Pharmacy
Community PharmacyCommunity Pharmacy
Community Pharmacy
 
Patient counselling clinical pharmacy
Patient counselling clinical pharmacyPatient counselling clinical pharmacy
Patient counselling clinical pharmacy
 
labelling of dispensed medications.pptx
labelling of dispensed medications.pptxlabelling of dispensed medications.pptx
labelling of dispensed medications.pptx
 
Scope of community pharmacy
Scope of community pharmacyScope of community pharmacy
Scope of community pharmacy
 
drug distribution system in hospital.pdf
drug distribution system in hospital.pdfdrug distribution system in hospital.pdf
drug distribution system in hospital.pdf
 
Medicinal and toilet preparation act 1955
Medicinal and toilet preparation act 1955Medicinal and toilet preparation act 1955
Medicinal and toilet preparation act 1955
 
Legal requirements
Legal requirementsLegal requirements
Legal requirements
 
DRUG INFORMATION SERVICE AND DRUG INFORMATION BULLETIN
DRUG INFORMATION SERVICE AND DRUG INFORMATION BULLETINDRUG INFORMATION SERVICE AND DRUG INFORMATION BULLETIN
DRUG INFORMATION SERVICE AND DRUG INFORMATION BULLETIN
 
Community pharmacy
Community pharmacyCommunity pharmacy
Community pharmacy
 
Community pharmacy
Community pharmacyCommunity pharmacy
Community pharmacy
 
State pharmacy council and joint state pharmacy council
State pharmacy council and joint state pharmacy councilState pharmacy council and joint state pharmacy council
State pharmacy council and joint state pharmacy council
 
Role of the pharmacist in medication safety.
Role of the pharmacist in medication safety.Role of the pharmacist in medication safety.
Role of the pharmacist in medication safety.
 
lab manual of Community Pharmacy and management.pdf
lab manual of Community Pharmacy and management.pdflab manual of Community Pharmacy and management.pdf
lab manual of Community Pharmacy and management.pdf
 
Chapter 2_Professional responsibilities of community pharmacists.pptx
Chapter 2_Professional responsibilities of community pharmacists.pptxChapter 2_Professional responsibilities of community pharmacists.pptx
Chapter 2_Professional responsibilities of community pharmacists.pptx
 
Pharmaceutical legislation in India
Pharmaceutical legislation in IndiaPharmaceutical legislation in India
Pharmaceutical legislation in India
 

Similar to dsbm ppt mayank pandey d,pharm

Vm iae 1 answer key
Vm iae 1 answer keyVm iae 1 answer key
Vm iae 1 answer key
Jana Muthu
 
Consumer Behavior Final
Consumer Behavior FinalConsumer Behavior Final
Consumer Behavior Finalcaseyhuth
 
Visual merchandising
Visual merchandisingVisual merchandising
Visual merchandising
chand2301
 
Vm training manual
Vm training manualVm training manual
Vm training manual
Munish Chopra
 
Marketing plan xyz furnishings
Marketing plan xyz  furnishingsMarketing plan xyz  furnishings
Marketing plan xyz furnishings
Naresh Chandra
 
The Definitive Guide To Retail Visual Merchandising Guide
The Definitive Guide To Retail Visual Merchandising GuideThe Definitive Guide To Retail Visual Merchandising Guide
The Definitive Guide To Retail Visual Merchandising Guide
ASD Market Week
 
A STUDY ON CONSUMER BEHAVIOR ON THE BASIS OF VISUAL MERCHANDISING AT...
A STUDY ON  CONSUMER BEHAVIOR ON THE BASIS OF         VISUAL MERCHANDISING AT...A STUDY ON  CONSUMER BEHAVIOR ON THE BASIS OF         VISUAL MERCHANDISING AT...
A STUDY ON CONSUMER BEHAVIOR ON THE BASIS OF VISUAL MERCHANDISING AT...
Gagan Gouda
 
Visual merchendising
Visual merchendisingVisual merchendising
Visual merchendising
AdbaruEsubalew
 
Visual Merchandising
Visual MerchandisingVisual Merchandising
Visual Merchandising
abhishekjainpgp
 
Merchandising guide
Merchandising guideMerchandising guide
Merchandising guideashrafpmhd
 
Crestive Display
Crestive DisplayCrestive Display
Crestive Displaysathve
 
Window displays types of displays
Window displays   types of displaysWindow displays   types of displays
Window displays types of displaysgpsgroup
 
Sonal Gupta , Interior Design
Sonal Gupta , Interior DesignSonal Gupta , Interior Design
Sonal Gupta , Interior Design
dezyneecole
 
Ujjwalsingh
UjjwalsinghUjjwalsingh
Ujjwalsingh
Ujjwal Singh
 
visual merchandising
visual merchandising visual merchandising
visual merchandising
Malathypriya
 
Design Management Project
Design Management ProjectDesign Management Project
Design Management Project
SHAMIK CHAKRABORTY
 
Visual merchandising
Visual merchandisingVisual merchandising
Visual merchandisingTabib Ahmed
 
Visual Merchandising Case Study of Reliance Trends | Ankita | DSIFD Indore
Visual Merchandising Case Study of Reliance Trends | Ankita | DSIFD IndoreVisual Merchandising Case Study of Reliance Trends | Ankita | DSIFD Indore
Visual Merchandising Case Study of Reliance Trends | Ankita | DSIFD Indore
DSIFD Indore (Design Solution Institute of Fashion Design)
 

Similar to dsbm ppt mayank pandey d,pharm (20)

Vm iae 1 answer key
Vm iae 1 answer keyVm iae 1 answer key
Vm iae 1 answer key
 
Consumer Behavior Final
Consumer Behavior FinalConsumer Behavior Final
Consumer Behavior Final
 
Visual merchandising
Visual merchandisingVisual merchandising
Visual merchandising
 
Merchandising and pop
Merchandising and popMerchandising and pop
Merchandising and pop
 
Vm training manual
Vm training manualVm training manual
Vm training manual
 
Visual Merchandising
Visual MerchandisingVisual Merchandising
Visual Merchandising
 
Marketing plan xyz furnishings
Marketing plan xyz  furnishingsMarketing plan xyz  furnishings
Marketing plan xyz furnishings
 
The Definitive Guide To Retail Visual Merchandising Guide
The Definitive Guide To Retail Visual Merchandising GuideThe Definitive Guide To Retail Visual Merchandising Guide
The Definitive Guide To Retail Visual Merchandising Guide
 
A STUDY ON CONSUMER BEHAVIOR ON THE BASIS OF VISUAL MERCHANDISING AT...
A STUDY ON  CONSUMER BEHAVIOR ON THE BASIS OF         VISUAL MERCHANDISING AT...A STUDY ON  CONSUMER BEHAVIOR ON THE BASIS OF         VISUAL MERCHANDISING AT...
A STUDY ON CONSUMER BEHAVIOR ON THE BASIS OF VISUAL MERCHANDISING AT...
 
Visual merchendising
Visual merchendisingVisual merchendising
Visual merchendising
 
Visual Merchandising
Visual MerchandisingVisual Merchandising
Visual Merchandising
 
Merchandising guide
Merchandising guideMerchandising guide
Merchandising guide
 
Crestive Display
Crestive DisplayCrestive Display
Crestive Display
 
Window displays types of displays
Window displays   types of displaysWindow displays   types of displays
Window displays types of displays
 
Sonal Gupta , Interior Design
Sonal Gupta , Interior DesignSonal Gupta , Interior Design
Sonal Gupta , Interior Design
 
Ujjwalsingh
UjjwalsinghUjjwalsingh
Ujjwalsingh
 
visual merchandising
visual merchandising visual merchandising
visual merchandising
 
Design Management Project
Design Management ProjectDesign Management Project
Design Management Project
 
Visual merchandising
Visual merchandisingVisual merchandising
Visual merchandising
 
Visual Merchandising Case Study of Reliance Trends | Ankita | DSIFD Indore
Visual Merchandising Case Study of Reliance Trends | Ankita | DSIFD IndoreVisual Merchandising Case Study of Reliance Trends | Ankita | DSIFD Indore
Visual Merchandising Case Study of Reliance Trends | Ankita | DSIFD Indore
 

Recently uploaded

Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
Jisc
 
How to Create Map Views in the Odoo 17 ERP
How to Create Map Views in the Odoo 17 ERPHow to Create Map Views in the Odoo 17 ERP
How to Create Map Views in the Odoo 17 ERP
Celine George
 
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
Nguyen Thanh Tu Collection
 
Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......
Ashokrao Mane college of Pharmacy Peth-Vadgaon
 
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxStudents, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
EduSkills OECD
 
2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...
Sandy Millin
 
Chapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptxChapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptx
Mohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
siemaillard
 
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCECLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
BhavyaRajput3
 
Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)
rosedainty
 
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
MysoreMuleSoftMeetup
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Thiyagu K
 
Operation Blue Star - Saka Neela Tara
Operation Blue Star   -  Saka Neela TaraOperation Blue Star   -  Saka Neela Tara
Operation Blue Star - Saka Neela Tara
Balvir Singh
 
Language Across the Curriculm LAC B.Ed.
Language Across the  Curriculm LAC B.Ed.Language Across the  Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.
Atul Kumar Singh
 
How to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS ModuleHow to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS Module
Celine George
 
How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...
Jisc
 
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
EugeneSaldivar
 
The Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdfThe Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdf
kaushalkr1407
 
Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345
beazzy04
 
How to Break the cycle of negative Thoughts
How to Break the cycle of negative ThoughtsHow to Break the cycle of negative Thoughts
How to Break the cycle of negative Thoughts
Col Mukteshwar Prasad
 

Recently uploaded (20)

Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
 
How to Create Map Views in the Odoo 17 ERP
How to Create Map Views in the Odoo 17 ERPHow to Create Map Views in the Odoo 17 ERP
How to Create Map Views in the Odoo 17 ERP
 
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
 
Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......
 
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxStudents, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
 
2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...
 
Chapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptxChapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptx
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCECLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
 
Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)
 
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
 
Operation Blue Star - Saka Neela Tara
Operation Blue Star   -  Saka Neela TaraOperation Blue Star   -  Saka Neela Tara
Operation Blue Star - Saka Neela Tara
 
Language Across the Curriculm LAC B.Ed.
Language Across the  Curriculm LAC B.Ed.Language Across the  Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.
 
How to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS ModuleHow to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS Module
 
How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...
 
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
 
The Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdfThe Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdf
 
Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345
 
How to Break the cycle of negative Thoughts
How to Break the cycle of negative ThoughtsHow to Break the cycle of negative Thoughts
How to Break the cycle of negative Thoughts
 

dsbm ppt mayank pandey d,pharm

  • 2. GUIDED BY, Pr . KIRAN SURAYAVANSHI
  • 3. Window display:- It is an on sight method of advertising. Goods can be excibited in artistically laid out windows at the shop fronts. Large showrooms are organised by big manufacturers and wholesalers in the main market to advertise their products and attend to the queries of customers. Window display are very popular with the retailers since it helps in informing the customers about the type of goods available.
  • 4.
  • 5.  Window display is the most effective and direct method of attracting the immediate attention of customers.  The products are arranged in a systematic and a decorative manner to raise curiosity amongst the customers.  Window display attracts the customer into the shop where he can be shown more variety of goods, therefore, high quality and eye catching goods should be displayed in the show window.
  • 6.
  • 7. Some of the visual factors in getting attention for window displays are:- 1. • Display is arranged within the normal range of vision of passer by. • The other part of display should be used as decorative portion such that it attracts the sight of customers. 2. • The window or unit must be arranged to convey one dominant idea. 3. • Devices such as colour, motion,arrangement etc should be used to gain attention. 4. • The arrangement of window background n lines play an important role in gaining attention of customers.
  • 8.
  • 9. Principles of Window Display:- The fundamental purpose of the window display is to attract the passers by and develop interest in the merchendise displayed. The time required for the average person to walk past the average show window has been estimated to be 3 to 11 seconds. The customer’s attention must be arrested quickly. N so the window is deliberately designed to attract the customers. People get impressions through the eye than any other way, so window display plays an important role in grabing the attention as well as making a good impression.
  • 10. Some of the dominant ideas adopted to drug store window display are:- a. The merchendise may be used as a primary focus of interest. The selling idea must be concentrated in a display card placed at focal point of display. b. The dominant theme should be related to an associated idea such as an item in the news, a research achievement etc, which is currently engaging the interest of public, such as urge for romance, desire for beauty, health, etc.
  • 11.
  • 12. The pharmacist should know the character, age,apparent income, status, sex, etc of the store customers and of passers by in order that the themes may be adopted to their personal interst. Eg- in certain location of a city, there may be more women customers. In such a case the stores theme should be oriented towards women’s interst. Moreover, the arrangement of units in window display must be intersting. In arranging drug store display, related units are grouped together. Eg- shaving items like razor, cream, brushes etc must be kept together. This is better than a window where perfumes, laxatives, creams, talcs etc are placed together.
  • 13.
  • 14. An interesting rhytmic pattern is obtained by arranging the elements in group of contasting heights and width across the width of the window. Smaller objests should be placed at the front of taller and larger objects so both are equally visible. Colours play an important role in gaining the attention of customers and passers by. Bright colours like Red, Blue, Yellow, Orange and Green must be used in display cards in the window.
  • 15. Advantages of window display:- 1. It acts as a silent salesman for promoting sales. 2. It is good method of advertisement. 3. It makes the shop more attractive. 4. It attracts the customers and passers by. 5. the customers come to know what kind of products are available in the shop.
  • 16. 6. It helps the hesitant customers to make up their minds to buy certain goods by letting them know both the quality and price of the product. 7. It saves time of the shopkeeper. 8. It promotes sales.
  • 17. THANK YOU , AKASH SHAH MAYANK PANDEY