This document discusses integrated marketing communications. It explains that marketing traditionally relied on promotion but now uses all elements of the marketing mix like product, price, place and promotion to communicate with consumers. It discusses how companies communicate through various elements like branding, logos, company name, price, store image and promotions. It also explains how consumers now receive information through various other media like print, TV, internet and how marketers must adapt to changing media landscapes. It emphasizes the importance of identifying the target audience, setting communication objectives, designing effective messages and selecting appropriate channels in integrated marketing communications.