2. Introduction
• Ecommerce sectors were introduced in
1995
• Rapidly grown since then, gradually
replacing physical merchandising
• According to a survey
– 63% of sellers sell only on online
marketplaces
– 55% of these have a profit margin
above 20%
3. Seller Perspectives
• Numerous activities need to be run behind
the scenes by sellers to gain profit
• Brand visibility is one crucial aspect that has
to be considered in online marketplaces
• Since there are many sellers on the same
platform, a competitive approach is
necessary in order to stand out for your
targets
• Follow some simple steps and get better
visibility for your products
4. 1. Sponsored Product Ads
• Most online marketplaces offer this
sponsored service
• By investing a certain amount, your
products are displayed first on search
result pages and on other pages as
display ads
• This service ensures a strong brand
visibility across your online platform
5. 2. Improving Product View
• This is what forms the base of customer
decision
• Online sellers do not have the opportunity
to physically show their products, therefore
product view must be upgraded with
relevant images and highlights
• All fields and specifications should be listed
vividly to give ample info about the product
6. 3. Good packaging
• Maybe a book cannot be judged by its cover,
but covers play a very important role in
marketing
• Anything arriving to a customer in a bad
state will immediately affect your overall
business
• Invest in good packaging – to create an
impression and avoid damage
• You may acquire a storage in the
marketplace warehouse – contact them for
more info
7. 4. Follow all marketplace rules
• No business exists without rules – and the
same applies for online marketplaces
• Anyone aspiring to be a successful seller,
should stick to the rules and regulations
outlined
8. 5. Prioritize on Customer Delight
• Make your customers so happy that they
just have to drop those good reviews for you
• This is the most straightforward decree of
becoming a successful seller
• Good customer feedback naturally pushes
your sales towards the increment slide
9. Conclusion
• Use these small artifacts to improve your
brand visibility significantly
• After all, successful businesses need a
handful of back end activities
• Need help with your marketplace
activities?
Call us on 020-64000107
