2. MARKET AND MARKETING
Market
• It is the place of business
Marketing
• It is a way one conduct a business activity, promote
business and sell their products and provide services
and satisfying customer need with profitability
3. HOW TO ENTER IN A MARKET
• It is same as when one person apply for a job, face competition and
after that he win or lose.
• Person actual value matters a lot and this value is determined by the
institution or market that how much person is well prepared or
competent
• Actual test of competency is the preparation of test
• Industries made products and face competition and get idea about the
value of their product
• Everyone can be enter in a market. Open advertisement. After it,
competition occur and only those remain in a market who are highly
valued.
• Some company made products, some organization are manufacturing
and some provide services and then it is decided by market who is
more successful.
• In national level business, stock exchanges give the idea about success
rate on day basis
4. FOUR P’S OF
MARKETING
Product
Price
Place
promotion
It is combination of marketing
tool that company use to satisfy
their customer and achieving
organizational goals
Firstly product made, then pricing,
then decide which place is use for
selling their product.At the end
promotion takes place.
5. Product
• It refers goods and
services that is
offered by the
organization.
• Product can be of
multigraded product
and multilevel
product.
Price
• It is the
amount
charged for
the product
Promotion
• It is a form of
communication that is
used to persuade
customer about the
product, services, brands.
• Promotion occur in the
form of advertisement.
• Advertisement can be
regular, seasonal and
reminder.
• Dummy trail occur that
tells about the
effectiveness of
advertisement whether the
message perceived or not.
place
• The channels
which the
products are
distributed to
the customers
7. MARKETING IS NOT BLIND
INVESTMENT!
• Blind Investment: it refers to start any business
blindly without doing any research.
• Risk Analyst: it is referred to as risk managers that
help businesses determine the amount of
financial risk involved in investment and operational
cost
• Marketing is not a blind investment, it is well
informed investment
• For doing well informed business, marketing
research is done firstly that support investment.
8. Advantage of Marketing research
• Marketing research is done by the researcher before starting any business
• It helps to initiate and launch any business. It helps in facilitating business process.
• This is done to know whether the business successful or not.
• It helps in continuing and development of any business
• It helps to know about the needs of customer.
• Investment that gain financial capital is benefited
• Investment that is not financially benefited has no profit or loss
• To initiate any business firstly competitive analysis done b the researchers
• Competitive analysis is the analysis that is done to assess the strengths and weaknesses of current and potential
competitors.
• Competitive analysis provide competitive edge
• Competitive edge gave the idea which product, service introduced that is different from the competitor.
• It also give idea about customer satisfaction about existing products, existing expectation, preference, place and method of
advertisement
Financial Capital: capital is how
companies invest in their
businesses.They use financial
capital to buy more equipment,
buildings, or materials
9. Market Penetration
• Traditionally, monopoly is popular. Monopoly is referred as only one person is controller and only one seller.
• Now market penetration is popular. It refers to enter in a existing business and get the idea about the existing competitors
in the markets.
• It refers to gain additional share in already existing markets using existing products.Attracts new customer with existing
markets
• Market penetration occur through many strategies
• Lowering of price of a product or service with the aim of increasing sales. Increasing price consistently may make the
customers to believe that you are a company of high-profit motive. Decreasing the price too often would make them to believe
that your products are of sub-standard quality. Adjust the price
• For place, firstly analysis done to get the idea about actual customer capital.To get the idea about customer hub
• Customer Hub: is a place where number of customer is more than the other place.
• Which promotional strategy should be used that is innovative for the competitor.
Customer Capital: it refer
to how much customer
come in place. More
customer __ more chance
of buying behavior
10. EXAMPLE OF MARKET
PENETRATION
Nike features famous athletes in print
and television ads designed to take
market share within the athletic shoes
business from Adidas and other rivals.
