How to find job using social media

1. How to use social media to ﬁnd a job - examples from a Swedish point of view Anna F Söderström, the ICT-studio, Linköping University Monday, May 20, 2013

2. How to use social media to ﬁnd a job Anna F Söderström www.liu.se/iktstudion iktstudion@liu.se Twitter: @iktstudion Facebook: IKT-studion LiU Bambuser: IKTstudion www.liu.se/iktstudion Monday, May 20, 2013 What is the ICT-studio: We provide lectures, workshops within the ICT-area. Our focus areas: Social media, video, eyetracking, interactive whiteboards, podcasts, online games in relation to the University and the education provided here. We help out primarly at the faculties: Arts & Sciences and Educational Sciences. We try to keep in touch with other facilities at LiU through social media and we learn a lot from it. It´s necessary in such a big organization.

3. How to use social media to ﬁnd a job Anna F Söderström www.liu.se/iktstudion Social media Monday, May 20, 2013 What do YOU think of when the word ”social media” is used? Do you use it? How do you use it?

4. How to use social media to ﬁnd a job Anna F Söderström www.liu.se/iktstudion Here is where the action is Social media Monday, May 20, 2013 What do YOU think of when the word ”social media” is used? Do you use it? How do you use it?

5. How to use social media to ﬁnd a job Anna F Söderström www.liu.se/iktstudion Here is where the action is Technology Social media Monday, May 20, 2013 What do YOU think of when the word ”social media” is used? Do you use it? How do you use it?

6. How to use social media to ﬁnd a job Anna F Söderström www.liu.se/iktstudion Here is where the action is Being social Technology Social media Monday, May 20, 2013 What do YOU think of when the word ”social media” is used? Do you use it? How do you use it?

7. How to use social media to ﬁnd a job Anna F Söderström www.liu.se/iktstudion Here is where the action is Being social Technology Content Social media Monday, May 20, 2013 What do YOU think of when the word ”social media” is used? Do you use it? How do you use it?

8. How to use social media to ﬁnd a job Anna F Söderström www.liu.se/iktstudion Monday, May 20, 2013 Internet and the Swedes: Some thoughts about online habits in Sweden today. 85% of all Swedes have access to Internet in their homes and the main tool used is Google. 97% uses the Internet to search with Google and as many as 56% uses Google on a daily basis. We like to google health issues, it´s the number one search query in all ages. The social use of the web is mainly focused on social networks, blogs and online gaming. Especially in the ages 18-24. The development of tablets such as iPad got it´s real break-through on the Swedish market between 2011 and 2012 - especially in families with young kids. The typical Swedish teen texts a lot, uses the smartphone ”on the go” and it will probably affect the society more in the future as it already affects how we use social media. The use of social media is very much driven by young people - and when I say young I mean the ages 13-19.

9. How to use social media to ﬁnd a job Anna F Söderström www.liu.se/iktstudion Picture from: http://tosh.comedycentral.com/blog/2012/02/07/social-media-explained-in-terms-of-donuts/ Monday, May 20, 2013 Social media is a important part of the web today, and sometimes it might be hard to keep yourself updated. In many ways you get stuck talking about the tools, rather then the possible use. I know what Facebook is, but how can I use the functions built into this gigantic social network? A basic understanding of the tools is necessary to be able to use them in a more strategic and professional way. One addition to this list is Vine - a Twitter-own mobile app (to Mac OS) where you post short movie clips. Other chat-like services in the phone such as What´s app, Viber and Snapchat are also being used more frequently.

10. How to use social media to ﬁnd a job Anna F Söderström www.liu.se/iktstudion Read the entire post at http://mashable.com/2013/05/06/digital-skills-college/ Monday, May 20, 2013 Digital skills to be prepared when you leave college / or the university - list made by the online news service/blog Mashable

21. How to use social media to ﬁnd a job Anna F Söderström www.liu.se/iktstudion Read the entire post at http://mashable.com/2013/05/06/digital-skills-college/ 10. Branding yourself (using social media) Monday, May 20, 2013 Digital skills to be prepared when you leave college / or the university - list made by the online news service/blog Mashable

22. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion CC: http://www.flickr.com/photos/andy_5322/ Your digital footprint Monday, May 20, 2013 Where do I start? I am online, I use the social networks, but how can I use it to find a job? Start by analyzing and look at your own digital footprint. Are you easy to find, is the information available correct, how can you change/improve it? Social media is an important part of this. Why is it important to know more about the web as a professional tool? Job ads don´t always get posted through the official channels. Only 20% of all job ads where published through paper ads, online ads, at the established forums online. 80% of all jobs where posted through informal networks both online and offline, and sometimes in a combination of both. A lot of the recruitment was made through pro- active work, a person showing interest before the company even have posted any ads at all. These numbers are from the Swedish job market 2011. The web as a tool for looking up companies, finding jobs ”hidden” in your social network is getting more and more important.

23. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Monday, May 20, 2013 My personal digital footprints - a short reflection on what you can find googling my name and what I think about it. - The social media I am using are always ranked higher then for instance my very much static webpage from 1999 until today. The blog, Linkedin-page and other social media tools are often updated. Dynamic - good! - The page were information about me is published affects how Google rates the information. Information in for instance www.liu.se is ranked high since it´s a well-visited webpage with a lot of links/trackbacks, traffic, it´s often up-dated etc. - Media such as pictures and video are also ranked rather high. You can always delete pages, but it might not be totally gone since somewhere there might be a cache copy of the page. Annoying, but it´s part of the web. - How to change the search result about you? Be more active in the channels you want to use - but be genuine!

26. CC: http://www.flickr.com/photos/andy_5322/ How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Monday, May 20, 2013 To name a few relevant social media tools today... Facebook: A tool where you can find a lot of people, but also organizations and companies. Facebook is always very dynamic, it changes a lot and you never know where the tool might be in popularity and relevance in a 5 year perspective. In Sweden more then half of the population (52%) has an account. Twitter: A micro-blog service constantly growing, even though the number of users in Sweden isn´t that high it´s a channel influencing traditional media a lot. A lot of business are also easy to find at Twitter: Mediapeople, advertising agencies, librarians, politicians, entrepreneurs within a lot of different areas, teachers, organizations and governmental service institutions, traveling agencies etc. Twitter is a good way to find a relevant network, first to listen in on the people already working with the things you´re interested in. Blog: (in this picture represented by the tools Wordpress and Blogger) Read blogs within your area of interest, or if you are interested: Start writing one. It´s a useful tool to make an online CV/portfolio more active and dynamic. Linkedin: Keep your profile updated and make it better with the social tools in the interface

33. How to use social media to ﬁnd a job Anna F Söderström www.liu.se/iktstudion work ikea Monday, May 20, 2013 Want to know more about the company you are interested in - use the web. They probably google you too.

34. How to use social media to ﬁnd a job Anna F Söderström www.liu.se/iktstudion Monday, May 20, 2013 Think regional! Use the web to ﬁnd the professional networks in the regional area you want to work. A lot of businesses arrange lectures, provide news letters, meetings and conferences based on both the regional factor and of course the common area of interest. The examples used in this slide are the regional network: Twin Cities of Sweden http://www.fjarde.se/twincities/Home/Start %20page.html a network from Östergötland. Also known as Fjärde storstadsregionen in Swedish but it´s about to change name to East Sweden. Exampled nr 2 is a network in Stockholm (also available in other cities in Sweden) where people working advertising, media, PR, can network with others in the same regional area. At lot of these networks provide newsletter, where a lot of companies publish job ads!

35. How to use social media to ﬁnd a job Anna F Söderström www.liu.se/iktstudion Monday, May 20, 2013 Think regional! Use the web to ﬁnd the professional networks in the regional area you want to work. A lot of businesses arrange lectures, provide news letters, meetings and conferences based on both the regional factor and of course the common area of interest. The examples used in this slide are the regional network: Twin Cities of Sweden http://www.fjarde.se/twincities/Home/Start %20page.html a network from Östergötland. Also known as Fjärde storstadsregionen in Swedish but it´s about to change name to East Sweden. Exampled nr 2 is a network in Stockholm (also available in other cities in Sweden) where people working advertising, media, PR, can network with others in the same regional area. At lot of these networks provide newsletter, where a lot of companies publish job ads!

36. How to use social media to ﬁnd a job Anna F Söderström www.liu.se/iktstudion Monday, May 20, 2013 Networking - Use the web to ﬁnd the professional networks in the regional area you want to work. A lot of businesses arrange lectures, provide news letters, meetings and conferences based on both the regional factor and of course the common area of interest. The examples used in this slide are the regional network: Twin Cities of Sweden http://www.fjarde.se/twincities/Home/Start %20page.html a network from Östergötland. Also known as Fjärde storstadsregionen in Swedish but it´s about to change name to East Sweden. Exampled nr 2 is a network in Stockholm (also available in other cities in Sweden) where people working advertising, media, PR, can network with others in the same regional area. At lot of these networks provide newsletter, where a lot of companies publish job ads!

37. How to use social media to ﬁnd a job Anna F Söderström www.liu.se/iktstudion Monday, May 20, 2013 Networking - Use the web to ﬁnd the professional networks in the regional area you want to work. A lot of businesses arrange lectures, provide news letters, meetings and conferences based on both the regional factor and of course the common area of interest. The examples used in this slide are the regional network: Twin Cities of Sweden http://www.fjarde.se/twincities/Home/Start %20page.html a network from Östergötland. Also known as Fjärde storstadsregionen in Swedish but it´s about to change name to East Sweden. Exampled nr 2 is a network in Stockholm (also available in other cities in Sweden) where people working advertising, media, PR, can network with others in the same regional area. At lot of these networks provide newsletter, where a lot of companies publish job ads!

38. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Monday, May 20, 2013 Use the web to find other people working within your field of interest. The examples above focus on a network available for doctors and one for women. There are a lot of other similar plattforms like this, where social media aspects are built in: Blogs, Twitter-accounts, video and chat. Blogs are still useful - it´s a way to create an online portfolio and find others in the same area of interest.

41. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Monday, May 20, 2013 Use social media to mingle - digitally. Twitter is one tool to use, you can listen in at first but after a while it might be a good idea to try the channel out and actually say something. You can for instance search for interesting search terms, aka hashtags. A lot of conferences, events, specific issues, news are often tagged with a hashtag and you can chose either to listen in on search terms or try to find interesting people who normally provide a good feed of interesting tweets.

42. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Monday, May 20, 2013 Use social media to mingle - digitally. Twitter is one tool to use, you can listen in at first but after a while it might be a good idea to try the channel out and actually say something. You can for instance search for interesting search terms, aka hashtags. A lot of conferences, events, specific issues, news are often tagged with a hashtag and you can chose either to listen in on search terms or try to find interesting people who normally provide a good feed of interesting tweets. Don´t forget to interact!

43. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Monday, May 20, 2013 Use social media to mingle - digitally. Twitter is one tool to use, you can listen in at first but after a while it might be a good idea to try the channel out and actually say something. You can for instance search for interesting search terms, aka hashtags. A lot of conferences, events, specific issues, news are often tagged with a hashtag and you can chose either to listen in on search terms or try to find interesting people who normally provide a good feed of interesting tweets. Don´t forget to interact!

44. How to use social media to ﬁnd a job Anna F Söderström www.liu.se/iktstudion Monday, May 20, 2013 Be creative, using the web to develop your CV and portfolio Vine maybe? http://mashable.com/2013/04/09/vine-resume-woman-gets-job/ Don´t just say you are creative - try to be it, by using the service you ﬁnd suitable. You can for instance create a digital CV with functions such as YouTube, Flickr and Slideshare to show presentations and other material. You can use the tools for this in Linkedin, or you can build a blog and embed the tools mentioned above.

45. How to use social media to ﬁnd a job Anna F Söderström www.liu.se/iktstudion Monday, May 20, 2013 Be creative, using the web to develop your CV and portfolio Vine maybe? http://mashable.com/2013/04/09/vine-resume-woman-gets-job/ Don´t just say you are creative - try to be it, by using the service you ﬁnd suitable. You can for instance create a digital CV with functions such as YouTube, Flickr and Slideshare to show presentations and other material. You can use the tools for this in Linkedin, or you can build a blog and embed the tools mentioned above.

46. How to use social media to ﬁnd a job Anna F Söderström www.liu.se/iktstudion Monday, May 20, 2013 Be creative! The Alec Brownstein-example: Alec Brownstein wanted to work at a advertising agency in New York. He bought Google Ad Words with the names of the people in charge of some of the agencies he wanted to work at. And he got a job! Ian Reichental was one (of many) who googled himself and found an interesting ad. Some people might get a bit paranoid, Ian found the initative rather creative and hired Alec.

47. How to use social media to ﬁnd a job Anna F Söderström www.liu.se/iktstudion Monday, May 20, 2013 Be creative! The Alec Brownstein-example: Alec Brownstein wanted to work at a advertising agency in New York. He bought Google Ad Words with the names of the people in charge of some of the agencies he wanted to work at. And he got a job! Ian Reichental was one (of many) who googled himself and found an interesting ad. Some people might get a bit paranoid, Ian found the initative rather creative and hired Alec.

48. Personal branding How to use social media to ﬁnd a job Anna F Söderström www.liu.se/iktstudion Monday, May 20, 2013 The personal brand/create a personae. The web makes it easier. A lot of the tools are for free, when you use it for personal use. It´s rather easy to build a online prescence. But work out a strategy ﬁrst, there is no use to work up a prescence if you are not interested in maintaining them.

49. www.underbaraclaras.com How to use social media to ﬁnd a job Anna F Söderström www.liu.se/iktstudion Monday, May 20, 2013 A Swedish example, a journalist, writer, photographer named Clara Lidström (UnderbaraClara) uses her visual skills, here wirting skills to create a digital brand, helping her starting her own business. She is very consistent in the visual maner, the way she writes and what she writes about. She is creative, but she doesn´t need to say she is. Her blog speaks for itself and creates a strong personal brand within her professional ﬁeld. www.underbaraclaras.com

50. How to use social media to ﬁnd a job Anna F Söderström www.liu.se/iktstudion Monday, May 20, 2013 Creating a personae, using it online with different kinds of media and channels: Video, Facebook, blog, Twitter. This is an example from Linköping university and old student who names himself ”Psykologen Oskar” (Psychologist Oscar)

57. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion cc by http://www.flickr.com/photos/the_ewan/5002629108/ Monday, May 20, 2013 Linkedin - or out? Had it´s peak a couple of years ago in Great Britain and the US, but now what? The interface is a bit tricky and some find it to much of a spam-site. Facebook tried it´s own service but failed.

58. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Linkedin cc by http://www.flickr.com/photos/the_ewan/5002629108/ Monday, May 20, 2013 Linkedin - or out? Had it´s peak a couple of years ago in Great Britain and the US, but now what? The interface is a bit tricky and some find it to much of a spam-site. Facebook tried it´s own service but failed.

59. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Linkedin cc by http://www.flickr.com/photos/the_ewan/5002629108/ Monday, May 20, 2013 Linkedin - or out? Had it´s peak a couple of years ago in Great Britain and the US, but now what? The interface is a bit tricky and some find it to much of a spam-site. Facebook tried it´s own service but failed.

60. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Linkedin ....or out? cc by http://www.flickr.com/photos/the_ewan/5002629108/ Monday, May 20, 2013 Linkedin - or out? Had it´s peak a couple of years ago in Great Britain and the US, but now what? The interface is a bit tricky and some find it to much of a spam-site. Facebook tried it´s own service but failed.

61. The product focus How to use social media to ﬁnd a job Anna F Söderström www.liu.se/iktstudion Monday, May 20, 2013 70% of all Swedes uses the net to do their shopping - it´s a huge part of our lives. The productive craft person can have a daytime job but also create and sell with easy to use webshops and other services. Selling a product, creating a brand focusing on what you produce, not so much who YOU are. Using online services already provided rather than coding your own webshop: Example Etsy. E-bay. A mix: The portfolio with a webshop. A visual presentation of your work. Think creative, is it possible to use this in a rather non-visual ﬁeld of interest?

62. How to use social media to ﬁnd a job Anna F Söderström www.liu.se/iktstudion Monday, May 20, 2013 Join a community or start your own brand? Selling a product, creating a brand focusing on what you produce, not so much who YOU are. Using online services already provided rather than coding your own webshop: Example Etsy. E-bay. A mix: The portfolio with a webshop. A visual presentation of your work. Think creative, is it possible to use this in a rather non-visual ﬁeld of interest?

63. http://www.lottakuhlhorn.se/ How to use social media to ﬁnd a job Anna F Söderström www.liu.se/iktstudion Monday, May 20, 2013 Visual portfolios are always easier to show on the web - is it possible to use the visual aspect in your own CV? (Photography, animation, video, etc) - Join the visual trend, pictures are important!

64. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Monday, May 20, 2013 Listen and learn - use rss reader to gather the sources of information you find interesting at the same place. I used Google Chrome with the app for Twitter: Tweetdeck and the RSS-reader Feedly. I use a combination of feeds (mainly blogs) and try to share the news I fins interesting to others. I try not to just sit back and listen. Free resources - TED talks for inspiration and thoughts

69. Sociala medier i teori och praktik Anna F Söderström www.liu.se/iktstudion Monday, May 20, 2013 The future: The mobile device and the visual web Instagram, Vine

70. GOOD ENOUGH How to use social media to ﬁnd a job Anna F Söderström www.liu.se/iktstudion Monday, May 20, 2013 Start with this! Think Good enough if you start from scratch. You don´t have to create an account in every social media channel known to mankind.

71. Fab 4 How to use social media to ﬁnd a job Anna F Söderström www.liu.se/iktstudion Monday, May 20, 2013 What it all boils down to... 1. Google yourself, and analyze your digital footprint. What kind of information is available about you online and what can you do to change it or even use it in a professional way? 2. Choose, with a strategic thought, the tool/channel suitable for you. Be active, be true and interact with others! 3. Use and tend to the social networks you probably already use and try them out in a professional way too. 4. Be an detective, look up the companies and/or businesses you want to get in touch with and look them up. Try to be pro-active by using the information already available online about the company.

72. How to use social media to ﬁnd a job Anna F Söderström www.liu.se/iktstudion ? Monday, May 20, 2013 What do YOU think of when the word ”social media” is used? Do you use it? How do you use it?

73. iktstudion@liu.se Twitter: @iktstudion Facebook: IKT-studion LiU www.liu.se/iktstudion How to use social media to ﬁnd a job Anna F Söderström www.liu.se/iktstudion Monday, May 20, 2013 Curious about the ICT-studio, and how we may help you further? Contact us!

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