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Digital and Social Media Marketing Introduction Updated for 2014
This document provides an introduction and overview of a digital and social media marketing course. It discusses the following key points: - The course will provide a blend of history, theory, current events and hands-on application to teach students how to professionally use digital and social media marketing for themselves and companies. - The goal is to help students find and secure internships and opportunities after graduation by developing relevant skills. - The instructor has experience in marketing, social media, and as the owner of a digital marketing agency. - It emphasizes that the internet is constantly changing and being proactive in responding to changes is important for businesses. Companies need to engage with social media to reach customers and compete for their attention
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Digital and Social Media Marketing Introduction Updated for 2014
- 1. Introduction to theCourse Digital & Social Media Marketing Susan Fant www.susanfant.com / www.castlesandsllc.com These Slides are for Educational Purposes Only – The University of Alabama Marketing Department MKT597: Digital & Social Media Marketing Fall Semester 2013
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- 3. The Course A blendof history, theory, current events and application. Focused on teaching you how to use digital and social media marketing professionally for yourself and for companies/organizations. Skill based on the goal of helping each other find and secure internships and opportunities post-school.
- 4. The Instructor: SusanFant Instructor of Marketing and MSM Corporate Director of Engagement and Digital / Social Media Owner, Castle Sands LLC www.castlesandsllc.com Executive Director FERN www.fernweb.org Masters: University of St Andrews (Scotland) Managing in the Creative Industries Bachelors: Birmingham-Southern College Business, Editor of The Hilltop News (Blending Art + Business) Castle Sands
- 5. What’s the pointof all of this? THE INTERNET IS DYNAMIC IT’S ALWAYS CHANGING (How you proactively foresee and respond to these changes makes the real difference.)
- 6. Why Should CompaniesCare? Isn’t Social Media Bad? YOU create the Internet.* *(Okay, You didn’t create it…but you create the content and you view the content that makes the Internet. Companies can take advantage of social media and digital marketing or miss out…or worse, mess it up). Product. Price. Place. Promotion. Monitor, Amplify, Respond and Lead It all happens in this space.
- 7. That’s 2.06 BILLION Views….a Khols commercial plays first (rightnow). How does this make any sense? The top watched video on YouTube of ALL time:
- 8. What does itmean? The earth’s population is 7.186 Billion (Acording to the U.S. Census Bureau on 8/202014…) That means 2.06 Billion+ people watched and rewatched this guy OR over 2/7 of the world’s population watched him.
- 9. What Else Doesit Mean Though? It means we can watch modern history in action. Anytime.
- 10. It means small businesses and local artistshave a chance on the major playing field.
- 11. It means that anindividual person can make a difference. (…and sing you a song, make some money, find a following, fall in love, and create an active web show.)
- 12. It means wehave a voice. A global voice.
- 13. Here is theTech Generation (and it’s open to all ages) Alexis Ohanian, Co-Founder Reddit L-R ModCloth Founder, Facebook Founder, Pinterest Founders, Brit + Co Founder
- 14. We Have Opportunity Theopportunity… to be a tech founder. to get a job. to satisfy a need. to report. to make a sneezing panda video. (that brings joy to everyone who sees it) For ourselves and for companies and organizations.
- 15. Beyond the SocialWeb Randy Komisar Stanford University E-Corner Partner at Kleiner Perkins Caufield and Byers. Co- founder of Claris Corporation. Served as CEO for LucasArts Entertainment.
- 16. Social Media Isn’ta Bubble Social media (and digital marketing) is here to stay. People are an active part of the internet right now. ATTENTION is the scarcest resource companies must compete for 24 hours a day / 7 days a week. It’s all about Monitor, Amplify, Respond, and Lead. And companies must compete for your attention with cat videos, vacation pictures on Facebook, chatting with your best friend (and new best friends) over Skype, Pinterest, YouTube, Reddit, LinkedIn -- ALL KINDS OF MEDIA, MATERIALS, VIDEOS, and INTERACTION.
- 17. Test Your InternetStrategy Skills What’s the point of Kermit the Frog participating in the ALS Ice Bucket Challenge today? https://www.youtube.com/watch?v=Mmax3yEZX58&list=UUB0ABGbdSggBXLF0UdN4d5A
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