Go social or go home Version 2


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Version of presentation to be shared at today's Human Resource Association of T&T conference. Contains suggestion on how forward thinking HR practioners can utilize social media to the benefit of their organizations

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  • BlipBit.lyFmKickstarterBloggerWordpressGoogleYelpStumbled UponFlikrFlipboardEbayHuluMyheritageIcloudZoo
  • Social media usage is spanning 4 generations of earth dwellers.Kickstarter is the world's largest funding platform for creative projects.
  • For
  • Employers can use social networking platforms (e.g., LinkedIn, Twitter) and digital communities (e.g., talent communities) to share information about their organizations as well as career opportunities, specific jobs, etc.  Objectives include enhancing employer branding, offering realistic job and culture previews, sharing job postings, and developing a pipeline of potential candidates.
  • 240,000 newspapers a day Average newspaper ad is $6500TT vs a facebook ad that begins at .03c a click…
  • But in a series of recent rulings and advisories, labor regulators have declared many such blanket restrictions illegal – NY Times Jan 2013. In addition to ordering the reinstatement of various workers fired for their posts on social networks, the agency has pushed companies nationwide, including giants like General Motors, Target and Costco, to rewrite their social media rules.
  • Create employee groups: Example: Company X Finance – online or Company X Eco Warriors online. You may as well – they already exist.
  • Go social or go home Version 2

    1. 1. Go Social or Go Home!What’s inYOURDigital Resume?Danielle A. Jones, M.A.HRMATT’s 9th Biennial ConferenceHilton Trinidad & Conference CenterMay 14, 2013Opinions expressed are those of the presenter & do not reflect those of any company/ institution or client with which the presenter may/may not be associated.
    2. 2. • If Certification Matters: Certified in social media strategy from Babson College• If Experience matters: 7 years direct social media experience/ consulting• If Education matters: M.A. in Communications & Culture from Howard• If local case studies matter: Pioneered integrated social media marketing for amajor financial company in 2010• If cultural understanding matters: Pioneered social media usage for Carnivalbands in T&T• If being a show off matters: Lead the largest social media campaign to date inT&THRMATT’s 9th Biennial Conference – May 13th & 14th, 2013 2• Hired because of social media• Employed because of social media• Written 3 social media policies for local companies• Actively follow social media trends• Been burnt by social media…
    3. 3. HRMATT’s 9th Biennial Conference – May 13th & 14th, 2013 3What is SocialMedia/ SocialMediaSocial MediaOpportunities& Risks forYOURcompanySocial MediaSolutions:- Policy- EngagementPresentation Preview
    4. 4. What did you learn?HRMATT’s 9th Biennial Conference – May 13th & 14th, 2013© D. Jones – All opinions/content are those of presenter.• http://www.youtube.com/watch?v=t-JVXjGc_Aw
    5. 5. 38,000,000 purchase bc of it59% of Internet users use it95% of babies exposed in first year52m iPads sold since 201040% Internet penetration in TT
    6. 6. “Social media is an umbrella term referring to websites that allow theuser to create, edit and upload information that may be accessed/viewed by www users.
    7. 7. Social media defines web 2.0 – which gives users whatthey want, when they want it and in a variety ofways.”Jones, 2010 danijones98.wordpress.com
    8. 8. Only young people use social mediaIts just for fun (Hello Kickstarter!)It is making us dumb(er). (Hello life companion!)Trinis don’t Tweet. (#Idontthinkso #I4TANDT)HRMATT’s 9th Biennial Conference – May 13th & 14th, 20138
    9. 9. Customers reach has more thantripled – Samsung Galaxy S4 sold outin 3 hours!Ability to share on the moveInexpensive but effective way tocommunicate + with locationmarketingMobiles will soon be payment devicesWhat does this all mean?
    10. 10. HRMATT’s 9th Biennial Conference – May 13th & 14th, 201311“With more than 60% of adults maintaining a socialmedia presence to some extent, social media recruitingplaces you in contact with the largest available pool ofpotential talent. It’s a trend you can’t afford to ignore.” –hirevelocity.com
    11. 11. HRMATT’s 9th Biennial Conference – May 13th & 14th, 201312ActiveJobSeekerUniversityprogramsPassiveJobSeekersReferralsCompaniesBrandBuilding
    12. 12. HRMATT’s 9th Biennial Conference – May 13th & 14th, 201313Resources for Them:• Video resumes• Only resume tools• Personal networks• Blogs• Entrepreneurship
    13. 13. HRMATT’s 9th Biennial Conference – May 13th & 14th, 201314
    14. 14. Your company creates a diverse social mediapresence which potential hires connect with tolearn more about the companyStories about employees, companyachievements, CSR etc. build the “Employerbrand”Links to jobs/ details about vacancies/ info onthe employee package are shared with these“fans/ friends”HRMATT’s 9th Biennial Conference – May 13th & 14th, 201315
    15. 15. HRMATT’s 9th Biennial Conference – May 13th & 14th, 201316
    16. 16. HRMATT’s 9th Biennial Conference – May 13th & 14th, 201317
    17. 17. HRMATT’s 9th Biennial Conference – May 13th & 14th, 201318
    18. 18. Operates in silicon valleyNeed innovative, pioneering talentConstant need to attract employeesBrand is growing – new/ hip but so is Dropbox/Evernote/ etcGen Y and Z want Cool & Passionhttp://www.youtube.com/watch?v=R4vkVHijdQkHRMATT’s 9th Biennial Conference – May 13th & 14th, 201319
    19. 19. HRMATT’s 9th Biennial Conference – May 13th & 14th, 201320
    20. 20.  Start a LinkedIn Page for your company (withpermission) Use your presence to state WHY this is a good place towork Have employees talk: Video/Photo contest “Why It’sgreat to work here” – Use the best videos online Commit to having an online version of EVERY vacancyad so employees can post online. Commit 10% of your advertising budget to online ads(Buy a MOBILE AD and you’ll be a big winner).• Develop a mobile app for your employee benefits (Okthat’s 6 but it’s a dream…)HRMATT’s 9th Biennial Conference – May 13th & 14th, 2013215CHEAPSocialMediaHRIdeaswithBIGROI
    21. 21. Five Quick “Pull” Strategies:• Start an employee blog featuring the work ofemployees that they are passionate about• Showcase your employees doing CSR/ events/activities• Work with your marketing team to build aLinkedIn profile for your company• Get that “employee video” online• Diversify - work with marketing to get yourbrand on as MANY sites as possible!HRMATT’s 9th Biennial Conference – May 13th & 14th, 201322
    22. 22. Capitalize on existing and earned networks toattract job seekers:Employees share job postingsYour LinkedIn network shares job postingsGreater reach than most paid adsEnhanced by online adsMeasurableRewardable….HRMATT’s 9th Biennial Conference – May 13th & 14th, 201323
    23. 23. • Approximatenewspapercirculation inT&T?• # of employees• Averagefacebook fanspp?• Which isgreater?HRMATT’s 9th Biennial Conference – May 13th & 14th, 201324
    24. 24. HRMATT’s 9th Biennial Conference – May 13th & 14th, 201325
    25. 25. 5 quick PUSH tips for socialrecruitmentHave an online application process wherepossible (at LEAST a customizable PDF link)Send the job link to employees with the requestthat they post on social mediaDon’t be afraid to network!Have auto-reply refer applicants to your socialchannels (to build advocacy)HRMATT’s 9th Biennial Conference – May 13th & 14th, 201326
    26. 26. By interacting with your target audience, you notonly present yourself as a transparent company,but also gain insight into the identity andpersonality of potential job candidates.HRMATT’s 9th Biennial Conference – May 13th & 14th, 201327
    27. 27. Ask if they have an online resume/ blogRequest video applications (GREAT for salesjobs)Google them! (for maccoing & verification)Online referral discussionsSKYPE interviews (cut costs)HRMATT’s 9th Biennial Conference – May 13th & 14th, 201328
    28. 28. HRMATT’s 9th Biennial Conference – May 13th & 14th, 201329
    29. 29. • Venting• Viruses• False Info• Political comments• Leaks• Personal/pro clash…• Unofficialspokespersons…HRMATT’s 9th Biennial Conference – May 13th & 14th, 201330
    30. 30. Code of conduct NOT enoughIntroduce the social media policy/ guidelinesSensitize staff on risks/ opportunitiesRemember: Even if It Enrages Your Boss, SocialNet Speech Is Protected (NYT: Jan 21, 2013)Locally reporters, employees and others havelost jobs/ reputations because of social media– but will it hold up in court?HRMATT’s 9th Biennial Conference – May 13th & 14th, 201331
    31. 31. HRMATT’s 9th Biennial Conference – May 13th & 14th, 201332USE SOCIAL AS COMMONGROUND:• Unite employees onissues the company andthey care about• Competitions count(creates GREATrecruitment material)videos, etc• Gen Y talk with Babyboomers
    32. 32. 4Thingsyou can start doingtomorrowHRMATT’s 9th Biennial Conference – May 13th & 14th, 2013 331. Develop a social media strategy for your HR team –simple or grandiose – just have one2. Apply the method I described earlier by working withyour marketing team at LEAST to create a Linked Inprofile for your company3. Take 10% of your recruitment ad budget online (andMEASURE clicks for results use bit.ly or others)4. Create a social media training/ sensitizationprogramme and THEN have a social media policy
    33. 33. • Presentation:http://www.slideshare.net/DanielleJones2• DANIJONES98@gmail.com• Facebook: Danielle A. Jones• Twitter: danijones98• Blog: Communication Questionsdanijones98.wordpress.com
    34. 34. • Facebook still reigns with Teens:http://techcrunch.com/2013/04/10/facebook-still-reigns-supreme-with-teens-but-social-media-interest-dwindling/• http://www.nytimes.com/2013/01/22/technology/employers-social-media-policies-come-under-regulatory-scrutiny.html?pagewanted=all&_r=0HRMATT’s 9th Biennial Conference – May 13th & 14th, 2013© D. Jones – All opinions/content are those of presenter.