Introduction to Social Media for Small Business
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This document provides an introduction to using social media in small business. It discusses how social media is impacting business and not just about tools and technology. It recommends starting with one social media platform like Facebook or Twitter and using tools like Google Alerts to listen to what people are saying. The document also suggests defining goals and connecting with others on social media by participating and doing. It provides examples of social media uses and resources for further learning.
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Introduction to Social Media for Small Business
- 1. Introduction to Using Social Media in Small Business Anne Mims Adrian blog.anneadrian.com aadrian@auburn.edu April 14, 2009
- 2. Where to begin? Pick 1, 2, or 3.
- 3. “Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period.”Sarah Perez of ReadWriteWeb flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/
- 4. Social media is not about the tools & the technology flickr.com/photos/nycarthur/2489426482/
- 5. Social Media Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.en.wikipedia.org/wiki/Social media
- 6. Use a “start page”
- 8. Google Alerts Know what people are sayinggoogle.com/alerts
- 9. Know what people are saying search.twitter.com/ Twitter Searches
- 10. Connect & build relationships
- 11. Go where the people are flickr.com/photos/mcgarry/111003432/
- 12. Try Explore LearnParticipate by DOING flickr.com/photos/aafromaa/3027002824/in/set-72157608631840641/
- 13. Define your goals blog.k1v1n.com/2008/10/defining-freerange-enterprise.html flickr.com/photos/tomoski/2688883653/
- 14. Facebook Account
- 15. Facebook Page
- 16. Facebook Group
- 17. Facebook Lists Divide friends into categories
- 19. Integration of communities Twitter Facebook LinkedIn
- 20. Discussion and examples using social media Sandy Toomers twitter.com/toomerscoffee Heath Cates twitter.com/heathcates
- 21. Google me Anne Adrian blog.anneadrian.com aadrian@auburn.edu Twitter: aafromaa delicious: aafromaa AIM: aafromaa Slideshare: aafromaa Flickr: aafromaa YouTube: aafromaa
- 22. Resources RSS in Plain English, a video introduction to using news readers from Common Craft http://www.commoncraft.com/rss_plain_english Engaging Communities on their on Turf: Secrets of Social networkers http://connect.extension.iastate.edu/p79426457/
- 23. Resources Feeding Frenzy eXtension 30-Minute recording by Beth Raney, connect.extension.iastate.edu/p51525211/ Use a newsreaderblog.aafromaa.com/2007/05/how-to-use-news-reader.html Beginner’s Guide to Social Media in Extension icollaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension
- 24. This work is licensed under the Creative Commons Attribution-Noncommercial 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
Editor's Notes
- Introduction to Using Social Media in Small Business Anne Mims Adrian blog.anneadrian.com aadrian@auburn.edu April 14, 2009 This work is licensed under the Creative Commons Attribution-Noncommercial 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
- You realize that there is a plethora of information available, some that is accurate and some that may not be accurate, but nevertheless you want to keep up.You are true professional, and you don’t want to get caught now knowing your industry, your area of expertise.http://www.flickr.com/photos/rambleon/2384382498/in/set-72157604099911780Attribution-Noncommercial-Share Alike 2.0 GenericShare —Remix — Under the following conditions:Attribution. Noncommercial.