This document provides an introduction to using social media in small business. It discusses how social media is impacting business and not just about tools and technology. It recommends starting with one social media platform like Facebook or Twitter and using tools like Google Alerts to listen to what people are saying. The document also suggests defining goals and connecting with others on social media by participating and doing. It provides examples of social media uses and resources for further learning.

1. Introduction to Using Social Media in Small BusinessAnne Mims Adrianblog.anneadrian.comaadrian@auburn.eduApril 14, 2009

2. Where to begin? Pick 1, 2, or 3.

3. “Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period.”Sarah Perez of ReadWriteWebflickr.com/photos/rambleon/2384382498/in/set-72157604099911780/

4. Social media is not about the tools & the technologyflickr.com/photos/nycarthur/2489426482/

5. Social MediaOnline technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.en.wikipedia.org/wiki/Social media

6. Use a “start page”

7. Listenflickr.com/photos/joyoflife/23724427/

8. Google Alerts Know what people are sayinggoogle.com/alerts

9. Know what people are saying search.twitter.com/Twitter Searches

10. Connect & build relationships

11. Go where the people areflickr.com/photos/mcgarry/111003432/

12. Try Explore LearnParticipate by DOINGflickr.com/photos/aafromaa/3027002824/in/set-72157608631840641/

13. Define your goals blog.k1v1n.com/2008/10/defining-freerange-enterprise.htmlflickr.com/photos/tomoski/2688883653/

14. Facebook Account

15. Facebook Page

16. Facebook Group

17. Facebook ListsDivide friends into categories

18. FacebookAdvertisements

19. Integration of communitiesTwitter Facebook LinkedIn

20. Discussion and examples using social mediaSandy Toomerstwitter.com/toomerscoffeeHeath Catestwitter.com/heathcates

21. Google me Anne Adrianblog.anneadrian.comaadrian@auburn.eduTwitter: aafromaadelicious: aafromaaAIM: aafromaaSlideshare: aafromaaFlickr: aafromaaYouTube: aafromaa

22. ResourcesRSS in Plain English, a video introduction to using news readers from Common Craft http://www.commoncraft.com/rss_plain_englishEngaging Communities on their on Turf: Secrets of Social networkers http://connect.extension.iastate.edu/p79426457/

23. ResourcesFeeding Frenzy eXtension 30-Minute recording by Beth Raney, connect.extension.iastate.edu/p51525211/Use a newsreaderblog.aafromaa.com/2007/05/how-to-use-news-reader.htmlBeginner’s Guide to Social Media in Extensionicollaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension

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