SlideShare a Scribd company logo
Social Media for 
Teachers 
LasseRouhiainen.com
LASSE ROUHIAINEN
LASSE ROUHIAINEN
LASSE ROUHIAINEN
LASSE ROUHIAINEN
LASSE ROUHIAINEN
BIG CHANGES IN 
EDUCATION
LEARNING IS HAPPENING 
EVERYWHERE
Emarketer.com
OUR ATTENTION SPANS ARE 
GETTING SHORTER
11 
BEFORE NOW
"We get paid for 
bringing value to 
the marketplace. 
It takes time to 
bring value to the 
marketplace, but 
we get paid for 
the value, not the 
time.” 
- Jim Rohn
"In 15 Years 
From Now 
Half of US 
Universities 
May Be in 
Bankruptcy.” 
- Clayton 
Christensen
SOCIAL MEDIA WILL HELP 
STUDENTS TO 
- Develop their creative skills 
- Use the latest technology 
- Collaborate and 
communicate with fast speed 
- Develop skills for the future 
(wearable tech, augmented 
reality etc..)
15 
SOCIAL MEDIA WILL 
- Help you to do your job 
better 
- Find interesting content 
- Help students to study better 
- Help students to find jobs
SOCIAL MEDIA 
HELPS 
STUDENTS TO 
BE MORE 
ENGAGED
HOW UNIVERSITIES 
USE SOCIAL MEDIA
onlineuniversities.com
onlineuniversities.com
TEACHERS 
ASKS 
QUESTIONS 
ABOUT 
STUDENTS 
GOALS OF THE 
COURSE
STUDENTS 
SHARE THEIR 
GOALS AND 
COMMITMENTS 
WITH OTHER 
STUDENTS
BIGGEST SOCIAL 
MEDIA SITES
quicksprout.com
quicksprout.com
quicksprout.com
quicksprout.com
LasseRouhiainen.com
SOCIAL MEDIA 
IN FINLAND
MANY ENTREPRENEURS USE 
SOCIAL MEDIA IN FINLAND 
… But they need to 
go abroad or buy 
international courses 
to discover latest 
social media 
strategies
SOCIAL MEDIA CRISIS 
MANAGEMENT
RECOMMENDED 
LINKEDIN GROUPS 
FOR PROFESSORS
WHATSAPP 
MARKETING & 
VIDEO MARKETING
MARKET RESEARCH 
TOOLS
NOW
NOW
NOW
NOW
NOW
NOW
ONLINE REPUTATION 
MANAGEMENT 
TOOLS
NOW
NOW
NOW
NOW
VIDEO MARKETING 
TOOLS
YOUTUBE AUDIO LIBRARY 
youtube.com/audioli 
brary
YOUTUBE EDITOR 
youtube.com/ 
editor
OTHER USEFUL 
TOOLS
Hootsuite.com 
- Popular tool to follow and 
manage Twitter, Facebook 
and LinkedIn and other 
social media sites 
HOOTSUITE
drive.google.com 
- Allows you to share and 
update documents with 
your team members. 
GOOGLE DRIVE
Dropbox.com 
- a free service that lets you 
bring your photos, docs, 
and videos anywhere and 
share them easily. 
DROPBOX
GOOGLE HANGOUT ON AIR 
google.com/+/learnmore/hangouts/ 
- Broadcast to the world for 
free
HOW STUDENTS 
CAN LEVERAGE 
SOCIAL MEDIA
-Get involved 
- Protect your privacy 
- Protect your reputation 
- Keep it friendly 
- Follow the rules 
http://www.uws.edu.au/webservices/join_the_conversation/social_media_information_for_students
LINKEDIN FOR STUDENTS 
- Improve your personal 
branding 
- Promote your skillset and 
knowledge 
- Engage with students in 
other universities using 
LinkedIn groups 
- Build valuable contacts 
abroad
THANK YOU 
Lasse Rouhiainen 
Twitter: @lasseweb20 
LinkedIn: www.linkedin.com/in/lasserouhiainen 
www.lasserouhiainen.com/socialmediaforteachers

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