The Sinners & Saints of Social (retail version)Tara Hunt
I'll be giving a shorter version of this presentation at the Raymark Retailers luncheon in New York next week, but I wanted to post it earlier. It's the culmination of much of my recent work and research. Let me know if you have more examples (or better ones) and if I missed anything.
Real Lessons in Working with Digital Influencers - SXSW 2015 WorkshopTara Hunt
This is my four-hour workshop I gave at SXSW 2015.
The workbook that accompanies it will definitely help you make sense of this! Email me at tara.hunt@totem.tc to get a copy of the workbook. (the lead generation form isn't working here)
Benjamin Spiegel's presentation on Social Media Analytics during ClickZ Toron...Benjamin Spiegel
Benjamin Spiegel's presentation on Social Media Analytics during ClickZ Canada - #CZLTO #BSSM - Covering bad measurements, social media APIs, facebook, twitter, search, data visualization and real time analytics.
This presentation defines social media monitoring, describe four use cases, explains how social media monitoring works, and identifies tools that can help you monitor social media. This was originally presented as a 15-minute Genius Lab at the 2016 ACPA conference in Montreal, CA.
PR: how to use storytelling to make the jump from owned to earned mediaFINN
Smaller newsrooms and stricter positionings in the media landschape today make it harder to get media wins with "spray and pray" press releases. On the other hand, there are more opportunities than ever for organizations and brands that can add value to the specific segments that media target.
In this webinar @FINNbe explores how brands can create a "lean" PR and content marketing programme that will predictably and repeatably generate positive media coverage.
The key is to rely on quality sources and to use tried and tested storytelling techniques.
The Sinners & Saints of Social (retail version)Tara Hunt
I'll be giving a shorter version of this presentation at the Raymark Retailers luncheon in New York next week, but I wanted to post it earlier. It's the culmination of much of my recent work and research. Let me know if you have more examples (or better ones) and if I missed anything.
Real Lessons in Working with Digital Influencers - SXSW 2015 WorkshopTara Hunt
This is my four-hour workshop I gave at SXSW 2015.
The workbook that accompanies it will definitely help you make sense of this! Email me at tara.hunt@totem.tc to get a copy of the workbook. (the lead generation form isn't working here)
Benjamin Spiegel's presentation on Social Media Analytics during ClickZ Toron...Benjamin Spiegel
Benjamin Spiegel's presentation on Social Media Analytics during ClickZ Canada - #CZLTO #BSSM - Covering bad measurements, social media APIs, facebook, twitter, search, data visualization and real time analytics.
This presentation defines social media monitoring, describe four use cases, explains how social media monitoring works, and identifies tools that can help you monitor social media. This was originally presented as a 15-minute Genius Lab at the 2016 ACPA conference in Montreal, CA.
PR: how to use storytelling to make the jump from owned to earned mediaFINN
Smaller newsrooms and stricter positionings in the media landschape today make it harder to get media wins with "spray and pray" press releases. On the other hand, there are more opportunities than ever for organizations and brands that can add value to the specific segments that media target.
In this webinar @FINNbe explores how brands can create a "lean" PR and content marketing programme that will predictably and repeatably generate positive media coverage.
The key is to rely on quality sources and to use tried and tested storytelling techniques.
I'm hardly an expert on internet safety, but I am a dad, and I worry about this stuff a lot. Plus, I'm a serious internet nerd. I put this deck together to present at my kids' school. I've got a few tips in it that might help folks who haven't turned their nerdosity to 11.
Tips include:
How to use Google to 'listen' for potential bullying, risky behavior or other information you need to know.
A few apps I've found helpful.
Why filtering software doesn't work.
This is NOT parenting advice!!!! It's a set of things any adult can use. What you do with it is your own business.
Work Smarter, Not Harder - Tips & Tools to Manage Your Social PlatformsKersten Anderson, MBA
In this session, Kersten shows the tools you can use to create, automate, and maintain your social media across platforms. Creating raving fans does not need to consume your time, use these cost effective tools and strategies to effectively utilize your time, money, and get results.
Originally shared at Tulsa TechFest 2015 #TTF2015
60% of beauty and fashion brands are employing influencer marketing; there are several reasons for its popularity, including cost, authenticity, trust and reach. Here are 4 tips for successful influencer marketing in the beauty industry, and 3 caveats to be aware of. Presented at Innocos Digital 2016 in Los Angeles.
What defines success in social media? How can you ensure success across different social media platforms, countries and cultures? This document sets out We Are Social's best practice guide to strategic social media marketing, outlining our 10 core steps to enduring brand engagement. It also contains an overview of our 8-step framework for planning powerful social media strategies. This version is fully updated, with the latest stats and thinking for 2014.
Millennials are the target of many myths and statistics, but when it comes to their choices in beauty and sustainable products, it's important to contextualize their lifestyle, needs, aspirations and overall frame of marketing before developing strategies to market to them distinctly from boomers and Gen X. Shared at the Sustainable Cosmetics Summit New York in May 2017. #SCSNA17
This presentation is an introduction to the web 2.0 environment. It is not designed to be all encompassing, but to inspire interaction from attendees to address specific needs for their organization. I'm not presenting to listen to myself, I'm there to help!
5 Tips to Start Your Social Selling JourneyMOI Global
Social Selling. It’s just the latest buzz phrase, right? Just cold calling, by another channel and another trendy new name…
Or is it?
Today, when over 70% of your buyer’s journey could be over before they even contemplate talking to your sales team, social selling, with its emphasis on engagement and conversation, can get your sales people back into the sales cycle, sooner.
Here are some top tips to get you started.
I'm hardly an expert on internet safety, but I am a dad, and I worry about this stuff a lot. Plus, I'm a serious internet nerd. I put this deck together to present at my kids' school. I've got a few tips in it that might help folks who haven't turned their nerdosity to 11.
Tips include:
How to use Google to 'listen' for potential bullying, risky behavior or other information you need to know.
A few apps I've found helpful.
Why filtering software doesn't work.
This is NOT parenting advice!!!! It's a set of things any adult can use. What you do with it is your own business.
Work Smarter, Not Harder - Tips & Tools to Manage Your Social PlatformsKersten Anderson, MBA
In this session, Kersten shows the tools you can use to create, automate, and maintain your social media across platforms. Creating raving fans does not need to consume your time, use these cost effective tools and strategies to effectively utilize your time, money, and get results.
Originally shared at Tulsa TechFest 2015 #TTF2015
60% of beauty and fashion brands are employing influencer marketing; there are several reasons for its popularity, including cost, authenticity, trust and reach. Here are 4 tips for successful influencer marketing in the beauty industry, and 3 caveats to be aware of. Presented at Innocos Digital 2016 in Los Angeles.
What defines success in social media? How can you ensure success across different social media platforms, countries and cultures? This document sets out We Are Social's best practice guide to strategic social media marketing, outlining our 10 core steps to enduring brand engagement. It also contains an overview of our 8-step framework for planning powerful social media strategies. This version is fully updated, with the latest stats and thinking for 2014.
Millennials are the target of many myths and statistics, but when it comes to their choices in beauty and sustainable products, it's important to contextualize their lifestyle, needs, aspirations and overall frame of marketing before developing strategies to market to them distinctly from boomers and Gen X. Shared at the Sustainable Cosmetics Summit New York in May 2017. #SCSNA17
This presentation is an introduction to the web 2.0 environment. It is not designed to be all encompassing, but to inspire interaction from attendees to address specific needs for their organization. I'm not presenting to listen to myself, I'm there to help!
5 Tips to Start Your Social Selling JourneyMOI Global
Social Selling. It’s just the latest buzz phrase, right? Just cold calling, by another channel and another trendy new name…
Or is it?
Today, when over 70% of your buyer’s journey could be over before they even contemplate talking to your sales team, social selling, with its emphasis on engagement and conversation, can get your sales people back into the sales cycle, sooner.
Here are some top tips to get you started.
SOLOMO Community Workshop: Growing Your Small Business with Social MediaBerea College
This presentation, designed by Lisa Vaughn, Owner of Gladiator Law Marketing LLC supports the Berea College Entrepreneurship for the Public Good 2013 Summer Institute coaching small business owners in Berea / Madison County Kentucky and small business owners in the Kentucky River Area Development District.
Social Media Strategy for Athletic DirectorsMason Waters
With sports cancelled, now is THE time for Athletic Directors to refine and elevate their department's social media strategy.
Go through this deck to learn must-have basics.
If you're interested in learning more or in a consulting relationship, send me a message!
Or you can email info@thesocialmediacoach.net.
This three hour social media seminar was given to the Androscoggin County Chamber of Commerce. It covers the basics of where social media came from, how your website and email list fits, and how to use social media for your small business or nonprofit.
On March 1, the Community Foundation of Sarasota County attended the North Port Art Association's "Where Art Meets Community," an evening gathering of nonprofits staff, board members and others in the community. Presented by Susie Bowie.
Who is genuine and who is just painting a pretty picture? With these key points, you can sniff out the real side of a company’s culture to discover who is telling the truth and who is just painting a pretty picture…
Read the full blog: https://www.psychopps.com/pages/9699-6-ways-to-discover-what-a-company-s-culture-is-really-about
Visit us online: www.PsychOpps.com
Social Media for Publishers was part of a live webinar for O'Reilly Media's Tools of Change event in February 2009 in NYC. Plan on attending - http://toc.oreilly.com
Helpful Tips, Tools, Resources & Success Stories for non-profit organizations who use social media to promote their nonprofit events, projects and organizations.
Similar to How to engage your social media followers. (20)
Interactive Concepts Nairobi Stock Exchange Social Media Research_2013japie swanepoel
We analysed all the companies on the #NSE in order to determine how active they are on social media. This is the 3rd year we have produced such a report.
A process server is a authorized person for delivering legal documents, such as summons, complaints, subpoenas, and other court papers, to peoples involved in legal proceedings.
Presentation by Jared Jageler, David Adler, Noelia Duchovny, and Evan Herrnstadt, analysts in CBO’s Microeconomic Studies and Health Analysis Divisions, at the Association of Environmental and Resource Economists Summer Conference.
Understanding the Challenges of Street ChildrenSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
This session provides a comprehensive overview of the latest updates to the Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards (commonly known as the Uniform Guidance) outlined in the 2 CFR 200.
With a focus on the 2024 revisions issued by the Office of Management and Budget (OMB), participants will gain insight into the key changes affecting federal grant recipients. The session will delve into critical regulatory updates, providing attendees with the knowledge and tools necessary to navigate and comply with the evolving landscape of federal grant management.
Learning Objectives:
- Understand the rationale behind the 2024 updates to the Uniform Guidance outlined in 2 CFR 200, and their implications for federal grant recipients.
- Identify the key changes and revisions introduced by the Office of Management and Budget (OMB) in the 2024 edition of 2 CFR 200.
- Gain proficiency in applying the updated regulations to ensure compliance with federal grant requirements and avoid potential audit findings.
- Develop strategies for effectively implementing the new guidelines within the grant management processes of their respective organizations, fostering efficiency and accountability in federal grant administration.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
What is the point of small housing associations.pptxPaul Smith
Given the small scale of housing associations and their relative high cost per home what is the point of them and how do we justify their continued existance
ZGB - The Role of Generative AI in Government transformation.pdfSaeed Al Dhaheri
This keynote was presented during the the 7th edition of the UAE Hackathon 2024. It highlights the role of AI and Generative AI in addressing government transformation to achieve zero government bureaucracy
30. WHAT IS ENGAGEMENT?
▸total Facebook likes? NO
▸number of twitter or
instagram followers? NO
▸number of people who
visit your web site? NO
31. WHAT IS ENGAGEMENT?
▸total Facebook likes? NO
▸number of twitter or
instagram followers? NO
▸number of people who
visit your web site? NO
▸number of email
subscribers? NO
32. WHAT IS ENGAGEMENT?
▸total Facebook likes? NO
▸number of twitter or
instagram followers? NO
▸number of people who
visit your web site? NO
▸number of email
subscribers? NO
▸it is INTERACTION.
33. WHAT IS ENGAGEMENT?
▸total Facebook likes? NO
▸number of twitter or
instagram followers? NO
▸number of people who
visit your web site? NO
▸number of email
subscribers? NO
▸it is INTERACTION.
▸SM is about a
CONVERSATION
34. WHAT IS ENGAGEMENT?
▸total Facebook likes? NO
▸number of twitter or
instagram followers? NO
▸number of people who
visit your web site? NO
▸number of email
subscribers? NO
▸it is INTERACTION.
▸SM is about a
CONVERSATION
35. WHAT IS ENGAGEMENT?
▸total Facebook likes? NO
▸number of twitter or
instagram followers? NO
▸number of people who
visit your web site? NO
▸number of email
subscribers? NO
▸it is INTERACTION.
▸SM is about a
CONVERSATION
ZERO
LIKES
36. WHAT IS ENGAGEMENT?
▸total Facebook likes? NO
▸number of twitter or
instagram followers? NO
▸number of people who
visit your web site? NO
▸number of email
subscribers? NO
▸it is INTERACTION.
▸SM is about a
CONVERSATION
ZERO
LIKES
ZERO
COMMENTS
37. WHAT IS ENGAGEMENT?
▸total Facebook likes? NO
▸number of twitter or
instagram followers? NO
▸number of people who
visit your web site? NO
▸number of email
subscribers? NO
▸it is INTERACTION.
▸SM is about a
CONVERSATION
ZERO
LIKES
ZERO
SHARES
ZERO
COMMENTS
49. SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
50. SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
51. SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
▸ create awareness: news, events,
messages, campaigns?
52. SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
▸ create awareness: news, events,
messages, campaigns?
▸ communicate with your existing
fans, followers, community?
53. SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
▸ create awareness: news, events,
messages, campaigns?
▸ communicate with your existing
fans, followers, community?
▸ SOCIAL MEDIA IS ABOUT A
CONVERSATION
54. SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
▸ create awareness: news, events,
messages, campaigns?
▸ communicate with your existing
fans, followers, community?
▸ SOCIAL MEDIA IS ABOUT A
CONVERSATION
▸ Print, radio, TV & outdoor can
create excitement, awareness,
news, etc.
55. SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
▸ create awareness: news, events,
messages, campaigns?
▸ communicate with your existing
fans, followers, community?
▸ SOCIAL MEDIA IS ABOUT A
CONVERSATION
▸ Print, radio, TV & outdoor can
create excitement, awareness,
news, etc.
▸ ONLY SM can create two-way
interaction.
56. SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
▸ create awareness: news, events,
messages, campaigns?
▸ communicate with your existing
fans, followers, community?
▸ SOCIAL MEDIA IS ABOUT A
CONVERSATION
▸ Print, radio, TV & outdoor can
create excitement, awareness,
news, etc.
▸ ONLY SM can create two-way
interaction.
▸ every action you take on social
media should be aimed at
creating interaction.
57. SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
▸ create awareness: news, events,
messages, campaigns?
▸ communicate with your existing
fans, followers, community?
▸ SOCIAL MEDIA IS ABOUT A
CONVERSATION
▸ Print, radio, TV & outdoor can
create excitement, awareness,
news, etc.
▸ ONLY SM can create two-way
interaction.
▸ every action you take on social
media should be aimed at
creating interaction.
▸ likes, shares, comments,
retweets, views, regrammes.
71. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS
NOT ENGAGING.
72. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS
NOT ENGAGING.
YOU’RE HANGING OUT
IN THE WRONG PLACES.
73. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS
NOT ENGAGING.
YOU’RE HANGING OUT
IN THE WRONG PLACES.
YOUR “FANS” AREN’T
REALLY YOUR FANS.
79. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS
NOT ENGAGING.
80. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS
NOT ENGAGING.
YOU’RE HANGING OUT
IN THE WRONG PLACES.
81. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS
NOT ENGAGING.
YOU’RE HANGING OUT
IN THE WRONG PLACES.
YOUR “FANS” AREN’T
REALLY YOUR FANS.
82. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS
NOT ENGAGING.
YOU’RE HANGING OUT
IN THE WRONG PLACES.
YOU ARE
NOT
RELEVANT.
YOUR “FANS” AREN’T
REALLY YOUR FANS.
83. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS
NOT ENGAGING.
YOU’RE HANGING OUT
IN THE WRONG PLACES.
YOU ARE
NOT
RELEVANT.
YOUR “FANS” AREN’T
REALLY YOUR FANS.
YOUR OFFER /
MESSAGE IS
NOT APPEALING
TO YOUR BASE
85. MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
86. MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
87. MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
88. MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
2. interact with influencers.
89. MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
2. interact with influencers.
90. MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
2. interact with influencers.
91. MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
2. interact with influencers.
3. create events.
92. MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.
93. MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.
5. determine whether you are
where you want to be.
94. MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.
5. determine whether you are
where you want to be.
6. are you relevant? ask if you are
unsure?
95. MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.
5. determine whether you are
where you want to be.
6. are you relevant? ask if you are
unsure?
7. put a content strategy in place.
96. MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.
5. determine whether you are
where you want to be.
6. are you relevant? ask if you are
unsure?
7. put a content strategy in place.
8. follow with an action plan
97. MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.
5. determine whether you are
where you want to be.
6. are you relevant? ask if you are
unsure?
7. put a content strategy in place.
8. follow with an action plan
9. be critical about every piece
of content you wish to post.
98. MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.
5. determine whether you are
where you want to be.
6. are you relevant? ask if you are
unsure?
7. put a content strategy in place.
8. follow with an action plan
9. be critical about every piece
of content you wish to post.
10.create content with which
your users will WANT TO
ENGAGE!