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social media 23 FEBRUARY_KLEINMOND.pptx
This document provides an overview of a social media masterclass covering topics such as the benefits of social media for business, content strategy, engagement metrics, and tools for planning, scheduling, and analyzing social media activities. It discusses setting up profiles and pages on platforms like Facebook, Instagram, Twitter, LinkedIn and YouTube. Key aspects covered include creating content calendars, using hashtags and images effectively, running ads, and ensuring content is tailored for specific audiences and platforms. The document emphasizes regularly analyzing engagement and stopping ineffective strategies in favor of what generates results.
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social media 23 FEBRUARY_KLEINMOND.pptx
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- 4. THE WHY? Generate leads/ sales Build brand equity Position services Create awareness Drive traffic to your online platforms Tell your story TRUST ENGAGEMEN T
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- 9. NEW BUSINESS / SALES INFORM CRM MARKETING PROMOTE RECRUIT NEWS what doyou wish to accomplish? A goal withou t a plan is just a WISH!
- 10. Creating your contentcalendar
- 11. Creating content calendars •Plan your content at least a month in advance. • Ensure that it is in sync with your other communications initiatives / messages. • Base your content on pre- defined pillars /storylines. • In your calendar have text, images, gifts, videos, links.
- 12. Creating content calendars •Don’t duplicate across FB, Twitter and Instagram • Ensure that images are correctly sized for each platform. • Plan which posts to boost and what the budget will be. • Utilise all the various aspects of the platforms: stories, carousal, video, slideshows, etc.
- 13. Creating content calendars •Get your team’s buy-in / approval • Create designs in advance. • Schedule posts where possible. • Be flexible wrt changes / updates.
- 14. ENGAGEMENT RATE ‣ Above1% engagement rate:good; ‣ 0.5%-0.99%: average; ‣ Below 0.5% engagement likely means that you need to realign your messages to that of your audience's expectations and in the process attract more compelling and engaging messages from your community members.
- 16. What is MetaBusiness Suite? Meta Business Suite is a one-stop shop where you can manage all of your marketing and advertising activities on Facebook and Instagram. It centralises tools that help you connect with your customers on all apps and get better business results.
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- 24. Stories and Reels Reelsare served to a wide public audience, and browsing reels is a great way to discover new creators. On the other hand, stories are only served to a creator's followers or friends. Format: Stories can have short videos, like reels but can also include things like photos and boomerangs.
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- 35. WhatsApp Groups: TheGolden Rules • Always keep to the purpose of the group! Don’t share irrelevant messages about other topics. • Do not spam the group! • Don’t be offended if others leave. Not everyone wants the same information. • Do politely excuse yourself before you leave a group. • Post your message in one single chunk of text, don’t post every word or sentence in a new message. • Do not have one-on-one conversations in the group. Switch to private messages. • Do not post in any group between 21:00 and 07:00 unless it is an all-out emergency. • The group is not a political platform (unless you have specifically set it up for this purpose) No arguing, no heated opinions, no fear mongering, no hyped up drama, no fake news. Check your sources before you share. • Never EVER use a group to berate someone else or air grievances. If you have an issue address it one on one with the relevant person. • Don’t add random people to a close-knit group. • Always ask someone if you may add them before you add them. • Don’t send data-insensitive messages. No-one wants their last 3GB used up on uninvited memes. • When the group has served its purpose (the hike is over) delete it.
- 36. If you arenot sure, ask yourself these three questions before you post: 1. Is this relevant? 2. Is this necessary? 3. Is this a good time to post?
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- 41. POSTS ➡ Keep itshort ➡ Add pics ➡ Add videos ➡ Avoid FWD ➡ Verify facts / statements
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- 44. • Have rules/ guidelines. • Shared admin roles. • Stick to those. • Remind people. • Open group or closed group or BOTH? Admin duties
- 47. Showcase your productsand services in a mobile storefront and group similar items into collections to simplify the shopping experience for your customers. Share your entire catalog or links to specific items with new and existing customers on WhatsApp, Facebook, and Instagram—all from within the app. Simplify your order management and streamline the shopping experience for your customers, so they can easily choose items from your catalog to send as a single message. Announce promotions, special offers and new inventory to multiple customers at the same time.
- 50. How to besuccessful with instagram for Business
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- 52. ‣ STEP 1:Download and launch the app Download the Instagram app for iOS from the App Store, Android from Google Play store or Windows Phone from the Windows Phone Store. Once the app is installed on your mobile phone, tap to open it. ‣ STEP 2: Let us know who you are Tap Sign Up, then enter your email address and tap Next, or tap Log in with Facebook to sign up with your Facebook account. ‣ STEP 3: Set up a free business profile Within the app, find Settings, then scroll down to Switch to business account. When you have a business account, you can add pertinent business information such as opening hours, a business address or a phone number. Create a Business Profile ‣ STEP 4: Post and follow users Start posting content you'd like to see in your feed using relevant hashtags and start following similar accounts. INSTAGRAM SET-UP: THE STEPS
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- 54. Adopt a’ Tribe’Mentality ๏Uncover Niche Hashtags ๏ Look Toward Your Own Customers ๏ Make Your Activity Count INSTAGRAM: KEY POINTS
- 55. ๏ Publish Goal-DrivenContent ๏ Craft Your Brand’s Narrative ๏ Show Off Your Products ๏ Engage With Influencers ๏ Tap into the Power of Instagram Ads INSTAGRAM: KEY POINTS
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- 62. Still unsure aboutYouTube 28 million 25,3 million 2.514 billion 61.4% 50 / 50
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- 64. Benefits of aYouTube Channel
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- 68. When you setyour video as a Premiere, you and viewers can watch it together at the same time. A public watch page gets created and shows a countdown to the start of your video. When your video starts, you can interact with viewers in live chat and comments.
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- 70. 6,44 MILLION SA USERSOVER 18 IN JAN 22
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- 79. QUESTIONS: • Where doesyour audience reside • Do you sell online? • Do you get referrals online? • How do people contact you?
- 85. How to besuccessful with Twitter for Business 353m 2.85m
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- 88. SETTING UP YOURTWITTER FOR BUSINESS ACCOUNT
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- 92. BUT WAIT, THERE’SMORE!
- 93. TWITTER FOR BUSINESS:ESSENTIALS tiny url correct size images hashtag tag @mentio n keep it short use pics
- 94. TWITTER FOR BUSINESS:TOOLS tweetd eck sproutso cial hootsuit e
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- 97. Your page: ➡ Choosinga logo and cover photo ➡ Filling out your LinkedIn profile ➡ Jobs ➡ People Content strategy: ➡ Question-based content ➡ Articles and industry-specific posts ➡ Resources and case studies ➡ Event coverage ➡ Employee showcases ➡ Culture-centric content SETTING UP YOUR LI PAGE
- 98. NB for engagement: ➡Get your employees involved ➡ Prioritize video content ➡ Come up with a consistent content calendar ➡ Stay tuned for opportunities to connect ➡ Understand your analytics SETTING UP YOUR LI PAGE
- 99. Creating your contentcalendar
- 100. #hashtag basics • Theyalways start with # but they won’t work if you use spaces, punctuation or symbols. • Make sure your accounts are public. Otherwise, the hashtagged content you write won’t be seen by any non-followers. • Don’t string too many words together. The best hashtags tend to be relatively short and easy to remember. • Use relevant and specific hashtags. If it is too obscure, it will be hard to find and it won’t likely be used by other social media users. • Limit the number of hashtags you use. More isn’t always better. It actually looks spammy. • Use niche hashtags. (longtail)
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- 109. Analytics • Analyse asoften as you can. • Weekly highlights • Monthly in detail • Look at: • growth • engagement • ads’ results
- 110. Analytics • Stop doingwhat is not generating results. • Do more of what works. • Look at other brands to see what they do that works well. • Don’t be scared to experiment!
- 111. Tools to helpyou • Planning • Scheduling • Management • Hashtag generator • Design
- 112. Tools to helpyou • monday.com • hootsuite.com • tweetdeck.com • Hashtag generator https://inflact.com/tools/instagram-hashtag-generator/ • canva.com
- 113. essential #socialmedia notes offers & shops Neverstop checking your analytics respond quickly create events stick to a plan advertise content to suit the platform content to suit the audience video engage exclusive content / offers connect online with offline links to your accounts
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