This document provides 5 tips for better and more effective social media use from Bruce Floyd, a social media specialist. The tips are: 1) Quit playing hide and seek by promoting your social media accounts, 2) Make your website more social through social sharing and commenting, 3) Make time for social media by scheduling check ins twice a day, 4) Give fans nudges with calls to action and questions, and 5) Understand EdgeRank, Facebook's algorithm for determining post relevancy.
Writers, how do you get the word out about your books, podcasts, ebooks on social media? It's hard enough to find time to write! Authors need social media to promote published work and work in progress. Think of your social media strategy for writers in 3 simple steps.
Content Jam 2015: How to Start (and maintain!) a Blog That Doesn't Stink by K...Orbit Media Studios
Want to start a blog? Awesome! Blogs are not just a way to win new readers, customers, and supporters for your organization. But make no mistake, while blogs are easy and fun to start, they are tough to maintain.
How do you get started, and more importantly, how do you keep your blog's content engaging and effective?
Key takeaways:
Choosing the right blog platform for you
Developing a basic content strategy
Feeding the content beast: coming up with new post ideas.
SREE SREENIVASAN: Fostering Brand Loyalty Through High-Trust Social Media Eng...techsytalk
Social media is a mighty medium to connect and deepen your relationship with your audience, but ONLY if you learn the art of engagement. In this session we bring to you one of the most sought after social media authorities, the former Chief Digital Officer of NYC and The Metropolitan Museum of Art - Sree Sreenivasan - to give us an abridged blueprint on digital and social media strategy to implement immediately with your event teams.
These are slides for a workshop on how copy editors can use Twitter. Related links here: http://stevebuttry.wordpress.com/2014/03/21/twutorial-for-copy-editors-links-slides-and-tweets/
Melody Kramer on the Digital Life of Fresh AirEric Athas
Fresh Air (@nprfreshair) Associate Producer Melody Kramer (@mkramer) presented to public radio stations as part of NPR Digital Services training. Participants live-tweeted her presentation.
Writers, how do you get the word out about your books, podcasts, ebooks on social media? It's hard enough to find time to write! Authors need social media to promote published work and work in progress. Think of your social media strategy for writers in 3 simple steps.
Content Jam 2015: How to Start (and maintain!) a Blog That Doesn't Stink by K...Orbit Media Studios
Want to start a blog? Awesome! Blogs are not just a way to win new readers, customers, and supporters for your organization. But make no mistake, while blogs are easy and fun to start, they are tough to maintain.
How do you get started, and more importantly, how do you keep your blog's content engaging and effective?
Key takeaways:
Choosing the right blog platform for you
Developing a basic content strategy
Feeding the content beast: coming up with new post ideas.
SREE SREENIVASAN: Fostering Brand Loyalty Through High-Trust Social Media Eng...techsytalk
Social media is a mighty medium to connect and deepen your relationship with your audience, but ONLY if you learn the art of engagement. In this session we bring to you one of the most sought after social media authorities, the former Chief Digital Officer of NYC and The Metropolitan Museum of Art - Sree Sreenivasan - to give us an abridged blueprint on digital and social media strategy to implement immediately with your event teams.
These are slides for a workshop on how copy editors can use Twitter. Related links here: http://stevebuttry.wordpress.com/2014/03/21/twutorial-for-copy-editors-links-slides-and-tweets/
Melody Kramer on the Digital Life of Fresh AirEric Athas
Fresh Air (@nprfreshair) Associate Producer Melody Kramer (@mkramer) presented to public radio stations as part of NPR Digital Services training. Participants live-tweeted her presentation.
Our Secret Arsenal: StumbleUpon, Reddit and DiggAmy Vernon
Everyone talks about Facebook, Twitter, Tumblr and Pinterest. But Digg, Reddit and StumbleUpon have been around for longer than all but Facebook and have driven gazillions of page views to blogs, videos and images around the web. Here's why you shouldn't forget these networks and how to be a good citizen.
An overview of Twitter, Twitter functionality, Apps, ways to leverage, case studies and tasks. The basics of what you need to know if you wanna use Twitter in your social media marketing efforts.
FOMO Case Studies the virtual edition 2020-presentFOMO Creator
In 2020 + 2021 I have generated FOMO for:
* virtual conferences
* digital challenges
* monthly networking events
* monthly webinars
I have even generated FOMO for business owners that have a product or a service that they would like to generate more publicity and sales on.
Want to know more? Check out my case study and if you have any further questions, connect with me on LinkedIn and ask me for further details. I'll see you there!!
So you're a journalist on social media, but not so sure you're taking the right approach? This session offers tactics and tips to improve your comfort on social media, establish your brand, encourage audience engagement, and measure how well your social media efforts are working over time.
A collection of the statistics and overall impact my FOMO Creating has had on conferences in the UK, Republic of Ireland and Europe. FOMO is the Fear of Missing Out and I am able to tweet on average 1200 a day, create 136 Instagram stories on average; conduct Live Interviews on Instagram, Twitter and Facebook and create mini blog posts on the fly and publish them on LinkedIn (average 10 posts a day).
Take a look at my case study for the finer details for some of my clients.
Collaboration and Tales of Digital Culture from the Social@Scale summit by Sp...Tara Hunt
It’s been 10 years since the Web 2.0 conference launched 2004. We were talking MySpace back then as the behemoth, but there were plenty of emerging social tools: Flickr, Delicious, Blogs, Wikis. And I was a beta tester a few years later on a platform called TWTTR that would go on to become the engine of revolutions around the world. I knew it would be big when we experienced our first ‘twitter quake’.
We’re now in an age where it’s pretty much a given that every business needs a social presence. To not have one would be as ludicrous as not having a webpage…or a phone number even. [A stat about the adoption of online - spending, etc]
Year after year, the technology advances. Today, 30% of the world (and 56% of Americans AND Canadians) are on smart phones and that is growing by 20% each year. MySpace was left in Facebook’s wake years ago and who knows what tomorrow’s hot new platform will be.
And as the technology advances, I get really excited, but I also get really worried. Because the technology is moving quickly, but the culture is not. Or, to be clear, there IS a culture - or rather multiple cultures - that have grown and been catalyzed through the democratization of the web, but not everyone understands what is really going on here:
The web isn’t about the tools or the technology, it is about the culture.
There are 5 new rules for Digital Culture:
1. There is no mass.
2. Listening is more valuable than talking
3. When you see a parade, get in front of it!
4. Trust is the most valuable currency. To earn AND give.
5. Invest in the long term.
I gave this on June 3, 2014, in Toronto, ON, Canada at the Social@Scale Summit hosted by Air Canada, organized by Sprinklr
A really concise and action oriented guide to using twitter more effectively targeted at novice users, particularly media folk by someone who has done A LOT of twitter training.
How to create FOMO on Social Media for your business at #SharingSocial and ot...FOMO Creator
This talk was first delivered on Thursday 13th February for the #SharingSocial #London Meetup community. It offers 8 different tips on how to create FOMO for your business at live events.
Our Secret Arsenal: StumbleUpon, Reddit and DiggAmy Vernon
Everyone talks about Facebook, Twitter, Tumblr and Pinterest. But Digg, Reddit and StumbleUpon have been around for longer than all but Facebook and have driven gazillions of page views to blogs, videos and images around the web. Here's why you shouldn't forget these networks and how to be a good citizen.
An overview of Twitter, Twitter functionality, Apps, ways to leverage, case studies and tasks. The basics of what you need to know if you wanna use Twitter in your social media marketing efforts.
FOMO Case Studies the virtual edition 2020-presentFOMO Creator
In 2020 + 2021 I have generated FOMO for:
* virtual conferences
* digital challenges
* monthly networking events
* monthly webinars
I have even generated FOMO for business owners that have a product or a service that they would like to generate more publicity and sales on.
Want to know more? Check out my case study and if you have any further questions, connect with me on LinkedIn and ask me for further details. I'll see you there!!
So you're a journalist on social media, but not so sure you're taking the right approach? This session offers tactics and tips to improve your comfort on social media, establish your brand, encourage audience engagement, and measure how well your social media efforts are working over time.
A collection of the statistics and overall impact my FOMO Creating has had on conferences in the UK, Republic of Ireland and Europe. FOMO is the Fear of Missing Out and I am able to tweet on average 1200 a day, create 136 Instagram stories on average; conduct Live Interviews on Instagram, Twitter and Facebook and create mini blog posts on the fly and publish them on LinkedIn (average 10 posts a day).
Take a look at my case study for the finer details for some of my clients.
Collaboration and Tales of Digital Culture from the Social@Scale summit by Sp...Tara Hunt
It’s been 10 years since the Web 2.0 conference launched 2004. We were talking MySpace back then as the behemoth, but there were plenty of emerging social tools: Flickr, Delicious, Blogs, Wikis. And I was a beta tester a few years later on a platform called TWTTR that would go on to become the engine of revolutions around the world. I knew it would be big when we experienced our first ‘twitter quake’.
We’re now in an age where it’s pretty much a given that every business needs a social presence. To not have one would be as ludicrous as not having a webpage…or a phone number even. [A stat about the adoption of online - spending, etc]
Year after year, the technology advances. Today, 30% of the world (and 56% of Americans AND Canadians) are on smart phones and that is growing by 20% each year. MySpace was left in Facebook’s wake years ago and who knows what tomorrow’s hot new platform will be.
And as the technology advances, I get really excited, but I also get really worried. Because the technology is moving quickly, but the culture is not. Or, to be clear, there IS a culture - or rather multiple cultures - that have grown and been catalyzed through the democratization of the web, but not everyone understands what is really going on here:
The web isn’t about the tools or the technology, it is about the culture.
There are 5 new rules for Digital Culture:
1. There is no mass.
2. Listening is more valuable than talking
3. When you see a parade, get in front of it!
4. Trust is the most valuable currency. To earn AND give.
5. Invest in the long term.
I gave this on June 3, 2014, in Toronto, ON, Canada at the Social@Scale Summit hosted by Air Canada, organized by Sprinklr
A really concise and action oriented guide to using twitter more effectively targeted at novice users, particularly media folk by someone who has done A LOT of twitter training.
How to create FOMO on Social Media for your business at #SharingSocial and ot...FOMO Creator
This talk was first delivered on Thursday 13th February for the #SharingSocial #London Meetup community. It offers 8 different tips on how to create FOMO for your business at live events.
Profitable Prospecting with Social MediaMaura Neill
What does real estate marketing look like in today’s world? Marketing for clients and lead generation have changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
- Develop an online brand that expresses who you are and helps you maintain a consistent online presence.
- Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable.
- Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing.
How to make your shit pop on the internet, for non-profits, activists, and organizers.
Some stuff clearly copped from the good people at Upworthy.
Also, I'm sorry that Slideshare broke my typography and my GIFs. You'll have to see it in person one day.
Find out more and get involved with Join In at http://www.joininuk.org/
== About The Guide ==
Social media and local sport clubs were made for each other. You can update people on club news, while your members can keep the ‘social’ side going when they’re not in the clubhouse.
And of course, social media gives you a perfect opportunity to promote your Join In event.
This guide offers some quick ideas for attracting people to your event using Facebook and Twitter – two of the most widely-used networks in the UK.
(And if you’re completely new to social media, we’ll point you in the right direction for getting started.)
You’ll even find some ready-to-go Facebook posts and tweets to add to your profiles.
== About Join In ==
On 18/19th August 2012, Join In will encourage the nation to head down to where it starts for every great champion: their local sports club. Find out more at http://www.joininuk.org/
Social Media for Bloggers - Em Cortez- #CDOBlogWorkshop organized by the CDOBloggers, Inc. last November 29 at Jia Cha Cafe, Divisoria Arcade, Cagayan de Oro.
2. HOW I ENDED UP HERE
The Bruce Floyd Story
Loosely based on “Mountain, Get Out of My Way - The Montel Williams Story”.
3. HOW I ENDED UP HERE
The Bruce Floyd Story
Loosely based on “Mountain, Get Out of My Way - The Montel Williams Story”.
4. DOING MORE WITH LESS
5 tips for better, more effective
social media use
5. WHO IS THIS GUY?
• I’m Bruce Floyd
• SocialMedia Specialist for the
University of Florida
• Been tweeting since November
2007
• I’ve
been known to wear a
mask
10. TIP ONE
Quit playing ‘hide and seek’
•Do you have a newsletter? Use it!
•Include your social media accounts.
•Include an active link!
•Encourage recipients to follow + share with
others.
•Look for free official logos on their websites.
12. TIP TWO
Make your website more social
• Good: Add social media callout
icons
• Better: Add social share buttons
• Best: Use
social commenting for
news/blogs
13. TIP TWO
Make your website more social
• CalloutIcons: Official icons for the social media
accounts you use.
• Makes people accessing your site aware of your official
presence on social media.
• Ifthey’re at your site, they’re already showing interest in
you. Take advantage!
14. TIP TWO
Make your website more social
• Add social share buttons to your
site
• It gives your visitors a quick/
easy opportunity to tell their
friends about you!
• Great for sites with blog posts!
• Easy to do! Use AddThis.com or
ShareThis.com
15. TIP TWO
Make your website more social
• Social commenting for news / blog
pages
• Like sharing, with a boost
• Keeps the people on your site, but
shares the discussion on Facebook,
so their friends discover your site.
• Example: LATimes.com
• Code at developers.facebook.com
17. TIP THREE
Make Time for Social Media
• Social media platforms don’t have the same
requirements as a text or phone call.
• That said, we don’t want to forget to check
our accounts and respond reasonably.
• Schedule an appointment to check accounts
twice a day
18. TIP THREE
Make Time for Social Media
• Work on social for 20-30 minutes at that
time, then shut it down.
• Bonus: Use SocialMention.com and search for
discussions about your org once a day.
20. TIP FOUR
Give your fans a nudge in the right direction
• Which elicits a better response?
• This is a photo.
• What do you think about this photo?
21. TIP FOUR
Give your fans a nudge in the right direction
People are motivated by calls to action.
If you want your fans to comment on Facebook,
post a question!
A good question to ask your fans:
What content would you like to see?
22. TIP FOUR
Give your fans a nudge in the right direction
On Twitter, if you have something you want
shared, add “Please RT”.
Retweets mean increased reach!
Just don’t overdo it, ok?
25. Question:
What percentage of your Facebook fans actually
see your posts on their news feed, on average?
Answer:
On average, only 16%
26. TIP FIVE
Understand the mystery of EdgeRank
What is EdgeRank?
•EdgeRank is an algorithm. (Boo, math!)
•Facebook uses it to determine post relevancy.
27. TIP FIVE
Understand the mystery of EdgeRank
Welcome to my nightmare, folks. Source: EdgeRankChecker.com
28. TIP FIVE
Understand the mystery of EdgeRank
EdgeRankChecker.com
•Determines best post types
•Gives average time decay
•Makes overall
recommendations
•Inexpensive