SlideShare a Scribd company logo
social media for
publishers
Understanding disaggregation,
distribution, social software,
and the way we are moving in
media consumption                chris brogan
                                 president
                                 New Marketing Labs
social
media
chris brogan
this is my head.
i look mostly like this.
this is who’s talking.
landscape   what are all the tools and how do they relate?
strategy    once you know the goals, what comes next?
actions     what do you do first, next, etc?
costs       i’m not going to pay a lot for this muffler
q&a         i just wanted to keep putting things on this list




                (by the way, imperfection
                trumps precision now)
landscape   what are all the tools and how do they relate?
landscape   we are the most atomized culture ever
blogs   http://www.ckwebb.com
blogs   http://www.booksonthenightstand.com
blogs   http://journal.neilgaiman.com
facebook
facebook
facebook
facebook
twitter
twitter
twitter
twitter
twitter
twitter
twitter
twitter search   http://search.twitter.com
twitter search   http://search.twitter.com
twitter search   http://search.twitter.com
twitter search   http://search.twitter.com
youtube   video for books? who knew?
youtube   video for books? who knew?
linkedin   for business professionals
linkedin   for business professionals
elsewhere   the other places to check out
elsewhere   the other places to check out
elsewhere   the other places to check out
strategy   strategy is the diet.
homebase - blogs rule
           outposts - twitter, facebook, where else?
           video trailers?
           extended content, giveaways
           unique experiences - capture them
           fish where the fish are
           put everything on paper
strategy   listening is the new marketing
actions   what should we do next?
listening   set up a listening station
outposts   set up presence on several sites
imagine   you’re in the information exchange business
community   activate the people who are passionate
costs   $$$$$ Really Expensive $$$$$
questions?
this is where I can be
really helpful.
chris brogan
chris@chrisbrogan.com
www.chrisbrogan.com

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