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Sociality social media master class
This document provides an overview of social media best practices and strategies. It discusses 12 key principles for social media and focuses on platforms like Facebook, Twitter, Instagram and LinkedIn. For each platform, it covers engagement tactics, content planning, advertising and analytics. Additional topics include storytelling, influencer marketing, online tools and the importance of a consistent omnichannel strategy across all social networks and a brand's website. The goal is to generate leads, build the brand, drive awareness and traffic through social media.
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Sociality social media master class
- 1. SOCIAL MEDIA MASTERCLASS 2019 japie swanepoel @japies
- 2. INTRO SOCIAL MEDIA: 12KEY PRINCIPLES FACEBOOK: ENGAGEMENT FACEBOOK: CONTENT PLANNING FACEBOOK: ADS TWITTER INSTAGRAM LINKEDIN STORYTELLING ANALYSIS AGENDA
- 3. THE WHY? Generate leads Build brand equity Position services Create awareness Drivetraffic to your online platforms
- 5. Online in Namibia ▪ 797,027Internet users in Dec 2018 ▪ 2.65 m mobile subscribers
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- 9. WHY IS ENGAGEMENTSO IMPORTANT? ▸ what do you wish to achieve with your social media? ▸ create a community? ▸ create awareness: news, events, messages, campaigns? ▸ communicate with your existing fans, followers, community? ▸ Print, TV, radio, outdoor can create awareness, excitement, news. ▸ Only SM can generate a CONVERSATION: 2-way interaction ▸ every action you take should be aimed at interaction ▸ likes, shares, comments, views, retweets, regrammes.
- 10. Ask Challenge Poll Tag Acknowledge & respond Reward Becreative Check your analytics HOW TO CREATE ENGAGEMENT
- 11. ENGAGEMENT RATE Above 1%engagement rate:good; 0.5%-0.99%: average; Below 0.5% engagement likely means that you need to realign your messages to that of your audience's expectations and in the process attract more compelling and engaging messages from your community members.
- 12. Creating content calendars •Plan your content at least a month in advance. • Ensure that it is in sync with your other communications initiatives / messages. • Base your content on pre- defined pillars /storylines. • In your calendar have text, images, gifts, videos, links.
- 13. Creating content calendars •Don’t duplicate across FB, Twitter and Instagram • Ensure that images are correctly sized for each platform. • Plan which posts to boost and what the budget will be. • Utilise all the various aspects of the platforms: stories, carousal, video, slideshows, etc.
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- 16. 1. decide whatyou wish to accomplish: ‣ more likes, followers, views ‣ promote a specific campaign on the platform ‣ promote a web site ‣ generate leads ‣ promote a product 2. decide which platforms to utilise 3. identify target market demographics: age, gender, location, existing followers? 4. budget: daily, monthly, total campaign 5. measure: analytics, web traffic, short links SOCIAL MEDIA AD ESSENTIALS
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- 22. SETTING UP YOURTWITTER FOR BUSINESS ACCOUNT
- 23. TWITTER FOR BUSINESS:ESSENTIALS tiny url correct size images hashtag tag @mention keep it short use pics
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- 26. TWITTER FOR BUSINESS:TOOLS tweetdecksproutsocial hootsuite
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- 29. ‣ STEP 1:Download and launch the app Download the Instagram app for iOS from the App Store, Android from Google Play store or Windows Phone from the Windows Phone Store. Once the app is installed on your mobile phone, tap to open it. ‣ STEP 2: Let us know who you are Tap Sign Up, then enter your email address and tap Next, or tap Log in with Facebook to sign up with your Facebook account. ‣ STEP 3: Set up a free business profile Within the app, find Settings, then scroll down to Switch to business account. When you have a business account, you can add pertinent business information such as opening hours, a business address or a phone number. Create a Business Profile ‣ STEP 4: Post and follow users Start posting content you'd like to see in your feed using relevant hashtags and start following similar accounts. Go to Instagram to get started. INSTAGRAM: THE STEPS
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- 31. Adopt a’ Tribe’Mentality ๏Uncover Niche Hashtags ๏ Look Toward Your Own Customers ๏ Make Your Activity Count INSTAGRAM: KEY POINTS
- 32. ๏ Publish Goal-DrivenContent ๏ Craft Your Brand’s Narrative ๏ Show Off Your Products ๏ Engage With Influencers ๏ Tap into the Power of Instagram Ads INSTAGRAM: KEY POINTS
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- 35. Your page: Choosing alogo and cover photo Filling out your LinkedIn profile Jobs People NB for engagement: Get your employees involved Prioritize video content Come up with a consistent content calendar Stay tuned for opportunities to connect Understand your analytics SETTING UP YOUR LI PAGE
- 36. Content strategy: Question-based content Articlesand industry-specific posts Resources and case studies Event coverage Employee showcases Culture-centric content SETTING UP YOUR LI PAGE
- 38. ๏ Know youraudience. ๏ Brand storytelling in action. ๏ Use content from your community. ๏ Give back. ๏ Stand up for something you believe in. Key Points
- 39. •Long Facebook video •FacebookLIVE •Instagrids •Curate user-generated content on Instagram •Create a short video or boomerang on Instagram •tell Instagram Stories •tell Facebook Stories •Always a attach images to your tweets Applications
- 40. •Spread your own hashtags •Tapinto a trending hashtag •Create a YouTube channel or playlist •Use an infographic •Create a SlideShare presentation Applications
- 41. Analytics • Analyse asoften as you can. • Weekly highlights • Monthly in detail • Look at: • growth • engagement • ads’ results
- 42. Analytics • Stop doingwhat is not generating results. • Do more of what works. • Look at other brands to see what they do that works well. • Don’t be scared to experiment!
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- 51. The right influencercan reach your target audience, build trust, and drive engagement. They create original, engaging content. They won’t be keen to follow a template advertising style provided by your brand. So, it’s critical to work only with social media influencers whose vision aligns with your own. influencersIn the US, people who have bought something based on influencer recommendation: • FB: 25% • Twitter: 29% • Instagram: 34 %
- 52. Three Types ofSocial Media Influencers: • General Influencer: 1m+, celebs: most $$ • Industry Influencer: chefs, sports figures and beauty gurus> less $$ but still costly • Micro-Influencer: well known in niche categories, considered experts to be extremely trusted and tend to have the most genuine engagement with their followers. influencersIMPORTANT CONSIDERATIONS • Know your audience • Know their interests • Your influencer budget • Likes / follows: does not matter so much • Engagement more important • The key is trust. • Values in line with yours. • Consistency is key. • Be careful of overexposure: sponsorship saturation • Relevance • Reach
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- 54. WEB SITE NB’S ๏up to date ๏ easy to use ๏ easy to maintain ๏ works on mobile (HTML5) ๏ latest style / layout / features ๏ SEO
- 55. GOOGLE SEARCH ANDDISPLAY News sites, blogs, travel sites Apps: phones and tablets YouTube Gmail
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- 58. essential #socialmedia notes Faceboo koffers Never stop checking your analytics respond quickly create events stick to a plan advertise content to suit the platform content to suit the audience video engage exclusive content / offers connect online with offline links to your accounts
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