SlideShare a Scribd company logo
20
 THINGS I BET YOU
 DONʼT KNOW
 ABOUT
 SOCIAL MEDIA.
I DONʼT CARE
IF YOU DO INVEST IN SOCIAL
MEDIA I JUST HAVE 20 THINGS
FOR THOSE WHO DO.
THINGS CAME OUT OF MY AGENCYʼS KNOW HOW,
MANAGING MORE THAN 200K FANS DAILY,
HAVING LAUNCHED MORE THAN 40 APPS
FOR MORE THAN 15 BRANDS, AND OBVIOUSLY MY
PASSION FOR METRICS.
SHALL WE?
EDGERANK




1.
EDGERANK




1.   EDGERANK IS FOR FACEBOOK
     WHAT PAGERANK IS FOR GOOGLE.
INTERNAL LINKS SEEM
 TO GAIN MORE REACH
 THAN EXTERNAL LINKS.




2. *MEANING THAT: WHEN HAVING A PRESS RELEASE TO
   ANNOUNCE PREFER A FACEBOOK NOTE RATHER THAN A
   LINK TO YOUR WEBSITE IN ORDER TO REACH MORE PEOPLE.
MULTIMEDIA CONTENT SEEMS
3.   TO GAIN MORE REACH THAN
     SIMPLE TEXT!
1-0
FACEBOOK VIDEOS VS YOUTUBE VIDEOS.
THE OVERALL RESPONSE RATE OF A PAGE
 SERIOUSLY AFFECTS ITʼS TOTAL REACH.
VS & WEEKEND POSTS
DO RAISE MORE SHAREABILITY THAN
    OTHER TYPES OF CONTENT.




6.    *USING A VS CONCEPT WE ACQUIRED
      MORE THAN 15.000 FANS IN 36 HOURS!
(SADLY) POSTS DURING THE WEEKENDS
  HAVE MORE INTERACTION THAN THE
             AVERAGE.




7.         *SOURCE: DANZARELLA.COM
(SADLY) POSTS DURING THE WEEKENDS
  HAVE MORE INTERACTION THAN THE
             AVERAGE.




7.         *SOURCE: DANZARELLA.COM
(SADLY) 3PM BASED ON OUR METRICS IS
THE BEST TIME TO POST ON WEEKDAYS.




8.
FEMALE 25-34 IS THE MOST ACTIVE
 AUDIENCE ON FACEBOOK WHEN
  INTERACTING WITH BRANDS.




9.
THE AVERAGE USER HAS 130 FRIENDS.
  THE AVERAGE GREEK USER HAS
          220 FRIENDS.




10.
LESS THAN 20% OF YOUR FANS VISIT
  YOUR PAGE MORE THAN ONCE!




11.
DID YOU KNOW THAT YOU CAN TRACK
 YOUR WEBSITEʼS URLS POPULARITY
          WITH FACEBOOK
     INSIGHTS FOR WEBSITES?




12.
DID YOU KNOW THAT LESS THAN 30% OF
YOUR FANS ACTUALLY GET YOUR POSTS
       ON THEIR NEWSFEEDS?




13.                    *CHECK YOUR INSIGHTS :)
DID YOU KNOW THAT FACEBOOK HAS
    PROMOTION GUIDELINES WITH
LIMITATIONS FOR RUNNING CONTESTS
               LIKE:




14.
DID YOU KNOW THAT FACEBOOK HAS
    PROMOTION GUIDELINES WITH
LIMITATIONS FOR RUNNING CONTESTS
               LIKE:
          TAG YOURSELF, WRITE STH TO OUR
          WALL, LIKE THIS COMMENT,
          SUGGEST TO FRIENDS, UPLOAD A
          PHOTO, LIKE THIS PAGE ETC?




14.
DID YOU KNOW THAT FACEBOOK HAS
    PROMOTION GUIDELINES WITH
LIMITATIONS FOR RUNNING CONTESTS
               LIKE:
          TAG YOURSELF, WRITE STH TO OUR
          WALL, LIKE THIS COMMENT,
          SUGGEST TO FRIENDS, UPLOAD A
          PHOTO, LIKE THIS PAGE ETC?


          NO? SHIT..

14.
THERE IS A FACEBOOK REPORT CALLED
  “RESPONDER PROFILES” WHERE YOU
CAN GET INSIGHTS LIKE WHAT THE USERS
   THAT CLICK YOUR ADS LOVE TO EAT,
  WHAT MUSIC THEY LISTEN OR WHATʼS
        THEIR FAVORITE MOVIE!




15.
DID YOU KNOW THAT FACEBOOK ADS
PLATFORM DOES NOT HAVE A STANDARD CPC?




16.            *TIP: HAVING A GOOD TARGETED
               AD MAY LOWER YOUR CPC!
DO YOU KNOW THAT THEREʼS MORE BESIDES FACEBOOK?




17.              YOUTUBE IS 2ND THE LARGEST
                 SEARCH ENGINE AFTER GOOGLE.
                 BIGGER THAN BING OR YAHOO!
DO YOU KNOW THAT
SLIDESHARE IS THE YOUTUBE
    OF PRESENTATIONS?




18.      PAYING 250E MONTHLY CAN
         GET YOU UNLIMITED LEAD ADS
         ON YOUR CONTENT.
DID YOU KNOW THAT LINKEDIN
HAS MORE THAN 22OK USERS
        IN GREECE?




19.
         LINKEDIN ALSO HAS A GREAT
         ADVERTISING PLATFORM WITH
         ADVANCED BEHAVIORAL
         TARGETING FEATURES. GO RUN
         A CAMPAIGN!
DID YOU KNOW THAT KNOWING ALL THE
ABOVE TOOLS/PLATFORMS/MECHANICS
 DOESNʼT MAKE ME SUITABLE TO RUN
   YOUR BRAND ON SOCIAL MEDIA?




20.
ITʼS ALL ABOUT ALL THE
DID YOU KNOW THAT KNOWING
       COMMUNICATION
ABOVE TOOLS/PLATFORMS/MECHANICS
 DOESNʼT MAKE ME SUITABLE TO RUN
     IT ALWAYS WAS. ALWAYS WILL BE.
  YOUR BRAND ON SOCIAL MEDIA?




20.
THANK YOU!
Contact me @                               Photo credits @
http://twitter.com/vareloglou              http://www.flickr.com/photos/thomashawk/4390134441
http://aboutseo.gr                         http://www.flickr.com/photos/andrepipa/3342903920/
http://mindworks.gr                        http://www.flickr.com/photos/batiks/5044564412
http://slideshare.net/giorgos.vareloglou   http://www.flickr.com/photos/vitor_schietti/841449815
giorgos@mindworks.gr                       http://www.flickr.com/photos/filmingilman/85702173/
                                           http://www.flickr.com/photos/intherough/5067098977/
                                           http://www.flickr.com/photos/radzio/372381798/
                                           http://www.flickr.com/photos/colorblindpicaso/2721954475/
                                           http://www.flickr.com/photos/brokenarc/572887507/
                                           http://www.flickr.com/photos/umjanedoan/496656416/

More Related Content

What's hot

Leveraging Social Media - Strategies & Tactics - PostRank
Leveraging Social Media - Strategies & Tactics - PostRankLeveraging Social Media - Strategies & Tactics - PostRank
Leveraging Social Media - Strategies & Tactics - PostRank
Ilya Grigorik
 
February 20th, 2013 BASPUG Meeting
February 20th, 2013 BASPUG MeetingFebruary 20th, 2013 BASPUG Meeting
February 20th, 2013 BASPUG Meeting
Boston Area SharePoint Users Group
 
Internet Camp Director
Internet Camp DirectorInternet Camp Director
Internet Camp Director
Travis Allison
 
New On Google+? Follow These Tips...
New On Google+? Follow These Tips...New On Google+? Follow These Tips...
New On Google+? Follow These Tips...
Digital Business Academy
 
PubCon NOLA Online Marketing Tools
PubCon NOLA Online Marketing Tools PubCon NOLA Online Marketing Tools
PubCon NOLA Online Marketing Tools
Ashley Segura
 
Week 4 Digital Overload and Privacy Summer 2013 HUM140
Week 4 Digital Overload and Privacy Summer 2013 HUM140Week 4 Digital Overload and Privacy Summer 2013 HUM140
Week 4 Digital Overload and Privacy Summer 2013 HUM140
Ray Brannon
 
Kusursuz perfect-backlink
Kusursuz perfect-backlinkKusursuz perfect-backlink
Kusursuz perfect-backlink
Sutoro Naruto
 
BASPUG Meeting deck from 7/11/12
BASPUG Meeting deck from 7/11/12BASPUG Meeting deck from 7/11/12
BASPUG Meeting deck from 7/11/12
Boston Area SharePoint Users Group
 
Airline use of social media
Airline use of social mediaAirline use of social media
Airline use of social media
hvassk
 
What's So Scary About Social Software?
What's So Scary About Social Software?What's So Scary About Social Software?
What's So Scary About Social Software?
Beth Gallaway
 
SOCIAL MEDIA MARKETING - Overview and Case Studies (2008)
SOCIAL MEDIA MARKETING - Overview and Case Studies (2008)SOCIAL MEDIA MARKETING - Overview and Case Studies (2008)
SOCIAL MEDIA MARKETING - Overview and Case Studies (2008)
Jim Robinson
 
Twitter 2
Twitter 2Twitter 2
Twitter 2
thewebdivision
 
2/9/11 Boston Area SharePoint Users Group Meeting
2/9/11 Boston Area SharePoint Users Group Meeting2/9/11 Boston Area SharePoint Users Group Meeting
2/9/11 Boston Area SharePoint Users Group Meeting
Boston Area SharePoint Users Group
 
Whuffie Can Buy Me Love
Whuffie Can Buy Me LoveWhuffie Can Buy Me Love
Whuffie Can Buy Me Love
Tara Hunt
 
Il mio primo www introduzione
Il mio primo www introduzioneIl mio primo www introduzione
Il mio primo www introduzione
Gianleandro Catania
 
Geekgirl Meetup: Hur man startar en startup
Geekgirl Meetup: Hur man startar en startupGeekgirl Meetup: Hur man startar en startup
Geekgirl Meetup: Hur man startar en startup
Annika Lidne
 
Boykin link-building-after-penguin
Boykin link-building-after-penguinBoykin link-building-after-penguin
Boykin link-building-after-penguin
Barry Schwartz
 
Don\'t Be A Twit
Don\'t Be A TwitDon\'t Be A Twit
Don\'t Be A Twit
Samantha McCain
 
Social Media for PR Students
Social Media for PR StudentsSocial Media for PR Students
Social Media for PR Students
Atticus Rominger
 

What's hot (19)

Leveraging Social Media - Strategies & Tactics - PostRank
Leveraging Social Media - Strategies & Tactics - PostRankLeveraging Social Media - Strategies & Tactics - PostRank
Leveraging Social Media - Strategies & Tactics - PostRank
 
February 20th, 2013 BASPUG Meeting
February 20th, 2013 BASPUG MeetingFebruary 20th, 2013 BASPUG Meeting
February 20th, 2013 BASPUG Meeting
 
Internet Camp Director
Internet Camp DirectorInternet Camp Director
Internet Camp Director
 
New On Google+? Follow These Tips...
New On Google+? Follow These Tips...New On Google+? Follow These Tips...
New On Google+? Follow These Tips...
 
PubCon NOLA Online Marketing Tools
PubCon NOLA Online Marketing Tools PubCon NOLA Online Marketing Tools
PubCon NOLA Online Marketing Tools
 
Week 4 Digital Overload and Privacy Summer 2013 HUM140
Week 4 Digital Overload and Privacy Summer 2013 HUM140Week 4 Digital Overload and Privacy Summer 2013 HUM140
Week 4 Digital Overload and Privacy Summer 2013 HUM140
 
Kusursuz perfect-backlink
Kusursuz perfect-backlinkKusursuz perfect-backlink
Kusursuz perfect-backlink
 
BASPUG Meeting deck from 7/11/12
BASPUG Meeting deck from 7/11/12BASPUG Meeting deck from 7/11/12
BASPUG Meeting deck from 7/11/12
 
Airline use of social media
Airline use of social mediaAirline use of social media
Airline use of social media
 
What's So Scary About Social Software?
What's So Scary About Social Software?What's So Scary About Social Software?
What's So Scary About Social Software?
 
SOCIAL MEDIA MARKETING - Overview and Case Studies (2008)
SOCIAL MEDIA MARKETING - Overview and Case Studies (2008)SOCIAL MEDIA MARKETING - Overview and Case Studies (2008)
SOCIAL MEDIA MARKETING - Overview and Case Studies (2008)
 
Twitter 2
Twitter 2Twitter 2
Twitter 2
 
2/9/11 Boston Area SharePoint Users Group Meeting
2/9/11 Boston Area SharePoint Users Group Meeting2/9/11 Boston Area SharePoint Users Group Meeting
2/9/11 Boston Area SharePoint Users Group Meeting
 
Whuffie Can Buy Me Love
Whuffie Can Buy Me LoveWhuffie Can Buy Me Love
Whuffie Can Buy Me Love
 
Il mio primo www introduzione
Il mio primo www introduzioneIl mio primo www introduzione
Il mio primo www introduzione
 
Geekgirl Meetup: Hur man startar en startup
Geekgirl Meetup: Hur man startar en startupGeekgirl Meetup: Hur man startar en startup
Geekgirl Meetup: Hur man startar en startup
 
Boykin link-building-after-penguin
Boykin link-building-after-penguinBoykin link-building-after-penguin
Boykin link-building-after-penguin
 
Don\'t Be A Twit
Don\'t Be A TwitDon\'t Be A Twit
Don\'t Be A Twit
 
Social Media for PR Students
Social Media for PR StudentsSocial Media for PR Students
Social Media for PR Students
 

Viewers also liked

Did You Know Ppt
Did You Know PptDid You Know Ppt
Did You Know Ppt
fbrown180
 
Did you know....
Did you know....Did you know....
Did you know....
Udara Seneviratne
 
Top 30 Sports Teams on Facebook
Top 30 Sports Teams on FacebookTop 30 Sports Teams on Facebook
Top 30 Sports Teams on Facebook
Activ8Social
 
20 Things 20-Year-Olds Don’t Get
20 Things 20-Year-Olds Don’t Get20 Things 20-Year-Olds Don’t Get
20 Things 20-Year-Olds Don’t Get
Intuit Inc.
 
Simple past
Simple pastSimple past
Simple past
tczb
 
Past tense what did you do yesterday
Past tense what did you do yesterdayPast tense what did you do yesterday
Past tense what did you do yesterday
teachermarcelo
 
Six Habits of SOCIAL Entrepreneurs
Six Habits of SOCIAL EntrepreneursSix Habits of SOCIAL Entrepreneurs
Six Habits of SOCIAL Entrepreneurs
Charles Tsai
 
Guinnes World Records 2017
Guinnes World Records 2017Guinnes World Records 2017
Guinnes World Records 2017
maditabalnco
 
Irregular verbs
Irregular verbsIrregular verbs
Irregular verbs
ihsan
 
Sample Lesson Plan on Past Simple Tense
Sample Lesson Plan on Past Simple TenseSample Lesson Plan on Past Simple Tense
Sample Lesson Plan on Past Simple Tense
Md. Abdul Kader
 
Irregular verb presentation
Irregular verb presentationIrregular verb presentation
Irregular verb presentation
frankbarbrie
 
Simple Past Tense Be
Simple Past Tense BeSimple Past Tense Be
The Ultimate Guide to Startup Marketing
The Ultimate Guide to Startup MarketingThe Ultimate Guide to Startup Marketing
The Ultimate Guide to Startup Marketing
Onboardly
 
Past simple tense
Past simple tensePast simple tense
Past simple tense
margie66
 
The Past Simple ppt
The Past Simple pptThe Past Simple ppt
The Past Simple ppt
Laura Pérez
 
PAST SIMPLE POWER POINT
PAST SIMPLE POWER POINTPAST SIMPLE POWER POINT
PAST SIMPLE POWER POINT
iguerendiain
 
10 Ice Breaker Games - How to get to know your office
10 Ice Breaker Games - How to get to know your office10 Ice Breaker Games - How to get to know your office
10 Ice Breaker Games - How to get to know your office
Elodie A.
 
11 Facts You Probably Didn't Know About Pasta
11 Facts You Probably Didn't Know About Pasta11 Facts You Probably Didn't Know About Pasta
11 Facts You Probably Didn't Know About Pasta
Jodie Harper
 
Mini lesson on past tense simple
Mini lesson on past tense simpleMini lesson on past tense simple
Mini lesson on past tense simple
paulbradigan
 
Storytelling in 2014
Storytelling in 2014Storytelling in 2014
Storytelling in 2014
Gary Vaynerchuk
 

Viewers also liked (20)

Did You Know Ppt
Did You Know PptDid You Know Ppt
Did You Know Ppt
 
Did you know....
Did you know....Did you know....
Did you know....
 
Top 30 Sports Teams on Facebook
Top 30 Sports Teams on FacebookTop 30 Sports Teams on Facebook
Top 30 Sports Teams on Facebook
 
20 Things 20-Year-Olds Don’t Get
20 Things 20-Year-Olds Don’t Get20 Things 20-Year-Olds Don’t Get
20 Things 20-Year-Olds Don’t Get
 
Simple past
Simple pastSimple past
Simple past
 
Past tense what did you do yesterday
Past tense what did you do yesterdayPast tense what did you do yesterday
Past tense what did you do yesterday
 
Six Habits of SOCIAL Entrepreneurs
Six Habits of SOCIAL EntrepreneursSix Habits of SOCIAL Entrepreneurs
Six Habits of SOCIAL Entrepreneurs
 
Guinnes World Records 2017
Guinnes World Records 2017Guinnes World Records 2017
Guinnes World Records 2017
 
Irregular verbs
Irregular verbsIrregular verbs
Irregular verbs
 
Sample Lesson Plan on Past Simple Tense
Sample Lesson Plan on Past Simple TenseSample Lesson Plan on Past Simple Tense
Sample Lesson Plan on Past Simple Tense
 
Irregular verb presentation
Irregular verb presentationIrregular verb presentation
Irregular verb presentation
 
Simple Past Tense Be
Simple Past Tense BeSimple Past Tense Be
Simple Past Tense Be
 
The Ultimate Guide to Startup Marketing
The Ultimate Guide to Startup MarketingThe Ultimate Guide to Startup Marketing
The Ultimate Guide to Startup Marketing
 
Past simple tense
Past simple tensePast simple tense
Past simple tense
 
The Past Simple ppt
The Past Simple pptThe Past Simple ppt
The Past Simple ppt
 
PAST SIMPLE POWER POINT
PAST SIMPLE POWER POINTPAST SIMPLE POWER POINT
PAST SIMPLE POWER POINT
 
10 Ice Breaker Games - How to get to know your office
10 Ice Breaker Games - How to get to know your office10 Ice Breaker Games - How to get to know your office
10 Ice Breaker Games - How to get to know your office
 
11 Facts You Probably Didn't Know About Pasta
11 Facts You Probably Didn't Know About Pasta11 Facts You Probably Didn't Know About Pasta
11 Facts You Probably Didn't Know About Pasta
 
Mini lesson on past tense simple
Mini lesson on past tense simpleMini lesson on past tense simple
Mini lesson on past tense simple
 
Storytelling in 2014
Storytelling in 2014Storytelling in 2014
Storytelling in 2014
 

Similar to 20 things i bet you dont know about social media @ SMC11_ath

Social Media Optimization for Business 2013
Social Media Optimization for Business 2013Social Media Optimization for Business 2013
Social Media Optimization for Business 2013
Jay Feitlinger
 
Online marketing
Online marketingOnline marketing
Online marketing
Deb Brown
 
MFEA 2014 - The Best 25 Ideas for Online Marketing
MFEA 2014 - The Best 25 Ideas for Online MarketingMFEA 2014 - The Best 25 Ideas for Online Marketing
MFEA 2014 - The Best 25 Ideas for Online Marketing
Saffire
 
Gfwccommunicationsandpublicrelationsjune2014mc 140606190101-phpapp01
Gfwccommunicationsandpublicrelationsjune2014mc 140606190101-phpapp01Gfwccommunicationsandpublicrelationsjune2014mc 140606190101-phpapp01
Gfwccommunicationsandpublicrelationsjune2014mc 140606190101-phpapp01
pat farmer
 
FFEA 2014 - Top 25 New Ideas For Online Marketing
FFEA 2014 - Top 25 New Ideas For Online MarketingFFEA 2014 - Top 25 New Ideas For Online Marketing
FFEA 2014 - Top 25 New Ideas For Online Marketing
Saffire
 
Facebook Engagement - 5 Ways to Boost Your EdgeRank Scores
Facebook Engagement - 5 Ways to Boost Your EdgeRank ScoresFacebook Engagement - 5 Ways to Boost Your EdgeRank Scores
Facebook Engagement - 5 Ways to Boost Your EdgeRank Scores
SnapApp
 
Online marketing
Online marketingOnline marketing
Online marketing
Deb Brown
 
10 things you should know, but no one ever told you - 2009 version
10 things you should know, but no one ever told you - 2009 version10 things you should know, but no one ever told you - 2009 version
10 things you should know, but no one ever told you - 2009 version
Evan Van Lissum
 
Dave Facebook
Dave FacebookDave Facebook
Dave Facebook
Eric Michalsen
 
Dave Facebook
Dave FacebookDave Facebook
Dave Facebook
Straight North
 
FVCP :: Facebook
FVCP :: FacebookFVCP :: Facebook
FVCP :: Facebook
Eric Michalsen
 
Social Media @MiamiUniversity
Social Media @MiamiUniversity Social Media @MiamiUniversity
Social Media @MiamiUniversity
Russ Shirley
 
Top 40 Fan Pages on Facebook Revealed
Top 40 Fan Pages on Facebook RevealedTop 40 Fan Pages on Facebook Revealed
Top 40 Fan Pages on Facebook Revealed
theKbuzz
 
No elevators day 2017Social Media guide
No elevators day 2017Social Media guide No elevators day 2017Social Media guide
No elevators day 2017Social Media guide
International Sport and Culture Association (ISCA)
 
MI Social Media & Prevention: Getting Started
MI Social Media & Prevention: Getting StartedMI Social Media & Prevention: Getting Started
MI Social Media & Prevention: Getting Started
LaDonna Coy
 
Social Media Success in 2014!
Social Media Success in 2014!Social Media Success in 2014!
Social Media Success in 2014!
Sally Cevasco
 
Brands, content and relationships with a London teen audience.
Brands, content and relationships with a London teen audience.Brands, content and relationships with a London teen audience.
Brands, content and relationships with a London teen audience.
Krowd London
 
Princes trust
Princes trustPrinces trust
Princes trust
Jon Payne
 
Sports and Social Media, Practical Advice
Sports and Social Media, Practical AdviceSports and Social Media, Practical Advice
Sports and Social Media, Practical Advice
John Duffy
 
IDEP Tourism Social Media Workshop
IDEP Tourism Social Media WorkshopIDEP Tourism Social Media Workshop
IDEP Tourism Social Media Workshop
Michael David
 

Similar to 20 things i bet you dont know about social media @ SMC11_ath (20)

Social Media Optimization for Business 2013
Social Media Optimization for Business 2013Social Media Optimization for Business 2013
Social Media Optimization for Business 2013
 
Online marketing
Online marketingOnline marketing
Online marketing
 
MFEA 2014 - The Best 25 Ideas for Online Marketing
MFEA 2014 - The Best 25 Ideas for Online MarketingMFEA 2014 - The Best 25 Ideas for Online Marketing
MFEA 2014 - The Best 25 Ideas for Online Marketing
 
Gfwccommunicationsandpublicrelationsjune2014mc 140606190101-phpapp01
Gfwccommunicationsandpublicrelationsjune2014mc 140606190101-phpapp01Gfwccommunicationsandpublicrelationsjune2014mc 140606190101-phpapp01
Gfwccommunicationsandpublicrelationsjune2014mc 140606190101-phpapp01
 
FFEA 2014 - Top 25 New Ideas For Online Marketing
FFEA 2014 - Top 25 New Ideas For Online MarketingFFEA 2014 - Top 25 New Ideas For Online Marketing
FFEA 2014 - Top 25 New Ideas For Online Marketing
 
Facebook Engagement - 5 Ways to Boost Your EdgeRank Scores
Facebook Engagement - 5 Ways to Boost Your EdgeRank ScoresFacebook Engagement - 5 Ways to Boost Your EdgeRank Scores
Facebook Engagement - 5 Ways to Boost Your EdgeRank Scores
 
Online marketing
Online marketingOnline marketing
Online marketing
 
10 things you should know, but no one ever told you - 2009 version
10 things you should know, but no one ever told you - 2009 version10 things you should know, but no one ever told you - 2009 version
10 things you should know, but no one ever told you - 2009 version
 
Dave Facebook
Dave FacebookDave Facebook
Dave Facebook
 
Dave Facebook
Dave FacebookDave Facebook
Dave Facebook
 
FVCP :: Facebook
FVCP :: FacebookFVCP :: Facebook
FVCP :: Facebook
 
Social Media @MiamiUniversity
Social Media @MiamiUniversity Social Media @MiamiUniversity
Social Media @MiamiUniversity
 
Top 40 Fan Pages on Facebook Revealed
Top 40 Fan Pages on Facebook RevealedTop 40 Fan Pages on Facebook Revealed
Top 40 Fan Pages on Facebook Revealed
 
No elevators day 2017Social Media guide
No elevators day 2017Social Media guide No elevators day 2017Social Media guide
No elevators day 2017Social Media guide
 
MI Social Media & Prevention: Getting Started
MI Social Media & Prevention: Getting StartedMI Social Media & Prevention: Getting Started
MI Social Media & Prevention: Getting Started
 
Social Media Success in 2014!
Social Media Success in 2014!Social Media Success in 2014!
Social Media Success in 2014!
 
Brands, content and relationships with a London teen audience.
Brands, content and relationships with a London teen audience.Brands, content and relationships with a London teen audience.
Brands, content and relationships with a London teen audience.
 
Princes trust
Princes trustPrinces trust
Princes trust
 
Sports and Social Media, Practical Advice
Sports and Social Media, Practical AdviceSports and Social Media, Practical Advice
Sports and Social Media, Practical Advice
 
IDEP Tourism Social Media Workshop
IDEP Tourism Social Media WorkshopIDEP Tourism Social Media Workshop
IDEP Tourism Social Media Workshop
 

More from Giorgos Vareloglou

Why and How Digital ad industry failed on Creativity
Why and How Digital ad industry failed on CreativityWhy and How Digital ad industry failed on Creativity
Why and How Digital ad industry failed on Creativity
Giorgos Vareloglou
 
Articificial Intelligence - An epic journey to the future and back.
Articificial Intelligence - An epic journey to the future and back. Articificial Intelligence - An epic journey to the future and back.
Articificial Intelligence - An epic journey to the future and back.
Giorgos Vareloglou
 
The Death of Digital Agencies #Atcomnext
The Death of Digital Agencies #AtcomnextThe Death of Digital Agencies #Atcomnext
The Death of Digital Agencies #Atcomnext
Giorgos Vareloglou
 
Interact 2014 - @Vareloglou - Mindworks #interact14
Interact 2014 - @Vareloglou - Mindworks #interact14Interact 2014 - @Vareloglou - Mindworks #interact14
Interact 2014 - @Vareloglou - Mindworks #interact14
Giorgos Vareloglou
 
Rethinking Facebook
Rethinking FacebookRethinking Facebook
Rethinking Facebook
Giorgos Vareloglou
 
A quest for a different approach
A quest for a different approachA quest for a different approach
A quest for a different approach
Giorgos Vareloglou
 
Fun on Steroids
Fun on SteroidsFun on Steroids
Fun on Steroids
Giorgos Vareloglou
 
Case Study: Aegean airlines on facebook by Mindworks
Case Study: Aegean airlines on facebook by MindworksCase Study: Aegean airlines on facebook by Mindworks
Case Study: Aegean airlines on facebook by Mindworks
Giorgos Vareloglou
 
No future for search.
No future for search.No future for search.
No future for search.
Giorgos Vareloglou
 
Οnline Marketing Case Study: Personal Style-icon by Mindworks
Οnline Marketing Case Study: Personal Style-icon by MindworksΟnline Marketing Case Study: Personal Style-icon by Mindworks
Οnline Marketing Case Study: Personal Style-icon by Mindworks
Giorgos Vareloglou
 
A Start up story with a happy end: "Mindworks"
A Start up story with a happy end: "Mindworks"A Start up story with a happy end: "Mindworks"
A Start up story with a happy end: "Mindworks"
Giorgos Vareloglou
 
Generating Value through Search Marketing: "Be VIsible!"
Generating Value through Search Marketing: "Be VIsible!"Generating Value through Search Marketing: "Be VIsible!"
Generating Value through Search Marketing: "Be VIsible!"
Giorgos Vareloglou
 
Vodafone.gr - Search Marketing Case study
Vodafone.gr - Search Marketing Case studyVodafone.gr - Search Marketing Case study
Vodafone.gr - Search Marketing Case study
Giorgos Vareloglou
 

More from Giorgos Vareloglou (13)

Why and How Digital ad industry failed on Creativity
Why and How Digital ad industry failed on CreativityWhy and How Digital ad industry failed on Creativity
Why and How Digital ad industry failed on Creativity
 
Articificial Intelligence - An epic journey to the future and back.
Articificial Intelligence - An epic journey to the future and back. Articificial Intelligence - An epic journey to the future and back.
Articificial Intelligence - An epic journey to the future and back.
 
The Death of Digital Agencies #Atcomnext
The Death of Digital Agencies #AtcomnextThe Death of Digital Agencies #Atcomnext
The Death of Digital Agencies #Atcomnext
 
Interact 2014 - @Vareloglou - Mindworks #interact14
Interact 2014 - @Vareloglou - Mindworks #interact14Interact 2014 - @Vareloglou - Mindworks #interact14
Interact 2014 - @Vareloglou - Mindworks #interact14
 
Rethinking Facebook
Rethinking FacebookRethinking Facebook
Rethinking Facebook
 
A quest for a different approach
A quest for a different approachA quest for a different approach
A quest for a different approach
 
Fun on Steroids
Fun on SteroidsFun on Steroids
Fun on Steroids
 
Case Study: Aegean airlines on facebook by Mindworks
Case Study: Aegean airlines on facebook by MindworksCase Study: Aegean airlines on facebook by Mindworks
Case Study: Aegean airlines on facebook by Mindworks
 
No future for search.
No future for search.No future for search.
No future for search.
 
Οnline Marketing Case Study: Personal Style-icon by Mindworks
Οnline Marketing Case Study: Personal Style-icon by MindworksΟnline Marketing Case Study: Personal Style-icon by Mindworks
Οnline Marketing Case Study: Personal Style-icon by Mindworks
 
A Start up story with a happy end: "Mindworks"
A Start up story with a happy end: "Mindworks"A Start up story with a happy end: "Mindworks"
A Start up story with a happy end: "Mindworks"
 
Generating Value through Search Marketing: "Be VIsible!"
Generating Value through Search Marketing: "Be VIsible!"Generating Value through Search Marketing: "Be VIsible!"
Generating Value through Search Marketing: "Be VIsible!"
 
Vodafone.gr - Search Marketing Case study
Vodafone.gr - Search Marketing Case studyVodafone.gr - Search Marketing Case study
Vodafone.gr - Search Marketing Case study
 

20 things i bet you dont know about social media @ SMC11_ath

  • 1. 20 THINGS I BET YOU DONʼT KNOW ABOUT SOCIAL MEDIA.
  • 2. I DONʼT CARE IF YOU DO INVEST IN SOCIAL MEDIA I JUST HAVE 20 THINGS FOR THOSE WHO DO.
  • 3. THINGS CAME OUT OF MY AGENCYʼS KNOW HOW, MANAGING MORE THAN 200K FANS DAILY, HAVING LAUNCHED MORE THAN 40 APPS FOR MORE THAN 15 BRANDS, AND OBVIOUSLY MY PASSION FOR METRICS.
  • 6. EDGERANK 1. EDGERANK IS FOR FACEBOOK WHAT PAGERANK IS FOR GOOGLE.
  • 7. INTERNAL LINKS SEEM TO GAIN MORE REACH THAN EXTERNAL LINKS. 2. *MEANING THAT: WHEN HAVING A PRESS RELEASE TO ANNOUNCE PREFER A FACEBOOK NOTE RATHER THAN A LINK TO YOUR WEBSITE IN ORDER TO REACH MORE PEOPLE.
  • 8. MULTIMEDIA CONTENT SEEMS 3. TO GAIN MORE REACH THAN SIMPLE TEXT!
  • 9. 1-0 FACEBOOK VIDEOS VS YOUTUBE VIDEOS.
  • 10. THE OVERALL RESPONSE RATE OF A PAGE SERIOUSLY AFFECTS ITʼS TOTAL REACH.
  • 11. VS & WEEKEND POSTS DO RAISE MORE SHAREABILITY THAN OTHER TYPES OF CONTENT. 6. *USING A VS CONCEPT WE ACQUIRED MORE THAN 15.000 FANS IN 36 HOURS!
  • 12. (SADLY) POSTS DURING THE WEEKENDS HAVE MORE INTERACTION THAN THE AVERAGE. 7. *SOURCE: DANZARELLA.COM
  • 13. (SADLY) POSTS DURING THE WEEKENDS HAVE MORE INTERACTION THAN THE AVERAGE. 7. *SOURCE: DANZARELLA.COM
  • 14. (SADLY) 3PM BASED ON OUR METRICS IS THE BEST TIME TO POST ON WEEKDAYS. 8.
  • 15. FEMALE 25-34 IS THE MOST ACTIVE AUDIENCE ON FACEBOOK WHEN INTERACTING WITH BRANDS. 9.
  • 16. THE AVERAGE USER HAS 130 FRIENDS. THE AVERAGE GREEK USER HAS 220 FRIENDS. 10.
  • 17. LESS THAN 20% OF YOUR FANS VISIT YOUR PAGE MORE THAN ONCE! 11.
  • 18. DID YOU KNOW THAT YOU CAN TRACK YOUR WEBSITEʼS URLS POPULARITY WITH FACEBOOK INSIGHTS FOR WEBSITES? 12.
  • 19. DID YOU KNOW THAT LESS THAN 30% OF YOUR FANS ACTUALLY GET YOUR POSTS ON THEIR NEWSFEEDS? 13. *CHECK YOUR INSIGHTS :)
  • 20. DID YOU KNOW THAT FACEBOOK HAS PROMOTION GUIDELINES WITH LIMITATIONS FOR RUNNING CONTESTS LIKE: 14.
  • 21. DID YOU KNOW THAT FACEBOOK HAS PROMOTION GUIDELINES WITH LIMITATIONS FOR RUNNING CONTESTS LIKE: TAG YOURSELF, WRITE STH TO OUR WALL, LIKE THIS COMMENT, SUGGEST TO FRIENDS, UPLOAD A PHOTO, LIKE THIS PAGE ETC? 14.
  • 22. DID YOU KNOW THAT FACEBOOK HAS PROMOTION GUIDELINES WITH LIMITATIONS FOR RUNNING CONTESTS LIKE: TAG YOURSELF, WRITE STH TO OUR WALL, LIKE THIS COMMENT, SUGGEST TO FRIENDS, UPLOAD A PHOTO, LIKE THIS PAGE ETC? NO? SHIT.. 14.
  • 23. THERE IS A FACEBOOK REPORT CALLED “RESPONDER PROFILES” WHERE YOU CAN GET INSIGHTS LIKE WHAT THE USERS THAT CLICK YOUR ADS LOVE TO EAT, WHAT MUSIC THEY LISTEN OR WHATʼS THEIR FAVORITE MOVIE! 15.
  • 24. DID YOU KNOW THAT FACEBOOK ADS PLATFORM DOES NOT HAVE A STANDARD CPC? 16. *TIP: HAVING A GOOD TARGETED AD MAY LOWER YOUR CPC!
  • 25. DO YOU KNOW THAT THEREʼS MORE BESIDES FACEBOOK? 17. YOUTUBE IS 2ND THE LARGEST SEARCH ENGINE AFTER GOOGLE. BIGGER THAN BING OR YAHOO!
  • 26. DO YOU KNOW THAT SLIDESHARE IS THE YOUTUBE OF PRESENTATIONS? 18. PAYING 250E MONTHLY CAN GET YOU UNLIMITED LEAD ADS ON YOUR CONTENT.
  • 27. DID YOU KNOW THAT LINKEDIN HAS MORE THAN 22OK USERS IN GREECE? 19. LINKEDIN ALSO HAS A GREAT ADVERTISING PLATFORM WITH ADVANCED BEHAVIORAL TARGETING FEATURES. GO RUN A CAMPAIGN!
  • 28. DID YOU KNOW THAT KNOWING ALL THE ABOVE TOOLS/PLATFORMS/MECHANICS DOESNʼT MAKE ME SUITABLE TO RUN YOUR BRAND ON SOCIAL MEDIA? 20.
  • 29. ITʼS ALL ABOUT ALL THE DID YOU KNOW THAT KNOWING COMMUNICATION ABOVE TOOLS/PLATFORMS/MECHANICS DOESNʼT MAKE ME SUITABLE TO RUN IT ALWAYS WAS. ALWAYS WILL BE. YOUR BRAND ON SOCIAL MEDIA? 20.
  • 30. THANK YOU! Contact me @ Photo credits @ http://twitter.com/vareloglou http://www.flickr.com/photos/thomashawk/4390134441 http://aboutseo.gr http://www.flickr.com/photos/andrepipa/3342903920/ http://mindworks.gr http://www.flickr.com/photos/batiks/5044564412 http://slideshare.net/giorgos.vareloglou http://www.flickr.com/photos/vitor_schietti/841449815 giorgos@mindworks.gr http://www.flickr.com/photos/filmingilman/85702173/ http://www.flickr.com/photos/intherough/5067098977/ http://www.flickr.com/photos/radzio/372381798/ http://www.flickr.com/photos/colorblindpicaso/2721954475/ http://www.flickr.com/photos/brokenarc/572887507/ http://www.flickr.com/photos/umjanedoan/496656416/

Editor's Notes

  1. \n
  2. \n
  3. \n
  4. \n
  5. \n
  6. \n
  7. \n
  8. \n
  9. \n
  10. \n
  11. \n
  12. \n
  13. \n
  14. \n
  15. \n
  16. \n
  17. \n
  18. \n
  19. \n
  20. \n
  21. \n
  22. \n
  23. \n
  24. \n
  25. \n
  26. \n
  27. \n
  28. \n
  29. \n
  30. \n