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AAA presentation: April 2012
The document discusses how social media has changed consumer behavior and why companies should use social media. It notes that social media allows people to get news, make decisions, and communicate with others. While social media is important, other factors like branding, reputation, and marketing also matter. The document urges companies to make a start on social media, have a clear plan and goals, and continuously measure and improve their social media efforts.
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AAA presentation: April 2012
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- 31. HAS SM CHANGED CONSUMERBEHAVIOUR?
- 32. HAS SM CHANGED CONSUMERBEHAVIOUR? News
- 33. HAS SM CHANGED CONSUMERBEHAVIOUR? News Decide
- 34. HAS SM CHANGED CONSUMERBEHAVIOUR? News Decide Communicate
- 35. HAS SM CHANGED CONSUMERBEHAVIOUR? News Decide Communicate Learn
- 36. HAS SM CHANGED CONSUMERBEHAVIOUR? News Decide Communicate Learn Play
- 37. WHY SHOULD WEUSE SOCIAL MEDIA?
- 38. WHY SHOULD WEUSE SOCIAL MEDIA? •To listen
- 39. WHY SHOULD WEUSE SOCIAL MEDIA? •To listen •To engage
- 40. WHY SHOULD WEUSE SOCIAL MEDIA? •To listen •To engage •To respond
- 41. But wait, isit all about Social Media?
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- 50. BUT WHY? • Brand image
- 51. BUT WHY? • Brand image • Industry image
- 52. BUT WHY? • Brand image • Industry image • Attract talent
- 53. BUT WHY? • Brand image • Industry image • Attract talent •R &D
- 54. BUT WHY? • Brand image • Industry image • Attract talent •R &D • Generate sales
- 55. BUT WHY? • Brand image • Internal communication • Industry image • Attract talent •R &D • Generate sales
- 56. BUT WHY? • Brand image • Internal communication • Industry image • Reputation • Attract talent management •R &D • Generate sales
- 57. BUT WHY? • Brand image • Internal communication • Industry image • Reputation • Attract talent management •R &D • PR • Generate sales
- 58. BUT WHY? • Brand image • Internal communication • Industry image • Reputation • Attract talent management •R &D • PR • Generate sales • Marketing
- 59. DO YOU HAVEAN ACTION PLAN?
- 60. DO YOU HAVEAN ACTION PLAN? • Make a start
- 61. DO YOU HAVEAN ACTION PLAN? • Make a start • Put a plan in place
- 62. DO YOU HAVEAN ACTION PLAN? • Make a start • Put a plan in place • Have a goal in mind
- 63. DO YOU HAVEAN ACTION PLAN? • Make a start • Put a plan in place • Have a goal in mind • Implement, measure, adjust and implement again!
- 64. INTERACTIVECONCEPTS.CO.ZA JAPIE@INTERACTIVECONCEPTS.CO.ZA TWITTER: @JAPIES
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