The document outlines strategies for developing an effective social media strategy. It discusses defining problems in the changing media landscape, understanding different social media platforms, and developing approaches like listening and participating, creating internal conversations, or spurring external conversations. It emphasizes getting involved in discussions, creating involvement through campaigns or products, and addressing organizational challenges like change management or tangible goals. The key is developing a guiding policy, coherent actions, and metrics to measure success.
How to Influence Viral Marketing and Word of Mouth CommunicationsWebbed Marketing
On October 14, 2009 Bill Balderaz talked about Internet Marketing: Applications, Opportunities and Challenges for Toledo-Area Businesses. Panel Session on Social Networks Marketing, Case Studies, and “Tips to Take Home” with Kevin David, Bill Balderaz and Michael Temple.
The future of PR is now. It's not five years from now. It's not three years from now. It's happening right now and if you don't learn the new skills needed to keep up, you'll eventually be left behind.
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
The Evolution of Social Media - #GetSocial2015Cian Corbett
This presentation demonstrates how far Social Media has come since it's humble beginnings as "New Media" to the behemoth of digital advertising it is today and examines the seven factors that contributed to this evolution.
The Evolution of Social Media was presented by Cian Corbett, Business Director of Radical at Dublin City University's Mini Conference on Social Media #GetSocial2015
SOCIAL MEDIA - Connecting the World with BusinessesNicoleElmore.com
http://NicoleElmore.com Strategic Marketing Solutions
We are a full-service marketing agency and we help our clients reach their maximum marketing potential.
Whether you need a new website, a results-oriented redesign of your current one, a powerful logo, a solid marketing strategy to generate more leads, or a plan to improve your conversions, we can do it all. Contact us today for a free consultation so we can help you reach your marketing goals!
"Social media now accounts for 18% of all time spent online." (WordPress Hosting SEO)
It's important for businesses to learn about how consumers are using social media to maximize prospect engagement, relationship building, lead generation, and sales conversions.
Share this presentation with other business owners to help!
This presentation was created by Nicole Elmore, Business Consultant & Marketing Strategist
Does your business need help?
Get a free consultation: http://NicoleElmore.com
Did you like this presentation?
More great tips at http://NicoleElmore.com/Blog
or http://EntrepreneurLead.com
How to Influence Viral Marketing and Word of Mouth CommunicationsWebbed Marketing
On October 14, 2009 Bill Balderaz talked about Internet Marketing: Applications, Opportunities and Challenges for Toledo-Area Businesses. Panel Session on Social Networks Marketing, Case Studies, and “Tips to Take Home” with Kevin David, Bill Balderaz and Michael Temple.
The future of PR is now. It's not five years from now. It's not three years from now. It's happening right now and if you don't learn the new skills needed to keep up, you'll eventually be left behind.
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
The Evolution of Social Media - #GetSocial2015Cian Corbett
This presentation demonstrates how far Social Media has come since it's humble beginnings as "New Media" to the behemoth of digital advertising it is today and examines the seven factors that contributed to this evolution.
The Evolution of Social Media was presented by Cian Corbett, Business Director of Radical at Dublin City University's Mini Conference on Social Media #GetSocial2015
SOCIAL MEDIA - Connecting the World with BusinessesNicoleElmore.com
http://NicoleElmore.com Strategic Marketing Solutions
We are a full-service marketing agency and we help our clients reach their maximum marketing potential.
Whether you need a new website, a results-oriented redesign of your current one, a powerful logo, a solid marketing strategy to generate more leads, or a plan to improve your conversions, we can do it all. Contact us today for a free consultation so we can help you reach your marketing goals!
"Social media now accounts for 18% of all time spent online." (WordPress Hosting SEO)
It's important for businesses to learn about how consumers are using social media to maximize prospect engagement, relationship building, lead generation, and sales conversions.
Share this presentation with other business owners to help!
This presentation was created by Nicole Elmore, Business Consultant & Marketing Strategist
Does your business need help?
Get a free consultation: http://NicoleElmore.com
Did you like this presentation?
More great tips at http://NicoleElmore.com/Blog
or http://EntrepreneurLead.com
Social Media: Evolution to Execution panel presentation presented 9.19.07 @ PROMO Live conference. Panelist - David Armano, Noah Brier, Rohit Bhargave. Moderated by Herb Sawyer. For more info email herbsawyer@gmail.com
50 (More) Social Media Tactics for NonprofitsChad Norman
Presented at Blackbaud's 2010 Conference for Nonprofits in Washington DC, this presentation contains 50 ideas nonprofits can use in the social media programs. For another 50 tactics, check out the original at: http://slidesha.re/4eSZmt
Ohio Library Council 2013 Keynote: Face-2-FacebookGreg Verdino
How Digital, Social & Mobile Connect Real World Communities. Slides designed to accompany my keynote address at the OLC 2013 Convention & Expo; not meant as a standalone document. Presentation framed to be most relevant for librarians and other library workers, but lessons applicable to any local business or organization looking for creative ways to use digital marketing to increase engagement with their community.
The Science of Storytelling: The InfatuationNewsCred
The Infatuation's Andrew Steinthal, Co-founder and CRO, and Chris Stang, Co-founder and CEO, on how they used authenticity and credibility to build a brand beloved by millions.
My presentation for the 2010 Custom Content Conference (Nashville, TN) focusing on some ideas from microMARKETING: Get Big Results by Thinking and Acting Small.
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Doyle Buehler
Creating a Social Media Digital Strategy for 2020 and Beyond - what you really need to know. Social media Marketing Summit social media summit 2019 social media strategy - Doyle Buehler digital strategy
Social Media Summit 2019 - Outline
"Creating a Breakthrough Social Media Digital Strategy for 2020 And Beyond"
Social media is maturing as an industry; it's simply not what it used to be. No longer can you just set up a profile, page or a group and hope that your businesses starts to see the "halo" effects. It is no longer just about your posts and likes. It's not about the number of fans. But, I'm sure you've already realised that, as drops in organic reach continue to slow businesses down.
You're only one click away from your competitors. Businesses without a solid digital strategy for their social media will not be able to breakthrough the clutter and noise of what is there and what is coming.
It's going to be a brave, new digital world in 2020 - but only for those businesses who take the time to create an effective strategy that aligns their value with what their audience is actively seeking to solve their challenges. And, a strategy that helps your business correct itself upright under all conditions that you encounter
is your digital strategy ready to support your business? Now's your chance to find out.
Here's what you will learn:
1. How to create digital 'moments' that moves your customer forward towards action
2. How being only 1º out of alignment will cause havoc to your business future, and how to correct to your true "course"
3. How to create a foundation and a keystone that showcases your real value to your audience
4. How to future-proof your business with a strategic architecture that provides flexibility and fluidity in your business, and gives you the focus to create your own breakthough
5. Social media canvases
6. Make a case study with the digital leadership index
It’s important to know how to measure your business success.
If you want to stand above the competition, follow these ideas for a great social media plan.
The key to successful is creating content that your customers wants to read.
The Future of PR - @lauracrimmons at Figaro DigitalBranded3
Branded3 Communications Director Laura takes a look at how PR has changed in recent years, in particular due to the rise in social media usage, and makes some predictions for how it might continue to change in the future.
Most news writers publish only one story per day. Yet half of them get pitched over twenty times per day. How do you cut through the clutter with your story? Here are 6 tips for sending better email pitches.
As influencer marketing continues to evolve and mature, more and more brands are doubling their investment this year. In this week’s webinar, we will deep dive into how to get influencer marketing right for your business. This session will be led by Kathy Baird, Managing Director of Content & Social at Ogilvy North America and Robert Davis, Head of Advance Video Practice at Ogilvy New York.
We will look at:
- Latest influencer trends
- Methodology to working with influencers
- What to look out for in the second half of the year
Slides from our June 17, 2009 webinar.
Social media can be an incredible tool for your organization, providing you with direct communication channels, access to audience insight, and the ability to reach people all over the world.
But as the proliferation of social media platforms grow, participating can often be overwhelming and confusing. Join us as we take you through how to kick-start your organization's social media action plan.
Presented at Social Media Strategic Planning Process Workshop during the Bahrain International eGovernment Forum 2013 by Mr. Eirc Mills, President - National Institute for Social Media, organized by Social Media Club Bahrain
Social Media: Evolution to Execution panel presentation presented 9.19.07 @ PROMO Live conference. Panelist - David Armano, Noah Brier, Rohit Bhargave. Moderated by Herb Sawyer. For more info email herbsawyer@gmail.com
50 (More) Social Media Tactics for NonprofitsChad Norman
Presented at Blackbaud's 2010 Conference for Nonprofits in Washington DC, this presentation contains 50 ideas nonprofits can use in the social media programs. For another 50 tactics, check out the original at: http://slidesha.re/4eSZmt
Ohio Library Council 2013 Keynote: Face-2-FacebookGreg Verdino
How Digital, Social & Mobile Connect Real World Communities. Slides designed to accompany my keynote address at the OLC 2013 Convention & Expo; not meant as a standalone document. Presentation framed to be most relevant for librarians and other library workers, but lessons applicable to any local business or organization looking for creative ways to use digital marketing to increase engagement with their community.
The Science of Storytelling: The InfatuationNewsCred
The Infatuation's Andrew Steinthal, Co-founder and CRO, and Chris Stang, Co-founder and CEO, on how they used authenticity and credibility to build a brand beloved by millions.
My presentation for the 2010 Custom Content Conference (Nashville, TN) focusing on some ideas from microMARKETING: Get Big Results by Thinking and Acting Small.
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Doyle Buehler
Creating a Social Media Digital Strategy for 2020 and Beyond - what you really need to know. Social media Marketing Summit social media summit 2019 social media strategy - Doyle Buehler digital strategy
Social Media Summit 2019 - Outline
"Creating a Breakthrough Social Media Digital Strategy for 2020 And Beyond"
Social media is maturing as an industry; it's simply not what it used to be. No longer can you just set up a profile, page or a group and hope that your businesses starts to see the "halo" effects. It is no longer just about your posts and likes. It's not about the number of fans. But, I'm sure you've already realised that, as drops in organic reach continue to slow businesses down.
You're only one click away from your competitors. Businesses without a solid digital strategy for their social media will not be able to breakthrough the clutter and noise of what is there and what is coming.
It's going to be a brave, new digital world in 2020 - but only for those businesses who take the time to create an effective strategy that aligns their value with what their audience is actively seeking to solve their challenges. And, a strategy that helps your business correct itself upright under all conditions that you encounter
is your digital strategy ready to support your business? Now's your chance to find out.
Here's what you will learn:
1. How to create digital 'moments' that moves your customer forward towards action
2. How being only 1º out of alignment will cause havoc to your business future, and how to correct to your true "course"
3. How to create a foundation and a keystone that showcases your real value to your audience
4. How to future-proof your business with a strategic architecture that provides flexibility and fluidity in your business, and gives you the focus to create your own breakthough
5. Social media canvases
6. Make a case study with the digital leadership index
It’s important to know how to measure your business success.
If you want to stand above the competition, follow these ideas for a great social media plan.
The key to successful is creating content that your customers wants to read.
The Future of PR - @lauracrimmons at Figaro DigitalBranded3
Branded3 Communications Director Laura takes a look at how PR has changed in recent years, in particular due to the rise in social media usage, and makes some predictions for how it might continue to change in the future.
Most news writers publish only one story per day. Yet half of them get pitched over twenty times per day. How do you cut through the clutter with your story? Here are 6 tips for sending better email pitches.
As influencer marketing continues to evolve and mature, more and more brands are doubling their investment this year. In this week’s webinar, we will deep dive into how to get influencer marketing right for your business. This session will be led by Kathy Baird, Managing Director of Content & Social at Ogilvy North America and Robert Davis, Head of Advance Video Practice at Ogilvy New York.
We will look at:
- Latest influencer trends
- Methodology to working with influencers
- What to look out for in the second half of the year
Slides from our June 17, 2009 webinar.
Social media can be an incredible tool for your organization, providing you with direct communication channels, access to audience insight, and the ability to reach people all over the world.
But as the proliferation of social media platforms grow, participating can often be overwhelming and confusing. Join us as we take you through how to kick-start your organization's social media action plan.
Presented at Social Media Strategic Planning Process Workshop during the Bahrain International eGovernment Forum 2013 by Mr. Eirc Mills, President - National Institute for Social Media, organized by Social Media Club Bahrain
Social Media New Tips & Tricks June 2016 #SocialRemadanNight event at Zain Innovation Campus (ZINC) by DigiArabs
Facebook, LinkedIn & Instagram new tips & tricks
Basics of Social Media for Business, a continuing education class and the first step in the Social Media Certificate at Southeastern Community College's Center for Business.
This is a synopsis of a Digital Insight talk that I delivered in February 2017 to an invited audience in Crawley and Chelmsford. It was intended to focus these small businesses as to what Digital is about and why their business should consider the opportunities available to them in embracing the digital change.
SOLOMO Community Workshop: Growing Your Small Business with Social MediaBerea College
This presentation, designed by Lisa Vaughn, Owner of Gladiator Law Marketing LLC supports the Berea College Entrepreneurship for the Public Good 2013 Summer Institute coaching small business owners in Berea / Madison County Kentucky and small business owners in the Kentucky River Area Development District.
How to Create a Social Media Strategy to Effect Social ChangeCindy Frei
Last week I spoke to a group of 40 students from Saudi Arabia here as a part of Legacy International’s Saudi Young Leaders Exchange Program, sponsored by the Embassy of the United States. I was invited to speak about #socialmedia and how to create a strategy to effect social change. I hope the students learned as much from the presentation as I did from them.
Online Marketing Summit - Joe Pulizzi on Content and Social MediaJoe Pulizzi
Presentation given as various locations on the Online Marketing Summit tour by Joe Pulizzi on the basics of Social Media. Joe's take is that without a content strategy first, successful social media will be hard to come by.
Hvorfor kan vi ikke arbejde på arbejde?Peter Svarre
Det er umuligt at arbejde på arbejde! Åbne kontorlokaler, fossende strømme af e-mails og uendelige mængder af statusmøder betyder, at vi ikke længere arbejder på arbejdspladsen, men forsøger at klemme arbejde ind i vores i forvejen sparsomme fritid. Moderne teknologi og nye smarte ledelsesstrategier burde have gjort os både gladere og mere produktive, men i stedet er vi endt med stressede og desorienterede medarbejdere.
Hvorfor gik det galt, og hvad kan vi gøre ved det? I dette oplæg af Peter Svarre får du en række praktiske bud på, hvordan du kan ændre dit arbejdsliv, så du igen kan arbejde på arbejde.
Alle taler om disruption. Regeringen har sågar nedsat et disruptionsudvalg, som forsøger at regne ud, hvordan vi overlever forandringens stormvinde. Men hvad er disruption egentlig? Hvordan hænger det sammen med nye teknologier som internettet, sociale medier, robotter og kunstig intelligens? Hvordan påvirker disse nye teknologier netop din branche eller din virksomhed? Og hvordan kan du forberede dig på disruptionen?
Forbered dig på et oplæg, som både vil åbne dine øjne for udfordringerne fra nye digitale teknologier, men som på den anden side også tager lidt af luften af disruptions-ballonen. Vi lever i en verden med mange forandringer, men med den rette strategi og forståelse for teknologi, kan langt de fleste virksomheder komme helskindet gennem de digitale forandringer.
Hvad kommer du hjem med?
• En forståelse for hvordan digitale teknologier som internettet, sociale medier og kunstig intelligens forandrer virksomheders forretningsbetingelser.
• Konkrete modeller til at arbejde strategisk med virksomhedens digitale forretning
• Eksempler og cases på nye forretningsmodeller- og strategier.
• Et kendskab til hvordan andre virksomheder forholder sig til disruptionens udfordringer.
De sociale medier er svære at komme uden om, hvis du vil markedsføre din virksomhed digitalt. Men hvor giver det bedst mening for din virksomhed, at du lægger dine penge og kræfter?
Sociale medier rummer et utal af muligheder for markedsføring, salg og branding af din virksomhed, men i et socialt medielandskab under hastig forandring, kan det være svært at bevare overblikket over, hvor og hvordan din virksomhed får mest ud af sin tilstedeværelse.
I dette oplæg bliver du klogere på, hvad de forskellige medier kan, og hvordan du anvender dem til forskellige formål. Oplægget gør dig bedre i stand til at prioritere din egen indsats: Hvilke sociale medier giver det bedst mening at bruge i din virksomhed? Hvordan bruger du dem til dit formål? Og hvordan bør du prioritere din tid og dine penge på de sociale medier?
Donald Trump er præsident i USA og England er på vej ud af EU!
Er Trump og Brexit resultatet af en stigende grad af politisk polarisering, og skyldes denne polarisering de digitale og sociale medier, hvor vi i stigende grad lukker os inde i små lukkede meningsfællesskaber – også kendt som filterbobler?
Hvordan er disse filterbobler opstået? Er det overhovedet så slemt? Og hvad betyder det helt konkret for vores politiske system og vores institutioner?
Dette foredrag tager udgangspunkt i filterboble-problematikken, men kan skræddersys til netop din virksomhed eller organisation. Jeg har holdt foredraget flere gange for danske biblioteker, men emnet er relevant for mange andre organisationer og institutioner også.
Buzzwords trives i bedste velgående i den digitale branche. Content is king, customer service is the new marketing, influencer marketing eller omnichannel er bare nogle få eksempler på emner, som marktingchefen simpelthen SKAL forholde sig til lige NU. Problemet er bare, at alle de konsulenter, som strør om sig med buzzwords glemmer den vigtigste del, nemlig hvordan du får alle de nye trends og teknologier til at leve i din virksomheds organisatoriske virkelighed.
I dette foredrag trækker jeg på mine 20 års erfaring som konsulent og min tid som marketingdirektør for Bang & Olufsen til at fortælle historien om, hvordan man som marketingchef skal agere i buzz-ordenes malstrøm. Hvordan finder man ud af, hvad der er vigtigt, og endnu mere vigtigt – hvordan skal man organisere sin traditionelle virksomheds marketingaktiviteter, så de ikke bare ender som varm buzz, men som konkret bundlinje for virksomheden.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
2. Who is who?
What is social media and strategy anyway?
The new media landscape - deportalization
How to act in this landscape - five strategies
Lunch
The five strategies - continued
How to develop a strategy
Organizational challenges
09.00
09.15
10.00
11.30
12.15
13.00
13.30
14.45
THIS DAY
105. TEAM WORK
- How involving is your product?
- Are there subjects around your
product that are involving?
- Which strategy or strategies
would be relevant for you?
- Can you think of any way to
act upon this strategy (a
concept)?
110. GUIDING POLICY COHERENT ACTIONDIAGNOSISWe are not sufficiently
visible on search engines
Create conversation on
an internal platform
when people are already
involved in the subject
Build a Q&A functionality
into the existing
information website
111.
112. GUIDING POLICY COHERENT ACTIONDIAGNOSIS
Our target group is
extremely difficult to
reach with regular
media
Use an external
platform to make our
customers share their
experiences with our
highly involving product
Start a Facebook-page
and an Instagram
profile. Use hash tags.
Encourage people to
share videos and photos
113.
114. GUIDING POLICY COHERENT ACTIONDIAGNOSIS
We are a fairly unknown
start-up business
without a big marketing
budget
Use our existing
customer service to
listen and participate
and create surprisingly
good customer
experiences
Buy a social media
listening tool and
educate your service
reps to go the extra
mile
117. PROBLEM
TRADITIONAL ADVERTISING FOR THE PUBLISHING HOUSE IS
BECOMING INCREASINGLY INEFFECTIVE. PEOPLE DO NOT BUY
BOOKS BECAUSE OF A PRINT AD IN “WEEKEND-AVISEN BØGER”,
BUT MORE AND MORE BECAUSE OF RECOMMENDATIONS FROM
FRIENDS - VERY OFTEN IN SOCIAL MEDIA.
118. ANALYSIS
OUR METRICS TOOL REVEALS THAT WE HAVE RELATIVELY
FEW VISITORS ON OUR WEBSITE AND ONLINE SURVEYS
SHOW THAT IT IS AUTHORS AND NOT READERS WHO VISIT
OUR WEBSITE.
120. GUIDING POLICY
BOOKS AND AUTHORS SHOULD BE THE STARTING POINT FOR CREATING
INVOLVEMENT WITH READERS
(IF WE GET THEM INVOLVED, THEY WILL START TALKING ABOUT BOOKS
AND AUTHORS AND IF THIS HAPPENS ON SOCIAL MEDIA WE WILL
BECOME PART OF THE SOCIAL MEDIA CONVERSATION)
121. COHERENT ACTION
CREATE LINKS BETWEEN BOOKS AND THE DIGITAL WORLD
TRAIN AUTHORS IN THE USE OF SOCIAL MEDIA
GIVE AUTHORS TOOLS TO EFFECTIVELY USE SOCIAL MEDIA
122. Nyhedsbrev
• Emne
• Forfatter
• Bog
• Etc.
Facebook:
Strategi:
•Generel tilstedeværelse
•At være en “hub” for indhold
om bøger og forlaget
Instagram:
Strategi:
•Lyttende tilstedeværelse
•At være til stede via
medarbejdere og forfattere
Twitter:
Strategi:
•Lyttende tilstedeværelse
•Indhold er primært copy-
indhold fra Facebook
Forfatterside
• Blog
• Facebook
• Instagram
• Twitter
• Kommentarer
• Bøger
• Trailer
• Foredrag
• Abonnér på
nyheder om
forfatteren
Bog 1
• Anmeldelser
• Læseranmeldel
ser
• Kommentarer
• Køb bogen
• Abonnér på
nyheder om
bogen
Bog 2
• Anmeldelser
• Læseranmeldel
ser
• Kommentarer
• Køb bogen
• Abonnér på
nyheder om
bogen
Kommende bog
• Nyheder
• Hash tags
• Links
• Abonnér på
nyheder om
bogen Events
• Foredrag
• Signeringer
• etc.
Facebook
Instagram
Egen blog
Twitter
Pinterest
Andre relevante
platforme
Emneuniverser:
•A
•B
•C
Bloggerne og det store internet
Læsegrupper
Overvågning
Kommentarer/
Anmeldelser
Nyhedsbrev
Kommentarer
Anmeldelser
Forfatteropkvalificering
•Undervisning
•Sparringsgrupper
•SoMe kontaktperson hos
forlaget
Forfatter SoMe handlingsplan
•Opstartsmøde
•Udarbejdelse af plan
•Løbende opfølgning
Webside
126. Involvement
High
Low
Co-creation of products
Involvement in products
Creation of new involving product
Creation of involving campaigns
Old school marketing
Demand a high degree
of organizational
change
Demand a low degree
of organizational
change
150. The steering group should involve all
relevant functions in the organization:
•Management
•HR
•Communications/PR
•Marketing
•IT
•Innovation departments
•Product development