Tullow Oil made two new oil discoveries in northern Kenya that doubled their estimated oil resources in the country to over 600 million barrels. They plan over 20 additional wells in the next two years and have started work on an export pipeline. This increases the prospects that Kenya could become a major oil exporter.
What does “Business Architecture” mean? How do we create a Business Architecture? And critically how do we practically apply it to help inform strategic decisions and investments?
This talk will demonstrate the key points in creating a Business Architecture, the major artefacts and how to apply them.
Introduction : What is a Business architecture & why do we need one?
The Strategic Context: capturing and articulating business motivation
The value system and the business value chain
The Business Capability view
What is a Business Capability?: How do we describe a Capability?
Identifying strategically important Capabilities
Measuring Capability maturity and gaps
Views and viewpoints:
Business & Technology Pain points
Programme overlay: Are we investing in the right capabilities & applications to address them?
Architecture interconnects: Business Architecture, Enterprise Architecture and the Strategic Roadmap
Creating traceability from IT decisions to business goals
Throughout a Case Study from Financial Services will be used to illustrate the approach
An Introduction into the design of business using business architectureCraig Martin
Business Architecture is gaining interest from many non-traditional architecture stakeholders across the enterprise however most remain unclear of its scope and application. This webinar was presented through the Open Group as lead up to the London 2013 Conference on business transformation. It provides an overview of the language, methods and techniques of developing a business architecture and assist architects to demonstrate its relevance to business leaders. It also provides an insight into the method and techniques taught in the "Discovering Business Architecture" course run by Enterprise Architects.
Using Business Architecture to enable customer experience and digital strategyCraig Martin
Digital disruption is shifting business model design from a focus on product profitability to a stronger focus on customer experience and lifetime value.
The presentation looks at environmental pressures caused by digital disruption and identifies how to use business architecture and business design to address these changes.
It covers business architecture for digital strategy, customer-driven value chains, re-writing of the 4Ps of the marketing mix, and the nine laws of disruption and how they affect business model design.Craig also investigates the changes afoot with strategic business planning and Enterprise Architecture, which are experiencing their own form of disruption. Will Enterprise Architecture as we know it become a commodity too?
This presentation was delivered as an OpenGroup webinar and is available for viewing from the www.enterprisearchitects.com web site.
What does “Business Architecture” mean? How do we create a Business Architecture? And critically how do we practically apply it to help inform strategic decisions and investments?
This talk will demonstrate the key points in creating a Business Architecture, the major artefacts and how to apply them.
Introduction : What is a Business architecture & why do we need one?
The Strategic Context: capturing and articulating business motivation
The value system and the business value chain
The Business Capability view
What is a Business Capability?: How do we describe a Capability?
Identifying strategically important Capabilities
Measuring Capability maturity and gaps
Views and viewpoints:
Business & Technology Pain points
Programme overlay: Are we investing in the right capabilities & applications to address them?
Architecture interconnects: Business Architecture, Enterprise Architecture and the Strategic Roadmap
Creating traceability from IT decisions to business goals
Throughout a Case Study from Financial Services will be used to illustrate the approach
An Introduction into the design of business using business architectureCraig Martin
Business Architecture is gaining interest from many non-traditional architecture stakeholders across the enterprise however most remain unclear of its scope and application. This webinar was presented through the Open Group as lead up to the London 2013 Conference on business transformation. It provides an overview of the language, methods and techniques of developing a business architecture and assist architects to demonstrate its relevance to business leaders. It also provides an insight into the method and techniques taught in the "Discovering Business Architecture" course run by Enterprise Architects.
Using Business Architecture to enable customer experience and digital strategyCraig Martin
Digital disruption is shifting business model design from a focus on product profitability to a stronger focus on customer experience and lifetime value.
The presentation looks at environmental pressures caused by digital disruption and identifies how to use business architecture and business design to address these changes.
It covers business architecture for digital strategy, customer-driven value chains, re-writing of the 4Ps of the marketing mix, and the nine laws of disruption and how they affect business model design.Craig also investigates the changes afoot with strategic business planning and Enterprise Architecture, which are experiencing their own form of disruption. Will Enterprise Architecture as we know it become a commodity too?
This presentation was delivered as an OpenGroup webinar and is available for viewing from the www.enterprisearchitects.com web site.
Kanata North Business Association 2017 UpdateJenna Sudds
Update on the work of the Kanata North Business Association and activities happening in the Tech Park. Also highlighting the top trends to watch in 2017.
Silicon Savannah - Why Nairobi Is The Next World Tech CapitalOn Device Research
Nairobi is one of the hottest and fastest growing tech hubs in the world right now. We look at the internet, mobile and social trends that help boost the local economy and have boosted the number of local tech startups.
This talk will introduce the group to an important communications asset we citizens own right here in the Valley, i.e. our community fiber optic network. Who uses it? Where is it? The key question, however, which we'll put to our attendees, is, "How might we truly put community squarely into the heart of the Valley Community Fiber Network?" What will it take? What tools are we missing? What's the potential? Who is interested? What are the roadblocks? How can we innovate?
What is Africa's most innovative center?Cecilia Ibru
With the recent expansion of innovative spaces, Kenya is earning the nickname of "Silicon Savannah". What is what drives the rapid growth of new companies in ICT in Kenya? Learn about it.
DotAfrica Presentation Johannesburg South Africa- African Leadership RetreatDotAfrica Initiative
African Leadership Retreat 2020 Johannesburg,South Africa from 4th-13th July,2010
Read More Here http://www.dotconnectafrica.org/2010/07/the-africa-name-re-branding-africa-at-the-world-cup/
NATIONAL INFORMATION TECHNOLOGY DEVELOPMENT AGENCY ABUJA – NIGERIA
The Smartcity Innovation Hub is a mixed development Information and Communication Technology ICT park
calculated to ignite innovation and accelerate exponentially the rate of technology development and assimilation
across West Africa.The Innovation Hub will provide a conducive cocoon in terms of Physical and ICT-infrastructure, Energy, Regulatory
and Fiscal policies for the optimum operation of Technology Products/ Service Companies. The Innovation Hub from
conception has the close support and partnership of major public sector, corporate and private ICT-industry
stakeholders.
Kanata North Business Association 2017 UpdateJenna Sudds
Update on the work of the Kanata North Business Association and activities happening in the Tech Park. Also highlighting the top trends to watch in 2017.
Silicon Savannah - Why Nairobi Is The Next World Tech CapitalOn Device Research
Nairobi is one of the hottest and fastest growing tech hubs in the world right now. We look at the internet, mobile and social trends that help boost the local economy and have boosted the number of local tech startups.
This talk will introduce the group to an important communications asset we citizens own right here in the Valley, i.e. our community fiber optic network. Who uses it? Where is it? The key question, however, which we'll put to our attendees, is, "How might we truly put community squarely into the heart of the Valley Community Fiber Network?" What will it take? What tools are we missing? What's the potential? Who is interested? What are the roadblocks? How can we innovate?
What is Africa's most innovative center?Cecilia Ibru
With the recent expansion of innovative spaces, Kenya is earning the nickname of "Silicon Savannah". What is what drives the rapid growth of new companies in ICT in Kenya? Learn about it.
DotAfrica Presentation Johannesburg South Africa- African Leadership RetreatDotAfrica Initiative
African Leadership Retreat 2020 Johannesburg,South Africa from 4th-13th July,2010
Read More Here http://www.dotconnectafrica.org/2010/07/the-africa-name-re-branding-africa-at-the-world-cup/
NATIONAL INFORMATION TECHNOLOGY DEVELOPMENT AGENCY ABUJA – NIGERIA
The Smartcity Innovation Hub is a mixed development Information and Communication Technology ICT park
calculated to ignite innovation and accelerate exponentially the rate of technology development and assimilation
across West Africa.The Innovation Hub will provide a conducive cocoon in terms of Physical and ICT-infrastructure, Energy, Regulatory
and Fiscal policies for the optimum operation of Technology Products/ Service Companies. The Innovation Hub from
conception has the close support and partnership of major public sector, corporate and private ICT-industry
stakeholders.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Kenya 2014: Digital status and opportunities: PR Net, 23 January 2014
1.
2. RECENT OIL DISCOVERY
Tullow Oil Plc made two new
discoveries in Kenya, boosting
prospects for turning East Africa’s
largest economy into an oil exporter.
The U.K. oil explorer doubled its
Kenyan resource estimates to more
than 600 million barrels after the
Amosing and Ewoi wells found crude,
Tullow said today in a statement. The
company, which plans more than 20
wells in northern Kenya over the next
two years, said it had started
preliminary design work on a pipeline
to an export terminal.
3. INTERNATIONAL COMPANIES WITH AFRICAN HEADQUARTERS IN
NAIROBI
•
•
•
•
•
•
BASF
•
General Electric •
Google
•
Heineken
•
Coke
Nokia
Matercard
Visa
Blackberry
Ogilvy Africa
4. SOUTH AFRICAN COMPANIES IN KENYA
• KFC, Old Mutual, Sanlam, Southern
Sun, Spur, CTM, Mr. Price, Standard
Bank, Internet Solutions, DSTV
• Massmart currently in negotiations to buy and
set-up own stores.
• City Lodge recently bought into Fairview Hotel
to set up CL East Africa.
• Virgin Active planning to expand there.
• Most recently: Dimension Data bought Access
Kenya, Kenya’s largest ISP.
5. GOVERNMENT DRIVING DIGITAL UPTAKE
•
ICT board: Connected Kenya 2017 Master Plan
•
By 2017, Kenya becomes Africa’s most globally respected knowledge economy 3
pronged approach: recognizing Government projects that deliver citizen’s
needs, the need to strengthen industry through ICT and encouragement of the
creation of ICT businesses. Part of Vision 2030 Strategic Goals:
Every Citizen must be Connected
Kenya must be Africa’s ICT Hub
Public Services for All
A Society Built on Knowledge
Industry sectors such as education, health, agriculture, tourism, manufacturing
, creative industry specified
Connected and ICT savvy farmers
•
•
•
•
•
•
6. KONZA CITY
This business process outsourcing project is
being marketed by The Kenyan government
through Kenya ICT Board. It is dubbed "where
African silicon savannah begins”
The park is set to host business process
outsourcing (BPO) ventures, a science park, a
convention centre, shopping malls, hotels,
international schools, and health facility
project.
The city will be located 64 km south of
Nairobi and will be built in 5000 acres of
land. The project is estimated to cost U
$14.5bn. The project is marketed as key
driver of Kenya Vision 2030.
7. TANDAA (HTTPS://SITES.GOOGLE.COM/A/ICT.GO.KE/TANDAA/ )
Tandaa’s mandate is
to help create more
local digital
content. Applicants
can
apply for grants of up
to
$50,000 for
companies,
$10,000 for individuals
and $150,000
matching
grant for established
companies.