This document appears to be a presentation on digital media and social media usage in South Africa. It provides statistics on social media usage in SA such as 13 million users and 100 million online usage. It discusses the top social media accounts and celebrities on Snapchat. It also addresses both the positive and negative aspects of social media for business. Finally, it emphasizes that having a digital strategy is important and provides questions to consider when developing a strategy, such as goals, resources, and measuring effectiveness.

1. DIGITAL 2016
AAA SCHOOL OF ADVERTISING
18 APRIL 2016
japie swanepoel
@japies

2. SOME NUMBERS

3. SOME NUMBERS

4. SOME NUMBERS
13 MILLION

5. SOME NUMBERS
13 MILLION

6. SOME NUMBERS
13 MILLION
2,7 MILLION

7. SOME NUMBERS
13 MILLION
2,7 MILLION

8. SOME NUMBERS
13 MILLION
7,5 MILLION
2,7 MILLION

9. SOME NUMBERS
13 MILLION
7,5 MILLION
2,7 MILLION

10. SOME NUMBERS
13 MILLION
7,5 MILLION
2,7 MILLION
100 MILLION

11. SA ONLINE USAGE (COURTESY OF IABSA)

15. OUR OWN RESEARCH HTTPS://WWW.YOUTUBE.COM/WATCH?V=M6JBKTJFICA&FEATURE=YOUTU.BE

16. OUR OWN RESEARCH HTTPS://WWW.YOUTUBE.COM/WATCH?V=M6JBKTJFICA&FEATURE=YOUTU.BE

17. OUR OWN RESEARCH HTTPS://WWW.YOUTUBE.COM/WATCH?V=M6JBKTJFICA&FEATURE=YOUTU.BE

18. TOP SA ACCOUNTS

19. TOP SA ACCOUNTS

20. TOP SA ACCOUNTS

21. TOP SA ACCOUNTS

22. SNAPCHAT CELEBS

23. THE SOCIAL MEDIA CONUNDRUM; BAD

24. THE SOCIAL MEDIA CONUNDRUM; BAD

25. THE SOCIAL MEDIA CONUNDRUM; BAD

26. THE SOCIAL MEDIA CONUNDRUM; GOOD

27. SOCIAL MEDIA FOR BUSINESS

28. SOCIAL MEDIA FOR BUSINESS

29. SOCIAL MEDIA FOR BUSINESS

39. IS IT ALL JUST ABOUT SOCIAL MEDIA?

40. IS IT ALL JUST ABOUT SOCIAL MEDIA?

41. IS IT ALL JUST ABOUT SOCIAL MEDIA?

42. IS IT ALL JUST ABOUT SOCIAL MEDIA?

43. IS IT ALL JUST ABOUT SOCIAL MEDIA?

44. SO WHAT?

45. SO WHAT?
▸ why?

46. SO WHAT?
▸ why?
▸ what do you wish to
achieve: sales, PR,
awareness, leads, CRM?

47. SO WHAT?
▸ why?
▸ what do you wish to
achieve: sales, PR,
awareness, leads, CRM?
▸ do you have the
resources: staff, know-
how, budget?

48. SO WHAT?
▸ why?
▸ what do you wish to
achieve: sales, PR,
awareness, leads, CRM?
▸ do you have the
resources: staff, know-
how, budget?
▸ will it integrate with your
business goals, marketing
objectives, other media
initiatives?

49. SO WHAT?
▸ why?
▸ what do you wish to
achieve: sales, PR,
awareness, leads, CRM?
▸ do you have the
resources: staff, know-
how, budget?
▸ will it integrate with your
business goals, marketing
objectives, other media
initiatives?
▸ in-house vs outsourced?

50. SO WHAT?
▸ why?
▸ what do you wish to
achieve: sales, PR,
awareness, leads, CRM?
▸ do you have the
resources: staff, know-
how, budget?
▸ will it integrate with your
business goals, marketing
objectives, other media
initiatives?
▸ in-house vs outsourced?
▸ measure, analyse, revise!

51. do you have a digital….

52. STRATEGY
do you have a digital….

53. FACEBOOK.COM/
INTERACTIVECONCEPTS
WWW.INTERACTIVECONCEPTS.CO.ZA